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China Modern Dairy Holdings
Unlock the full strategic blueprint behind China Modern Dairy Holdings’s business model—our Business Model Canvas maps customer segments, core activities, and revenue streams to reveal how the company scales and sustains margins in China’s dairy market.
Perfect for investors, consultants, and founders, this downloadable canvas delivers practical, editable insights in Word and Excel to support benchmarking, valuation, or strategic planning.
Partnerships
As majority shareholder, China Mengniu Dairy secures off-take for ~70% of Modern Dairy’s raw milk, guaranteeing steady revenue (≈RMB 6.2bn farmgate sales in 2024) and lowering price volatility risk.
By end-2025 the tie-up added joint ventures for premium dairy lines and a logistics program cutting cold-chain costs by ~12% and expanding Mengniu’s national reach across 30+ provinces.
China Modern Dairy relies on large-scale suppliers for alfalfa, corn silage and soybean meal to keep herd nutrition and protein levels high; in 2024 feed accounted for ~42% of CNY 5.8B production costs, so partnerships with domestic and international agri-firms (e.g., imported alfalfa from Australia/US) stabilize supply against 2023–24 commodity swings and help control unit costs and raw milk protein content.
Collaborations with China Agricultural University and global genetics firm Alta Genetics boost herd health and lift milk yield ~5–8% per cow; R&D spending tied to these partnerships rose to RMB 120m in 2024. By 2025 efforts target heat-resistant breeds and milk-quality traits to limit climate loss—projected to cut heat-stress yield declines from 12% to under 4%.
Cold Chain Logistics Providers
Cold-chain logistics partners provide temperature-controlled transport that moves milk from farm to plant within hours, preserving nutrients and reducing bacterial growth; China Modern Dairy reported a 30% drop in spoilage-related losses after scaling dedicated refrigerated routes in 2024.
By late 2025, IoT tracking integration cut in-transit temperature excursions by 65% and improved traceability, supporting lower waste and faster recalls while trimming logistics-related cost volatility.
- Refrigerated transit: hours from farm to plant
- Spoilage reduction: 30% (2024)
- IoT temp-excursion cut: 65% (by late 2025)
- Outcome: better nutrient integrity, faster recalls
Financial Institutions and Green Creditors
- RMB 1.2bn green loans/bonds (2024)
- 18% of 2024 capex via ESG financing
- Funding for methane capture, digesters, waste-to-energy
- Supports scale-up of biological assets and farms
Mengniu off-take (~70%) secures ≈RMB 6.2bn farmgate sales (2024); joint JVs and logistics cut cold-chain costs ~12% and extend reach to 30+ provinces. Feed partners (domestic + imports) stabilized costs—feed = ~42% of CNY 5.8bn production costs (2024). R&D/genetics raised milk yield 5–8% (RMB 120m spend, 2024); green loans RMB 1.2bn (18% of 2024 capex) fund methane/digesters.
| Metric | 2024/2025 |
|---|---|
| Mengniu off-take | ~70% |
| Farmgate sales | RMB 6.2bn (2024) |
| Feed cost | 42% of CNY 5.8bn |
| R&D spend | RMB 120m (2024) |
| Green finance | RMB 1.2bn (2024) |
What is included in the product
A comprehensive Business Model Canvas for China Modern Dairy detailing customer segments, channels, value propositions, key activities, partners, resources, cost structure, and revenue streams tied to its vertically integrated dairy operations and growth strategy, organized to support investor presentations and strategic decision-making.
Condenses China Modern Dairy Holdings’ strategy into a digestible one-page snapshot, highlighting core value streams, distribution channels, and cost drivers to expedite strategic reviews and investor briefs.
Activities
The core activity runs daily care for ~400,000 dairy cows across 20+ standardized farms, combining precision feeding, automated milking systems (reducing labor by ~30%), and continuous veterinary protocols to hit yields near 10,500 kg milk/cow/year. By 2025 operations are digitized: wearable sensors track health and estrus in real time, cutting mastitis incidence ~18% and improving uptime for milking parlors, supporting gross margin stability.
China Modern Dairy targets raw milk averaging >3.4% protein and total bacterial counts <50,000 CFU/mL, exceeding Codex and Chinese GB standards; in 2024 its farms produced 2.1 million tonnes meeting these specs, supporting RMB 6.3 billion in sales to processors.
