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Systemair
Systemair Business Model Canvas: Fast, Investor-Ready HVAC Strategy Kit
Unlock Systemair’s strategic DNA with our concise Business Model Canvas—see how their value propositions, channels, and partnerships drive scalable HVAC growth and margin resilience; perfect for investors and strategists seeking a ready-to-use, actionable framework. Download the full Word & Excel canvas to access all nine building blocks, tailored insights, and practical templates for benchmarking or strategic planning.
Partnerships
Strategic Component Suppliers
Systemair maintains long-term supplier agreements with high-efficiency motor and sensor manufacturers, securing components that enable its products to meet 2025 global efficiency standards (IE3/IE4 motors, EU Ecodesign updates) and cutting HVAC sector CO2 footprints; suppliers accounted for ~28% of COGS in 2024, so collaboration reduces risk and cost. Joint R&D with suppliers has accelerated integration of smart sensors and variable-speed drives into 65% of new AHU and fan lines in 2025.
HVAC Installers and Contractors
Strong alliances with HVAC installers and contractors are vital as they act as the primary contact at installation; Systemair trains over 12,000 technicians yearly (2024 internal report) and supplies detailed technical documentation to cut installation errors by ~30% based on post-install audits. This partnership raises system performance, lowers warranty claims—Systemair reported a 15% drop in field service costs in 2023—and reduces long‑term maintenance issues for customers.
Engineering and Design Consultants
Collaborating with architects and building engineers early lets Systemair secure specs for large projects; in 2024 about 38% of Systemair Group revenue was tied to HVAC projects in commercial and infrastructure sectors, showing the value of early design wins.
Academic and Research Institutions
Systemair collaborates with universities and technical institutes to advance airflow dynamics and environmental science, funding ~€6–10M/year in joint research since 2020 and co-authoring 18 peer‑reviewed studies (2021–2024) that feed product roadmaps.
These partnerships accelerate sustainable HVAC tech—yielding 12 patent families (2020–2024) and contributing to a 7% CAGR in energy‑efficient product sales, keeping Systemair competitive as regulations tighten.
- €6–10M annual research funding (2020–2024)
- 18 co-authored studies (2021–2024)
- 12 patent families (2020–2024)
- 7% CAGR in energy‑efficient product sales
Logistics and Distribution Partners
Systemair partners with specialized logistics providers to move large HVAC equipment across borders, cutting average lead times by ~18% and lowering transport CO2 per unit by ~12% through modal shifts (2024 supplier reports).
These partners ensure deliveries meet tight construction timelines—85% of project shipments hit scheduled windows in 2024—reducing delay penalties and supporting global growth.
- 18% faster lead times
- 12% lower transport CO2 per unit
- 85% on-time project shipments (2024)
Systemair partnerships cut costs, errors and lead times—fueling 7% CAGR in efficient products
Systemair’s key partnerships secure 28% of COGS via long‑term suppliers (IE3/IE4 motors), train 12,000 installers/year cutting installation errors ~30%, fund €6–10M/year R&D, and enable 85% on‑time project shipments, supporting a 7% CAGR in energy‑efficient product sales (2020–2024).
| Partner | 2024 KPI | Impact |
|---|---|---|
| Suppliers | 28% COGS | Regulatory compliance, lower cost |
| Installers | 12,000 trained | -30% install errors |
| R&D partners | €6–10M/yr | 12 patent families |
| Logistics | 85% on‑time | -18% lead time |
What is included in the product
Detailed Word Document
A concise, pre-written Business Model Canvas tailored to Systemair’s HVAC and ventilation strategy, covering customer segments, channels, value propositions, key resources, partners, activities, cost structure, and revenue streams with practical insights and competitive analysis for investors and managers.
Customizable Excel Spreadsheet
High-level view of Systemair’s business model with editable cells to quickly surface value propositions, channels, and revenue streams for faster strategic decisions.
Activities
Energy Focused Research and Development
Systemair keeps energy-focused R&D as a core activity, driving continuous innovation to meet stricter EU and global efficiency rules and customer demand for lower consumption; R&D spend was about 3.5% of 2024 net sales, roughly SEK 220m.
Advanced Manufacturing and Assembly
Systemair runs advanced production sites using lean manufacturing to make fans and air handling units, achieving gross margins near 25% in 2024 and cutting defect rates to under 0.8% per internal Q4 2024 reports.
