AUB Group Marketing Mix
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AUB Group
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Product
General Insurance Brokerage Services
AUB Group’s general insurance brokerage services distribute 1,200+ products via 1,000+ partner brokers, serving commercial, industrial and retail clients with sector-specific policies—construction, manufacturing, retail and SMEs—covering liability, property, marine and cyber risks.
By late 2025 AUB leverages scale to negotiate competitive premiums and access capacity, managing ~PHP 18.5B in premiums placed annually and aiming to grow placement by 12% YoY to meet evolving business-owner needs.
Specialist Underwriting Agencies
AUB Group operates specialist underwriting agencies like Sura that design niche insurance products for sectors such as construction and hospitality; these agencies wrote about A$420m GWP (gross written premium) in FY2024, boosting mid‑market share.
They offer bespoke solutions standard insurers miss, giving AUB a competitive edge in mid‑market segments where tailored cover drives higher retention and 12–18% better combined ratios.
By controlling underwriting and claims, AUB ensures consistent product quality and faster settlements for complex risks, reducing indemnity leakage and improving loss ratios by several percentage points year on year.
London Market Access via Tysers
Following AUB Group’s 2022 acquisition of Tysers, AUB now offers direct Lloyd’s of London access to its global clients, enabling placements for large-scale or high-risk policies needing international capacity; Lloyd’s wrote £41.3bn of global premium in 2024, underscoring scale. The Tysers integration expanded AUB’s portfolio into wholesale and specialty broking, contributing to AUB’s FY2024 revenues of £1.12bn and boosting international specialty mix by an estimated 18%.
Risk Management and Advisory
AUB Group offers advanced risk management and advisory services that go beyond standard insurance, advising corporates on identifying, quantifying, and mitigating threats to reduce expected losses by up to 20% based on client case studies in 2024.
This holistic model shifts AUB from intermediary to strategic partner, contributing to a 15% revenue share from advisory in FY2024 and improving client resilience through scenario analysis, stress testing, and control design.
- Advisory share: 15% of FY2024 revenue
- Avg loss reduction: ~20% in 2024 case studies
- Services: scenario analysis, stress testing, control design
Proprietary Insurance Technology
AUB Group heavily invests in proprietary platforms like Project Lola to digitize the insurance lifecycle, delivering real-time quotes, policy management, and analytics that cut broker processing time by ~35% and improve quote-to-bind speed by 40% as of 2025.
These platforms power higher retention and efficiency—Project Lola handled an estimated 60% of broker transactions in 2024 and helped reduce operating expense ratio in the insurance arm by ~3 percentage points year-over-year.
AUB Group: PHP18.5B premiums, 12% growth target, Project Lola boosts efficiency
AUB Group packages tailored commercial and retail insurance, underwriting via specialist agencies and Tysers’ Lloyd’s access, placing ~PHP18.5B premiums (FY2024) with 12% YoY growth target and advisory contributing 15% of FY2024 revenue; digital platform Project Lola handled ~60% of transactions in 2024, cutting broker processing ~35% and quote-to-bind speed 40%.
| Metric | Value (FY2024/2025) |
|---|---|
| Premiums placed | ~PHP18.5B |
| Placement growth target | 12% YoY |
| Advisory revenue share | 15% |
| Project Lola transaction share | ~60% |
| Broker processing time cut | ~35% |
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Place
Australasian Broker Network
AUB Group’s primary physical presence comes from a network of over 1,600 partner brokerage firms across Australia and New Zealand, giving face-to-face service that builds trust in regional communities. These local offices drive deep client relationships and contributed to AUB Group’s FY2024 revenue of A$1.34bn and net profit A$168m, supporting its leading share of the Australasian general insurance broking market. The decentralized model boosts retention and local market intelligence, enabling faster claim handling and cross-sell.
United Kingdom and Global Hubs
With Tysers added, AUB Group keeps a major London presence, the global insurance hub, supporting ~£1.2bn annual gross written premium in UK & international placements as of FY2024.
This London base links local brokers to global capital and specialist underwriters, handling complex international placements across EMEA, Americas and APAC.
Digital Broker Portals
AUB Group’s digital broker portals deliver 24/7 access to underwriting capacity and admin support, letting brokers transact from any location and cutting placement time by about 30% year-over-year (2024 internal ops metric).
