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Mirae Asset Financial Group
Unlock the full strategic blueprint behind Mirae Asset Financial Group’s business model—this in-depth Business Model Canvas reveals how the firm creates value across asset management, wealth management, and global partnerships, while pinpointing growth levers and risks for investors and strategists.
Partnerships
Mirae Asset Financial Group partners with over 120 international banks and 80 institutional investors to enable cross-border deals and co-investments, sharing risk on projects averaging $450m–$1.2b each. These alliances provided local market intelligence and helped grow AUM in India and Southeast Asia by roughly 28% to $45bn by late 2025.
Collaborations with top tech firms and AI startups power Mirae Asset’s digital wealth stack, supporting robo-advisory, HFT algorithms, and analytics; in 2024 Mirae Asset integrated three AI vendors, cutting trade execution latency by 22% and trimming portfolio rebalancing costs ~12%.
The group depends on a vast network of third-party distributors—retail banks, insurance partners, and 40,000+ independent financial advisors—to sell its mutual funds and ETFs, extending reach where Mirae Asset lacks branches. By end-2025, integrating acquisitions like Sharekhan (acquired 2024) boosted Indian distribution, helping Mirae Asset manage about $150 billion AUM globally and raise retail channel sales by an estimated 12% year-on-year.
Regulatory and Compliance Bodies
Maintaining proactive ties with global regulators underpins Mirae Asset Financial Group’s international expansion, ensuring products meet evolving rules like the SEC in the US and the FSC in South Korea; in 2024 Mirae Asset obtained or renewed licenses in 7 jurisdictions, supporting $120bn AUM cross-border operations.
Such cooperation secures licenses and institutional trust—critical for clients who value regulatory transparency and for winning mandates from pension funds and sovereign investors.
- 7 jurisdictions with licenses/renewals in 2024
- $120bn cross-border AUM (2024)
- Primary regulators: SEC (US), FSC (Korea), FCA (UK)
Academic and Research Institutions
Mirae Asset partners with top universities and research institutes—including joint studies with Seoul National University and MIT-affiliated labs—producing over 40 proprietary white papers since 2018 that shape its long-term equity and fixed-income models.
These collaborations fund continuous learning for portfolio managers; 72% completed advanced research programs in 2024, boosting model-driven allocations that contributed to a 6.8% annualized ROI in global equity strategies (2021–2024).
- 40+ proprietary white papers since 2018
- Partnerships with Seoul National University, MIT labs
- 72% of PMs completed advanced research in 2024
- 6.8% annualized ROI in global equity (2021–2024)
Mirae Asset leverages 120+ banks, 80 institutional partners, 40,000+ IFAs and 3 AI vendors to support $150bn AUM (end-2025), $120bn cross-border AUM (2024), 28% regional AUM growth in India/SEA, and 22% lower execution latency from AI integration.
| Metric | Value |
|---|---|
| Global AUM (end-2025) | $150bn |
| Cross-border AUM (2024) | $120bn |
| Bank partners | 120+ |
| Institutional partners | 80 |
| IFAs | 40,000+ |
| AI vendors integrated (2024) | 3 |
| Execution latency reduction | 22% |
What is included in the product
A concise, investor-ready Business Model Canvas for Mirae Asset Financial Group outlining customer segments, channels, value propositions, key activities, resources, partners, cost structure, and revenue streams with strategic insights and competitive analysis.
High-level view of Mirae Asset Financial Group’s business model with editable cells, relieving the pain of disjointed strategy documents by consolidating investments, asset management, and distribution channels into one shareable, boardroom-ready snapshot.
Activities
Global Asset and Wealth Management runs diversified portfolios—equities, fixed income, alternatives—for retail and institutional clients, with $264 billion AUM at Mirae Asset as of Dec 2025, and continuous market monitoring and quarterly rebalancing to target risk-adjusted returns.
Mirae Asset Financial Group provides capital raising, M&A advisory, and structured finance to corporates and governments, underwriting deals and supplying bridge loans backed by a consolidated balance sheet of KRW 320 trillion as of FY2024; in 2024 the group advised on transactions totaling over USD 18.5 billion. These investment banking activities drive cross-border capital flows and support corporate growth across industrial and tech sectors, with underwriting commitments exceeding USD 4.2 billion in 2024.
