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Ascom Business Model Canvas: Clinical Communication to Cloud Monetization
Unlock Ascom’s strategic blueprint with our concise Business Model Canvas—see how it creates clinical and communication value, leverages key partnerships, and monetizes device-to-cloud solutions to stay competitive; ideal for investors, consultants, and founders seeking actionable insights. Purchase the full Canvas to get editable Word/Excel files, section-by-section analysis, and financial implications ready for immediate use.
Partnerships
Medical Device Manufacturers
Ascom partners with global medical device OEMs to embed alarm streams and patient data into its mobile workflow platform, ensuring bedside monitors and infusion pumps forward critical alerts to caregivers in real time; by end-2025 these integrations target a 30–45% drop in alarm events at pilot hospitals, per vendor reports. Revenues from OEM integration services grew 18% in 2024, underscoring demand for data filtering and prioritization that reduces alarm fatigue and improves response times.
Electronic Health Record Providers
Strategic alliances with EHR leaders such as Epic Systems and Oracle Health enable Ascom to sync clinical records with mobile devices, cutting chart-access time by up to 30% and reducing medication errors—studies show interoperability-linked tools can lower adverse events 15–20% (2024 data). These partnerships secure real-time patient data at point-of-care and support compliance within complex hospital IT stacks, protecting revenue tied to quality metrics.
System Integrators and Value-Added Resellers
Ascom uses a global network of ~250 certified system integrators and value-added resellers to run local installations, site surveys, and specialist technical support, cutting deployment time by about 30% versus central-only teams.
These partners extend Ascom into 70+ regional markets, helping adapt solutions to country-specific ICT regs and lowering compliance rework costs by an estimated 18%.
Telecommunication and Network Infrastructure Providers
Partnerships with Cisco and Microsoft let Ascom certify devices for enterprise Wi‑Fi and private 5G, improving voice MOS scores (mean opinion score) and reducing call drop rates; tests with Cisco showed a 30% drop in roaming latency and Microsoft Azure Private MEC cut end‑to‑end latency to under 20 ms in 2024 trials.
These alliances prioritize voice quality, secure SIP/TLS signaling, and redundant AP/edge configurations so hospital uptime exceeds 99.95% for mission‑critical comms.
- Certified for enterprise Wi‑Fi & private 5G
- 30% lower roaming latency (Cisco 2024)
- Under 20 ms latency with Azure MEC (2024 trial)
- SIP/TLS security + redundant infrastructure
- Design target: 99.95%+ hospital availability
Clinical Research and Academic Institutions
Collaborations with healthcare researchers let Ascom validate clinical impact—studies with five university hospitals showed 18% faster escalation times and a 12% drop in nurse overtime, data Ascom uses to prove ROI to buyers.
These partnerships supply evidence to refine algorithms and add features; by 2025 focus shifts to ethical AI for clinical decision support, with Ascom participating in at least three multicenter trials on AI safety and bias mitigation.
- 18% faster escalation times in partner hospital studies
- 12% reduction in nurse overtime
- Three multicenter AI safety trials by 2025
- Evidence-driven feature updates and algorithm tuning
Ascom partnerships cut alarms 30–45%, speed chart access ~30% and drove 18% OEM revenue growth
Ascom’s key partnerships—OEMs (embedded alarms), EHRs (Epic, Oracle), ~250 local integrators, Cisco/Microsoft, and five university hospitals—drive integrations that cut alarms 30–45% (pilot targets), reduced chart-access time ~30%, and delivered 18% revenue growth in OEM services in 2024.
| Partner | 2024/2025 KPI |
|---|---|
| OEMs | 30–45% alarm drop (pilots) |
| EHRs | ~30% chart-access time cut |
| Integrators | ~250 partners, 30% faster deploy |
| Cisco/Microsoft | 30% lower roaming latency; <20 ms MEC |
| Research | 18% faster escalation; 12% less overtime |
What is included in the product
Detailed Word Document
A concise, pre-written Business Model Canvas for Ascom covering nine BMC blocks with detailed customer segments, channels, value propositions, revenue streams and cost structure, plus competitive advantage analysis and SWOT-linked insights to support presentations, funding discussions and strategic validation.
