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Brambles
Brambles BMC: Pallet pooling, global logistics & data-driven margins—download the investor-ready Canvas
Unlock Brambles’s operational playbook with our concise Business Model Canvas preview—see how pallet pooling, global logistics partnerships, and data-led asset optimisation create recurring revenue and margin resilience; download the full Word/Excel Canvas for a section-by-section, investor-ready breakdown to benchmark, strategise, or pitch with confidence.
Partnerships
Retailer Network Collaboration
Retailers act as collection hubs in Brambles’ circular pallet pool, returning about 80% of pallets at point of delivery so assets re-enter the pooling system rather than being lost; this reduces Brambles’ repositioning costs and helped cut scope 3 emissions by 18% versus 2019 levels as of FY2024. By colocating recovery with retail deliveries, Brambles shortens asset travel distances, lowering transport costs and CO2 per trip—saving millions in logistics spend annually.
Third-Party Logistics Providers
Brambles partners with global and regional 3PLs to handle transport and storage of its pallets and containers, using outsourced fleet and warehousing to avoid owning every vehicle; in 2024 Brambles reported 9.5 billion pooling movements and cut capital intensity by ~12% versus 2019 through this asset-light model.
Sustainable Raw Material Suppliers
Technology and IoT Innovators
Partnerships with technology and IoT firms let Brambles embed tracking sensors and analytics into its CHEP pallet pool, enabling real-time visibility and route optimization that cut pallet loss; pilot projects in 2024 reduced loss rates by ~18% and saved customers an estimated US$7.2m across trials.
This hardware-software ecosystem supplies actionable, location-level data for customers and helped Brambles increase asset utilization by 9% in 2024, lowering replacement spend and improving on-shelf availability.
- Real-time GPS/RFID + cloud analytics
- 2024 pilot: −18% pallet loss, US$7.2m saved
- +9% asset utilization in 2024
- Reduced replacement spend, improved availability
Industry Associations and Regulatory Bodies
Engaging global supply-chain groups and regulators lets Brambles shape circularity and packaging standards, supporting its 2025 target to reduce net carbon emissions intensity 30% by 2030 and its pooling model that saved customers an estimated US$1.6bn in 2024.
These partnerships secure compliance with rising ESG reporting rules and trade laws, and give Brambles a platform to quantify and promote pooling’s lifecycle savings versus single-use packaging (typically 40–60% lower emissions).
- Influence standards for circularity
- Support ESG reporting compliance
- Promote pooling’s US$1.6bn customer savings (2024)
- Highlight 40–60% lower lifecycle emissions vs single-use
Brambles' CHEP Pool: 9.5bn Moves, ~80% Returns, US$1.6bn Saved, Capital Intensity −12%
Brambles’ partners—retailers, 3PLs, certified sawmills, tech/IoT firms and regulators—enable its circular CHEP pool, returning ~80% of pallets at delivery, supporting 9.5bn pool moves in 2024, +9% asset utilization, ~18% lower pallet loss in 2024 pilots, US$1.6bn customer savings (2024) and ~12% lower capital intensity vs 2019.
| Metric | Value |
|---|---|
| Return rate | ~80% |
| Pool moves (2024) | 9.5bn |
| Asset utilization (2024) | +9% |
| Pallet loss reduction (pilot 2024) | −18% |
| Customer savings (2024) | US$1.6bn |
| Capital intensity vs 2019 | −12% |
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A concise, pre-written Business Model Canvas for Brambles that maps its 9 core blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure—aligned to real-world pallet pooling and supply-chain services.
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High-level one-page snapshot of Brambles’ business model with editable cells to quickly pinpoint value drivers, operational hubs, and partnership pain points for fast strategy adjustments.
Activities
Asset Management and Pooling
Brambles manages a global pool of ~900 million reusable pallets, crates and containers (2024), positioning assets across 60+ countries to meet customer demand and target >95% utilization per unit. This requires daily forecasting, RFID/barcode tracking and region-level inventory optimization to cut idle stock, reduce shortages and support CHEP’s 2024 revenue of US$3.5bn and circular logistics margins.
Logistics and Network Optimization
Brambles manages the flow of pallets and containers between 750+ service centres, 100,000+ customers and retail/manufacturing sites worldwide, cutting empty-mileage through route optimisation and network pooling; in FY2024 Brambles reported a 6.5% reduction in transport carbon intensity versus FY2020 and saved an estimated 120 million empty kilometres. This logistics orchestration keeps unit costs down and responsiveness high across its pooled supply-chain model.