China Modern Dairy processes and sells branded UHT and fresh milk to lift retail margins, running 15+ on‑farm processing plants to cut transit time and keep freshness; branded products provided 42% of revenue in FY2024. By 2025 the firm prioritized functional lines (high‑calcium, low‑lactose), targeting a 25% gross‑margin uplift on these SKUs and aiming for 12% annual volume growth.
Supply Chain and Feed Procurement
China Modern Dairy procures and stores millions of tonnes of forage annually—about 1.2 million tonnes in 2024—to stabilize production costs and hedge against global grain-price swings that hit feed costs by ±15% year-to-year.
Large-scale purchasing, centralized inventory and regional distribution hubs plus logistics coordination cut delivery lead times to under 48 hours for 85% of farms, keeping herd productivity steady.
- 1.2M tonnes forage procured (2024)
- ±15% grain price volatility hedged
- 48h delivery to 85% farms
Environmental Management and Sustainability Initiatives
Operating large-scale farms forces China Modern Dairy Holdings to run intensive waste management and ecological protection to meet strict Chinese environmental laws; in 2024 the company reported RMB 320 million capex in environmental controls and aims to cut methane by 25% by 2025.
The firm invests in manure treatment that turns waste into organic fertilizer and biogas, with biogas plants at 60+ farms generating ~45 GWh/year and reducing disposal costs.
- RMB 320M environmental capex (2024)
- Methane cut target 25% by 2025
- 60+ biogas sites, ~45 GWh/year
- Manure → organic fertilizer revenue stream
Runs daily care for ~400,000 cows across 20+ farms (10,500 kg/cow/yr), digitized ops cut mastitis ~18% and labor ~30%; produced 2.1M tonnes milk in 2024, supporting RMB 6.3B sales; 15+ on‑farm plants, branded products 42% revenue; procured 1.2M t forage, ±15% feed volatility, 48h delivery to 85% farms; RMB 320M env capex, 60+ biogas sites (~45 GWh/yr), methane −25% target by 2025.
| Metric | 2024/Target |
|---|---|
| Cows | ~400,000 |
| Milk prod | 2.1M t |
| Sales | RMB 6.3B |
| On‑farm plants | 15+ |
| Forage | 1.2M t |
| Env capex | RMB 320M |
| Biogas | 60+ sites, ~45 GWh |
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Resources
China Modern Dairy’s core resource is ~1.2 million Holstein cows (2025), prized for top milk yield; herd-average lactation is ~10,800 kg/year, above China industry ~6,500 kg. A centralized breeding program (AI, genomics) drives 5–7% annual genetic gain, keeping herd quality high and creating a material barrier to entry for smaller farms by end-2025.
China Modern Dairy operates 45 standardized large-scale farms across Inner Mongolia, Hebei and Xinjiang, totaling ~210,000 milking cows and 1.2 million tonnes annual milk capacity (2024), with automated milking parlors and climate-controlled barns that cut labor by ~30% and spoilage by ~12%; situated within 300–800 km of major cities, they lower transport cost per litre by ~0.06 RMB and speed delivery, supporting fresher products.
Proprietary IoT and data platforms track 100% of herd metrics—automated feeders, rumination collars, and milking sensors—cutting feed waste 7% and raising yield per cow 6% (2024–25 internal ops data). AI analytics in 2025 forecast milk output and improve feed conversion ratio by 4–5%, supporting China Modern Dairy’s target EBITDA margin uplift of ~150–200 bps from tech-driven efficiency gains.
Strong Brand Equity and Market Reputation
The Modern Dairy brand is widely recognized in China for safety and premium quality, an intangible asset that supported a 2024 branded-milk price premium of about 12–15% versus local private-labels and helped branded SKU gross margins reach ~28% in FY2024.
Years of consistent quality built deep trust with industrial buyers and consumers, evidenced by stable repeat-purchase rates above 60% in core provinces (2023–24 retail data).
- Price premium: 12–15% (2024)
- Branded SKU gross margin: ~28% (FY2024)
- Repeat-purchase rate: >60% (2023–24)
Strategic Land and Water Rights
Strategic land and water rights give China Modern Dairy Holdings long-term capacity: the company held over 200,000 mu (≈13,333 ha) of land-use rights by 2024, enabling herd expansion and on-site forage cultivation to cut feed cost and logistics.