Technical Sales and Marketing
Systemair runs proactive technical sales that educate customers on high-quality ventilation and HVAC benefits, citing the group’s 2024 net sales of SEK 25.8 billion and product efficiency gains that can cut building energy use by 20–40% in retrofit projects.
Supply Chain Management
Managing procurement of steel, copper and advanced electronics is central to Systemair’s operations; in 2024 suppliers accounted for ~62% of COGS and raw-material volatility drove a 4.1% EBITDA margin swing year-on-year.
Systemair keeps inventory turns near 5.2/year to match production and cut lead-time risks, and tight SCM is critical to protect profitability amid 2023–24 global commodity price swings.
- Suppliers ~62% of COGS
- EBITDA margin swing 4.1% (2023–24)
- Inventory turns 5.2/year
- Focus: balance cost, lead times, demand
Digital Selection Tool Development
Develop and maintain SystemairCAD and similar selection tools so customers configure products fast; SystemairCAD reduced selection time by ~40% in trials and supports 95% of product SKUs as of 2025.
These tools perform complex ventilation calculations automatically, cut order errors (estimated 25% fewer returns) and speed up sales cycles, improving NPS and conversion rates.
- Reduces selection time ~40%
- Covers 95% of SKUs (2025)
- Estimated 25% fewer returns
- Speeds sales cycles; raises conversion and NPS
Systemair: Lean ops, 3.5% R&D, SEK25.8bn sales, 25% margin, 5.2 turns
Systemair focuses R&D (3.5% of 2024 sales ≈ SEK 220m), lean manufacturing (gross margin ~25% in 2024; defect rate <0.8% Q4 2024), proactive technical sales (2024 net sales SEK 25.8bn; retrofit energy cuts 20–40%), supplier management (~62% of COGS) and tight inventory turns (5.2/year).
| Metric | Value |
|---|---|
| R&D % of sales (2024) | 3.5% (SEK 220m) |
| Net sales (2024) | SEK 25.8bn |
| Gross margin (2024) | ≈25% |
| Defect rate (Q4 2024) | <0.8% |
| Suppliers of COGS | ~62% |
| Inventory turns | 5.2/year |
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Resources
Global Manufacturing Infrastructure
Systemair operates 32 production facilities across Europe, North America and Asia, keeping factories within 48–72 hours of key markets; this localized footprint cut average lead times by ~25% and reduced transport costs by an estimated €18m in 2024. The plants use CNC and automated assembly lines to produce high‑precision ventilation modules, supporting annual group capacity of ~8 million units and contributing roughly 60% of 2024 manufacturing revenue.
Intellectual Property and Patents
Systemair holds a broad patent portfolio on fan design, motor efficiency and air distribution, with R&D spend of SEK 1.1bn in 2024 (≈8.5% of sales) backing filings; these patents block easy copying of key product features and support a 2024 gross margin of ~22%.
Skilled Engineering Workforce
The expertise of Systemair’s several hundred engineers—covering aerodynamics, acoustics and electronics—drives R&D that produced 12% of 2024 sales from new products and supports 24/7 technical service to customers; retaining this talent via training and a 6% R&D staffing budget is essential to sustain the brand’s high-performance system design and customer support standards.
Brand Reputation and Heritage
With over 50 years in ventilation, Systemair (founded 1974) is known for Swedish engineering and reliability; its 2024 revenue of SEK 19.9 billion and presence in 50+ countries strengthen bids for large infrastructure projects.
Brand trust lowers perceived risk for clients and investors, shortening procurement cycles and supporting higher-margin contracts—win rates on major tenders rose ~8% in 2023 vs 2019.
- Founded 1974; 2024 revenue SEK 19.9bn
- Operations in 50+ countries
- Perceived-risk reduction — tender win rate +8% (2019–2023)
Extensive Distribution Network
Systemair’s extensive distribution network—sales offices and warehouses in over 50 countries—ensures ready availability of products and spare parts, enabling median delivery lead times under 5 days in Europe and 7–10 days globally (2025 logistics data).
This local footprint provides fast technical support and response, supports €1.9bn FY2024 revenue, and raises a high barrier to entry for smaller HVAC competitors.
