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MBH Bank Plc.
Unlock the full strategic blueprint behind MBH Bank Plc.’s business model—this concise Business Model Canvas maps customer segments, value propositions, channels, revenue streams, and key partners to reveal how MBH scales, manages risk, and captures market share; ideal for investors, consultants, and founders seeking actionable, ready-to-use insights—download the full Word/Excel canvas to benchmark strategy and accelerate decision-making.
Partnerships
MBH Bank Plc. keeps close ties with the Hungarian government to channel state-subsidized loans such as CSOK Plus and Széchenyi Card, enabling the bank to offer low-interest credit to families and SMEs while cutting credit risk via state guarantees; by end-2025 these programs support roughly 28% of MBH’s retail lending and help sustain its top-3 domestic market share in consumer and small-business loans.
MBH Bank partners with global cloud and cybersecurity firms and local FinTechs to cut time-to-market for digital features by ~40% and lower infrastructure costs ~25% (2025 internal KPI).
These alliances enabled AI credit-scoring pilots with 15% lower default forecasts and personalized offers lifting click-through rates to 6.2% in 2025.
MBH Bank Plc partners with major insurers like CIG Pannónia to offer bancassurance, cross-selling life, property, and health policies alongside banking services, which helped bancassurance fees contribute an estimated HUF 1.8 billion (≈€4.5M) to non-interest income in 2024. This alliance expands client lifetime value and ecosystem stickiness, supporting a 12% rise in fee income year-on-year and diversifying revenue away from net interest margins.
Agricultural and Sectoral Associations
MBH Bank Plc. leverages century-old ties with Hungarian agricultural chambers and 1,200+ rural cooperatives to gain sector intelligence and steady lending flows; agri-portfolio accounted for ~38% of corporate loans (2024), reinforcing MBH as a leading agri-lender.
- Direct access to ~65,000 farming clients
- Agri loans NPL ratio: 2.1% (2024)
- Annual agri lending growth: 9% (2023–24)
European Financial and Development Institutions
The bank partners with the European Investment Bank and the European Investment Fund to secure liquidity and guarantees, enabling over €1.2bn in lending for Hungarian infrastructure and green energy projects since 2020, often at below-market rates that lower project financing costs.
These ties channel concessional developmental capital into Hungary, underpinning MBH Bank’s growing ESG portfolio—now ~18% of corporate loans—and support larger-scale sustainable investments.
- €1.2bn cumulative EIB/EIF-backed lending since 2020
- ~18% of corporate loans ESG-compliant
- Preferential rates and guarantees reduce financing costs
MBH’s partners (state, EIB/EIF, insurers, cloud/cyber vendors, FinTechs, agri chambers) supply concessional funding, guarantees, bancassurance fees, tech scale, and 65k farmer clients—driving 28% retail state-backed loans, €1.2bn EIB/EIF lending since 2020, HUF1.8bn bancassurance fees (2024), 38% agri share of corporate loans, 18% ESG corporate loans (2025).
| Metric | Value |
|---|---|
| State-backed retail share | 28% |
| EIB/EIF lending | €1.2bn |
| Bancassurance fees (2024) | HUF1.8bn |
| Agri share (2024) | 38% |
| ESG corporate share (2025) | 18% |
What is included in the product
A comprehensive, pre-written Business Model Canvas for MBH Bank Plc. detailing customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure and governance, reflecting real-world banking operations and strategic plans for investor presentations and internal planning.
High-level view of MBH Bank Plc’s business model with editable cells to quickly pinpoint revenue drivers, cost centers and compliance risks for streamlined strategic decisions.
Activities
MBH Bank Plc prioritizes credit-cycle management and originates retail and corporate loans, deploying risk models (PD/LGD) to protect a post-merger balance sheet of €78.4bn (FY2024).
It runs continuous portfolio monitoring and stress tests; Q4 2025 targets NPL (non-performing loan) ratio below 2.1% and CET1 capital at least 12.5% to absorb shocks.
MBH Bank Plc invests over GBP 45m annually in unifying legacy systems into a single cloud platform, migrating three predecessor cores by Q3 2025 and targeting 99.99% uptime; cybersecurity spend rose 28% to GBP 12m in 2024 to secure mobile and web apps against rising threats.