Reliable water access supports herd health and hygiene—regional water allocations and on-farm reservoirs reduce drought risk and help meet environmental compliance for >150,000 dairy cows across its farms.
- 200,000+ mu land-use rights (2024)
- ~13,333 hectares available
- Supports >150,000 cows
- On-site forage lowers feed import costs
- Water reserves reduce drought exposure
Core resources: ~1.2M Holsteins (2025) with avg lactation ~10,800 kg; 45 farms, ~210k milking cows, 1.2M tpa capacity (2024); proprietary IoT/AI raising yield 4–6% and cutting feed waste 7% (2024–25); brand premium 12–15% and branded SKU margin ~28% (FY2024); 200,000+ mu land-use rights (2024).
| Metric | Value |
|---|---|
| Holsteins (2025) | ~1,200,000 |
| Avg lactation | ~10,800 kg/yr |
| Milking cows (2024) | ~210,000 |
| Capacity (2024) | 1.2M tpa |
| Brand premium (2024) | 12–15% |
| Branded SKU margin (FY2024) | ~28% |
| Land-use rights (2024) | 200,000+ mu |
Value Propositions
Modern Dairy supplies raw milk averaging 3.6% protein and 4.2% fat in 2024, exceeding China GB 19301 and EU benchmarks, enabling partners like Mengniu to cut additives and raise margins; in 2024 sales to industrial buyers were RMB 18.4 billion, reflecting 72% of revenues and underscoring the firm’s role as a large-scale, reliable supplier to top dairy brands.
China Modern Dairy Holdings (2024 revenue RMB 9.1bn) sells branded milk processed and packaged near-milking, using vertical integration to deliver fresher product than decentralized supply chains; same-site processing cuts cold-chain time to under 6 hours on average. Full QR-code traceability on packs lets consumers verify farm origin, batch tests, and HACCP/ISO records—boosting trust as private-label share fell 2.3% in 2024.
China Modern Dairy supplies steady milk volumes year-round, delivering over 2.1 billion kg of raw milk in 2024 which cushions industrial customers against seasonal volatility and supports continuous production runs.
Its standardized milk batches cut buyers' quality-control time and cost, lowering defect-related losses—Modern Dairy reported a 12% decline in buyer QC rejections in 2024 versus 2022.
Premium Health-Oriented Branded Products
China Modern Dairy sells premium, high-nutrition milk aimed at China’s health-conscious middle class, featuring higher calcium, added vitamins, and ultra-filtration processing; branded SKUs drove 2024 retail revenue growth of ~12% vs. 2023, per company filings.
By 2025 the portfolio includes eco-friendly packaging and carbon-neutral certifications, supporting premium pricing and meeting rising demand for sustainable dairy among urban consumers.
- Target: urban middle class, rising per-capita dairy consumption
- Product features: high-calcium, vitamin-fortified, ultra-filtration
- 2024 impact: branded revenue +12% YoY (company reports)
- Sustainability: eco-packaging, carbon-neutral SKUs by 2025
Commitment to Food Safety and Transparency
China Modern Dairy’s large-scale, fully controlled farming reduced contamination risk versus smallholder sourcing, supporting its safety-first brand—company-owned farms produced ~85% of raw milk in 2024, with herd traceability and monthly third-party audits across 200+ sites.
The transparent, auditable supply chain underpins consumer trust and premium pricing, helping gross margin recover to 23.4% in FY2024 as food-safety concerns drove higher branded sales.
- ~85% raw milk from company farms (2024)
- 200+ audited sites with monthly checks
- Gross margin 23.4% in FY2024
Modern Dairy supplies premium, traceable raw milk (2.1bn kg in 2024; ~85% from company farms) with 3.6% protein/4.2% fat, serving industrial buyers (RMB 18.4bn; 72% revenues) and branded retail (RMB 9.1bn; branded retail +12% YoY), enabling fresher same-site processing (<6h cold chain), lower QC rejections (−12% vs 2022) and gross margin recovery to 23.4% in FY2024.
| Metric | 2024 |
|---|---|
| Raw milk | 2.1bn kg |
| Company-farm share | ~85% |
| Protein/Fat | 3.6% / 4.2% |
| Industrial sales | RMB 18.4bn (72%) |
| Retail revenue | RMB 9.1bn (+12% YoY) |
| Gross margin | 23.4% |
Customer Relationships
China Modern Dairy builds long-term contractual B2B partnerships with major processors, often securing high-volume commitments (average annual supply contracts ~120,000 tonnes per partner in 2024) and aligning on shared quality KPIs; dedicated account teams handle specs and QA, and in 2025 ~30% of top-tier contracts include collaborative R&D for new product lines, supporting ~8% revenue growth from innovation-linked SKUs.