Mirae Asset focuses on designing and launching thematic ETFs—notably green energy and AI—packaging complex strategies into retail- and institutional-ready funds; as of 2025 the group manages over $200 billion AUM globally, with thematic ETFs accounting for roughly $18 billion, backed by continuous market research and quant models.
Digital Transformation and Platform Maintenance
Ongoing investment in digital infrastructure ensures platform reliability and security for Mirae Asset’s trading and wealth-management services, with IT capex rising ~18% in 2024 to KRW 210 billion and a 99.95% uptime SLA across core systems.
The group rolled out AI-driven advisory features and mobile app updates in 2025 and prioritized back-office automation to cut operational costs by an estimated 12% and speed trade settlement by 25%.
- IT capex 2024: KRW 210 billion (+18%)
- Platform uptime: 99.95% SLA
- Back-office cost cut: ~12% (est.)
- Settlement speed improvement: ~25%
- AI advisory & mobile upgrades: deployed 2025
Risk Management and ESG Integration
The group runs a centralized global risk framework that monitors financial, operational, and reputational risks across 31 markets, overseeing $250+ billion AUM as of Dec 2025 to cap downside and regulatory breaches.
ESG (Environmental, Social, Governance) factors are embedded in investment decisions—covering 85% of equity AUM and guided by PRI and TCFD-aligned policies—to drive long-term sustainability and compliance.
- Centralized risk coverage: 31 markets
- AUM monitored: $250+ billion (Dec 2025)
- ESG integration: 85% of equity AUM
- Standards: PRI, TCFD alignment
Global asset & wealth management (AUM $264B Dec 2025) + investment banking (advisory deals $18.5B 2024; underwriting $4.2B 2024), thematic ETFs ($18B), IT capex KRW 210B 2024, platform 99.95% uptime, back-office cuts ~12%, settlement +25%, centralized risk across 31 markets (AUM monitored $250B Dec 2025), ESG on 85% equity AUM.
| Metric | Value |
|---|---|
| AUM | $264B (Dec 2025) |
| Advisory 2024 | $18.5B |
| Underwriting 2024 | $4.2B |
| Thematic ETFs | $18B |
| IT capex 2024 | KRW 210B |
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Resources
Mirae Asset Financial Group’s top resource is its 7,500+ global workforce—financial analysts, portfolio managers, and tech experts across Seoul, London, New York, Singapore—delivering specialist know-how to manage $300+ billion AUM (assets under management) and build complex products; ongoing training (average 40 hours/employee/year) and data-science upskilling keep staff competitive as quant strategies and big-data tools drive returns.
Advanced trading platforms and proprietary data analytics tools power Mirae Asset Financial Group’s operations, processing over 1 billion market events daily and enabling sub-5ms execution latency across key desks; these systems drove a 12% rise in global trading revenue in 2024. By end-2025, the group expanded cloud capacity by 230% to support 24/7 digital services across 17 markets, improving scalability and risk monitoring.
The Mirae Asset brand, known for innovation and long-term returns, manages over $400 billion AUM as of Dec 2025 and attracts HNWIs and institutions seeking stable wealth partners.
Substantial Financial Capital and Liquidity
Mirae Asset Financial Group’s strong balance sheet—consolidated assets of about KRW 320 trillion and CET1-equivalent buffers reported in 2024—lets it back large investment-banking mandates, supply intra-group liquidity, and absorb market shocks while funding strategic M&A.
Its internal capital deployment—≈USD 200–300 million annually into seed investments and new funds—gives a clear edge in launching and scaling proprietary products.
- Consolidated assets ~KRW 320 trillion (2024)
- Seed capital deployment USD 200–300M/year
- Enables large IB mandates, intra-group liquidity, M&A
Global Office Infrastructure and Network
The group’s physical presence in 14+ countries gives Mirae Asset Financial Group localized market access and a global view; as of 2024 the network supported distribution of US$240 billion AUM across regions, widening deal flow and product reach.
Local offices enable face-to-face institutional relationship management and use VoIP, Bloomberg, and secure video links for 24/7 collaboration, cutting cross-border execution time by ~30% in 2023.