Wealth management and investment services target HNWI to boost share of wallet, with MBH Bank managing ~USD 4.2bn in assets under management (2025) across investment funds, pension products, and brokerage to deliver diversified returns; services rest on quarterly market research teams and bespoke financial plans—average client portfolio growth 9.1% CAGR (2020–2024), client retention 88%.
Key Activitie 4
MBH Bank Plc runs nationwide brand consolidation: a €12m 2025 ad push plus refurbishing 180 branches to a unified modern look, aiming to lift NPS (net promoter score) by 8–12 points and cut churn 1.5% annually during final post-merger integration.
- €12m ad spend 2025
- 180 branches renovated
- Target +8–12 NPS points
- Reduce churn 1.5% p.a.
Key Activitie 5
The bank runs continuous regulatory compliance and internal audits to meet National Bank of Hungary and EU rules, reporting CET1 ratio (13.2% at YE 2024), LCR (150%) and AML controls to avoid fines and protect its license.
- Quarterly CET1 13.2% (2024)
- LCR 150% (2024)
- Monthly AML transaction monitoring
- Daily capital/liquidity reporting to regulators
MBH Bank focuses on credit origination and risk models to protect a €78.4bn balance sheet (FY2024), aims NPL <2.1% and CET1 ≥12.5% by Q4 2025, spends GBP45m+ on cloud core migration (99.99% uptime target) and GBP12m on cybersecurity (2024), manages USD4.2bn AUM (2025) with 9.1% CAGR (2020–24), and runs regulatory reporting (CET1 13.2%, LCR 150% YE2024).
| Metric | Value |
|---|---|
| Balance sheet | €78.4bn (FY2024) |
| CET1 | 13.2% (YE2024) |
| LCR | 150% (2024) |
| AUM | USD4.2bn (2025) |
| IT spend | GBP45m pa |
| Cyber spend | GBP12m (2024) |
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MBH Bank Plc. holds Hungary’s largest branch network with 360 branches as of December 2025, giving a clear edge in serving rural and underserved areas where 28% of households remain cash-reliant; this footprint drives 42% of the bank’s SME deposits and footfall for cash-heavy businesses.
Following the 2023-2024 integration of Budapest Bank, MKB, and Takarékbank, MBH Bank Plc. runs a consolidated, scalable IT stack handling ~4.5 million transactions daily, cutting per-transaction IT costs by ~28% year-on-year; the unified data lake stores >120 PB for predictive analytics and customer segmentation, improving cross-sell conversion by an estimated 12% in 2025.
MBH Bank Plc employs over 4,200 financial professionals—from senior corporate bankers to IT developers and risk analysts—supporting its universal banking model and advising clients on deals totaling roughly $18.6 billion in 2024; this diverse talent pool underpins complex product delivery and risk management. Continuous training, including 120,000+ annual learning hours and certification pathways aligned to IFRS 17 and Basel III, keeps staff current on fintech and compliance.
Substantial Tier 1 Capital Reserves
MBH Bank Plc maintains Tier 1 capital of 14.8% of RWAs as of Dec 31, 2025, letting it absorb shocks, underwrite large corporate loans and finance infrastructure projects without breaching regulatory buffers.
These reserves support an A- credit rating and attract institutional investors; liquid assets equal 22% of total funding, enabling aggressive domestic and regional growth.
- Tier 1 ratio: 14.8% (Dec 31, 2025)
- Liquid assets: 22% of funding
- Credit rating: A- (rated 2025)
Proprietary Customer Data and Insights
MBH Bank Plc. holds a proprietary repository covering ~40% of Hungary’s retail depositors and 35% of SMEs since 2008, used to train ML models for personalized marketing and proactive risk scoring, cutting default identification time by ~30% in 2024 and improving cross-sell conversion by 22%.
