Coca-Cola Europacific Partners Business Model Canvas

CCEP holds long-term contracts with aluminum, glass and recycled PET suppliers to secure production continuity and stabilize input costs; in 2024 CCEP reported a 30% recycled PET (rPET) target across EU/UK packaging and aims for 100% recyclable or reusable packaging by 2030. These supplier partnerships fund R&D for circular packaging, support a 2040 net-zero-aligned carbon reduction plan, and help lock in price and supply stability for >500m euros of annual procurement.

CCEP’s core partners: The Coca‑Cola Company (exclusive concentrate & brand), major retailers (Tesco, Carrefour, Woolworths) for joint business planning, packaging suppliers securing rPET targets, 3PLs for last‑mile, and cloud/AI vendors; together they enabled €12.5bn group revenue (2024), ~600m consumers, €1.2bn logistics cost, £120m digital spend, and 30% rPET in 2024.

Field sales teams secure product placement, maintain cooling equipment, and run promotions to win at point of purchase, driving visibility across Coca‑Cola Europacific Partners’ ~12m annual retail service visits in 2024 and supporting €13.7bn group net sales (FY 2024). They use real‑time POS and route data to tweak displays and pricing, delivering tailored support to independents and hospitality venues to boost SKU velocity and margin.

CCEP runs 50+ bottling plants (12.4bn L production 2024), 300 warehouses, 120k+ delivery points; marketing €480m (2024), 2,300+ events; sustainability: ~60% renewable power (2024), 5% water-use cut vs 2019, 65% bottle collection (core markets), £50m+ recycling spend since 2020.

With over 29,000 employees across 13 markets (2024), Coca‑Cola Europacific Partners depends on a specialized workforce—from food scientists and engineers to sales and logistics planners—to run production, distribution, and go‑to‑market operations.

The team’s collective experience handling varied regulations and market dynamics, plus continuous training (over 120,000 training hours in 2024) on digital transformation and sustainability, is a core, measurable resource.

CCEP’s key resources: exclusive Coca‑Cola bottling licenses (covering ~600m consumers), €15.6bn revenue from Coca‑Cola brands (2024), ~50 plants/300+ warehouses and €6.5bn PPE (2024), 29,000 employees and 120,000 training hours (2024), My.CCEP driving 25% digital sales growth and ~6% pilot logistics savings (2024).

CCEP supplies retail and corporate partners with low-carbon beverages and circular packaging, including 100% recycled PET bottles in several markets and a target to reach 50% recycled content across bottles by 2030, helping clients hit scope‑3 emissions and packaging targets.

By scaling carbon‑neutral manufacturing across 85+ sites and reducing CO2e per hectolitre by ~18% since 2019, CCEP boosts client brand ESG credentials and regulatory compliance—factors driving institutional investor allocation and large corporate contracts.

CCEP offers retailers Coca‑Cola global brands and a multi‑category portfolio that drove €13.0bn net revenue in 2024, 99.3% OTIF order fulfilment, 1.3M serviced coolers, 57 plants in 28 countries, and a 50% recycled‑content bottle target by 2030—boosting category margins (pilot +3.2 pp) and reducing CO2e per hectolitre ~18% since 2019.

Field sales reps across Coca-Cola Europacific Partners (CCEP) maintain personal relationships via ~20,000 annual outlet visits per rep in 2024, delivering hands-on merchandising, order management, and on-site cooler and fountain troubleshooting to reduce downtime and boost shelf availability by ~7%.

CCEP combines dedicated key-account teams, My.CCEP digital self-service (600,000+ accounts) and field reps (20,000 outlet visits/rep in 2024) to drive retailer collaboration, digital loyalty lift (3–5% pilot uplift) and sustainability partnerships (12 DRS pilots UK, 25% in-store plastic cut YoY, €110m sustainability spend 2024).

Small grocers, petrol forecourts and corner shops drive immediate on‑the‑go sales; CCEP reached ~1.3 million outlets in 2024 across Europe and Asia Pacific to serve these fragmented points. Their frequent route-to-market, >350 distribution centres and daily replenishment capture high-margin single-serve sales—single-serve bottles made up ~42% of CCEP’s 2024 sparkling volume, key for commuter and local-resident demand.

CCEP’s channels: Modern Trade ~45% of 2024 revenue (€7.1bn), drove 12% of launch volumes and ~€220m promotions; Away‑from‑Home boosted ASPs, adding ~6% revenue mix and 20–25% higher gross margins; Small grocers/forecourts reached ~1.3m outlets, single‑serve = ~42% sparkling volume; e‑commerce +22% (2024), digital ~8% revenue in Western markets; vending 3–5% channel share, telemetry cut route‑fill waste ~12% (2023).

Hospitality and foodservice providers—from Burger King to independent cafes—buy beverages as meal complements and need soda fountains, chilled display units, and on-site technical support; CCEP reported foodservice revenue of €2.9bn in 2024, with equipment uptime and service contracts reducing outages by ~18% and increasing outlet refill rates by 12% year-over-year.

CCEP serves big retailers (16.6bn unit cases, high volume/price sensitivity), 300k+ out‑of‑home independents (~25% route stops), foodservice (€2.9bn, +12% refill), institutional channels (€2.1bn, 18% revenue, low‑sugar +9%), and events (€1.2bn, up to 50k units/site, +35% on‑site lift).

Running dozens of bottling plants costs CCEP roughly €400–€550 million annually in utilities and maintenance; the company cut energy use per hectolitre by 6% in 2023 and targets 30% renewable energy by 2025 via on-site solar and PPAs to lower bills.

CCEP’s top costs are concentrates/raw materials (€9.4bn COGS in FY2024, +~6% YoY), packaging (can costs +~8% in 2024 as aluminum ≈$2,300/t), logistics (fuel ≈18% of variable supply cost; driver pay +6% YoY) and trade promos (~€1.2bn in 2024); transition to 100% rPET raises input costs (rPET +10–20%) but targets savings via lower waste fees and regs.

Revenue from Powerade and local water brands gave Coca-Cola Europacific Partners €1.2bn in 2024 from hydration and sports drinks, diversifying sales toward health-conscious consumers and supporting higher-margin mixes; volume growth was strongest in hospitality and leisure, which account for ~28% of channel revenue. CCEP is premiumizing the category—larger pack SKUs and functional variants—to raise value per litre, targeting a 3–5% price/mix uplift in 2025.

CCEP’s revenues are driven by sparkling drinks (~62% of €9.1bn in FY2024), energy drinks (~12%, mid‑teens growth, higher margins), hydration/Powerade (€1.2bn), RTD coffee/tea (mid single‑digit growth; 20–40% price premium), and premium mixers/on‑trade (boosting Australasia/Europe core growth 8.5% in 2024).