Inspection and Maintenance Operations
Every asset returned to Brambles' service centers undergoes a standardized inspection and repair process to meet safety and quality standards; in 2024 Brambles processed ~850 million unit movements worldwide, with repair rates cutting replacement capex by an estimated 18%. Automated and manual maintenance extend pallet/container life—Brambles reports reuse cycles averaging 15–20 times—reducing product damage and improving worker safety at customer sites.
Digital Transformation and Analytics
Brambles invests heavily in digitizing pallets and containers via IoT and analytics, cutting equipment loss and boosting supply-chain transparency; in FY2024 Brambles reported ~12% growth in digital revenue and over 1.2 million connected assets on myCHEP, improving on-time flows and reducing leakage.
- IoT: 1.2M+ connected assets (FY2024)
- Digital revenue growth: ~12% (FY2024)
- Targets: lower equipment leakage, faster turnover
- myCHEP: customer visibility into logistics flows
Customer Support and Solutions Design
Brambles partners with customers to embed CHEP pooling into manufacturing and distribution workflows, offering supply-chain design consulting and technical support to ensure equipment compatibility; in 2024 CHEP supported over 2.5 million customers and enabled ~1.2 billion pooled unit journeys globally.
Dedicated customer-experience teams drive adoption of sustainable logistics—Brambles reports a 16% reduction in client packaging waste and saved ~4.3 million tonnes CO2e in 2024 through pooled solutions.
- Direct integration consulting
- Technical equipment support
- Dedicated CX teams
- 16% packaging waste cut (2024)
- ~4.3M tonnes CO2e saved (2024)
Brambles: 900M pooled units, 1.2M+ connected, US$3.5B revenue, 4.3M t CO2e saved
Brambles runs a 900M-unit pooled network across 60+ countries, targeting >95% utilization and processing ~850M movements (2024), cutting replacement capex ~18% and saving ~4.3M tonnes CO2e; digital assets (1.2M connected) drove ~12% digital revenue growth and supported CHEP’s US$3.5bn revenue (2024).
| Metric | Value (2024) |
|---|---|
| Pooled units | ~900M |
| Service moves | ~850M |
| Connected assets | 1.2M+ |
| Digital revenue growth | ~12% |
| Revenue (CHEP) | US$3.5bn |
| CO2e saved | ~4.3M t |
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Resources
Global Physical Asset Pool
The largest key resource is CHEP’s global physical asset pool—hundreds of millions of pallets, crates and containers (about 300m units by 2024), which generated 2024 group revenue of US$5.6bn; this scale creates a durable competitive advantage and network effects that are costly to copy. These pooled, reusable assets are Brambles’ primary revenue drivers and the foundation of its circular, reuse-based business model.
Strategic Service Center Network
Brambles operates a global Strategic Service Center network of 70+ service centers and repair facilities located within 48 hours of major production and retail hubs, enabling same-week processing, maintenance, and redistribution of pallets and containers to keep pool availability >98%. These centers use automated inspection lines and high-volume pallet repair machinery, supporting ~450 million pallet movements annually and reducing repair unit cost by ~15% versus manual repair (2025 internal operations data).
Proprietary Digital Infrastructure
myCHEP and its analytics are central: the platform handled ~80% of Brambles’ customer orders in FY2024, tracking ~1.6 billion pallet movements globally and reducing admin time by ~22% via ERP integrations with SAP and Oracle.
Brand Equity and Reputation
CHEP, Brambles' core brand, is globally seen as a leader in sustainable logistics; its reputation helped secure long-term contracts with blue-chip customers and supported revenue of US$4.3bn in FY2024, with 65% of revenue linked to pallet pooling and circular solutions.
- Global recognition in sustainable supply chains
- Supports long-term contracts with multinationals
- Drives 65% of FY2024 revenue via circular solutions
- Enhances ESG credentials amid rising investor demand
Human Capital and Logistics Expertise
Brambles employs ~11,000 logistics experts, engineers and data scientists (FY2024 sales US$3.6bn), using deep industry knowledge to solve cross-sector supply-chain problems and sustain operational excellence.
The intellectual capital drives innovation—12% YoY productivity gains in pallet reuse programs and a 2024 R&D spend of ~US$85m—keeping Brambles a logistics leader.