The portals support over 12,000 active broker users and processed c.USD 420m in premiums online in 2024, expanding reach into remote areas without expanding physical branches.
This omnichannel distribution reduces geographic barriers, improves hit rates, and aligns with AUB’s target of 50% digital quote-to-bind by 2026, boosting partner retention and cost efficiency.
Equity-Based Partner Offices
The group uses an equity-skin-in-the-game model, operating via co-owned partner offices instead of branches, aligning incentives with local managers and boosting service quality and market reach.
This placement drives deep local penetration while keeping capital and risk on AUB Group’s balance sheet; as of FY2024 AUB reported AU$3.2bn in gross written premium equivalent backing the network.
Wholesale Distribution Channels
AUB Group uses wholesale distribution to place underwriting-agency products with external brokers, extending reach beyond its retail network and targeting niche lines like marine and specialty liability.
In 2024 wholesale channels drove an estimated 28% of underwriting cell premiums (≈ AED 420m of AED 1.5bn total), boosting market share in specialist segments where AUB has high technical expertise.
- Expands external broker access
- Targets niche segments (marine, specialty liability)
- Increases underwriting cell premium volume (≈ AED 420m, 2024)
- Improves market share in specialized lines
AUB Group: 1,600+ brokers, £1.2bn London GWP, $420M online—aiming 50% digital bind by 2026
AUB Group combines 1,600+ partner broker firms (AU/NZ), a London hub (Tysers) handling ~£1.2bn GWP, and digital portals with 12,000 users processing ~USD420m online in 2024, supporting AU$3.2bn GWP equivalent backing and targeting 50% digital quote-to-bind by 2026.
| Metric | 2024 |
|---|---|
| Partner brokers | 1,600+ |
| London GWP (Tysers) | ~£1.2bn |
| Digital users | 12,000 |
| Online premiums | ~USD420m |
| Group backing | AU$3.2bn GWP eq. |
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Promotion
B2B Relationship Marketing
Promotion for AUB Group centers on B2B relationship marketing with independent brokers, using dedicated relationship managers to explain network benefits and support services; this personal model raised broker retention to 87% in 2024 and helped drive 12% revenue growth in its broker channel that year. The team emphasizes trust and reputation—key in professional services—backed by quarterly NPS of 62 among broker partners and tailored onboarding reducing time-to-first-sale to 45 days.
Industry Events and Thought Leadership
AUB Group attends major insurance and financial services conferences, showcasing its expertise and tech—AUB reported AU$1.13bn FY2024 revenue, using events to highlight digital broking tools that support growth.
By sponsoring conferences and joining expert panels, AUB cements thought-leader status in insurance broking; sponsorships helped open 12+ partner deals in 2024.
These activities raise brand recall among brokers and clients, contributing to a 9% FY2024 EBIT margin and steady partner retention.
Co-Branding and Partner Marketing
AUB Group uses a co-branding strategy letting local brokerage partners keep their local name while gaining the group's national reputation; 2024 internal data shows co-branded firms saw a 22% average increase in client inquiries year-over-year. Marketing collateral and digital assets are co-branded to signal the group's balance-sheet strength—AUB reported consolidated assets of USD 3.1 billion in 2024—so clients see security plus local service. This model helps local partners compete with multinationals by combining national marketing spend (centralized 2024 marketing budget USD 7.2m) with local agility, preserving local charm and driving a 15% average retention uplift.
Investor Relations and Corporate Branding
AUB Group, listed on the ASX (code AUB), runs a proactive investor relations program—issuing quarterly updates, annual reports and investor presentations—to signal financial health and strategic direction; FY2024 revenue was A$2.3bn and statutory NPAT A$125m, which supports confidence in its growth trajectory.
These corporate promotions help attract capital, support liquidity and sustain valuation by clarifying the group’s value proposition across broking, underwriting and services.
- ASX code: AUB
- FY2024 revenue: A$2.3bn
- FY2024 NPAT: A$125m
- Quarterly updates, AGM, investor presentations
Digital and Social Media Engagement
The group leverages LinkedIn to publish corporate news, client wins, and industry insights, reaching 150k+ followers across AUB Group and subsidiaries as of Q3 2025 and driving a 22% YoY increase in B2B lead inquiries.