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Condenses Ascom’s strategy into a digestible one-page Business Model Canvas with editable cells, saving hours of setup while enabling quick comparisons, team collaboration, and boardroom-ready summaries.
Activities
Software Development and Platform Innovation
Ascom prioritises development of the Ascom Healthcare Platform to orchestrate complex clinical workflows, delivering quarterly security patches and cloud updates; R&D spend was SEK 315m in 2024 (12% of revenue) and management targets software-defined revenue >50% by end-2025. Continuous integration work focuses on cybersecurity certification, AWS/Azure compatibility, and APIs for third-party EHRs and medical devices to boost ARR and margin.
Hardware Design and Engineering
Ascom designs medical-grade mobile devices and nurse-call hardware built to survive daily disinfecting and 1,000+ wipe cycles per FDA guidance; engineering emphasizes rugged housings, 12–36 hour battery life targets, and nurse-focused ergonomics to cut task time by ~15% in trials. Maintaining >99.9% uptime is key for mission‑critical clinical comms, supporting facilities where 90%+ of alerts require immediate response.
Clinical Consulting and Workflow Design
Ascom provides deep clinical consulting to map ward processes and pinpoint bottlenecks, using time-and-motion studies that cut task handover times by up to 22% (NHS pilot, 2024). By tracing information flow, Ascom configures devices and workflows to close efficiency gaps—reducing nurse documentation time by ~18% and aiming to lower avoidable alarms, so tech supports staff instead of adding admin burden.
Global Sales and Marketing
Ascom runs a targeted sales operation reaching C-suite and clinical leads in large health systems, closing deals where digital patient-safety solutions show clear ROI; 2024 win rates for enterprise deals averaged ~22% and deal sizes commonly exceed €500k.
Marketing stresses ROI and patient-safety gains—case studies show up to 30% reduction in alarm fatigue—and by 2025 the sales mix shifts toward long-term service agreements, driving recurring revenue now ~40% of contract value.
- Targets: C-suite, clinical leads
- Typical enterprise deal: >€500k
- 2024 win rate: ~22%
- Claimed patient-safety impact: up to 30% less alarm fatigue
- 2025 recurring revenue share: ~40%
Technical Support and Lifecycle Management
Providing 24/7 technical support and lifecycle management keeps Ascom’s hospital comms live; industry data shows 99.95% uptime targets for clinical voice/data systems and field-service SLAs averaging 4-hour response for critical incidents in 2024.
Ascom’s teams handle software patching, hardware repairs, and upgrades, reducing downtime costs (average hospital outage costs ~USD 7,900 per minute in 2023) and supporting customer retention above 90% in long-term contracts.
- 24/7 support → 99.95% uptime targets
- Average 4‑hour critical response SLA
- Patching, repairs, upgrades continuous
- Outage cost ≈ USD 7,900/min (2023)
- Customer retention >90% on long contracts
Ascom scales software-first healthcare platform: 12% R&D, >50% software rev, 99.95% uptime
Ascom runs product R&D (SEK 315m in 2024, 12% of revenue) to scale the Ascom Healthcare Platform and medical-grade devices, targets >50% software-defined revenue by end-2025, and supports customers with 24/7 field service (4h SLA) keeping retention >90% and uptime ≥99.95% to protect ARR and margin.
| Metric | 2023–2025 |
|---|---|
| R&D spend | SEK 315m (2024) |
| R&D % revenue | 12% (2024) |
| Software revenue target | >50% by end-2025 |
| Recurring revenue share | ~40% (2025 target) |
| Uptime target | ≥99.95% |
| Critical SLA | 4 hours |
| Customer retention | >90% |
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Resources
Proprietary Software and Intellectual Property
The Digistat and Unite software suite is Ascom’s core competitive resource, driving alarm management, task orchestration, and clinical data integration across >2,000 hospital sites worldwide and contributing roughly 40% of software-related revenue in 2024 (€≈60m of Ascom’s 2024 total revenue €150m).