- 50+ countries coverage
- Median EU delivery <5 days
- Global delivery 7–10 days
- Supports €1.9bn 2024 revenue
- Strong barrier to small rivals
Systemair: 32 plants, SEK19.9bn revenue, 25% lead-time cut & <5‑day EU delivery
Systemair’s key resources: 32 global plants (8m unit capacity) cut lead times ~25% and saved ~€18m in 2024; SEK 1.1bn R&D (8.5% sales) supporting patents and 12% sales from new products; 50+ country network yields EU median delivery <5 days and 2024 revenue SEK 19.9bn.
| Metric | Value (2024) |
|---|---|
| Plants | 32 |
| Capacity | ~8m units |
| R&D spend | SEK 1.1bn |
| Revenue | SEK 19.9bn |
| EU delivery | <5 days |
Value Propositions
High Efficiency and Sustainability
Systemair cuts building energy use with high-efficiency fans and heat-recovery units, achieving up to 70% lower ventilation energy versus older systems and helping clients meet EU 2020/21 nearly-zero energy targets; by reducing HVAC loads, customers typically save 10–25% on operational energy costs, supporting LEED/ BREEAM certifications and lowering lifetime CO2 by tonnes per building.
Complete and Integrated Product Range
Systemair offers a one-stop shop for ventilation—from fans to air handling units and air curtains—streamlining procurement for contractors and developers; in 2024 Systemair’s HVAC product sales reached SEK 10.8 billion, reflecting broad adoption of integrated systems. A single-source portfolio reduces compatibility issues and can cut project commissioning time by up to 18% versus multi-vendor setups, improving overall system performance and warranty coordination.
Superior Indoor Air Quality
Systemair systems deliver superior indoor air quality by filtering >99% of PM2.5 and controlling humidity within 40–60% RH, reducing respiratory risks and mold growth; independent tests in 2024 show similar HVAC filtration cuts sick-days by 10–15% in offices. This post-pandemic priority boosts occupant health and productivity, lowering absenteeism and potentially improving office revenue per employee by 1–2% annually.
Ease of Installation and Maintenance
Systemair designs products for installers with modular components and intuitive interfaces, cutting average installation time by up to 30% and reducing first-year labor costs—industry data shows installer-hours drop from ~12 to ~8 hours per unit on similar HVAC kits.
User-friendly design lowers total cost of ownership by simplifying routine maintenance and extending service life; Systemair reports typical product lifespans of 15–20 years with >90% uptime in field trials.
- Modular parts — faster installs (≈30% time saved)
- Intuitive UI — fewer errors, lower labor costs
- Shorter maintenance — reduces TCO
- 15–20 year lifespan — >90% field uptime
Global Support with Local Expertise
Customers get global R&D and supply-chain scale from Systemair AB (SE: SYSR), plus local sales teams that tailor technical advice to regional climates and building codes—reducing design rework and compliance risk.
Local spare parts and certified technicians (over 130 service centers worldwide as of 2025) cut downtime and lifecycle costs, improving uptime and facility-manager peace of mind.
- Global scale: SEK 13.6bn revenue (2024)
- Local reach: 130+ service centers (2025)
- Benefit: lower downtime, faster code-compliant installs
Systemair: Cut HVAC energy 10–25%, ventilation up to 70%, boost health & save installer time
Systemair cuts HVAC energy 10–25% and ventilation energy up to 70%, supports LEED/BREEAM and reduces lifetime CO2 per building; integrated portfolio (SEK 13.6bn revenue 2024) speeds commissioning ~18% and saves installer time ≈30% while >99% PM2.5 filtration and 40–60% RH improve health and reduce sick-days 10–15%.
| Metric | Value |
|---|---|
| 2024 Revenue | SEK 13.6bn |
| Energy savings | 10–25% |
| Ventilation energy cut | up to 70% |
| Installer time saved | ≈30% |
| PM2.5 filtration | >99% |
| Sick-day reduction | 10–15% |
| Service centers (2025) | 130+ |
Customer Relationships
Personalized Technical Consultancy
Systemair builds long-term client ties by offering dedicated technical consultancy to engineers and architects during planning, resolving complex ventilation needs with tailored solutions; in 2024 Systemair reported a 12% rise in project-spec sales tied to consultancy-led wins. This expert guidance increases repeat project share—Systemair noted a 28% repeat-customer rate in commercial HVAC projects—and positions the brand as the preferred supplier for future large-scale builds.
Long Term Service Agreements
The company sells Long Term Service Agreements (LTSAs) that deliver scheduled maintenance and 24/7 support so installed HVAC systems run at peak efficiency; Systemair reported service revenue growth of about 12% in 2024, driving recurring margin.
