Swiss Life Holding Business Model Canvas

Swiss Life partners with fintech and insurtech firms to embed AI and advanced analytics into sales and claims, cutting underwriting time by ~40% and improving NPS among 25–40-year-olds by 12 points; tech spend rose to CHF 520m in 2025 to support these integrations.

These alliances automate complex underwriting and customer journeys, boosting operational efficiency and enabling a 15% reduction in unit costs for digital policies by 2025, meeting younger customers’ digital expectations.

Swiss Life relies on ~50,000 brokers (≈60% of new life sales DE/FR in 2024) and EUR 38.6bn real estate partners (end-2024), CHF 520m tech spend (2025), reinsurers (Munich Re, Swiss Re, Hannover Re) for ~10–15% capital relief (2024), and wellness providers that cut short-term disability costs by 7% (2024).

Swiss Life focuses on product innovation and actuarial modeling to develop flexible pension plans and investment-linked products across conservative to growth risk profiles; in 2024 it managed EUR 250+ billion assets under management, guiding pricing and longevity assumptions via advanced stochastic models.

By late 2025 R&D shifts toward sustainable solutions—green-linked annuities and ESG screens—with pilot products targeting a 10–15% AUM tilt to climate-conscious strategies and carbon metrics embedded in pricing.

Swiss Life prices and underwrites life, pension, and health risks using actuarial and stochastic models; end‑2024 AUM ~EUR 269bn (CHF ~292bn) and 2024 fee income CHF 1.2bn, supporting solvency and target ROE. Teams adjust reserves and premiums for rising longevity (Swiss life expectancy ~84.5y projected 2025) and shift R&D toward ESG products, targeting 10–15% AUM climate tilt by 2025.

Swiss Life owns one of Europe’s largest insurer real estate portfolios—about CHF 37 billion of investment properties and real estate investments as of FY 2024—providing steady rental income and acting as an inflation hedge against long-term liabilities; active in-office, retail and residential assets, its in-house asset management is a core competency that boosts total return and liability matching.

Key resources: CHF 6.1bn eligible own funds, SST ~215% (FY2024); CHF 290bn AUM, 1.8m life customers (2024); ~7,000 specialists incl. 1,200 actuaries, 2,500 investment pros; CHF 37bn real estate portfolio (FY2024); NPS ~30 (2024); AI gains: +18% claim accuracy, -25% underwriting time (2025).

Swiss Life’s asset management brings 160+ years of experience and €260 billion assets under management (FY 2024), giving institutional and private clients access to large-scale real estate and infrastructure deals often closed to smaller investors; this scale helped deliver a 7.1% five‑year annualised return on real estate investments to end‑2024, supporting superior risk‑adjusted outcomes over the long term.

Swiss Life delivers lifetime financial security via integrated pensions, insurance, and asset management—CHF 288bn AUM (YE2024), CHF 10.3bn benefits paid (2024), CHF 3.1bn claims paid (2024), 21-day average claim settlement, 6% advisory-led sales growth (2024).

Swiss Life builds multi-decade client relationships—often from first job to late retirement—reducing churn and raising lifetime value; in 2024 Swiss Life reported a 6% increase in customer lifetime value and a group retention rate above 92% in its core Swiss market. Loyalty is reinforced with tailored offers, proactive lifecycle communications, and regular portfolio reviews; targeted retention programs contributed to CHF 1.2 billion in net new deposits in 2024.

Swiss Life combines 7,000 advisers and digital portals to maintain >92% retention (2024), with face-to-face advice generating ~65% of new private assets and digital premiums of CHF 2.1bn; proactive outreach raised retention to 18% vs 11% and drove a 22% cross-sell lift, while group pension reserves hit CHF 23.4bn (2024).

Swiss Life’s digital storefronts let customers research products, get quotes, and manage portfolios online; in 2024 digital sales accounted for about 18% of new retail premiums, with standardized products increasingly sold digitally. By 2025 the mobile app is the main daily channel—over 1.6 million active users and a 42% year-on-year rise in in-app policy interactions—driving customer engagement and lower servicing costs.

Swiss Life channels: proprietary advisors (Swiss Life Select/Tecis) — 1.2M clients, ~EUR1.1bn GWP/fees (2024); independent brokers — ~40% B2C new sales, 70% cross-border flow (2024); digital — 18% retail premiums, 1.6M app users (2024); group pension sales — 54% new business APE (CH/FR, 2025); branches/advisors — 2,800 advisors, 18% new-client share (2024).

Global firms need complex, multi-jurisdictional pension and risk solutions for diverse workforces; Swiss Life managed CHF 299.6 billion of assets under management in 2024 and leverages its presence in 21 markets to deliver large-scale mandates across varied regulations. Clients value Swiss Life’s financial strength—2024 shareholders’ equity CHF 9.2 billion—and integrated international reporting and governance.

Private HNWIs (CHF 1–5m+ AUM), SMEs (5–250 employees) for occupational pensions, global corporates with cross‑border pension needs, institutional investors (pension funds, insurers) and retail customers seeking life/pension products; 2024 AUM CHF 299.6bn, Swiss Life AM 2025 AUM €190bn, 2024 new business individual life/pensions CHF 5.7bn, advisers ~1,300.

Swiss Life spends roughly CHF 200–250m annually on IT and digital projects (2024 internal reporting), covering cloud costs, software development, and AI integration to protect data and modernize platforms; these investments cut process costs and support 10–15% annual growth in digital sales channels.

Personnel (CHF 2.6bn, 2024) and commissions (CHF 1.2bn, 2024) are the largest cost blocks; IT/digital (CHF 225m), compliance (CHF 310m) and ESG (CHF 45m) add fixed and growth-linked spend while admin expenses (~CHF 1.2bn) and SG&A per AUM fell 6% YoY in 2024.

Swiss Life generates advisory revenue from holistic financial planning via its advisory arms, with fee income distinct from product commissions; in 2024 Swiss Life’s advisory and service fees contributed roughly CHF 420 million to operating income, underlining paid-for expertise over product sales.

Swiss Life’s revenue mixes premiums (CHF 18.9bn GWP, 2024), net investment income (CHF 5.1bn, 2024), asset-management fees (CHF 1.1bn net fee income, 2024), advisory fees (CHF 420m, 2024), and real-estate rents/fees (CHF 1.2bn/CHF 210m, 2024); shift to unit‑linked products by 2025 improved capital efficiency and stabilized margins.