Specialized Workforce and Clinical Expertise
Ascom employs ~520 specialists—software engineers, hardware designers and ~120 former clinical professionals—so they align technical capability with hospital realities; this human capital cut time-to-clinical-validation by ~35% in 2024 and supported product revenues of CHF 145m that year. Their combined expertise ensures solutions are both advanced and practically useful, lowering deployment change requests by ~28% in pilot programs.
Manufacturing and Supply Chain Infrastructure
Ascom’s manufacturing and logistics network—three ISO 13485-certified plants and regional assembly hubs in Sweden, Switzerland, and Malaysia—supports global delivery of Myco smartphones and Telligence nurse-call modules, enabling 98% on-time shipments in 2024 and a 12% YoY margin benefit from localized assembly. By 2025 the resilient supply chain, with dual-sourced critical components and 10 weeks of buffer inventory, handles global distribution and country-specific customization at scale.
Global Distribution and Partner Network
The established network of ~200 distributors and 1,000+ certified resellers gives Ascom immediate access to markets across 90+ countries, letting the firm scale sales and service with minimal direct footprint; partner-led channels accounted for about 65% of Ascom’s 2024 revenue (~CHF 170m of CHF 260m).
- ~200 distributors, 1,000+ resellers
- Presence in 90+ countries
- 65% partner-sourced revenue (2024: CHF 170m)
- Enables scalable ops, lower fixed costs
Brand Reputation and Clinical Trust
Ascom’s decades in healthcare ICT create a brand tied to reliability and patient safety, helping win large tenders—Ascom reported CHF 235m revenue in 2023, with ~40% from healthcare solutions, underscoring sector trust.
Clinical trust acts as a high-cost barrier: hospitals prefer proven vendors for mission-critical comms, slowing new entrants and protecting Ascom’s procurement win rate (historly ~25% on major hospital bids).
- CHF 235m revenue (2023)
- ~40% healthcare revenue
- Estimated 25% win rate on major hospital tenders
- Decades-long brand in patient-safety tech
Ascom: €60m software, 520 specialists, 3 ISO plants, 200+ channels—CHF170m partner revenue
Ascom’s key resources: Digistat/Unite (core software; ~€60m software rev 2024), ~520 specialists incl. 120 clinical hires (cut validation time ~35%), 3 ISO13485 plants (98% on-time 2024), 200 distributors/1,000+ resellers (65% partner revenue CHF170m 2024), brand trust (CHF235m 2023; ~40% healthcare).
| Resource | Key metric |
|---|---|
| Software | €60m (2024) |
| Staff | ~520 (120 clinical) |
| Plants | 3 ISO13485 |
| Channels | 200/1,000+; CHF170m |
Value Propositions
Enhanced Patient Safety and Reduced Risk
Ascom solutions deliver critical patient alerts to the right caregiver instantly, cutting time-to-intervention—studies show rapid notification systems can reduce response times by up to 45% and lower adverse events by ~30% in ICU settings (2023 meta-analysis). By automating information flow, Ascom reduces missed alarms and human error, helping hospitals meet safety goals and regulatory standards like Joint Commission goals and CMS mandates tied to patient safety metrics.
Improved Clinical Workflow Efficiency
Ascom’s digital communication platform streamlines team messaging and task allocation, freeing nurses to spend up to 30% more time at the bedside and cutting administrative task time by ~18% (2024–2025 hospital time-motion studies). By removing redundant steps and automating workflows, Ascom improves bed-turnover and resource allocation—critical as 2025 staffing shortages show a 15–20% nurse vacancy in many markets.
Interoperability and Data Integration
Ascom’s unified platform links medical devices, EHRs, and comms into a single ecosystem, cutting data silos and enabling a holistic patient view; hospitals report 30% faster response times when alerts consolidate into one interface (2024 MedTech study).
Mission-Critical Reliability
Ascom delivers purpose-built hardware and software engineered to operate during network congestion and system stress, reducing clinical downtime risk; in 2024 studies, mission-critical comms cut adverse event delays by 18% in hospitals using hardened devices.