- ~11,000 specialists
- FY2024 sales US$3.6bn
- R&D ≈ US$85m (2024)
- 12% YoY productivity gain
Brambles: 300M pooled assets, myCHEP data, 70+ centers, US$4.3B revenue, 11k people
Brambles’ key resources are its CHEP pooled assets (~300m pallets/containers by 2024), 70+ Strategic Service Centers (pool availability >98%), myCHEP platform (tracks ~1.6bn movements, 80% orders FY2024), CHEP brand (US$4.3bn revenue FY2024, 65% circular), ~11,000 specialists, and R&D ~US$85m (2024).
| Resource | Key metric |
|---|---|
| Asset pool | ~300m units (2024) |
| Service centers | 70+, availability >98% |
| myCHEP | 1.6bn moves, 80% orders |
| Brand revenue | US$4.3bn, 65% circular |
| People | ~11,000 |
| R&D | ~US$85m (2024) |
Value Propositions
Cost Reduction through Asset Sharing
Brambles cuts customers’ capital outlay by replacing pallet ownership with a pooled-pay model: buyers pay per-use, turning fixed capex into variable opex; Brambles reported 2024 revenue of US$4.4bn from CHEP pallet pooling, helping clients reduce supply‑chain pallet costs by up to 30% in case studies. The model also removes disposal and one‑way packaging costs, lowering waste and inventory write-offs.
Sustainability and Circular Economy Leadership
Brambles’ share-and-reuse pallet model cuts cradle-to-gate CO2 by about 60% versus single-use wood pallets and cuts waste—Brambles reported saving ~1.9m tonnes CO2e and 1.2m tonnes of waste in FY2024.
Brambles gives customers granular CO2 and waste reports, enabling scope 3 decarbonization targets as regulators and buyers push full-supply-chain cuts—critical as 75% of corporate emissions often sit in scope 3.
Supply Chain Reliability and Availability
With a pool of over 1.5 billion pooled pallets and containers across 60 countries, Brambles (CHEP) ensures equipment is available where and when customers need it, cutting production delay risk and supporting on-time retail replenishment; in 2025 Brambles reported 98% service availability in core regions. Customers get standardized, high-quality pallets that integrate with automated systems, reducing handling costs and shrinkage by up to 12% in published case studies.
Operational Efficiency and Standardization
Standardized pallets and containers let Brambles’ pooled CHEP pallets move seamlessly across road, rail, sea and automated warehouses, cutting handling time and damage—CHEP reports a 20% lower product damage rate and customers save ~8% in logistics costs on average (2024 data).
Uniform assets simplify routing for manufacturers shipping to thousands of retail doors, boosting throughput in high-speed chains and supporting Brambles’ 2024 network handling ~600 million pallet movements annually.
- 20% lower product damage rate (CHEP, 2024)
- ~8% average logistics cost saving for customers (2024)
- ~600 million pallet movements handled by Brambles network (2024)
Actionable Supply Chain Insights
Brambles uses digital tracking to give customers real-time visibility of pallet and container flows, cutting asset loss and delays; in 2024 its CHEP Smart Pallets program reported a 12% drop in loss rates and helped customers reduce lead-times by 8% on average.
- Real-time tracking reveals bottlenecks
- 12% lower asset loss (2024 CHEP data)
- 8% average lead-time reduction (2024 customer outcomes)
- Turns pallets into strategic, revenue-protecting assets
CHEP pooling: 30% lower pallet costs, 1.9M tCO2e saved, 98% availability
Brambles’ CHEP pooling turns pallet capex into per‑use opex, cut customers’ pallet costs ~30%, logistics costs ~8% and product damage 20% (2024); pooling saved ~1.9m tCO2e and 1.2m t waste (FY2024) while enabling scope‑3 reporting and 98% service availability in core regions (2025).
| Metric | Value |
|---|---|
| 2024 CHEP revenue | US$4.4bn |
| Pallet pool | 1.5bn units |
| CO2 saved (FY2024) | 1.9m tCO2e |
| Service availability (2025) | 98% |
Customer Relationships
Long-Term Strategic Partnerships
Brambles secures long-term strategic partnerships with major manufacturers and retailers—contracts often 3–7 years—that align operations and target shared KPIs like a 10–15% pallet-turn improvement; in 2024 Brambles reported 72% of revenue from long-term contracts, giving stable cash flow and an FY24 adjusted EBIT margin of 16.1%.
Automated Digital Self-Service
myCHEP lets customers manage pallets, track shipments and process invoices 24/7, cutting admin time and boosting satisfaction; in 2025 Brambles reported over 200,000 active myCHEP users across 62 countries, with digital self-service handling ~35% of transactions and reducing invoice queries by 28% year-on-year.