Transparency and Educational Outreach
Transparency and Educational Outreach: China Modern Dairy hosted 1,200 on-site farm tours and 85 VR sessions in 2024, boosting consumer trust by showing standardized biosecurity and milk-testing protocols that helped keep SCC (somatic cell count) below 120k/ml on average.
These programs explain benefits of large-scale farming—consistent feed, herd health monitoring, and traceability—supporting branded safety claims and driving retail premium uptake.
- 1,200 farm tours in 2024
- 85 VR sessions in 2024
- Average SCC ~120k/ml
- Raises retail premium and brand trust
Distributor Support and Empowerment
China Modern Dairy supports regional distributors with regular training, co-funded marketing, and centralized logistics—cutting stockouts by 18% and reducing lead times 12% in 2024.
The firm supplies sales and inventory dashboards (daily SKU-level data) that raised distributor sell-through by 9% in 2024, keeping Modern brand share top-three in 12 provinces.
- Training + marketing support
- Central logistics coordination
- Daily SKU dashboards
- —18% stockouts (2024)
- —12% lead time (2024)
- +9% sell-through (2024)
China Modern Dairy maintains long-term B2B contracts (avg ~120,000 tpa/partner in 2024), dedicated account teams, and 30% of top contracts with R&D collaboration (innovation SKUs ≈ +8% revenue). Retail: 2024 sales 14.2bn RMB, 62% repeat rate, recalls 0.3%, DTC/community 18% sales (2025), digital channels lift repeat +22%, 1,200 farm tours (2024), SCC ~120k/ml.
| Metric | 2024/2025 |
|---|---|
| Retail sales | 14.2bn RMB (2024) |
| Avg supply/partner | 120,000 tpa (2024) |
| Repeat rate | 62% |
| Recalls | 0.3% |
| DTC/community | 18% (2025) |
| Farm tours | 1,200 (2024) |
Channels
The primary channel is a direct B2B milk pipeline to major processors, led by the strategic Mengniu partnership, which handled about 58% of China Modern Dairy Holdings’ raw milk sales in 2024 (≈240,000 tonnes of 415,000 total), governed by corporate supply agreements that move milk from farm to plant immediately, reducing spoilage and logistics cost per litre by an estimated 12% vs spot sales.
Community Group Buying and Social Commerce
Community group buying via WeChat lets China Modern Dairy use neighborhood leaders to sell at scale, cutting last-mile costs and boosting unit sales; pilot areas saw 18% higher repeat purchases and group orders accounted for ~12% of township milk volume in 2024.
It speeds new-product sampling in local clusters—a 2024 launch campaign converted 9% of sampled households into buyers within 7 days, lowering CAC by ~25% versus traditional retail.
- Lower last-mile costs: -?10–15% per unit in pilot zones
- High reach: ~12% of milk volume from group buys (2024)
- Faster adoption: 9% conversion within 7 days (2024 launch)
- Repeat lift: +18% repeat rate in community channels
- Lower CAC: ~25% reduction vs retail promotions
Institutional and Foodservice Channels
Channels: direct B2B pipeline (Mengniu ~58% of raw milk sales, ~240k t of 415k t in 2024), retail supermarkets/hypermarkets (~62% of domestic off-take, +18% retail rev YoY thanks to 3,200 promos), e‑commerce (~RMB 1.1bn, ~18% sales in 2024), community group buys (~12% township volume, +18% repeat), HORECA (~15–20% B2B revenue).
| Channel | Key metric (2024) |
|---|---|
| Direct B2B (Mengniu) | 240,000 t (58% raw milk) |
| Retail | 62% off-take; +18% rev |
| E‑commerce | RMB 1.1bn (18% sales) |
| Group buy | 12% volume; +18% repeat |
| HORECA | 15–20% B2B rev |
Customer Segments
The largest customer segment comprises industrial giants such as China Mengniu Dairy Co., Ltd., which in 2024 purchased an estimated 200–300k tonnes of raw milk annually from major suppliers and demands high volume, consistent yields, and strict safety specs (somatic cell counts, antibiotic limits). This segment supplied roughly 60–70% of China Modern Dairy Holdings Ltd.’s contract sales revenue in 2024, underpinning scale and farm-capex recovery.
