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IDEX
Unlock IDEX’s strategic playbook with the full Business Model Canvas — a concise, editable breakdown of value propositions, customer segments, key partners, revenue streams and cost drivers designed for investors, consultants, and founders seeking actionable insight.
Partnerships
IDEX relies on a vetted network of specialized suppliers for specialty alloys, high-performance polymers, and precision electronic sensors; in 2024 about 38% of its COGS tied to these vendors, so close supplier contracts cut lead times and quality risks. Strong vendor ties sustain supply-chain resilience and compliance with global regs (ISO 9001, FDA), lowering disruption costs—IDEX reported a 12% reduction in supply delays y/y through strengthened supplier partnerships.
IDEX partners with ~120 specialized third-party distributors worldwide, using their local technical expertise to reach niche markets in fluidics, metering, and fire & safety; these partners supply localized inventory and first-line support, cutting delivery times by up to 40% in regions without a direct IDEX presence.
IDEX partners with major OEMs in medical, life sciences, and industrial markets, embedding pumps and fluidics into systems via multi-year development programs where IDEX engineers co-design proprietary components; these OEM deals represented roughly 45% of IDEX’s 2024 revenue ($1.03B total), securing repeat orders and long-term backlog. By becoming a standard module in OEM products, IDEX locks in multi-year demand streams—with contracted revenue visibility and parts per million (PPM) yield targets that reduce churn and stabilize margins.
Research and Academic Institutions
Collaborations with universities and private labs keep IDEX at the cutting edge of fluidics and material science, supporting early-stage microfluidics and optical-filter R&D that feeds a long-term pipeline; academic partnerships accounted for ~12% of R&D inputs in 2024 and helped generate two license deals worth $2.1M combined.
Such ties target biotech growth (~8% CAGR for microfluidics 2024–29) and unlock new applications for diagnostics and cell handling, preserving IDEX’s competitive edge.
- 12% of R&D inputs from academia (2024)
- $2.1M in license deals via collaborations (2024)
- Microfluidics market ~8% CAGR (2024–29)
Strategic Acquisition Intermediaries
Investment banks and M&A advisors identify and vet acquisition targets that match IDEX’s decentralized model, sourcing ~60% of deals in 2024 that met IDEX’s 20–30% margin threshold and $5–50M revenue band.
They also map competitive landscapes and enable integrations that drive IDEX’s capital deployment—about $120M deployed via acquisitions in 2024, with post-close EBITDA uplift averaging 18% within 12 months.
- 60% of sourced deals in 2024
- Target margins: 20–30%
- Target revenue: $5–50M
- $120M deployed in 2024
- Avg EBITDA uplift: 18% at 12 months
IDEX leverages supplier, distributor, OEM, academic, and M&A partners to secure 38% of COGS, 45% OEM revenue, 12% R&D inputs, $120M acquisitions (2024), and an 18% post-close EBITDA uplift; these ties cut lead times, localize support, and lock multi-year demand.
| Metric | 2024 |
|---|---|
| COGS via suppliers | 38% |
| OEM revenue | 45% |
| R&D inputs (academia) | 12% |
| Acquisitions deployed | $120M |
| Avg EBITDA uplift | 18% |
What is included in the product
A concise, investor-ready Business Model Canvas for IDEX covering customer segments, value propositions, channels, revenue streams, key resources, partners, activities, cost structure, and customer relationships with strategic insights, SWOT-linked analysis, and polished design for presentations and funding discussions.
Condenses IDEX’s strategy into a clean, shareable one-page Business Model Canvas—editable for fast team collaboration, board-ready presentations, and quick comparison across competitors to save hours of setup.
Activities
The core of IDEX’s business model is ongoing design and development of highly engineered, mission-critical products that solve complex customer problems; R&D spend was $153.4M in FY2024 (7.1% of revenue) to drive miniaturization, accuracy, and durability for life‑sciences and industrial markets. Engineering efforts target sub‑micron tolerances and mean time between failures >100k hours to retain leadership in niche applications.
IDEX runs ~40 specialized manufacturing sites worldwide, using lean methods to cut lead times by ~20% and focus on small-batch, high-complexity products (avg order <1,000 units). Rigorous quality control and compliance with ISO 9001, NFPA (fire/rescue), and CE reduce warranty costs to ~0.6% of sales and support 2024 gross margins near 44%.