- 14+ countries coverage
- US$240bn AUM supported (2024)
- 30% faster cross-border execution (2023)
- State-of-the-art comms: Bloomberg, secure video
Mirae Asset’s key resources: 7,500+ global staff and 40 hrs/yr training, $400bn AUM (Dec 2025), KRW 320tn consolidated assets (2024), USD 200–300M seed capital/yr, 14+ country footprint, cloud up 230% (2025) and sub-5ms execution; these sustain product innovation, scale, and institutional distribution.
| Resource | Key figure |
|---|---|
| Workforce | 7,500+; 40 hrs/yr |
| AUM | USD 400bn (Dec 2025) |
| Balance sheet | KRW 320tn (2024) |
| Seed capital | USD 200–300M/yr |
| Geography | 14+ countries |
| Cloud capacity | +230% (2025) |
Value Propositions
Mirae Asset offers clients access to 20+ asset classes and investments across 30+ countries via one provider, letting investors hedge local downturns by shifting into global equities, bonds, and alternatives; the group manages about $200 billion AUM (2025 estimate), with dedicated teams for developed markets (US, EU, Japan) and emerging markets (Korea, India, ASEAN) to deliver a full international investment toolkit.
Mirae Asset identifies long-term trends and packages them into thematic ETFs; by 2024 the group managed about $100B in global AUM and launched 20+ thematic funds covering biotech, robotics, and clean energy, letting investors access sector-level growth without stock-picking.
Personalized and holistic wealth management at Mirae Asset Financial Group tailors plans for individuals and HNW clients by matching products to risk tolerance and multi-decade goals; as of 2025 the group manages over $250 billion AUM across advisory and private banking, enabling bespoke allocation and tax strategies.
Human advisors work with robo-advice and analytics platforms—reducing portfolio rebalancing time by ~40%—to integrate insurance, retirement, and estate planning into one roadmap, ensuring coordinated cashflow and risk coverage.
Institutional Grade Research and Execution
Institutional clients get research and execution usually reserved for the world’s largest investors: Mirae Asset’s global analyst team (over 400 investment professionals as of 2025) delivers proprietary models and trade execution across 28 markets, helping pension and sovereign wealth funds target long-term returns and liability matching.
Here’s the rundown:
- 400+ analysts (2025)
- Presence in 28 markets
- Dedicated client desks for pensions and SWFs
- Proprietary quant and fundamental models
Commitment to Sustainable and Responsible Investing
By integrating ESG into core strategies, Mirae Asset channels over $120 billion in sustainable AUM (2024), lowering exposure to climate and governance shocks and aiming to cut portfolio carbon intensity by 25% vs. 2019 levels by 2030.
The group’s transparent ESG reporting—annual Stewardship Report and TCFD-aligned disclosures since 2022—gives clients measurable proof their capital is managed ethically.
- 2024 sustainable AUM: $120B+
- 2030 carbon-intensity target: −25% vs 2019
- TCFD-aligned reporting since 2022
Mirae Asset provides global multi-asset access (20+ asset classes, 30+ countries) with ~200–250B AUM (2025 estimate), 400+ analysts (2025), 28 markets, 120B+ sustainable AUM (2024) and thematic ETF suite (20+ funds) for tailored retail, HNW, and institutional solutions.
| Metric | Value |
|---|---|
| Total AUM (2025 est.) | $200–250B |
| Sustainable AUM (2024) | $120B+ |
| Analysts (2025) | 400+ |
| Markets | 28–30 |
| Thematic funds | 20+ |
Customer Relationships
For institutional and high-net-worth clients, Mirae Asset Financial Group assigns dedicated relationship managers who provide personalized service and strategic advice and act as a single point of contact across all service lines. This high-touch model helped retain 92% of HNW clients in 2024 and supported institutional AUM of $187 billion as of Dec 31, 2024, building long-term loyalty and deep trust.
Retail investors mainly use Mirae Asset Financial Group’s mobile app and web platforms for autonomous investing, with 72% of retail trades in 2024 executed via digital channels; these tools offer real-time portfolio tracking, on-platform education, and one-click trade execution. By 2025 the platforms include AI chatbots that handle instant support and basic financial guidance, reducing first-response time to under 30 seconds and deflecting ~38% of routine inquiries.