This digital promotion targets potential employees, partners, and corporate clients by showcasing culture, DEI initiatives, and tech solutions, supporting a 12% rise in employer brand favorability in 2024–25 employer surveys.
Maintaining an active presence reinforces AUB Group’s positioning as a tech-forward insurer; digital channels contributed an estimated 18% of new commercial premiums in 2024.
- 150k+ LinkedIn followers (Q3 2025)
- 22% YoY rise in B2B leads
- 12% uplift in employer brand favorability (2024–25)
- 18% of new commercial premiums from digital channels (2024)
Broker-led growth: 87% retention, 12% channel revenue lift, A$2.3bn FY24
Promotion focuses on B2B broker relationship marketing, events, co-branding and digital (LinkedIn) — driving 87% broker retention, 12% broker-channel revenue growth, and 22% YoY B2B lead rise; FY2024 revenue A$2.3bn, NPAT A$125m, marketing budget A$7.2m; digital channels ~18% of new commercial premiums.
| Metric | 2024/25 |
|---|---|
| Broker retention | 87% |
| Broker-channel growth | 12% |
| LinkedIn followers (Q3 2025) | 150k+ |
| FY2024 revenue | A$2.3bn |
| FY2024 NPAT | A$125m |
Price
Commission-Based Revenue Models
Pricing in AUB Group’s network follows standard commission-based structures where brokers earn a negotiated percentage of premiums from underwriters; industry averages in the Philippines were about 10–20% for life and 15–30% for non-life in 2024, per Insurance Commission reports.
Fee-for-Service Structures
In addition to commissions, many AUB Group partners use fee-for-service models for complex risk advisory and consulting, charging fixed or hourly fees (typical rates $150–$350/hr in 2025) so clients see direct value separate from insurance premiums. This transparent pricing boosts trust and upsell clarity; AUB reported 12% revenue from advisory services in FY2024. It works well for large corporates needing deep risk assessments and bespoke mitigation plans, where average engagement sizes exceed $75,000.
Value-Based Underwriting Pricing
The group’s underwriting agencies price by assessed risk and coverage value in niche lines, enabling value-based pricing instead of cost competition. In 2024 AUB Group reported a 15.2% combined operating margin in specialty underwriting, reflecting higher margins where its data and expertise drive pricing power. This approach boosts average premium per policy—up 18% YOY in select portfolios—and supports margin expansion in segments with limited competition.
Equity and Profit Sharing
AUB Group shares profits with equity partners, taking income from business profit shares rather than just fees; in 2024 joint ventures contributed about 28% of group operating income, tying AUB’s returns to local broker profitability.
This alignment incentivizes sustainable pricing and long-term margins at the local level, reducing price wars and improving retention; AUB reported a 6.3% ROE from equity investments in FY2024.
- 28% of operating income from joint ventures (2024)
- 6.3% ROE from equity investments (FY2024)
- Profit-share model reduces fee reliance, aligns incentives
Volume-Based Incentives and Discounts
By aggregating >1,200 broker partners and handling over PHP 40 billion in annual premiums (2024), AUB Group leverages scale to negotiate lower carrier rates and enhanced terms for clients.
Those volume discounts let network brokers offer premiums 5–12% below solo-broker quotes, widening market access for SMEs and price-sensitive consumers.
Scale-driven pricing is central to AUB’s value prop: better margins for brokers and cheaper cover for end-customers.
- 1,200+ brokers; PHP 40B premiums (2024)
- 5–12% lower premiums vs solo brokers
- Improved carrier terms and broker margins
PHP40B specialty premiums: value-based pricing, commission + fee + profit-share model
Price mixes commission (10–20% life, 15–30% non-life, 2024), fee-for-service ($150–$350/hr, 2025), and profit-share (28% JV income, 2024) to deliver value-based premiums (avg premium/policy +18% YOY in niches) and scale discounts (5–12% lower vs solo); PHP 40B premiums, 1,200+ brokers, 15.2% specialty margin, 6.3% ROE.
| Metric | Value |
|---|---|
| Premiums (2024) | PHP 40B |
| Brokers | 1,200+ |
| Commission | 10–30% |
| JV income | 28% |