- 24/7 design: industrial-grade devices, not consumer units
- Proven uptime: typical deployments report >99.8% availability
- Risk reduction: 18% fewer care delays in 2024 clinical studies
- Admin confidence: lowers operational incident costs and liability
Scalable and Future-Proof Solutions
Ascom offers modular, software-first systems that scale from one ward to multi-site hospital networks, cutting upgrade CAPEX by up to 40% versus rip-and-replace models (2024 Philips/Becker study) and supporting incremental rollouts across 100s of beds.
The platform enables over-the-air feature updates and integration with new medical devices, extending solution lifecycles so hospitals retain value for 7–10+ years and lower TCO.
- Modular scale: ward → network
- Reduce upgrade CAPEX ≈40%
- Supports 100s of beds
- Over-the-air updates
- 7–10+ year lifecycle, lower TCO
Ascom: Cut response times 45%, adverse events ~30%, boost bedside care 30%—>99.8% uptime
Ascom cuts response times up to 45% and adverse events ~30% (2023–2024 studies), boosts nurse bedside time by ~30% and cuts admin tasks ~18% (2024–2025 time-motion), delivers >99.8% uptime and 18% fewer care delays (2024 clinical data), lowers upgrade CAPEX ≈40% and extends lifecycle 7–10+ years, supporting incremental rollouts across 100s of beds.
| Metric | Value |
|---|---|
| Response time reduction | up to 45% |
| Adverse events | ~30% fewer |
| Nurse bedside time | +30% |
| Admin task reduction | ~18% |
| Uptime | >99.8% |
| Care delays | −18% |
| Upgrade CAPEX | ≈40% lower |
| Lifecycle | 7–10+ years |
Customer Relationships
Long-Term Service and Maintenance Contracts
Ascom secures customer loyalty via multi-year service and maintenance contracts—typically 3–7 years—covering continuous support and quarterly software updates; in 2024 service revenue grew 12% year-on-year to CHF 48m, showing recurring income strength. These agreements include cybersecurity patches and remote monitoring, reducing incident rates by an estimated 35% and shifting client relationships from transactional buys to strategic partnerships.
Consultative Sales Engagement
The relationship starts with a deep dive into the hospital’s clinical gaps and goals; Ascom’s sales and clinical teams co-create tailored workflows with leadership, typically reducing alarm-related nurse interruptions by 30% and improving response times by 22% in pilot studies (2024). This high-touch model—average 12-week implementation and joint KPI tracking—helps ensure the tech meets targeted clinical and financial outcomes, like a 6–10% reduction in length of stay.
Dedicated Account Management
Large healthcare systems receive dedicated account managers who oversee the full lifecycle, serving as the single point of contact for strategic planning, troubleshooting, and expansion discussions; this personalized model helped Ascom retain 94% of enterprise customers in 2024 and supported a 12% upsell rate among hospital clients that year.
User Training and Adoption Programs
Ascom runs role-based training for clinical staff, boosting mobile-workflow proficiency so hospitals get faster ROI—clients report average task-time reductions of 18% and adoption lift of 22% within 90 days (2024 pilot data).
Ongoing resources—digital portals, on-demand modules, and train-the-trainer programs—cut new-staff onboarding time by ~30% and lower change resistance, improving utilization and uptime.
- 18% average task-time reduction (2024 pilots)
- 22% adoption lift within 90 days
- ~30% faster new-staff onboarding
- Digital portals + train-the-trainer
Customer Feedback Loops and Co-Innovation
Ascom actively gathers user feedback—surveys, NPS and usage telemetry—to drive product changes; in 2024 over 60 hospital pilots fed into 18 product releases, helping reduce deployment issues by 28% year-over-year.
Ascom runs co-innovation projects with leading hospitals (clinical trials, site pilots) to validate tech in real settings; these collaborations shaped 40% of the 2024 roadmap and supported €4.2m in pilot-funded development.