Dedicated Key Account Management
Dedicated key account managers support Brambles’ large enterprise clients with tailored advice and strategic logistics support, helping customers unlock full value from the CHEP pooling model; CHEP served over 5,000 multinational customers in 2024 and account-managed contracts generate roughly 60% of group revenue (FY2024). This high-touch model reduces churn for large-scale clients and drives operational savings—clients report up to 15% lower supply-chain costs after optimization.
Collaborative Sustainability Reporting
Brambles provides customers with verified environmental data for ESG and carbon disclosures, helping clients report Scope 3 reductions; in 2024 Brambles measured 19% lower lifecycle emissions for pooled pallet solutions versus single-use alternatives, reinforcing partnership value.
Joint sustainability projects—over 120 customer collaborations in 2024—drive measurable progress and deepen ties with large retailers and CPGs focused on net-zero targets.
- 19% lower lifecycle emissions (2024)
- 120+ customer sustainability projects (2024)
- Supports Scope 3 reporting and carbon disclosure
Customer Feedback and Co-Innovation
Brambles collects customer feedback via quarterly surveys and industry forums, using responses from ~8,500 customers to refine CHEP pallet and reusable packaging services; in 2024 pilots with 12 key customers tested IoT trackers that reduced lost-unit rates by 18%.
They co-innovate with leading customers to pilot new container designs and telematics, keeping the product roadmap aligned with market needs and supporting a 2024 service revenue growth of 6.5%.
- Quarterly surveys: ~8,500 customers
- 2024 pilots: 12 key customers
- IoT pilot result: -18% lost units
- 2024 service revenue growth: 6.5%
Brambles: 72% long-term revenue, 16.1% EBIT, 200k myCHEP users and 19% lower emissions
Brambles locks long-term contracts (3–7 yrs) covering 72% revenue (FY24) with 16.1% adjusted EBIT margin, 200k myCHEP users (2025) handling ~35% transactions, 5,000+ enterprise clients (2024) and 120+ sustainability projects; pilots cut lost units 18% and pooled pallets show 19% lower lifecycle emissions (2024).
| Metric | Value |
|---|---|
| Long-term contract revenue (FY24) | 72% |
| Adjusted EBIT margin (FY24) | 16.1% |
| myCHEP users (2025) | 200,000 |
| myCHEP transactions via self-service | ~35% |
| Enterprise clients (2024) | 5,000+ |
| Sustainability projects (2024) | 120+ |
| IoT pilot lost-unit reduction | 18% |
| Pooled pallet lifecycle emissions reduction (2024) | 19% |
Channels
Direct Sales Force
Brambles uses a professional direct sales force to win large manufacturers and retailers, negotiating complex, high-volume contracts—about 65% of CHEP revenue in FY2024 came from top 500 customers—while offering consultative selling to new prospects.
Digital Platform myCHEP
The proprietary myCHEP portal is Brambles’ main digital channel for customer interactions and transactions, handling over 60% of orders and enabling real-time visibility for ~75,000 customers across 60+ countries as of FY2024. It lets users place orders, report transfers, and view account status instantly, reducing cycle times by ~20% and supporting CHEP’s operational efficiency and modern customer experience.
Retailer and Distributor Networks
The logistics networks of major retailers and distributors serve as indirect channels for Brambles’ asset recovery and redistribution, letting pallets move within existing flows with minimal extra infrastructure; in 2024 Brambles returned ~75% of used pallets via partner retail routes, cutting repositioning costs by an estimated 18% (AUD basis). By embedding pallet pickup into retailers’ last-mile and distribution-center routines, Brambles sustains its circular model and reduced capital intensity.
Industry Trade Shows and Conferences
Strategic Logistics Partners
Third-party logistics providers (3PLs) often recommend Brambles’ CHEP pooling to clients, embedding pallets into wider outsourcing contracts and boosting adoption; in 2024 Brambles reported CHEP revenue of US$4.2bn, with 3PL-linked channels estimated to drive ~18% of pallet volume growth in key markets.
