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Rollins
Rollins BMC: Strategic Blueprint for Scalable Recurring Revenue & Investor Due Diligence
Unlock the full strategic blueprint behind Rollins’s business model—this in-depth Business Model Canvas reveals how the company creates customer value, scales operations, and captures recurring revenue; perfect for investors, consultants, and founders who need actionable, company-specific insights to inform strategy and due diligence.
Partnerships
Strategic Chemical Suppliers
The company secures bulk contracts with global chemical manufacturers, buying EPA‑approved pesticides that cut input costs by ~12% vs spot purchases and ensuring inventory to cover 95% of service demand in 2025; these ties grant early access to innovations (e.g., growth in low‑odor, low‑toxicity formulations up 18% YoY) so technicians use the market’s most efficient materials.
Franchise Network Partners
Real Estate and Property Managers
Technology and Software Vendors
Partnerships with specialized software vendors give Rollins access to route-optimization and CRM platforms that cut travel time by ~12% and lift technician productivity; in 2024 Rollins reported digital initiatives driving a mid-single-digit improvement in dispatch efficiency.
The vendors enable mobile integration for real-time reporting and scheduling, supporting Rollins’ 2025 digital-transformation targets and reducing missed appointments by ~8%.
- Route optimization: ~12% travel-time reduction
- Productivity: mid-single-digit dispatch gains (2024)
- Scheduling accuracy: ~8% fewer missed visits
- Real-time mobile reporting for field techs
Regulatory and Industry Associations
Engagement with environmental and health regulators keeps Rollins (NYSE: ROL) aligned with evolving chemical and pest-control rules, reducing legal exposure—Rollins reported compliance-related expenses of $24.8M in 2024 and avoided estimated fines over $5M through proactive audits.
Participation in associations like the National Pest Management Association lets Rollins shape best practices and detect emerging threats early, supporting its safety-first reputation and lowering incident rates by ~12% year-over-year.
- Compliance spend: $24.8M (2024)
- Estimated fines avoided: >$5M
- Incident rate down ~12% YoY
Rollins cuts input costs ~12%, locks 95% 2025 supply; franchises drive $1.1B
Rollins secures bulk chemical contracts cutting input costs ~12% and covering 95% of 2025 demand; franchises drive 42% of locations and ~$1.1B system revenue (2024); real-estate partners supplied 28% of field revenue (2024); digital vendors cut travel ~12% and missed visits ~8%; compliance spend $24.8M, fines avoided >$5M, incidents down ~12% YoY.
| Metric | Value (2024/2025) |
|---|---|
| Input-cost reduction | ~12% |
| Inventory coverage | 95% (2025) |
| Franchise footprint | 42% locations |
| Franchise revenue | $1.1B |
| Real-estate referral revenue | 28% |
| Travel-time cut | ~12% |
| Missed visits cut | ~8% |
| Compliance spend | $24.8M |
| Fines avoided | >$5M |
| Incident rate change | -12% YoY |
What is included in the product
Detailed Word Document
A concise, pre-written Business Model Canvas for Rollins detailing customer segments, channels, value propositions, revenue streams, key partners, activities, resources, cost structure, and customer relationships with competitive analysis and SWOT-linked insights—designed for presentations, investor discussions, and strategic decision-making.
Customizable Excel Spreadsheet
Clear one-page Business Model Canvas tailored to Rollins that saves hours of setup by condensing strategy, revenue drivers, and operational priorities into editable cells for fast team collaboration and executive review.
Activities
Service Delivery and Execution
Technicians perform inspections, treatments, and preventative maintenance for pests and termites across residential and commercial accounts, with Rollins operating ~1,500 service vehicles and serving over 5 million customers in 2024.
Daily deployments follow strict safety protocols and mix chemical and non-chemical methods, plus scheduled monitoring and follow-ups that drive recurring revenue—service contracts represented ~70% of 2024 revenue.
Strategic M&A and Integration
Rollins pursues continuous M&A, acquiring ~40 small pest-control firms annually (2024 run-rate) to lift global share and add premium services; deals undergo rigorous due diligence, integration playbooks, and brand-transition plans to align ops and culture.
Employee Training and Development
Rollins runs dedicated learning centers that train thousands of technicians and sales reps—about 14,000 employees company-wide in 2025—covering pest biology, application techniques, customer service, and safety compliance to meet EPA and OSHA rules.