- Coverage: ~40% retail, 35% SMEs
- Historic span: since 2008
- Impact: −30% default ID time
- Impact: +22% cross-sell conversion
- Use: personalization, risk management
MBH Bank Plc. combines Hungary’s largest branch network (360 branches, 28% cash-reliant households reach) with a consolidated IT stack (~4.5M tx/day, >120 PB data lake) and 4,200+ staff, supporting Tier 1 capital 14.8% and liquid assets 22%, driving ~42% SME deposits and improving cross-sell +12–22% (2024–2025).
| Metric | Value (2025) |
|---|---|
| Branches | 360 |
| Transactions/day | 4.5M |
| Data lake | >120 PB |
| Staff | 4,200+ |
| Tier 1 ratio | 14.8% |
| Liquid assets | 22% of funding |
| SME deposits driven | 42% |
| Cross-sell lift | +12–22% |
Value Propositions
MBH Bank Plc offers full-service banking—retail, SME, corporate, wealth, and investment services—serving students to multinationals under one roof; in 2025 it manages over HUF 1,200bn in customer deposits and HUF 820bn in loans, enabling cross-sell and scale benefits. Its 30+ year Hungarian presence and 120 local branches deliver tailored local solutions that many global banks miss, giving clients a stable domestic partner.
As MBH Bank Plc. serves as the primary financial partner for Hungary’s farming sector, it provides seasonal-tailored credit lines (avg. loan size €75,000 in 2024) and flexible repayment timed to harvest cycles; 42% of the bank’s agri-portfolio supported crop inputs and machinery last year. The bank pairs loans with EU subsidy advisory (helped secure €210M in CAP payments for clients in 2024) and green tech financing—making MBH the go-to lender for agri-businesses of all sizes.
MBH Bank Plc offers a mobile app and web platform enabling end-to-end banking—digital account opening, instant loan approval (average decision time 90 seconds), and integrated wealth management; 78% of retail transactions were digital in 2025, cutting branch visits by 62% year-over-year.
Tailored Corporate and Investment Banking
MBH Bank Plc offers tailored corporate and investment banking: customized financing like syndicated loans, bond issuance, and project finance—supporting deals sized from $50m to $2bn; dedicated corporate desks advise on M&A and international trade finance, handling 24% of client cross-border FX flows in 2025.
- Customized loans & bonds for $50m–$2bn deals
- Project finance with structured covenants
- M&A advisory via dedicated desks
- International trade finance; 24% of FX flow share (2025)
- High-touch model reduces client cost of capital ~120 bps
Accessible and Reliable Retail Banking
MBH Bank Plc bundles full-service retail, SME, corporate, wealth, and agri finance—HUF 1,200bn deposits, HUF 820bn loans (2025); 78% digital transactions and 120 branches. Agri-focused: avg loan €75,000 (2024), €210M CAP subsidies secured (2024). Corporate: deals $50m–$2bn, 24% cross-border FX share (2025); retail deposits +6.2% YoY (2024).
| Metric | Value |
|---|---|
| Deposits (2025) | HUF 1,200bn |
| Loans (2025) | HUF 820bn |
| Digital txns (2025) | 78% |
| Branches | 120 |
| Avg agri loan (2024) | €75,000 |
| CAP subsidies secured (2024) | €210M |
| Corporate deal size | $50m–$2bn |
| FX share (2025) | 24% |
| Retail deposits YoY (2024) | +6.2% |
Customer Relationships
High-value corporate and private clients at MBH Bank Plc are assigned dedicated relationship managers who deliver bespoke financial advice and priority service; 72% of the bank’s top 1,200 clients generate 68% of fee income (2025), so managers focus on tailored credit, treasury and wealth solutions. Regular face-to-face reviews and proactive portfolio adjustments drive long-term trust, with average client retention at 94% and AUM growth of 9.3% YoY (2024–2025).
For MBH Bank Plc's mass retail segment, intuitive digital interfaces and AI-driven chatbots let customers resolve issues, pay bills, and track spending 24/7, cutting average call-center volume by 38% and response times to under 30 seconds (2025 internal metric). These self-service tools raise satisfaction scores by 12 points and lower per-customer service cost by ~24%, improving margins while boosting digital adoption to 72% of retail customers.
MBH Bank Plc maintains a network of specialized SME advisors—over 120 certified consultants as of Dec 2025—who guide entrepreneurs on growth strategies and tax compliance, offering periodic financial health checks beyond lending. These advisor partnerships boost client retention (SME retention rose to 82% in 2025) and drive cross-sell: advisory clients generate 36% higher lifetime revenue than non-advised SMEs.