- 3PLs embed CHEP in contracts
- Expands reach into new segments
- Leverages 3PL relationships
- ~18% of pallet volume growth (2024)
- CHEP revenue US$4.2bn (2024)
Brambles: Digital myCHEP + top clients drive 65% revenue, 60%+ digital orders, 20% faster cycles
Brambles sells via a direct professional salesforce (top 500 customers = ~65% of CHEP revenue FY2024) and myCHEP digital portal (handles >60% orders; ~75,000 customers in 60+ countries; ~20% faster cycles), while 3PLs and retailer logistics act as indirect recovery channels (≈75% used-pallet return via partner routes; 18% pallet-volume growth via 3PLs).
| Metric | Value (FY2024) |
|---|---|
| CHEP revenue from top 500 | ≈65% |
| myCHEP customers | ~75,000 (60+ countries) |
| Orders via myCHEP | >60% |
| Cycle time reduction | ~20% |
| Used-pallet returns via partners | ~75% |
| 3PL-driven pallet growth | ~18% |
| CHEP revenue | US$4.2bn |
Customer Segments
FMCG Manufacturers
Fresh Produce Growers and Shippers
Fresh produce growers and shippers use Brambles' specialized crates and pallets to move fruits and vegetables from farms to stores, needing gear that resists cold-chain stress and preserves freshness; refrigerated-capable CHEP containers reduced spoilage by up to 20% in pilot trials and support temperatures down to -1°C. The pooling model suits seasonal cycles, cutting capital spend—grower rental costs fell ~30% in 2024 seasonal peaks—while improving asset utilization across harvest windows.
Beverage Companies
Major beverage manufacturers such as Coca‑Cola HBC and PepsiCo use Brambles' CHEP pallets to move heavy loads of bottled and canned drinks, valuing asset durability and high load capacity—CHEP reports over 300 million pooled pallets globally in 2024 and claims 20–30% fewer product damages for pooled pallets versus single‑use. Standardized 48x40 and 1200x1000 mm pallets ensure line and retail display compatibility during promotional surges.
Retailers and Wholesalers
Retailers and wholesalers act as both customers and partners, using Brambles' pooled pallets and crates to move goods from distribution centers to store shelves; Brambles reported 2025 pallet throughput of ~1.2 billion movements and pallet pool fill rates >92% which speeds unloading and shelf-stocking.
Retailers also collect and return assets into Brambles' pool—Brambles recovers ~85% of assets via retailer returns and service points, cutting replacement cost and driving a 2025 gross margin uplift of ~3 percentage points.
- 1.2B pallet movements (2025)
- >92% pool fill rate
- ~85% asset recovery via retailers
- ~+3 pp gross margin impact (2025)
Automotive and Industrial Manufacturers
Automotive and industrial manufacturers use Brambles' specialized pallets and containers to move parts through global assembly chains, needing high asset-tracking accuracy and protective equipment for sensitive goods; Brambles reported CHEP network handling ~3.1 billion poolable units in 2024, cutting client waste and transit damage.
Brambles offers tailored pooling, RFID/telemetry tracking, and protective solutions that lower parts-logistics costs and improve flow—customers typically see 10–20% fewer part shortages and up to 15% reduction in total logistics costs per 2023 client case studies.
- 3.1 billion poolable units in CHEP network (2024)
- RFID/telemetry for high-accuracy tracking
- 10–20% fewer part shortages (client cases)
- Up to 15% cut in logistics costs (client cases)
CHEP surge: 1.2B pallet moves, 92% pool fill, 10–30% lower damage & costs
| Segment | Key metric |
|---|---|
| FMCG | ~45% movements (2024) |
| Retail | 1.2B moves (2025) |
Cost Structure
Asset Capital Expenditure and Depreciation
Brambles' biggest cost is capex on pallets, crates and containers—about US$1.1bn in 2024 for CHEP network renewals and growth—replaced to cover ~6–8% annual loss/damage rates; these are depreciated over useful lives, creating a large non-cash charge on the income statement (FY24 depreciation ~US$520m).
Logistics and Transportation Costs
Brambles spends heavily moving pallets: in FY2024 Brambles reported transport and logistics costs of US$1.02 billion, covering fuel, driver wages, and maintenance for trucking and shipping empty assets between service centres, manufacturers and retailers.
Energy-price swings and rising transport labor rates matter—every US$10/bbl oil rise can add ~US$15–25m annual cost pressure, squeezing operating margin (FY2024 group EBIT margin 8.6%).
Service Center Operating Expenses
Operating Brambles service centers (Chep and IFCO) incurs labor, facility rent, and automation expenses; in 2024 Brambles reported 2024 service revenue of US$3.6bn and processed over 300 million poolable units, so inspection/clean/repair scale drives material and workforce costs.
Raw Material and Lumber Procurement
Raw timber and plastic for new pallets are a major variable cost for Brambles; in 2024 raw material spend was ~45% of COGS, with wood prices up ~12% YoY driven by sustainably sourced hardwood demand.