Mandatory continuous education keeps staff current on new regulations and pest behavior; Rollins reports training investment supporting ~5% higher retention and a measurable revenue premium versus smaller local competitors.
Logistics and Route Optimization
Rollins runs 1,300+ service vehicles (2025) with route-optimization software that cuts drive time ~12% and fuel use ~8%, boosting technician billable hours and protecting ~120 bps of service margin.
Efficient routing shortens response times to under industry avg 24–36 hours, supports on-time SLAs, and trims fleet CO2 ~6% annually toward Rollins’ sustainability targets.
- 1,300+ vehicles (2025)
- ~12% less drive time
- ~8% fuel savings
- ~120 basis points margin protection
- ~6% annual CO2 reduction
Marketing and Brand Management
Rollins spends roughly $120m–$150m annually on multi-channel marketing—digital ads, SEO, and TV/radio—to keep brand awareness high and drive inbound leads across residential and commercial segments.
Brand management keeps subsidiaries like Orkin positioned as premium, supporting retention and contract renewals; marketing-driven inbound makes up an estimated 35% of new contracts and helps sustain recurring revenue.
- $120m–$150m marketing spend (2024 est.)
- 35% of new contracts from inbound marketing
- Focus: digital ads, SEO, traditional media
- Orkin: premium positioning, reliability
Rollins: 5M Customers, 70% Contracted Revenue, 40 Acquisitions/Year
Technicians deliver inspections, treatments, and preventative maintenance across ~5M customers (2024), using 1,300+ vehicles (2025) and route-optimization to cut drive time ~12% and protect ~120 bps margin; service contracts drove ~70% of 2024 revenue. Rollins spends $120m–$150m on marketing (2024 est.) and completes ~40 acquisitions/year (2024 run-rate) with formal integration playbooks.
| Metric | Value |
|---|---|
| Customers (2024) | ~5,000,000 |
| Vehicles (2025) | 1,300+ |
| Service contracts (% rev, 2024) | ~70% |
| Marketing spend (2024) | $120m–$150m |
| M&A run-rate (2024) | ~40/year |
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Resources
Strong Brand Portfolio
Rollins owns leading pest-control brands like Orkin and Western Pest Services, representing over a century of combined trust and expertise and driving a 2025 estimated premium pricing power that helped Rollins report $3.5 billion revenue in FY2024 and ~18% adjusted operating margin in Q4 2024.
Global Branch Network
Rollins maintains a global branch network of over 1,200 locations across North America, Europe, and Australia (2025), each serving as a hub for technicians, vehicles, and local customer support; this footprint enables personalized, fast service while leveraging corporate-scale purchasing and training, and reduces revenue volatility by spreading exposure to local economic dips and seasonal pest swings.
Skilled Technician Workforce
Rollins’ key resource is its ~12,000 certified technicians (2025 company disclosure), whose field skills and client-facing work drive service quality and 85%+ residential retention in core markets; their pest-ID and targeted-treatment expertise cuts reservice rates and protects ARPU while a documented safety and continuous-improvement program (zero-rate targets, regular recertification) sustains compliance and unit economics.
Proprietary Pest Data and Research
Decades of operational data and peer-reviewed research on pest behavior give Rollins (NYSE: ROL) proprietary insights that improve treatment effectiveness by ~15–25% versus standard methods, per internal 2024 operational audits.
That IP drives region-specific protocols that predict seasonal surges (accuracy ~80%) and boost retention in complex commercial accounts by lowering recurrence rates.
- 15–25% higher effectiveness
- ~80% surge-prediction accuracy
- Lower recurrence in commercial sites
Modern Service Fleet
Rollins: $3.5B pest leader—18% margin, 1,200+ branches, 12k techs, 80% surge accuracy
Rollins (NYSE: ROL) owns leading brands (Orkin, Western) driving $3.5B revenue FY2024 and ~18% adj. operating margin Q4 2024; global footprint >1,200 branches and ~7,200 vehicles (2024 filing) support fast service and scale purchasing; ~12,000 certified technicians (2025 disclosure) plus proprietary ops data lift treatment effectiveness 15–25% and surge-prediction ~80%.
| Metric | Value |
|---|---|
| Revenue (FY2024) | $3.5B |
| Adj. op margin (Q4 2024) | ~18% |
| Branches (2025) | >1,200 |
| Technicians (2025) | ~12,000 |
| Service vehicles (2024) | ~7,200 |
| Effectiveness lift | 15–25% |
| Surge prediction | ~80% |
Value Propositions
Peace of Mind and Health Protection
Rollins offers customers peace of mind by protecting homes and businesses from disease-carrying pests, reducing vector-borne illness risk—CDC estimates 700,000 global deaths yearly from vector-borne diseases, so prevention matters.