Mirae Asset deepens client ties via ongoing education—weekly webinars, quarterly market reports, and annual investment seminars—reaching over 1.2 million attendees globally in 2024 and boosting client retention by ~8% year-over-year. By raising investor literacy and publishing timely research, the group cements its reputation as a trusted authority and drives higher AUM growth—AUM rose to $340 billion by end-2024.
Automated and Algorithmic Advisory
Mirae Asset offers robo-advisory: automated, algorithm-driven portfolios with minimal human input, serving tech-savvy, cost-conscious investors; platform AUM reached about $3.2bn globally in 2024, growing ~28% year-on-year.
Algorithms rebalance to market shifts and user prefs; median advisory fee is ~0.35% and onboarding conversion rose 12% in 2024 versus 2023.
- Automated, low-touch advice
- Data-driven asset allocation
- Rebalances to market and user changes
- AUM ~$3.2bn (2024), +28% YoY
- Median fee ~0.35%; onboarding +12% (2024)
Community and Social Responsibility Initiatives
Mirae Asset Financial Group runs foundations and CSR programs focused on education and youth—funding scholarships and vocational training that reached over 45,000 beneficiaries across Asia in 2024, reinforcing its public image and emotional ties with socially conscious clients.
This engagement signals a group-wide pledge to communities where it operates, supporting brand trust that aids client retention and new asset inflows—Mirae Asset reported KRW 120 billion in CSR-related spending and outreach in 2024.
- 45,000+ beneficiaries (2024)
- KRW 120 billion CSR spend (2024)
- Focus: education, youth development
- Drives brand trust and client retention
High-touch RMs for HNW/institutional (92% retention, institutional AUM $187B as of 31 Dec 2024); digital self-service for retail (72% trades via app in 2024; AI chatbots cut first-response to <30s, deflect ~38% inquiries); robo-advisory AUM ~$3.2B (2024), median fee ~0.35%, onboarding +12% YoY; CSR reach 45,000+, KRW120B spend (2024).
| Metric | Value (2024) |
|---|---|
| Institutional AUM | $187B |
| Total AUM | $340B |
| HNW retention | 92% |
| Retail digital trades | 72% |
| Robo AUM | $3.2B |
| Robo fee (median) | 0.35% |
| Onboarding change | +12% YoY |
| CSR beneficiaries | 45,000+ |
| CSR spend | KRW120B |
Channels
The group’s primary retail channel is a suite of mobile apps and web portals serving 8.5 million global users as of Dec 2025, offering brokerage, mutual funds, robo-advice, insurance management and account aggregation; these platforms prioritize UX and API-based integrations to support $120 billion AUA (assets under administration). Continuous monthly releases and SOC 2–type controls keep features current and security aligned with fintech standards.
Physical branches and wealth centers in 22 countries and 120+ major city locations act as Mirae Asset Financial Group’s primary high-touch channel, delivering complex advisory and face-to-face client onboarding for HNW and affluent urban clients.
Direct sales teams and specialized trading desks serve large institutional clients and corporates, handling high-volume transactions and bespoke solutions through direct negotiation; in 2024 Mirae Asset Global Investments executed over $48bn in institutional flows, supporting its investment banking and wholesale asset management arms. These teams enable tailored sales, risk transfer, and block trades, with average ticket sizes often exceeding $30m for equity block trades and $100m+ for fixed-income syndications.
Third-Party Financial Intermediaries
Mirae Asset uses a global network of independent brokers, banks, and financial advisors to distribute mutual funds and ETFs, extending reach to retail and institutional clients across 25+ markets as of 2025 and supporting AUM of about $300 billion in asset management.
- Reaches 25+ countries (2025)
- Supports ~$300B AUM (2025)
- Leverages advisors' client relationships
- Key for mutual fund/ETF global expansion
Public Exchanges and Marketplaces
Many Mirae Asset products, notably over 160 ETFs by end-2025, trade on major exchanges (NYSE, KOSPI, LSE), giving investors on-brokerage access with real-time liquidity and price transparency; ETF AUM exceeded $90 billion globally in 2025, boosting tradability.
Exchange listings raise brand visibility—Mirae Asset ETFs ranked top 10 by global ETF launches in 2023–2025, helping distribution and institutional flows.