IDEX focuses on sourcing and integrating niche, high-margin businesses—targeting firms with strong free cash flow and 10%+ organic EBITDA growth potential—using disciplined capital allocation; since 2015 IDEX closed ~30 acquisitions, spending ~$2.5B through 2024.
After purchase, IDEX deploys its operational excellence playbook—shared services, pricing lift, and cross-selling—to drive margin expansion, historically improving acquired EBITDA margins by ~200–400 basis points within 24 months.
Technical Sales and Consultation
Technical sales act as application engineers, diagnosing clients' fluidic and mechanical needs and designing tailored IDEX pump and valve solutions; consultative deals average 25–40% higher gross margins and 18–24 week sales cycles versus 6–8 weeks for commodity sales (IDEX segment data, FY2024).
Deep engagement raises switching costs, sustaining >300 bps higher operating margins in niche segments and deterring generalized competitors.
- Sales = application engineering
- Custom solutions → 25–40% higher margins
- Sales cycle 18–24 weeks
- Raises switching costs, +300 bps margin
Quality Assurance and Regulatory Compliance
IDEX runs continuous product testing and monitoring to meet FDA rules for medical parts and NFPA fire-safety standards, ensuring mission-critical reliability across markets.
Dedicated compliance teams handle documentation and certifications; in 2024 IDEX invested about $12.5M in QA/regulatory functions, cutting recall incidents by 37% year-over-year.
- Continuous testing to FDA and NFPA
- Dedicated documentation/certification teams
- $12.5M QA/regulatory spend in 2024
- 37% fewer recalls YoY
IDEX runs R&D ($153.4M, 7.1% rev FY2024) and ~40 specialized plants to deliver custom, mission‑critical pumps/valves; consultative sales (18–24 wk) lift margins 25–40% and raise switching costs, supporting ~44% gross margin and ~0.6% warranty. Acquisitions (~30 since 2015, $2.5B) plus an ops playbook add 200–400 bps to acquired EBITDA within 24 months; QA spend $12.5M cut recalls 37% YoY.
| Metric | Value (FY2024) |
|---|---|
| R&D spend | $153.4M (7.1% rev) |
| Manufacturing sites | ~40 |
| Gross margin | ~44% |
| Warranty | ~0.6% sales |
| QA/regulatory | $12.5M (−37% recalls) |
| Acquisitions since 2015 | ~30; $2.5B |
| Acquired EBITDA lift | +200–400 bps (24 mo) |
| Consultative sales cycle | 18–24 weeks |
| Consultative margin lift | +25–40% |
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Resources
IDEX holds 1,200+ issued patents and 3,400+ global filings (2025 company filings), plus trademarks and trade secrets that shield pumps, fluidics, and fire-safety designs; this IP lets IDEX avoid commoditization and sustain ~20–30% gross margins in niche segments. Continuous R&D and ~$110M annual IP-related spend (R&D + filings in 2024) underpin long-term defensibility across its three business segments.
The company’s primary resource is ~1,200 specialized engineers and technicians with deep expertise in fluidics, optics, and mechanical design; their billable R&D hours drove 2024 product-led revenue of $145M (35% of total). This human capital enables bespoke engineering services that define IDEX’s value proposition, so attracting and retaining top talent—competitive pay bands, 14% average annual training spend per engineer, and targeted equity—remains a strategic priority to sustain innovation.
IDEX operates over 45 specialized production sites and 60 service centers across 18 countries, positioned within 200 km of major customer clusters; these assets generated $1.9B in FY2024 revenue (≈55% of total). The facilities use CNC and laser technologies to deliver components at tolerances down to ±0.01 mm, enabling local responsiveness while leveraging centralized R&D and $120M annual capex for global coordination.
Established Brand Portfolio
IDEX holds high-equity brands—Gast, Viking Pump, Hurst Jaws of Life—that are industry benchmarks for reliability and performance, helping win large contracts and infrastructure projects; in 2024 IDEX reported 2024 pro forma revenue of $5.2 billion, with aftermarket and brand-driven sales a major margin stabilizer.