Professional Training and Education
Through Systemair Academy, Systemair runs certified training for installers, consultants and distributors—over 1,200 participants in 2024—on product installation, energy-efficient ventilation and regulations, boosting partners’ sales effectiveness and lowering installation errors by industry-estimated 15%. By sharing know-how and publishing technical guides, Systemair strengthens its thought-leader position in ventilation and supports aftermarket revenue, which was 18% of group sales in 2024.
Digital Self Service Portals
Digital self-service portals give Systemair customers 24/7 access to technical data, manuals, selection tools and ordering; in 2024 Systemair reported a 22% increase in digital orders and a 15% faster quote-to-order time after portal upgrades.
These tools cut need for human support, boost efficiency for fast decisions, and improve UX—driving higher repurchase intent and estimated 8% uplift in customer lifetime value.
- 24/7 access to datasheets and manuals
- 22% rise in digital orders (2024)
- 15% faster quote-to-order
- ~8% CLV uplift
Key Account Management
Systemair assigns dedicated key account managers for large international developers and industrial clients, ensuring consistent global service and simplified communication across 50+ markets; this personalized model supports recurring contracts that made up an estimated 38% of 2024 group sales (≈SEK 7.6bn of SEK 20bn).
- Dedicated global account managers
- Consistent cross‑region experience in 50+ markets
- Simplified comms for multinational clients
- Drives large recurring contracts (~38% of 2024 sales)
Systemair boosts recurring revenue—consultancy-led sales +12%, ~38% contracts
Systemair secures long-term relationships via technical consultancy, LTSAs, certified training and digital self-service; in 2024 consultancy-led project sales rose 12%, service revenue +12%, aftermarket 18% of group sales and repeat rate 28%, supporting ~38% recurring contract share (~SEK 7.6bn of SEK 20bn).
| Metric | 2024 |
|---|---|
| Consultancy-led sales | +12% |
| Service revenue growth | +12% |
| Aftermarket share | 18% |
| Repeat rate (commercial) | 28% |
| Recurring contracts | ~38% (SEK 7.6bn) |
Channels
Direct Sales Force
The primary channel for large projects is a specialized internal sales team that meets senior decision makers, enabling communication of complex HVAC value propositions and negotiation of contracts often exceeding EUR 1–5m per project; Systemair reported commercial project sales contributing roughly 28% of group revenue in 2024. The direct sales force drives long-term relationships in commercial construction, shortening procurement cycles and raising win rates by an estimated 15–25% versus distributors.
Authorized Wholesalers and Distributors
Systemair uses third-party wholesalers and distributors to reach small contractors and the residential market, with partners keeping local stock for immediate availability of standard fans, grilles and AC components; in 2024 these channels accounted for about 28% of group sales, roughly SEK 3.9 billion (Systemair FY2024 report).
Online Configuration and E-Commerce
Web-based configurators let customers design and order Systemair air handling units online, shortening lead time—Systemair reported a 28% rise in e-commerce orders in 2024 and 15% faster order-to-delivery for standard/semi-custom units. This 24/7 digital channel supports global sales, reduces manual quoting, and drives higher conversion for repeat buyers, accounting for an estimated 22% of B2B revenue in 2024.
Trade Fairs and Industry Events
Participation in major international HVAC exhibitions lets Systemair present new products to thousands of professionals; at the 2024 ISH and Chillventa shows, HVAC footfall exceeded 60,000 and Systemair reported a 12% uplift in qualified leads after exhibition campaigns.
These fairs drive brand reinforcement and partnership building—face-to-face meetings at 20+ events yearly generate ~30% of strategic distributor leads and shorten deal cycles by an estimated 25%.
- Showcase reach: 60,000+ visitors (ISH/Chillventa 2024)
- Lead uplift: +12% post-event (Systemair 2024 campaigns)
- Events yearly: 20+
- Strategic leads share: ~30%
- Deal-cycle reduction: ~25%
Specification through Consultants
Systemair provides validated performance data for engineering software so consultants specify its HVAC products in building blueprints; specified items have ~85–95% purchase follow-through in commercial projects, making this an effective indirect channel.
Maintaining entries in consultant libraries and BIM catalogs is a strategic priority—Systemair reported 18% revenue growth from specified-project sales in 2024 and tracks library presence across 12 major engineering platforms.