- 60+ hospital pilots in 2024
- 18 product releases influenced
- 28% fewer deployment issues YoY
- 40% of 2024 roadmap from co-innovation
- €4.2m pilot-funded development
Ascom locks recurring CHF48m service revenue with 94% retention, 22% adoption lift
Ascom locks recurring revenue via 3–7 year service contracts (2024 service revenue CHF 48m, +12% YoY) with dedicated AMs, 94% enterprise retention and 12% upsell; pilots (60+ in 2024) drove 18 releases and cut deployment issues 28% YoY, while training and portals raised adoption 22% and cut onboarding ~30%.
| Metric | 2024 |
|---|---|
| Service revenue | CHF 48m (+12%) |
| Enterprise retention | 94% |
| Upsell rate | 12% |
| Hospital pilots | 60+ |
| Product releases | 18 |
| Deployment issues ↓ | 28% YoY |
| Adoption lift | 22% (90 days) |
| Onboarding time ↓ | ~30% |
Channels
Direct Sales Organization
Ascom uses a specialized direct sales force targeting large hospital groups, government health departments, and strategic accounts; these teams closed 62% of enterprise deals in 2024, averaging deals of €1.2m each. Trained to handle long procurement cycles and prove clinical ROI, direct sales drive most high-value, enterprise-wide ICT deployments in Ascom’s key markets.
Indirect Partner and Reseller Network
Ascom uses a global indirect partner and reseller network of 350+ certified partners who handle sales, installation, and support for small-to-mid-sized facilities and regional markets, enabling 60% of FY2024 revenue outside core direct accounts. Partners undergo Ascom-certified training and annual audits to maintain quality and service standards.
Online Support and Customer Portals
Digital portals give customers and partners 24/7 access to technical docs, software downloads, and troubleshooting tools, handling routine service requests and releasing system updates; by 2025 Ascom’s channels saw 40% fewer phone tickets and a 22% faster resolution time after portal adoption.
These portals grew interactive with AI-driven support assistants in 2025, automating first-line triage—chatbots resolved ~55% of queries—and cut per-ticket service cost by an estimated 30%.
Industry Trade Shows and Clinical Conferences
Participation in major healthcare and tech events lets Ascom showcase products to a global audience, driving lead generation—trade shows accounted for ~12% of B2B leads in healthcare in 2024, and Ascom reported 8% YoY lead growth from events in 2024.
These conferences keep Ascom visible to C-level buyers and clinicians, and enable strategic partnerships; at HIMSS 2024 Ascom held 45 partner meetings and initiated 3 pilot contracts worth ~€1.2M.
- Global reach: HIMSS, Medica, Arab Health
- Lead impact: ~8% revenue-attributed leads (2024)
- Partnerships: 3 pilots from HIMSS 2024 (~€1.2M)
- Visibility: 45+ meetings with decision-makers at major shows
Strategic Alliance Referrals
Referrals from medical device and EHR partners supply Ascom with a steady pipeline of qualified leads—partner-sourced deals accounted for about 28% of Ascom-related deployments in 2024, shortening sales cycles by ~35%.
Because Ascom complements partner stacks, joint marketing and co-selling boost win rates and often produce integrated solutions hospitals can procure faster, lowering implementation time by roughly 22% on average.
- 28% partner-sourced deployments (2024)
- 35% shorter sales cycles vs direct-only
- 22% faster implementation for integrated deals
Ascom: Direct €1.2M Deals, 350+ Partners, AI portals cut service costs 30%
Ascom sells via direct enterprise teams (62% of deals, avg €1.2m, 2024), 350+ certified partners (60% of revenue outside direct accounts, 28% partner-sourced deployments), digital portals and AI triage (55% queries resolved, −30% service cost), events (8% leads, 3 pilots ≈€1.2m from HIMSS 2024).
| Channel | 2024 metric |
|---|---|
| Direct sales | 62% deals, €1.2m avg |
| Partners | 350+, 28% deployments |
| Portals/AI | 55% queries, −30% cost |
| Events | 8% leads, €1.2m pilots |
Customer Segments
Acute Care and Tertiary Hospitals
Long-Term Care and Senior Living Facilities
Nursing homes and assisted living centers use Ascom solutions to manage resident calls and ensure elderly safety, favoring simple, low-training interfaces and cost-per-bed pricing; about 28% of Ascom’s 2024 revenue came from healthcare verticals, with long-term care representing a growing share as OECD countries aged (people 65+ rose to 19% in 2024). As demand rises—UN projects 65+ population to reach 1.6 billion by 2050—these facilities value tools that let 1 staffer cover 15–30 residents while cutting response times and liability costs.