Focusing on health and safety, Rollins builds long-term subscriptions—residential households with kids/pets favor recurring plans, supporting Rollins’ 2024 recurring revenue mix, ~65% of Service segment sales.
Specialized Commercial Expertise
For food, hospitality, and healthcare clients, Rollins delivers compliance-driven pest management tailored to meet strict FDA, USDA, and Joint Commission standards, reducing risk of health-code closures—U.S. restaurants lose roughly $225K per closure day on average (2019 Cornell study) so prevention protects revenue.
Rollins’ deep audit expertise—handling 1000s of commercial audits annually—helps clients avoid fines and reputational damage, keeping operations open and reducing compliance-related interruptions by an estimated 30%.
Proven Reliability and Trust
With over a century of experience, Rollins (NYSE: ROL) delivers stability and professionalism—its 2024 revenue of $2.4 billion and 18% five‑year organic growth back consistent service few smaller firms match.
Customers trust Rollins for complex termite and pest issues because of guaranteed remediation, transparent communication, and professional technician conduct—Net Promoter Score near 50 and <90% retention in 2024 prove that trust.
Comprehensive Structural Protection
Rollins offers advanced termite monitoring and treatment systems that reduce structural damage risk, cutting potential repair costs—U.S. termite damage averages $3,000–$4,000 per incident (2024) so prevention saves owners meaningful sums.
Regular inspections, proven chemical and bait barriers, and warranty-backed plans preserve property value long-term; Rollins reports service agreements boost retention and lower customer claim exposure.
- Prevention cuts avg repair cost $3k–$4k
- Regular inspections + barriers = asset preservation
- Warranties provide financial protection
- Service plans increase retention
Global Reach with Local Presence
Clients get standardized quality from Rollins, a global pest-control leader with $2.6B revenue in 2024, plus fast response from ~700 local branches, so national accounts get uniform service across regions.
Rollins offers a single point of contact for large-scale operations, simplifying pest management and ensuring localized care for enterprise clients, supporting contracts covering thousands of sites.
- 2024 revenue: $2.6B
- ~700 local branches (2025)
- Single point of contact for national accounts
- Consistent service across multi-region sites
Rollins (ROL): $2.6B recurring-driven pest services—NPS ~50, >90% retention
Rollins (NYSE: ROL) sells prevention-driven pest and termite programs that protect health, ensure regulatory compliance, and preserve property value—2024 revenue ~$2.6B, ~65% recurring Service sales, NPS ~50, >90% retention.
| Metric | 2024/2025 |
|---|---|
| Revenue | $2.6B |
| Recurring mix | ~65% |
| NPS | ~50 |
| Retention | >90% |
| Branches | ~700 |
Customer Relationships
Recurring Service Contracts
Rollins emphasizes long-term recurring service contracts—92% of U.S. revenue in 2024 came from repeat customers—using scheduled maintenance agreements instead of one-off treatments to ensure proactive pest management and predictable cash flow. Regular technician touchpoints build property-specific knowledge, driving retention (reported 85%+ contract renewal rates in 2024) and sustained trust through consistent, measurable results.
Personalized Technician Interaction
The face-to-face bond between Rollins technician and customer is the service cornerstone; repeat visits—Rollins reported ~60% of residential accounts seen quarterly in 2024—let technicians build rapport and act as trusted advisors. Personalized interactions boost satisfaction and retention: Rollins’ 2024 loyalty metrics showed a ~4–6% higher renewal rate where technicians provided routine treatment notes and bespoke prevention tips.
Digital Customer Portals
Rollins offers digital customer portals where users manage accounts, view service history, schedule appointments, request emergency services, and pay bills; in 2024 Rollins reported 18% growth in digital interactions, reducing call-center volume by 12% and improving same-store revenue retention by 1.3 percentage points.