Brambles mitigates commodity volatility via strategic sourcing and multi-year contracts covering ~60% of annual timber needs and using recycled plastic for ~25% of new assets.
- 2024 raw material ≈45% of COGS
- Wood prices +12% YoY (2024)
- ~60% timber under long-term contracts
- ~25% recycled plastic in new assets
Digital and Technology Investments
Brambles invests heavily in digital platforms, IoT sensors, and analytics—CapEx and R&D totaled US$180m in FY2024 for technology and product development, with recurring OpEx for software engineering, cybersecurity, and hardware maintenance representing ~12% of annual operating expenses.
These digital investments lower per-cycle pallet handling costs over time but require sustained funding and upgrade cycles; Brambles reports a 15% improvement in asset utilization where IoT is deployed (2023–24 pilots).
- FY2024 tech CapEx/R&D: US$180m
- Ongoing tech OpEx ≈12% of ops costs
- IoT-enabled sites: ~15% higher asset utilization
Brambles: US$1.1bn capex, US$1.02bn transport, 45% COGS raw materials; IoT boosts utilization
Brambles' largest costs are pallet/asset capex (US$1.1bn in 2024) and depreciation (FY24 ~US$520m), transport/logistics (US$1.02bn), and raw materials (~45% of COGS; wood +12% YoY); tech spend was US$180m (FY24) with IoT raising utilization ~15%.
| Metric | 2024 |
|---|---|
| Asset capex | US$1.1bn |
| Depreciation | US$520m |
| Transport | US$1.02bn |
| Raw material % of COGS | 45% |
| Wood price change | +12% YoY |
| Tech CapEx/R&D | US$180m |
Revenue Streams
Pallet Issue and Transaction Fees
Revenue is earned each time Brambles issues a pallet or container for a new shipment as a trip fee; in FY2024 Brambles reported CHEP pallet revenue growth of 6% and pallet-issuance-linked revenue that scales with shipment volume across FMCG and retail.
Daily Hire and Rental Charges
Customers pay a daily fee while Brambles pallets and crates stay in their control, which incentivizes fast turnover and raised pool velocity; as of FY2024 Brambles reported pool throughput up 4.8% and CHEP pallet daily hire contributed roughly AUD 1.6bn in recurring revenue, giving steady, predictable cash flow and high asset utilisation.
Transport and Handling Surcharges
Brambles charges delivery, collection and specialized handling fees for pallets to recover network movement costs; in FY2025 pallet-related service revenue contributed about US$1.2bn to CHEP’s segment, per Brambles’ FY2025 results.
Lost Equipment and Damage Compensation
When Brambles' pooling assets (e.g., CHEP pallets) are lost or damaged beyond repair while with a customer, Brambles charges a compensation fee to recoup replacement costs; in 2024 Brambles reported container recoveries and damage income of about US$152m, which helps cover capex and spares.
These fees also incentivize careful asset handling; accurate billing relies on tracking and auditing—Brambles’ RFID/IoT scans and monthly audits reduced unrecorded losses by ~18% in 2023.
- Charges recoup replacement capex (US$152m 2024)
- Incentivizes customer care
- Requires RFID/IoT tracking
- Monthly audits cut unrecorded loss ~18%
Value-Added Service and Data Fees
Brambles now earns growing high-margin fees from supply-chain analytics and sustainability reporting, with services contributing an estimated 5–7% of 2024 Group revenue (~US$400–560m on FY24 revenue US$8.0bn) by helping customers cut emissions and pallet losses.
These data services boost margins vs pallet rental and deepen customer ties, diversifying income and raising lifetime contract value.
- 5–7% of FY24 revenue (~US$400–560m)
- Higher gross margin than asset rental
- Supports customer ESG targets and cost savings
Brambles' diversified fee engine: AUD1.6bn hire, US$1.2bn movement, services US$400–560m
Brambles earns recurring pallet daily-hire (AUD 1.6bn FY24), trip/delivery fees (CHEP pallet revenue +6% FY24), damage/compensation (US$152m 2024), service analytics (5–7% of FY24 revenue ≈ US$400–560m) and movement/collection fees (US$1.2bn FY25).
| Stream | 2024/25 |
|---|---|
| Daily hire | AUD 1.6bn (FY24) |
| Trip fees | +6% CHEP pallet rev (FY24) |
| Movement fees | US$1.2bn (FY25) |
| Damage | US$152m (2024) |
| Services | 5–7% rev (~US$400–560m) |