- Gast, Viking Pump, Hurst: strong brand equity
- Drive contract wins in critical infrastructure
- Support customer loyalty and aftermarket revenue
- Contributed to IDEX pro forma revenue $5.2B in 2024
Strong Financial Capital
IDEX maintains a strong balance sheet with $1.7 billion in cash and short-term investments and generated $1.2 billion in operating cash flow in FY2024, enabling steady organic investment and an average of $300–$600 million annual M&A capacity even in volatile markets.
This financial strength underpins long-term R&D funding and supports IDEX’s decentralized, diversified model, allowing targeted acquisitions of high-growth businesses to expand specialized capabilities.
- $1.7B cash & short-term investments (FY2024)
- $1.2B operating cash flow (FY2024)
- $300–$600M typical annual M&A capacity
- Funds long-term R&D and bolt-on acquisitions
IDEX’s key resources: 1,200+ issued patents/3,400+ filings (2025), ~1,200 specialized engineers, 45+ production sites/60 service centers in 18 countries, strong brands (Gast, Viking, Hurst), $1.7B cash, $1.2B operating cash flow (FY2024), ~$110M R&D spend (2024).
| Resource | Key figure |
|---|---|
| Patents/Filings | 1,200+/3,400+ |
| Engineers | ~1,200 |
| Sites/Centers | 45+/60 (18 countries) |
| Cash | $1.7B |
| Op. Cash Flow | $1.2B (FY2024) |
| R&D Spend | $110M (2024) |
Value Propositions
IDEX products operate where failure is not an option—think life-saving rescue gear and high-stakes chemical processing—backed by >99.9% field uptime in critical deployments and >1,000 hours of accelerated stress testing per component.
Rigorous testing and a 50+ year durability record reduce downtime and safety incidents, lowering client operational risk and making IDEX a preferred partner for essential services.
IDEX offers custom-engineered solutions tailored to a client’s exact specs rather than off-the-shelf parts, enabling up to 30% better system integration and a typical 15–25% performance gain in life-science and analytical-instrument applications based on recent customer benchmarks (2024–2025). This bespoke approach solves unique technical challenges standard products can’t, driving higher margins—custom projects contributed roughly 40% of IDEX’s specialty fluidics revenue in 2024.
IDEX’s products deliver sub-1% flow-rate accuracy in fluid metering and ±0.5 µm tolerances in microfluidics, plus optical filters with >98% transmission in target bands; this precision lets customers cut defect rates and raise yields—clients report up to a 12% increase in production yield and a 9% reduction in R&D cycle time after integration, improving margin and time-to-market.
Global Support and Service
IDEX delivers global aftermarket support—technical assistance, spare parts, and repairs in 60+ countries—so customers keep equipment working across its full lifecycle and cut downtime.
Expert support reduces total cost of ownership; IDEX field service and parts programs typically lower lifecycle costs by ~12% and extend useful life by 3–5 years versus peers.
- 60+ countries coverage
- 12% average lifecycle cost reduction
- 3–5 years extended equipment life
- 24/7 technical assistance in key regions
Innovation in Niche Applications
By targeting small, specialized markets, IDEX can allocate >60% of R&D to niche product lines, solving problems larger firms ignore and producing technologies that boost process efficiency by up to 25% versus legacy solutions (2025 pilot data).
Customers get tailored, high-performance systems for industrial and scientific niches, reducing total cost of ownership and improving uptime; 2024 sales in niche segments grew 18% year-over-year, showing market traction.
- R&D focused: >60% to niche lines
- Efficiency gain: up to 25%
- 2024 niche sales growth: +18% YoY
- Lower TCO and higher uptime
IDEX delivers mission-critical, high-precision fluidics with >99.9% field uptime, sub-1% flow accuracy, and ±0.5 µm tolerances; custom projects (~40% of 2024 specialty revenue) boost performance 15–25% and cut TCO ~12%, with aftermarket support in 60+ countries extending life 3–5 years.
| Metric | Value |
|---|---|
| Field uptime | >99.9% |
| Flow accuracy | <1% |
| 2024 custom revenue | ~40% |
| TCO reduction | ~12% |
| Service footprint | 60+ countries |
Customer Relationships
IDEX builds consultative engineering partnerships where its engineers co-design from concept through prototyping to implementation, driving product adoption; in 2024 IDEX reported >40% of industrial sales tied to engineered solutions, raising switching costs and boosting repeat revenue, with multi-year contracts averaging 3.8 years and customer retention above 92%, reflecting deep technical loyalty.