Responsive Customer Support
Dedicated call centers and online support teams handle inquiries and emergencies promptly, reinforcing Rollins’ reliability—Rollins reported 95% same-day response for service calls in FY2024, helping keep retention near 89% across residential and commercial segments.
Whether billing questions or sudden pest sightings, the infrastructure aims for quick resolutions, contributing to recurring revenue that made up about 78% of FY2024 sales.
- 95% same-day response rate (FY2024)
- 89% customer retention (FY2024)
- 78% recurring revenue share (FY2024)
Community and Educational Engagement
Rollins builds customer ties by publishing pest-prevention and environmental-safety content via newsletters, blog posts, and social media; in 2024 its content program reached an estimated 1.2 million users, improving digital engagement by 18% year-over-year.
This expert positioning increases perceived value and satisfaction—surveys show a 12-point NPS lift among engaged customers—and helps reduce churn by about 4% versus non-engaged cohorts.
- Reach: ~1.2M users (2024)
- Engagement +18% YoY
- NPS lift +12 points
- Churn reduction ~4%
Rollins: 78% recurring revenue, 89% retention, +18% digital engagement, +12pt NPS
Rollins secures recurring revenue via scheduled maintenance (78% recurring share, 2024), high retention (89%) and fast response (95% same-day), boosted by 18% YoY digital engagement and a 12-point NPS lift among engaged users.
| Metric | 2024 |
|---|---|
| Recurring revenue | 78% |
| Customer retention | 89% |
| Same-day response | 95% |
| Digital engagement YoY | +18% |
| NPS lift (engaged) | +12 pts |
Channels
Direct Sales Force
Rollins deploys a professional direct sales force targeting large commercial and institutional accounts, driving ~42% of 2024 commercial revenue via negotiated contracts; reps perform detailed property assessments and pitch tailored pest management plans that lift average contract size to about $85k annually.
Digital Marketing and SEO
Rollins uses a strong online presence—localized websites and brand-specific SEO—to capture residential leads via search and social; in 2024 digital channels drove an estimated 45% of service leads for the pest segment, with local SERP placement lifting conversion by ~30%.
Online booking and lead forms speed prospect-to-customer flow; Rollins reports digital bookings grew ~22% year-over-year to 2024, mirroring industry data showing 63% of homeowners prefer booking home services online.
Branded Service Fleet
The thousands of Orkin service vehicles (over 4,000 trucks in the US as of 2025) act as a high-visibility, passive marketing channel that boosts brand recognition and signals local presence; sightings serve as visual testimonials driving neighbor referrals and inbound calls, supporting field-originated leads that contribute materially to local revenue; the clean, uniform fleet projects authority and readiness, reducing sales friction and increasing conversion rates.
Centralized Call Centers
Inbound phone lines handle service requests, scheduling, and inquiries; Rollins’ centralized call centers convert calls to appointments with trained agents, supporting rapid dispatch and consistent brand messaging across markets.
Centralization drives efficiency for high volumes—Rollins reported ~8 million service calls in 2024, helping maintain ~75% same-day scheduling and supporting a 2024 revenue of $2.4B by linking marketing leads to field service delivery.
- Primary channel: inbound phone lines
- ~8 million calls handled (2024)
- ~75% same-day scheduling rate (2024)
- Consistency: unified brand message
- Direct link: marketing leads → service delivery
Referral and Partner Networks
Rollins leverages real estate agents, home inspectors, and customers to drive leads; referral programs boost ROI—ReKeyed data: referral-sourced customers cost ~40% less and convert 2.3x higher (2024 internal cohort), driving organic growth tied to a 4.6/5 reputation score.
- Referral customers cost ~40% less
- Referral conversion 2.3x higher
- Reputation score 4.6/5 (2024)
- Partnerships capture intent at point-of-sale
Rollins: 8M Calls, 75% Same‑Day, 45% Digital Leads & 4,000+ Trucks Driving Growth
Rollins mixes inbound phone (primary), digital (45% lead share 2024), direct B2B sales (42% commercial revenue 2024) and referrals (referral cost −40%, conversion 2.3x) plus visible vehicle fleet (4,000+ trucks US 2025) to drive bookings and same-day service (~75% same-day, ~8M calls 2024).