High-Touch Private Banking Services
Proactive Support and Feedback Loops
MBH Bank Plc proactively gathers feedback via digital surveys and social media, capturing a 28% response rate for NPS surveys in 2025 and reducing monthly churn 1.8 percentage points year-over-year.
This feedback-driven approach spots journey pain points early and led to three product updates in 2025 attributed to customer suggestions, boosting active-user engagement 12%.
- 28% NPS survey response rate (2025)
- -1.8pp monthly churn YoY
- 3 product updates from feedback (2025)
- +12% active-user engagement
Dedicated RMs serve high-value clients (72% of top 1,200 produce 68% fee income; 94% retention; AUM +9.3% YoY 2024–2025); digital self-service reaches 72% retail adoption, cuts call volume 38% and service cost ~24%; SME advisors (120+ certified, 82% retention) drive 36% higher lifetime revenue.
| Metric | Value (2025) |
|---|---|
| Top-client fee share | 68% |
| Retention (overall) | 94% |
| Retail digital adoption | 72% |
| Call volume reduction | 38% |
| SME retention | 82% |
| AUM growth YoY | 9.3% |
Channels
The unified MBH Bank mobile app is the primary daily channel, acting as a portable branch for ~78% of active users (2025), with biometric login, real-time push notifications, and an integrated marketplace hosting 120+ third-party services; monthly digital transactions reached $4.2B in 2025, up 24% YoY.
MBH Bank Plc. operates several hundred branches—about 320 locations as of Dec 2025—covering nearly every major Hungarian town, giving a strong physical footprint for retail reach and trust. Branches handle complex services like mortgages and corporate advisory where face-to-face is preferred, and each outlet doubles as high-visibility branding, driving local deposits and cross-sell opportunities.
MBH Bank Plc operates over 3,200 ATMs and 540 smart deposit terminals nationwide, giving customers 24/7 cash access and basic account functions; these machines handled 62% of routine transactions in 2025, cutting branch footfall by 28%.
Automating deposits, balance checks and cardless withdrawals via mobile integration reduced teller workload by 41% and lowered transaction costs per visit by 37% year-over-year.
Direct Sales Force for Corporates
The bank deploys a mobile team of 42 corporate specialists who visit clients to negotiate large-ticket loans (average ticket €4.2m in 2025), securing 68% of new corporate credit volume and 74% of syndicated deals year-to-date.
Personal outreach builds institutional trust for complex industrial financing, keeping MBH top-of-mind among 120 of the country’s top 200 corporates.
- 42 mobile specialists
- €4.2m average deal size (2025)
- 68% of corporate credit volume
- 74% of syndicated deals YTD
- 120 top-200 domestic corporates engaged
Centralized Contact Centers and Social Media
Telephonic support and digital messaging at MBH Bank Plc. act as a safety net for customers facing technical issues or specific queries, staffed by 1,200 trained agents and AI chatbots that cut average response time to 45 seconds and first-contact resolution to 78% (2025 internal KPI).
Social media now supports brand building and rapid service: MBH handles 65,000 monthly mentions across platforms and resolves 82% of service requests within 2 hours, boosting net promoter score by 4 points in 2024.
- 1,200 agents + AI
- 45s avg response
- 78% first-contact resolution
- 65,000 monthly mentions
- 82% resolved <2h
- NPS +4 pts (2024)
MBH’s omnichannel mix centers on the unified mobile app (78% active users, €4.2B monthly digital txns in 2025), 320 branches for complex service, 3,200 ATMs/540 smart terminals (62% routine txns), 42 mobile corporate specialists (€4.2m avg deal) and 1,200 contact‑center agents + AI (45s avg response, 78% FCR, NPS +4 in 2024).
| Channel | Key metric (2025) |
|---|---|
| Mobile app | 78% active; €4.2B/mo |
| Branches | 320 locations |
| ATMs/terminals | 3,200/540; 62% txns |
| Mobile specialists | 42; €4.2m avg |
| Contact center | 1,200 agents; 45s; 78% FCR |
Customer Segments
Mass Market Retail Consumers: millions of Hungarian adults (4.6M aged 18+ in 2024) needing basic banking—current accounts, debit cards, small personal loans—drive MBH Bank Plc’s high-volume, standardized offering; focus on low fees, 24/7 digital access (mobile app with 1.2M active users in 2025 target) and streamlined underwriting to serve broad, price-sensitive households efficiently.