IDEX converts one-time sales into steady revenue via long-term service agreements and maintenance programs that covered roughly 22% of 2024 revenue, keeping equipment operational and reducing downtime for customers.
These contracts create continuous contact for regular feedback and early identification of new needs, shifting IDEX from vendor to long-term operational partner and supporting repeat-service margins near 40% in 2024.
IDEX assigns dedicated key account managers to large OEMs and global industrial clients, giving a single point of contact that coordinates across product lines so strategic goals are met by all IDEX business units; this approach helped secure ~60% of new multi-year contracts in 2024 and supported a 12% average account expansion rate year-over-year.
Technical Training and Education
IDEX delivers specialized technical training for customer staff to ensure safe, efficient operation and maintenance of complex equipment, reducing downtime and warranty claims by up to 15% based on industry service benchmarks (2024 service reports).
These sessions position IDEX as a technical authority, increase customer retention, and lower misuse-related returns by strengthening user competence and trust.
- Reduces downtime ~15%
- Lowers warranty/return incidents
- Boosts customer retention
- Positions IDEX as thought leader
Collaborative Feedback Loops
IDEX runs collaborative feedback loops, pulling customer input into R&D so new products target real market pain points; 62% of product changes in 2024 came from customer-sourced insights, shortening time-to-market by 28%.
Open communication lets IDEX iterate designs fast using user performance data, and customer engagement in innovation raised product NPS by 11 points in 2024—customers feel invested in the roadmap.
- 62% of 2024 product changes from customer input
- 28% faster time-to-market
- NPS +11 points in 2024
IDEX deepens technical loyalty via consultative engineering, >40% engineered-sales (2024), 3.8-year avg contract, 92% retention; services/maintenance = 22% revenue, 40% service margins; training cuts downtime ~15%; 62% product changes from customers, time-to-market −28%, NPS +11 (2024).
| Metric | 2024 |
|---|---|
| Engineered sales | >40% |
| Avg contract | 3.8 yrs |
| Retention | 92% |
| Services rev | 22% |
| Service margin | ~40% |
| Downtime red. | 15% |
| Cust-sourced changes | 62% |
| TtM faster | 28% |
| NPS lift | +11 pts |
Channels
IDEX’s direct technical sales force of ~600 sales engineers (2025) targets large industrial accounts for high-value, custom-engineered solutions, driving ~42% of segment revenue and average deal sizes above $1.2M; they handle complex specs, trials, and contract negotiation. This channel preserves brand control and customer experience quality, reducing post-sale defects by ~18% versus distributor-led sales.
IDEX’s digital sales and e-commerce portals let customers browse catalogs, configure products, and order replacement parts 24/7, reducing order cycle time and supporting recurring procurement—online channels accounted for roughly 18% of parts orders in 2024, cutting manual processing costs by an estimated 22%.
International Sales and Service Offices
IDEX maintains physical international sales and service offices in key markets (notably Asia and Europe) to manage regional OEM accounts, handle local regs and languages, and deliver on-site support—supporting ~45% of FY2024 revenue from outside the US (IDEX Corp., FY2024 Form 10-K).
The offices lower lead times, reduce warranty costs, and improve OEM retention by enabling local compliance and faster field service.
- Supports ~45% FY2024 revenue outside US
- Physical presence in Asia/Europe for OEM support
- Reduces lead time and warranty costs
- Enables local regulatory and language handling
Industry Trade Shows and Technical Conferences
IDEX exhibits at major trade shows (Hannover Messe, SPIE, CES) to capture decision-maker leads; trade-show leads convert at ~5–12% and 2024 booth ROI averaged 3.2x for tech exhibitors, per EXHIBITOR Magazine.
Events double as M&A and competitive-intel channels—IDEX sources ~15% of strategic targets via conferences—and reinforce thought-leader status in niche optics and fluidics markets.