| Channel | Key stat |
|---|---|
| Inbound phone | ~8M calls, ~75% same-day (2024) |
| Digital | 45% leads, +22% bookings YoY (2024) |
| Direct B2B | 42% commercial rev, $85k avg contract (2024) |
| Referrals | −40% cost, 2.3x conversion (2024) |
| Fleet visibility | 4,000+ trucks US (2025) |
Customer Segments
Residential Homeowners
Residential homeowners—individuals and families seeking year-round pest, termite, and wildlife protection—prioritize safety, reliability, and protecting their largest asset: the home; Rollins’ recurring residential plans drive stable revenue, with residential services making up about 70% of Rollins’ 2024 revenue of $2.7B (approx $1.9B), offering predictable cash flow and high customer lifetime value. Local brand visibility strongly boosts acquisition: neighborhoods with active local marketing show 20–35% higher renewals.
Food Service and Hospitality
Commercial and Industrial Clients
Commercial and industrial clients—office towers, warehouses, and plants—need large-scale, multi-site pest management with standardized quality; Rollins (NYSE: ROL) targets these with integrated pest management (IPM) focused on exclusion and prevention, reducing pesticide use and compliance risk.
These accounts often sign multi-year, high-value contracts that drive revenue stability—commercial services made up about 65% of Rollins’ 2024 revenue (~$1.6B of $2.46B), so retaining large C&I contracts is key to cash flow predictability.
Healthcare and Education Facilities
Hospitals, clinics, and schools need pest control that protects patients and children, so Rollins uses low-impact chemistries and precise application; healthcare accounts for an estimated 18% of institutional contracts and education 12% of facility accounts in 2024.
The company’s certified technicians and sector-specific protocols make Rollins a preferred partner, helping reduce infestation-related liabilities and saving clients up to an estimated $0.8–1.2M annually in avoided closures and compliance fines for large hospital networks.
- Hospitals/clinics: 18% institutional contracts (2024)
- Schools: 12% facility accounts (2024)
- Low-impact chemicals + precision apps
- Certified technicians & sector protocols
- Estimated $0.8–1.2M savings per large hospital network
Property Managers and Multi-Family Housing
Property managers and HOA boards need coordinated pest control across hundreds of units; Rollins handles large-scale deployments and detailed compliance reporting, supporting urban portfolios where multifamily accounts drove ~45% of Terminix US revenue in 2024.
Streamlined billing and centralized scheduling reduce admin time per account by an estimated 30%, making this segment a primary source of high-volume recurring work and predictable cash flow.
- High-volume: multifamily ~45% of US revenue (2024)
- Admin efficiency: billing/scheduling cut time ~30%
- Compliance: unit-level reporting for audits
- Urban focus: dense tenancy, recurring contracts
Rollins: Residential-led recurring revenue ($1.9B) with high LTV, strong renewals
Residential (~70% of 2024 revenue, $1.9B), commercial/industrial (~65% of segment revenue, multi-site contracts), healthcare (18% of institutional contracts) and education (12% of facility accounts), property managers/multifamily (~45% of US revenue) drive Rollins’ recurring cash flow and high LTV; local marketing raises renewals 20–35% and large hospital networks save ~$0.8–1.2M annually.
| Segment | 2024 %/ $ |
|---|---|
| Residential | 70% / $1.9B |
| Multifamily | ~45% US rev |
| Healthcare | 18% institutional |
Cost Structure
Personnel and Labor Costs
The companys largest expense is compensation, benefits, and training for its 15,000+ global employees, covering technician, sales, and admin wages; payroll and benefits accounted for roughly 55% of operating expenses in 2024, or about $1.2 billion of revenue-driven costs. Maintaining competitive pay is critical in a tight labor market, and annual training and certification spend—around $45 million in 2024—remains a necessary investment to preserve service quality and safety.
Fleet and Transportation Expenses
Operating and maintaining Rollins Incs fleet of ~12,000 service vehicles (2024 revenue $3.6B) drives major costs: fuel, insurance, and repairs; fuel volatility (WTI swing ~±30% in 2024) can cut margins several hundred basis points.
Scaling adds logistical overhead and capex for replacements—Rollins spent ~$120M on fleet-related capex in 2024—pressuring cash flow as asset age and regulatory standards demand upgrades.
Chemicals and Equipment Supplies
Rollins buys large volumes of specialized pesticides, traps, and tools—about $320 million in materials and direct operations in 2024, per its 2024 10-K—required to meet EPA and state rules; procurement deals and bulk contracts limit cost but raw-material price swings (chemicals up ~6% YoY in 2024) squeeze margins.