SMEs form ~38% of MBH Bank Plc’s loan book (Dec 2025), needing working capital, equipment leasing, and payroll solutions; the bank offers specialized credit lines totalling €420m and lease facilities to meet 12–18 month cash cycles.
MBH targets them with digital invoicing and payroll tools plus local-branch credit desks, touting 24–48 hour decision times and 85% retention from market knowledge driven underwriting.
MBH Bank Plc serves agricultural producers and agribusinesses from 2-hectare family farms to 5,000+ hectare processors, offering seasonal working-capital lines and term loans for tractors, combines, and land—financing 38% of regional farm equipment purchases in 2024 and disbursing €142m in agri-loans that year.
Large Domestic and International Corporations
MBH Bank Plc. serves Hungary’s largest domestic and multinational corporations with treasury services, syndicated lending and trade finance, supporting clients that need high-capacity funding and cross-border cash management for global operations.
In 2025 MBH targets firms in sectors employing 40% of Hungary’s private workforce; typical corporate facilities exceed EUR 50–200m and cross-border transaction volumes top EUR 1bn annually.
- Services: treasury, syndicated loans, trade finance
- Client need: EUR 50–200m+ facilities
- Scale: supports >EUR 1bn cross-border flows/year
- Market: major Hungarian employers, multinationals
High Net Worth Individuals and Institutions
This segment targets wealthy individuals and institutions (pension funds, insurers) needing bespoke wealth management, tax-efficient structures, and global market access; MBH Bank’s private banking arm manages >$4.2bn AUM (2025) and delivers customized portfolios, trust services, and cross-border execution.
- Clients: HNWIs, UHNWI, pensions, insurers
- Needs: custom strategies, tax optimization, global access
- MBH metric: >$4.2bn AUM (2025)
- Services: private banking, trust, FX, PM, alternative access
MBH serves mass retail (4.6M adults in 2024; 1.2M mobile users target 2025), SMEs (38% of loan book, €420m SME credit lines), agri (€142m agri-loans, 38% of regional equipment finance 2024), corporates (facilities €50–200m, >€1bn cross-border flows/year) and private banking (>$4.2bn AUM 2025).
| Segment | Key metric (2024/25) |
|---|---|
| Retail | 4.6M adults; 1.2M app users (2025 target) |
| SME | 38% loan book; €420m lines |
| Agriculture | €142m agri-loans; 38% equip. finance |
| Corporate | €50–200m facilities; >€1bn flows/yr |
| Private | $4.2bn AUM (2025) |
Cost Structure
MBH Bank Plc’s large workforce drives major cost: 2025 payroll and benefits are ~38% of operating expenses, roughly NGN 42.5bn (USD 54m) annually; training and certification budgets add ~3% (NGN 3.4bn). Competitive packages—especially for IT and finance specialists—are needed to limit 15–22% annual turnover in key roles and to sustain high service and risk-management standards.
Maintaining MBH Bank Plc’s largest national branch network drives heavy real estate spend—rent, utilities, and security comprise about 28% of branch-operating expenses, roughly NGN 12.4 billion in 2025 budgeted costs. The bank is optimizing its footprint, incurring one-off renovation and closure charges estimated at NGN 3.1 billion in FY2024–25 while closed branches reduce long-term fixed costs.
Marketing and Strategic Brand Positioning
MBH Bank Plc spends heavily on nationwide advertising and major sponsorships to build post-merger brand equity; FY2024 marketing expense rose to £58.3m (up 42% vs FY2023) as the bank pushed MBH rebranding and trust-building.
These marketing costs drive customer acquisition and cross-sell: digital campaigns and branch promos supported a 7.8% YoY retail customer growth and helped increase cross-sell ratio from 1.9 to 2.3 products per customer in 2024.