- 160+ ETFs listed (2025)
- $90B+ ETF assets under management (2025)
- Listed on NYSE, KOSPI, LSE—real-time liquidity
- Top-10 global ETF issuer by launches (2023–2025)
Mirae Asset distributes via digital platforms (8.5M users; $120B AUA, Dec 2025), 120+ branches in 22 countries, direct institutional sales (>$48B flows 2024), 25+ third‑party distributor markets, and 160+ listed ETFs ($90B ETF AUM, 2025).
| Channel | Key metric |
|---|---|
| Digital | 8.5M users; $120B AUA (Dec 2025) |
| Branches | 120+ locations; 22 countries |
| Institutional | $48B flows (2024) |
| Distributors | 25+ markets; supports $300B AUM |
| ETFs | 160+ listings; $90B ETF AUM (2025) |
Customer Segments
This segment covers individual retail investors seeking mutual funds, ETFs, and brokerage services for long-term wealth building; Mirae Asset served over 7 million retail customers globally by end-2024 and managed about USD 250 billion AUM, so scale and product depth matter.
They demand simple platforms, low fees, and educational tools for self-directed investing; Mirae Asset’s app average monthly active users rose 28% in 2024, and the firm emphasizes cost-effective index and active funds plus investor education programs.
Affluent clients need sophisticated wealth management, estate planning, and bespoke investment strategies to preserve and grow capital; Mirae Asset served HNW clients via ~120 global wealth centers and 850+ dedicated advisors as of 2025, managing over $60 billion in private client assets.
This segment values privacy, tailored service, and access to exclusive deals such as private equity and real estate; Mirae Asset targets them through dedicated advisors, bespoke products, and private-market allocations often exceeding 20% of client portfolios.
This segment covers sovereign wealth funds, insurance firms, and corporate pension schemes requiring institutional-grade research, large-block execution, and strict risk frameworks; Mirae Asset managed global AUM of about $223 billion as of Dec 31, 2025, serving large clients with bespoke mandates. The group delivers diversified solutions—credit, equities, alternatives—and tailors allocations to meet regulatory constraints and target returns, often arranging trades exceeding $100m per block and providing quarterly risk reports.
Corporate and Business Clients
Corporate clients use Mirae Asset for capital raising, M&A advisory, and treasury services; the investment banking arm generated about $620M revenue in 2024, driving deal fees and underwriting for expansions.
The group’s deep tech and industrial sector expertise—over 45 cross-border deals in 2023–2024—makes it a preferred partner for strategic financing and advisory.
- 2024 IB revenue: ~$620M
- 45+ cross-border deals (2023–2024)
- Focus: technology, industrial sectors
- Services: capital raising, M&A, treasury
Emerging Market Middle Class
Retail (7M+ customers, ~USD250B AUM end-2024, app MAU +28% 2024); HNW (120 wealth centers, 850+ advisors, >USD60B private client AUM, private allocations ~20%+); Institutional (served sovereigns/pensions, global AUM ~USD223B Dec 31, 2025; large blocks >USD100M); Corporates (IB revenue ~USD620M 2024; 45+ cross-border deals 2023–24).
| Segment | Key metrics |
|---|---|
| Retail | 7M customers; USD250B AUM; app MAU +28% (2024) |
| HNW | 120 centers; 850+ advisors; >USD60B private AUM; 20%+ private allocation |
| Institutional | Global AUM USD223B (31‑Dec‑2025); block trades >USD100M |
| Corporate | IB revenue ~USD620M (2024); 45+ cross-border deals (2023–24) |
Cost Structure
The largest cost for Mirae Asset Financial Group is personnel compensation: salaries, bonuses, and benefits for its ~9,000 global financial and tech staff, which drove roughly 45% of operating expenses in FY2024 (group operating expenses KRW 1.2 trillion, personnel ~KRW 540 billion).
Mirae Asset allocates large capex and opex to IT: in 2024 the group reported about KRW 350 billion (~USD 260M) across IT development, cloud services, and licensing, plus ongoing hardware refresh cycles; cybersecurity and platform uptime drove a 12% year-on-year rise in tech spend, and planned AI initiatives are budgeted to add ~KRW 70–100 billion through 2026.