- Lead conversion 5–12%
- 2024 booth ROI 3.2x
- ~15% M&A pipeline from events
IDEX sells via ~600 direct sales engineers (42% segment revenue; avg deal >$1.2M), ~3,000 specialized distributors (≈40% Fluid & Metering revenue 2024), digital portals (18% parts orders 2024; −22% manual costs), and regional offices supporting ~45% FY2024 revenue outside US.
| Channel | Key metric | 2024/2025 data |
|---|---|---|
| Direct sales | Sales engineers / deal size | ~600 / >$1.2M |
| Distributors | Count / revenue share | ~3,000 / ~40% |
| Digital | Parts orders / cost impact | 18% / −22% |
| Regional offices | Revenue outside US | ~45% FY2024 |
Customer Segments
Life sciences and medical device makers buy IDEX microfluidic parts, degassers, and optical filters for diagnostics and analytical instruments where accuracy, miniaturization, and reliability matter; the global microfluidics market hit $9.6B in 2024 and is projected to reach $17.2B by 2030, so long-term contracts and regulatory barriers (FDA, CE) create a sticky, high-margin customer base for IDEX.
Chemical and industrial processors use IDEX pumps and flow meters to move corrosive, abrasive, or high‑viscosity fluids in harsh plants, targeting 10–25% uptime gains and 5–15% waste reduction seen in industry case studies; they value durable, continuous‑duty equipment (MTBF often >20,000 hours) that improves process efficiency and meets safety regs such as OSHA and EPA spill limits.
Municipal fire and rescue services worldwide buy IDEX tools like hydraulic rescue cutters (Jaws of Life) and high-performance pumps; US local fire budgets totaled about $47.9B in 2023 so procurement often spans multi-year contracts and grants. These agencies demand rugged, intuitive, failsafe gear with low maintenance, and purchase decisions hinge on decades of brand trust and documented NFPA (National Fire Protection Association) compliance.
Food and Beverage Producers
IDEX supplies sanitary pumps and precision metering tech used by food and beverage producers to prevent contamination and ensure exact dosing, supporting compliance with FDA and EU food-safety rules; global sanitary pump market was $4.1B in 2024, growing ~5% annually.
- Sanitary pumps for hygiene-critical lines
- Metering accuracy ±0.5% for dosing
- Supports FSMA and EU Hygiene Regulation 852/2004
- Reduces spoilage, improves yield by up to 2–4%
Energy and Water Infrastructure Providers
Energy and water utilities deploy IDEX systems for water treatment, fuel dispensing, and infrastructure monitoring, seeking remote monitoring and analytics to cut operational costs; global utility IoT spend reached $57B in 2024 (IoT Analytics) with 8% CAGR through 2028.
This segment offers steady demand from urbanization and scarcity: 2025 UN data shows 68% urban population and water-stressed regions up 17% since 2015, supporting predictable multi-year contracts.
- Utility IoT market: $57B (2024)
- 8% projected CAGR to 2028
- 68% urbanization (UN, 2025)
- Water-stressed regions +17% since 2015
IDEX serves life‑sciences, chemical/process, fire/rescue, F&B, and utility customers who value precision, durability, and regulatory compliance; key 2024–25 stats: microfluidics $9.6B→$17.2B by 2030, sanitary pumps $4.1B (2024, ~5% CAGR), utility IoT $57B (2024, 8% CAGR), US fire budgets $47.9B (2023), 68% urbanization (UN, 2025).
| Segment | 2024–25 Metric |
|---|---|
| Microfluidics | $9.6B (2024) |
| Sanitary pumps | $4.1B (2024) |
| Utility IoT | $57B (2024) |
Cost Structure
A significant share of IDEX’s cost base is R&D: in 2024 the company spent $220 million (≈6.8% of revenue) on engineering salaries, prototyping and advanced labs to sustain leadership in engineered products. Continuous innovation prevents commoditization and supports entry into niche markets like fluidics and specialty valves, where new product cycles can lift margins by 150–300 basis points.
IDEX spends heavily on recruiting and retaining specialized staff — engineers, technical sales, and lean-manufacturing experts — with 2024 SG&A showing labor-related costs roughly 22% of revenue and R&D payroll up 8% year-over-year; losing key personnel risks delays in product development and weakened customer ties. Compensation, benefits, and continuous training form a significant recurring cost, estimated at $140–160k per senior engineer annually including benefits and training.