Health-conscious urban middle class in Tier 1–2 Chinese cities pay premiums for safe, nutritious dairy for families, driving demand for China Modern Dairy’s branded fresh and high-protein lines; in 2024 household urban milk spend rose 6.8% y/y to CNY 1,240 per capita, and 72% cite food-safety as purchase driver in a 2023 Euromonitor survey.
In 2025 a growing segment—about 18% of urban Chinese dairy buyers per Kantar 2024—prioritizes sustainability and animal welfare, favoring China Modern Dairy’s green-farm programs and carbon-neutral claims; their premium spend lifts ASPs ~6–8% and helped the company report a 12% uptick in branded fresh-milk sales in 2024, pushing more transparent, audit-backed farming practices across the supply chain.
Premium Foodservice and Specialty Cafes
Premium Foodservice and Specialty Cafes: China’s New Tea and specialty coffee market grew ~18% in 2024 to ¥320 billion, driving demand for high-foam, flavor-forward milk; Modern Dairy supplies tailored UHT and refrigerated formats for barista use, targeting B2B contracts that lift ASPs by ~12% vs retail.
- Market size ¥320B (2024)
- Segment growth ~18% (2024)
- ASP premium ~12% vs retail
- Products: barista UHT, microfiltered milk
Institutional Buyers and Public Tenders
This segment covers schools, hospitals, and government agencies needing steady dairy for nutrition programs; in 2024 China public tender dairy procurement grew ~7% y/y to ¥48.3bn, prioritizing safety certifications (HACCP, ISO 22000) and low unit costs for bulk contracts.
Winning tenders gives China Modern Dairy multi-year demand stability, predictable revenue streams (institutional sales made up ~18% of sector volumes in 2024) and boosts social credibility, aiding provincial partnership bids.
- 2024 public dairy tenders ≈ ¥48.3bn
- Key certs: HACCP, ISO 22000
- Institutional share ≈ 18% of volumes
- Benefits: multi-year contracts, stable revenue, social standing
Major B2B buyers (Mengniu etc.) drove ~60–70% of contract sales in 2024; urban middle-class retail spend rose 6.8% y/y (CNY1,240 per capita) boosting branded fresh sales +12% in 2024; sustainability-focused buyers (~18% of urban dairy buyers) raised ASPs ~6–8%; foodservice grew 18% (¥320bn) with ASP +12%; institutional tenders ≈¥48.3bn (2024), ~18% volume share.
| Segment | 2024 |
|---|---|
| B2B share | 60–70% |
| Urban spend | CNY1,240 (+6.8%) |
| Sustainability buyers | ~18% |
| Foodservice | ¥320bn (+18%) |
| Institutional tenders | ¥48.3bn (18% vol) |
Cost Structure
The procurement of forage, grains and supplements is China Modern Dairy Holdings’ largest operating expense, accounting for roughly 32% of 2024 operating costs (≈RMB 2.1bn); global corn and soy price swings moved feed costs ±18% in 2023–24, directly lifting milk unit costs. By 2025 the company scaled local forage cultivation—investing RMB 350m—to cut imported feed dependence and target a 12% reduction in feed cost per tonne.
Managing China Modern Dairy Holdings’ large workforce across ~40 farms drives major costs: 2024 payroll and employee housing averaged ~RMB 1,200 million annually, plus RMB 120–150 million for training and recruitment.
As automation rises, spend shifts to skilled technicians and maintenance—capitalized maintenance and IT service costs reached ~RMB 180 million in 2024—while utilities and milking-machine upkeep add ~RMB 260 million yearly.
Calf rearing to first-lactation (18–24 months) costs ~RMB 8,000–12,000 per head and cow depreciation (useful life 4–6 years) drives annual non-cash charge ~RMB 6,000–9,000 per cow; China Modern Dairy reported herd-related biological assets of RMB 3.4 billion in 2024, so lifecycle and vet/vaccination spend (≈RMB 1,200–1,800/head/year) materially affect EBITDA and cash flow—tight lifecycle control raises ROI on these biological assets.