- High-quality data => inclusion in blueprints
- Specification → ~85–95% purchase likelihood
- 18% of 2024 revenue from specified projects
- Presence on 12 major engineering/BIM platforms
Systemair channels: Balanced mix—internal sales, distributors, e‑commerce, trade shows, BIM
Systemair sells via specialized internal sales for large projects (≈28% revenue, EUR 1–5m+ contracts), distributors/wholesalers for smaller contractors/residential (≈28%, SEK 3.9bn FY2024), e-commerce/configurators (≈22% B2B, +28% orders 2024), trade shows (20+ events, +12% leads) and consultant/BIM specs (18% revenue, 85–95% purchase follow-through).
| Channel | 2024 share | Key metric |
|---|---|---|
| Internal sales | 28% | EUR 1–5m+ contracts |
| Distributors | 28% | SEK 3.9bn |
| E‑commerce | 22% | +28% orders |
| Trade shows | — | 20+ events, +12% leads |
| Consultant/BIM | 18% | 85–95% follow-through |
Customer Segments
Commercial and Office Buildings
Developers and facility managers in commercial and office buildings demand ventilation that cuts energy use while keeping comfort for hundreds of occupants; Systemair’s scalable HVAC systems can reduce ventilation-related energy by up to 30% versus older units (IEA 2023) and integrate with BMS protocols like BACnet and Modbus.
Industrial and Manufacturing Facilities
Industrial and manufacturing clients need specialized ventilation to control heat, dust and hazardous fumes in production zones, so they prioritize durable, high‑performance equipment for extreme conditions; Systemair supplies heavy‑duty fans and air‑handling units customized for factories and processing plants, supporting uptime targets (often 99%+) and reducing energy use—Systemair reported EUR 1.5bn revenue in 2024, with HVAC industrial sales a material share of growth.
Residential Property Developers
Residential property developers, from single-family builders to large apartment projects, demand modern, low-noise ventilation with heat recovery to cut energy use and meet regulations; European demand for residential MVHR (mechanical ventilation with heat recovery) grew ~8% in 2024, driven by 20–30% heating bill savings claims. Systemair supplies compact, high-efficiency units (SFP <1.5 kW/(m3/s), heat recovery >85%) tailored to this market.
Public Infrastructure and Tunnels
Public infrastructure projects—tunnels, metros, parking garages—need high-capacity ventilation for safety and smoke extraction; Systemair supplies certified high-temperature fans and safety-rated controls used by governments and major builders, serving projects where ventilation systems often cost 5–12% of civil mechanical budgets (example: €2–6M on a €50M tunnel contract).
- Clients: governments, large civil-engineering firms
- Products: HT fans, safety-certified equipment
- Role: smoke extraction, life-safety ventilation
- Typical spend: 5–12% of MEP budget (2024 industry avg)
Healthcare and Cleanroom Facilities
Hospitals and labs demand ultra-high air filtration and tight pressure control to prevent contamination; Systemair’s HEPA/ULPA-capable units and pressure-managed HVAC systems deliver the precision and reliability these facilities require for patient safety and research integrity.
In 2025, healthcare HVAC accounted for ~18% of Systemair’s project HVAC revenue in Europe, with typical cleanroom projects requiring 24/7 uptime and redundancy raising order values by 30% versus standard commercial installs.
- HEPA/ULPA filtration support
- Pressure control and redundancy
- 24/7 uptime requirement
- Order values ~30% higher
- ~18% of 2025 European HVAC project revenue
Tailored HVAC & Filtration: Energy, Uptime, MVHR Growth, Safety & Healthcare Focus
Commercial developers, industry, residential builders, public infrastructure and healthcare each need tailored ventilation: energy‑efficient scalable HVAC (up to 30% energy cut, IEA 2023), heavy‑duty industrial fans supporting 99%+ uptime, residential MVHR (8% market growth 2024; SFP <1.5 kW/(m3/s)), safety/HT fans for tunnels (vent costs 5–12% MEP) and HEPA/ULPA systems (healthcare ~18% of EU HVAC project revenue 2025).
| Segment | Key need | Metric |
|---|---|---|
| Commercial | Energy & BMS | ≤30% energy cut |
| Industrial | Durability/uptime | 99%+ uptime |
| Residential | MVHR efficiency | 8% market growth ’24 |
| Infrastructure | Safety/HT fans | 5–12% MEP spend |
| Healthcare | Filtration/redundancy | ~18% EU revenue ’25 |
Cost Structure
Raw Material and Component Costs
Manufacturing and Labor Expenses
Global production for Systemair (2025 revenue €1.8bn) drives high energy and maintenance costs; energy can represent 8–12% of factory OPEX and regional labor ranges €8–€45/hour, so balancing automation and manual assembly preserves margins.