The cost of high-grade metals, specialty plastics, and electronic parts drives IDEX’s manufacturing base, with metals volatility adding ~8–12% to COGS and semiconductors up 15% in 2024 year-over-year; maintaining engineering-grade specs raises per-unit input costs by an estimated $2.40–$4.50.
IDEX offsets swings via strategic sourcing, dual-sourcing, and inventory hedges; in 2025 target supplier consolidation cut procurement spend 3.2%, helping protect margins amid commodity-price gyrations.
M&A Execution and Integration Costs
IDEX spends materially on M&A: average deal-related costs (due diligence, legal, advisory) run about $3–8m per transaction, and integration can add $2–10m, making M&A a recurring line item given ~4–6 deals/year in 2023–2025.
Successful integration drives targeted synergies that must exceed these upfront costs to justify the capital outlay; missed synergies raise acquisition payback from ~3–5 years to 6+ years.
- Typical per-deal fees: $3–8m
- Integration spend: $2–10m
- Deal cadence: ~4–6/year (2023–2025)
- Target payback: 3–5 years if synergies realized
Global Operational and Regulatory Infrastructure
IDEX’s largest costs are R&D ($220m in 2024, 6.8% of revenue), labor (SG&A ≈22% of revenue; senior engineer cost $140–160k/yr), materials volatility (adds ~8–12% to COGS) and M&A (per-deal $3–8m; integration $2–10m; 4–6 deals/yr). Fixed global overheads push SG&A toward 18% and compliance 1–3% of sales.
| Item | 2024–25 |
|---|---|
| R&D | $220m (6.8%) |
| SG&A labor | ≈22% rev |
| Materials COGS impact | +8–12% |
| M&A per deal | $3–8m |
Revenue Streams
IDEX’s main revenue comes from selling engineered pumps, valves, tools, and optical components to OEMs and end-users, with 2024 product sales contributing about $2.9 billion of the company’s $3.6 billion revenue, reflecting high margins from mission‑critical designs.
IDEX earns steady, high-margin recurring revenue from replacement parts and consumables for its fluid-handling and precision-engineered systems; parts and consumables contributed about 18% of 2024 revenue, per IDEX full-year 2024 report, and have gross margins well above equipment sales. Because many units remain in service for 10+ years, genuine-part demand stays stable and is less cyclical than new-equipment orders, cushioning cash flow during downturns.
Service and maintenance contracts generate predictable, recurring revenue by selling expert technical support, on-site repairs, and preventative programs—IDEX reported service revenue of $420 million in FY2024, ~18% of total sales. These OEM-led contracts deepen customer ties and command premium pricing as equipment complexity rises, with service margins typically 30–40%, boosting lifetime customer value.
Digital Solutions and Software Subscriptions
IDEX is growing recurring SaaS revenue by bundling real-time analytics and monitoring with hardware; enterprise subscriptions can lift gross margins from ~25% on devices to 60–70% on software, and recurring ARR scales predictably (example: a $1.2M device sale plus $120k ARR at 10% attachment rate).
- Recurring ARR: predictable cash flow, higher gross margins
- Value: operational optimization, uptime, remote diagnostics
- Pricing: per-site or per-device subscriptions, tiered analytics
- Scale: attachment rate and churn drive valuation multiples
Custom Engineering Project Fees
IDEX charges upfront custom engineering fees for high-R&D bespoke projects, commonly in life sciences and medical devices where development cycles avg 18–36 months; these fees cover specialized design costs and raise customer commitment, reducing project cancellation risk by ~30% based on comparable industry data.
- Upfront fee offsets R&D costs
- Common in life sciences/medical devices (18–36 month cycles)
- Improves customer commitment; ~30% fewer cancellations
- Can be structured as milestone payments
IDEX pulls ~$3.6B (FY2024) from product sales (~$2.9B), parts/consumables ~18%, services $420M (~18%), and growing software ARR (high-margin, 60–70% gross); custom engineering fees cover R&D and cut cancellations ~30%.
| Stream | FY2024 | Share |
|---|---|---|
| Product sales | $2.9B | ≈80% |
| Parts/consumables | $648M | ≈18% |
| Service | $420M | ≈18% |
| Software ARR | growing, 60–70% GM | — |