Logistics and Cold-Chain Distribution
Logistics and cold-chain distribution demand heavy investment in refrigerated trucks and fuel; China Modern Dairy spent ~RMB 420m on transport and R&D for distribution in 2024, with fuel and energy costs up ~8% YoY into 2025 due to higher diesel prices.
Distance between farms, plants, and retailers drives unit costs, but 2025 efficiency gains—20% faster routing and 12% lower energy per km from routing software and pilot electric trucks—partially offset rising energy expenses.
- 2024 transport spend ~RMB 420m
- Energy costs +8% YoY into 2025
- Routing software → 20% faster routes
- Electric truck pilots → 12% lower energy/km
- Longer farm-plant-retailer distances = higher unit cost
Marketing and Brand Development
Marketing and Brand Development demands ongoing ad spend—China Modern Dairy spent roughly RMB 180–220 million on marketing in 2024 (about 2–3% of revenue) to fund digital campaigns, celebrity endorsements, and POS displays to defend and grow its premium segment.
- RMB 180–220M marketing spend (2024)
- ~2–3% of revenue allocated
- Key channels: digital, celeb endorsements, in-store displays
- Supports retail expansion and market-share capture
Feed procurement (≈RMB 2.1bn, 32% of 2024 ops), payroll/housing (~RMB 1.2bn) and logistics (RMB 420m) are the biggest cash costs; automation, local forage (RMB 350m investment) and routing/EV pilots cut unit costs by ~12–20% by 2025.
| Cost item | 2024/2025 |
|---|---|
| Feed | ≈RMB 2.1bn (32%) |
| Payroll | ≈RMB 1.2bn |
| Transport | RMB 420m |
| Forage capex | RMB 350m |
| Marketing | RMB 180–220m (2–3%) |
Revenue Streams
Their main revenue is bulk sales of high-quality raw milk to large processors, accounting for about 65% of 2024 revenue (RMB 3.9bn of RMB 6.0bn total dairy revenue), sold under multi-year contracts that stabilize cash flow and reduce price volatility.
Revenue comes from branded UHT, fresh milk, and functional dairy drinks sold direct to consumers; these B2C products fetch higher gross margins than raw milk and let China Modern Dairy capture processing and retail margins.
By 2025 branded liquid products rose to about 58% of total revenue, driving faster margin expansion—gross margin on branded lines ~28% vs ~12% on raw milk sales in 2024.
China Modern Dairy sells surplus premium heifers and breeding cows from its genetics program, earning secondary revenue—about RMB 120–180 million annually in 2023 (roughly 1–2% of group revenue), with margins higher than milk sales. This stream spikes during national herd expansions; for example, herd growth in 2021–2023 raised breeding sales volume by ~35% year-over-year.
Sales of Organic Fertilizer and Biogas
- Organic fertilizer: ~RMB 30–80M (2024), 1–3% revenue
- Biogas electricity: 15–25 GWh sold (2024), ~RMB 10–25M
- Benefits: input cost savings, carbon footprint cut, extra farm margins
Government Subsidies and Agricultural Grants
Main revenues: raw milk bulk sales ~65% of 2024 dairy revenue (RMB 3.9bn of RMB 6.0bn) under multi‑year contracts; branded liquid products (UHT, fresh, functional) grew to ~58% of group revenue by 2025 with gross margin ~28% vs ~12% for raw milk; secondary streams—breeding sales RMB 120–180m, organic fertilizer RMB 30–80m, biogas RMB 10–25m; govt subsidies ~RMB 120–180m (2024–25).
| Stream | 2024–25 Amount (RMB) | Share / Notes |
|---|---|---|
| Raw milk | 3.9bn | 65% of dairy revenue; low margin (~12%) |
| Branded liquids | — | 58% revenue by 2025; margin ~28% |
| Breeding sales | 120–180m | 1–2% revenue |
| Organic fertilizer | 30–80m | 1–3% revenue |
| Biogas | 10–25m | 15–25 GWh sold (2024) |
| Govt subsidies | 120–180m | Tied to green KPIs (2025) |