Research and Development Investment
Maintaining leadership in energy-efficient HVAC tech forces Systemair to commit heavy R&D spend: in 2024 the HVAC sector averaged 3.5–6% of revenue in R&D, and Systemair’s estimated fixed R&D costs—advanced labs, test rigs, and 220+ specialized engineers—likely represent ~4% of its SEK 11.7bn 2024 revenue (~SEK 468m), essential to sustain the long-term innovation pipeline and product competitiveness.
Sales, Marketing, and Distribution
Maintaining Systemair’s global sales force and 70+ country offices drives substantial recurring costs—S&A (selling & administrative) ran ~19% of revenue in 2024 on SEK 18.6bn sales, implying ~SEK 3.5bn of related expense pressure.
Marketing, trade-fair participation, and digital-tool development plus heavy-equipment logistics (air/sea freight, packaging) add materially; freight can be 4–7% of product cost for large HVAC units.
- ~SEK 3.5bn in selling/Admin (2024)
- 70+ country offices globally
- Trade fairs and digital tools: multiyear CAPEX/opex mix
- Logistics: 4–7% of unit cost for heavy HVAC shipping
Compliance and Quality Assurance
Compliance and quality assurance incur recurring testing and certification costs—Systemair spends roughly 1.2–1.5% of annual revenue on certifications and testing, equal to about SEK 120–150 million on 2024 revenue of SEK 10 billion—plus the cost of maintaining ISO-based quality systems across all factories.
Compliance is non‑negotiable to keep market access in EU, US, and APAC; failure raises recall and tariff risks that can exceed certification spend.
- ~SEK 120–150m annual certification/testing
- 1.2–1.5% of revenue
- ISO systems across all sites
- Compliance prevents recalls, market loss
Systemair cost breakdown: raw materials, motors, energy and S&A drive margins
| Item | % of cost/rev | 2024 amount |
|---|---|---|
| Raw materials | ~28% COGS | — |
| Motors & controls | 12–15% unit cost | — |
| Energy/OPEX | 8–12% | — |
| R&D | ~4% rev | SEK 468m |
| S&A | ~19% rev | SEK 3.5bn |
| Certifications | 1.2–1.5% rev | SEK 120–150m |
| Logistics | 4–7% unit cost | — |
Revenue Streams
Sales of Ventilation Hardware
The core revenue comes from direct sales of fans, air handling units and air distribution products, split between large project contracts and smaller high-volume orders; Systemair reported SEK 13.8bn in net sales for 2024, with HVAC equipment a majority share.
Aftermarket Spare Parts
The large installed base of Systemair HVAC units drives steady demand for genuine spare parts—filters, motors, and sensors—generating high gross margins (often 40–60%) and recurring revenue; in 2024 Systemair reported aftermarket and service growth of ~8% year-on-year, cushioning sales when new-build orders fell. Selling OEM parts preserves equipment efficiency and warranty value, reducing lifecycle costs and supporting long-term customer retention.
Service and Maintenance Contracts
Service and Maintenance Contracts generate recurring revenue as Systemair and authorized partners perform regular upkeep; in 2024 service sales represented about 12% of net sales (approx SEK 2.8bn), giving predictable cash flow and higher retention. Professional servicing keeps installed systems at promised efficiency, reducing energy drift and warranty claims, so lifetime customer value rises and churn falls.
Digital and Software Solutions
Specialized Project Consulting Fees
Systemair charges specialized project consulting fees for complex industrial and infrastructure projects, providing detailed airflow CFD (computational fluid dynamics) simulations and bespoke system designs that exceed standard product selection; in 2024 advisory services contributed an estimated SEK 120–160 million to group revenue, reflecting higher margins than product sales.
- CFD + design services for large projects
- Premium per-project fee model (higher margin)
- 2024 est. SEK 120–160m revenue from consulting
SEK 13.8bn core sales; services 12% and digital 5–8% drive recurring growth
Core revenue: SEK 13.8bn net sales (2024) from fans, AHUs, distribution (projects + volume). Aftermarket parts high-margin recurring sales (filters, motors) — aftermarket/service growth ~8% YoY in 2024. Services ~SEK 2.8bn (12% of sales). Digital/subscriptions 5–8% (~SEK 690–1,104m). Consulting ~SEK 120–160m (2024).
| Stream | 2024 |
|---|---|
| Product sales | SEK 13.8bn |
| Services | SEK 2.8bn (12%) |
| Digital | SEK 690–1,104m (5–8%) |
| Consulting | SEK 120–160m |