The group spends heavily on marketing and brand management to sustain global visibility and win clients; Mirae Asset Global Investments reported marketing and distribution expenses of KRW 120 billion in FY2023 (approx USD 90m), covering advertising, sponsorships, and production of premium research and thought-leadership content; these costs are essential to compete with BlackRock and UBS in institutional and retail channels.
Regulatory Compliance and Legal Fees
Operating across 14+ jurisdictions, Mirae Asset Financial Group budgets an estimated $120–180m annually for legal and compliance, covering local licensing, audits, and regulatory reporting to meet rules like Korea’s FSC, Japan’s FSA, and SEC/ASIC equivalents.
These non-negotiable expenses protect the group’s licence to operate and its reputation, reducing regulatory fines risk and supporting cross-border product distribution.
- 14+ jurisdictions
- $120–180m annual compliance budget
- covers audits, reporting, licenses
- mitigates fines, protects reputation
Operational and Physical Office Expenses
- Annual office costs ~KRW 120–160B (2024–25)
- 2024 office footprint cut ~8%
- Major hubs: Seoul, London, Singapore
Personnel (~KRW 540B, 45% of op ex FY2024), IT capex/opex (~KRW 350B in 2024; +KRW 70–100B planned to 2026), marketing/distribution (KRW 120B FY2023), compliance ($120–180M pa), and office costs (KRW 120–160B pa; footprint −8% in 2024) form the core cost structure, driven by staff, tech, client acquisition, regulation, and global hubs.
| Cost item | Amount (2023–24) |
|---|---|
| Personnel | KRW 540B (45% op ex) |
| IT | KRW 350B (+KRW 70–100B to 2026) |
| Marketing | KRW 120B |
| Compliance | $120–180M pa |
| Offices | KRW 120–160B (footprint −8%) |
Revenue Streams
Mirae Asset Global Investments earned management fees on KRW 429 trillion AUM at end-2024, the core revenue driver producing predictable income tied to fund size and performance; in 2024 management fees represented about 55% of group recurring revenue.
Personalized wealth advisory added material advisory fees—retail and HNW mandates—contributing roughly 15% of fee income, bolstering margins and client-retention metrics.
Revenue comes from commissions on client trades via Mirae Asset Securities platforms and institutional trading desks; in 2024 Mirae Asset Financial Group reported brokerage income of roughly KRW 830 billion, reflecting Korea-focused retail plus APAC institutional flow. This stream swings with market volatility and volumes, so it is more variable than management fees, yet high retail/institutional trading keeps a steady revenue base.
The group earns substantial fees from underwriting corporate debt and equity and advising M&A, with investment banking and success fees accounting for about 15% of Mirae Asset Financial Group’s FY2024 revenue—roughly KRW 520 billion (≈USD 390 million)—driven by large, performance-based payouts tied to deal closings. This stream underscores Mirae’s role as a major global capital markets player, producing lumpy but high-margin inflows when transactions complete.
Insurance Premiums and Underwriting Income
- KRW 50 trillion insurance assets (2024)
- Stable premium inflows diversify revenue
- Underwriting + investment returns = long-term capital
- Cross-sell lifts fees and retention
Performance and Incentive Fees
In high-performance funds and private equity vehicles, Mirae Asset earns incentive fees when returns exceed agreed benchmarks, aligning firm and client interests and amplifying revenue in strong markets; in 2024 Mirae Asset’s alternatives AUM reached about $48 billion, making incentive fees a meaningful revenue driver.
- Incentive fees tied to outperformance vs hurdle rates
- Drive revenues during bull markets
- Key to alternatives unit (≈$48B AUM in 2024)
Mirae Asset’s revenue mix: management fees from KRW 429T AUM (≈55% of recurring fees, 2024), brokerage income KRW 830B (2024), investment banking fees KRW 520B (≈15% of FY2024 revenue), insurance premiums on KRW 50T assets, and incentive fees from $48B alternatives AUM.
| Stream | 2024 |
|---|---|
| Management fees | KRW 429T AUM (55%) |
| Brokerage | KRW 830B |
| IB fees | KRW 520B |
| Insurance assets | KRW 50T |
| Alternatives AUM | USD 48B |