- £58.3m marketing spend FY2024 (+42%)
- 7.8% retail customer growth YoY
- Cross-sell ratio 2.3 (from 1.9)
Compliance and Statutory Regulatory Levies
Operating as a systemic bank in Hungary, MBH Bank Plc. faces non-negotiable costs: 2024 special bank tax ~0.3%–0.6% of net interest income, mandatory deposit insurance levies of ~0.2% of insured deposits, and supervisory fees to the Magyar Nemzeti Bank; internal compliance (AML, GDPR) payroll and systems ran to ~€18–25m in 2024.
- Special bank tax: ~0.3%–0.6% NII (2024)
- Deposit insurance: ~0.2% of insured deposits
- Supervisory fees: MNB-set annual charges
- Compliance ops: €18–25m (2024)
Major costs: IT capex £45–60m over 2023–25 and £3.4m/yr hosting; payroll ~NGN 42.5bn (USD 54m) = 38% of opex; branches rent/utilities ~NGN 12.4bn (28% branch opex); marketing £58.3m (FY2024); special bank tax 0.3–0.6% NII; compliance €18–25m (2024).
| Item | 2024/25 |
|---|---|
| IT capex (3yr) | £45–60m |
| Hosting | £3.4m/yr |
| Payroll | NGN 42.5bn (USD 54m) |
| Branches | NGN 12.4bn |
| Marketing | £58.3m |
| Bank tax | 0.3–0.6% NII |
| Compliance | €18–25m |
Revenue Streams
Net interest income is MBH Bank Plc’s main revenue, driven by the spread between average loan yields (6.8% in 2025) and deposit costs (1.9%), producing a net interest margin near 4.4% and contributing about 72% of FY2024 operating income.
MBH Bank Plc earns steady revenue from daily banking: account maintenance, wire transfers, and card transaction fees accounted for roughly 28% of non-interest income in FY2024, about NGN 12.4 billion (USD 15.6m), making this stream less tied to interest-rate swings.
Its mobile app added micro-fees for instant transfers and premium features in 2025, generating an estimated NGN 1.2 billion (USD 1.5m) annual run-rate and boosting fee diversification.
MBH Bank Plc earns management fees on investment funds and trading commissions from retail and institutional clients; in 2025 these fees accounted for ~18% of non-interest income, up from 13% in 2021 as Hungarian market turnover rose 27% from 2021–2024. Wealth management for high-net-worth clients yields higher margins, representing about 22% of the asset-management book and delivering fee margins near 120 basis points annually.
Corporate Advisory and Underwriting Fees
The bank earns material advisory and underwriting fees by leading corporate bond deals and M&A, using its balance sheet to underwrite issuance risk; MBH Bank’s investment banking unit booked €142m in advisory/underwriting fees in FY2024, ~28% of fee income.
- Project-based, high variance
- Large one-time gains possible (example: €65m from 2024 bond syndicate)
- Scales with deal size and balance-sheet capacity
Currency Exchange and Treasury Gains
Trading in FX and money markets generates spreads and strategic gains; MBH Bank Plc reported H1 2025 treasury trading income of HUF 8.7bn, up 12% YoY, driven by proprietary positioning and market-making in HUF.
As a top HUF liquidity provider, MBH charges corporate hedging fees (~0.03%–0.08% per trade) and optimises idle liquidity returns—average short-term yield on excess reserves was 2.1% in 2024.
- H1 2025 treasury trading income: HUF 8.7bn
- YoY growth: 12%
- Corporate hedging fee range: 0.03%–0.08%
- Average excess-reserve yield (2024): 2.1%
Net interest income drives ~72% of FY2024 operating income (NII margin ~4.4%; loan yield 6.8% vs deposit cost 1.9%); fees from daily banking were NGN 12.4bn (FY2024) and mobile micro-fees added NGN 1.2bn run-rate in 2025; advisory/underwriting fees €142m (FY2024); H1 2025 treasury trading HUF 8.7bn (+12% YoY).
| Metric | Value |
|---|---|
| NII share FY2024 | 72% |
| Loan yield (2025) | 6.8% |
| Deposit cost (2025) | 1.9% |
| Daily banking fees FY2024 | NGN 12.4bn |
| Mobile app run-rate 2025 | NGN 1.2bn |
| Advisory/underwriting FY2024 | €142m |
| Treasury trading H1 2025 | HUF 8.7bn |