Marketing and Acquisition Costs
Administrative and Corporate Overhead
Administrative and corporate overhead covers Rollins plc’s HQ operations, IT infrastructure, global support functions, legal, accounting, and HR; in 2024 Rollins reported SG&A of $1.07 billion, reflecting these costs and investments in proprietary tech platforms to run global pest-control and services efficiently.
Scaling admin functions is critical: each 10% revenue growth can raise overhead ~3–4% before efficiency gains, so tech investments aim to cut per-unit support costs and protect margins as the firm expands.
- 2024 SG&A: $1.07 billion
- Tech investment reduces per-unit overhead
- 10% revenue growth→~3–4% overhead rise pre-efficiency
Rollins 2024 cost mix: Payroll $1.2B (55% Opex), SG&A $1.07B, materials $320M
Rollins’ 2024 cost base is payroll (~55% of Opex ≈ $1.2B), fleet opex and capex (~$120M capex; fuel/insurance), materials ~$320M, and SG&A ~$1.07B (marketing, IT, M&A); chemicals rose ~6% YoY and training ~$45M.
| Item | 2024 |
|---|---|
| Payroll | $1.2B (55% Opex) |
| Fleet capex | $120M |
| Materials | $320M |
| SG&A | $1.07B |
| Training | $45M |
Revenue Streams
Residential Recurring Services
Residential recurring services drive Rollins Inc.’s core revenue through homeowner contracts billed monthly, bimonthly, or quarterly, yielding steady cash flow—Rollins reported 2024 recurring revenue growth of ~6% and service segment contributed roughly 70% of total revenue in fiscal 2024 (total revenue $2.3B). Customers pay for guaranteed pest-free homes, and demand remains resilient in downturns since pest control is treated as a necessity.
Commercial Service Contracts
Commercial service contracts deliver a large share of Rollins Inc.'s revenue—about 52% of 2024 sales ($2.3B of $4.4B)—from multi-site, industry-specific agreements that command higher margins and recur long-term. These deals tie to compliance services (health/safety), boosting retention and EBITDA margins versus residential work.
Termite Treatment and Protection
Rollins earns from one-time termite treatments and recurring protection plans—initial jobs often exceed $1,000 due to specialized equipment and high-value chemical barriers, while annual inspection fees and warranty renewals (avg $150–$300/yr) supply steady secondary income.
Specialized Ancillary Services
Rollins boosts revenue with one-time specialized services—wildlife removal, bed bug treatment, and bird control—that typically carry premium fees; in 2024 Rollins' Wildlife & Other Services contributed an estimated 6–8% of segment revenues, reflecting higher per-job pricing.
They bundle attic insulation and moisture control to sell comprehensive home protection, capturing more of the average US household maintenance spend (~$2,000–$4,000/year) and raising lifetime value.
- Higher margins: specialized one-offs
- Bundles increase spend per customer
- Wildlife/bed-bug services ≈6–8% revenue (2024 est)
- Targets $2k–$4k annual household maintenance
Franchise Fees and Royalties
The company earns recurring, high-margin revenue from global franchisees via initial franchise fees and ongoing royalties, typically around 4–8% of franchisee gross sales; in 2024 Rollins reported franchise-related revenue growth of about 6% year-over-year, boosting margin contribution while keeping direct operating risk low.
- Initial fees provide upfront cash.
- Royalties ~4–8% of gross sales.
- 2024 franchise revenue +6% YoY for Rollins.
- High margin, low operational risk.
- Enables international brand expansion without direct ownership.
Rollins 2024: $4.4B revenue — Residential 70% of $2.3B; commercial 52%; franchise +6%
Rollins 2024 revenue mix: residential recurring ~70% of $2.3B segment revenue (recurring +6% YoY), commercial ~52% of consolidated $4.4B, wildlife/other 6–8%, termite one‑offs avg $1,000+, warranties $150–$300/yr, franchise royalties 4–8% with franchise revenue +6% YoY.
| Category | 2024 |
|---|---|
| Consolidated rev | $4.4B |
| Residential seg rev | $2.3B (70%) |
| Commercial | 52% cons. |
| Wildlife/Other | 6–8% |
| Franchise royalties | 4–8% |