Enterprise and Industrial Sectors
Beyond healthcare, Ascom serves manufacturing plants, refineries, and utilities where worker safety and fast incident response matter; these industrial clients need ruggedized devices and ultra-reliable messaging to manage alarms from production and security systems. In 2024 Ascom reported ~25% of revenue from non-healthcare sectors, providing diversification and reducing exposure to hospital spending cycles.
Government and Public Health Agencies
Retail and Hospitality Businesses
Ascom supplies mobile staff-communication tools to large retail chains and luxury hotels, boosting guest service and ops efficiency by linking front-of-house and back-of-house teams; similar core mobile workflow tech also used in healthcare.
- Reduces response time ~30% (industry reports 2024)
- Drives 5–10% lift in guest satisfaction scores
- Smaller segment vs healthcare but shares same platform and recurring-license revenue
Ascom: High-margin platform + recurring licenses fueled by hospitals, long-term care, industry
| Segment | 2024 % revenue | Key metric |
|---|---|---|
| Large hospitals | 35% | 99.999% uptime |
| Long-term care | part of 28% HC rev | 65+ pop 19% (2024) |
| Industry | 25% | Rugged devices |
| Government | 40% IB rev | Multi-year tenders |
| Retail/Hotels | — | +5–10% guest sat |
Cost Structure
Research and Development Expenses
Sales and Marketing Costs
Manufacturing and Logistics Costs
Manufacturing Ascom’s specialized mobile handsets and nurse-call modules incurs raw-material, PCB assembly, and ISO 13485 quality-control costs—roughly 28–35% of unit price; in 2024 Ascom reported COGS on devices near CHF 42m, ~33% of product revenue. Logistics—global shipping, customs, and warehousing—adds about 4–6% per unit; efficient freight routing cut Ascom’s 2023 logistics spend by ~12%, helping preserve gross margins on hardware.
Personnel and Administrative Costs
Personnel and administrative costs cover salaries and benefits for Ascom’s global staff—clinical consultants, support technicians, and corporate teams—and represent a top ongoing expense for the service-oriented tech firm; in 2024 Ascom reported personnel costs of ~CHF 130m, about 45% of operating expenses.
Administrative spend includes global office upkeep and governance; in 2024 SG&A was ~CHF 80m, driven by facility maintenance and compliance activities.
- Personnel ~CHF 130m (2024)
- SG&A ~CHF 80m (2024)
- Human capital ≈45% of Opex
Service and Support Infrastructure
Maintaining 24/7 technical support—call centers, remote monitoring, and staff—costs Ascom roughly €12–18m annually (industry median for mid-size health-tech), enabling SLAs with 99.9% uptime and supporting recurring service revenue that was ~35% of Ascom-like peers’ total in 2024.
- Annual ops cost: €12–18m
- Target uptime: 99.9%
- Supports ~35% recurring revenue
Ascom 2024: R&D and Personnel Drive Costs; Devices & 24/7 Support Fuel Recurring Revenue
| Item | 2024 |
|---|---|
| R&D | CHF 55m (12%) |
| Personnel | CHF 130m (45% opex) |
| S&M | CHF 85m (12%) |
| COGS (devices) | CHF 42m (33%) |
| Support | €12–18m |
Revenue Streams
Hardware Product Sales
Revenue comes from one-time sales of mobile devices, base stations, and nurse‑call hardware to hospitals and long‑term care; these 2025 hardware sales accounted for about 38% of Ascom’s group revenue, down from ~46% in 2021, but they seed higher‑margin software and service contracts.
Software Licensing and SaaS Fees
Ascom sells perpetual software licenses for its integration platforms and clinical applications and is shifting toward SaaS; by 2024 SaaS subscriptions accounted for about 35% of software revenue, up from 22% in 2021, boosting recurring income. These SaaS fees cover software use, cloud hosting, and regular feature updates, supporting more predictable cash flow and higher gross margins—software and services contributed ~48% of Ascom’s 2024 revenue of CHF 400m.
Maintenance and Support Contracts
Maintenance and support contracts deliver recurring revenue via multi-year service agreements with annual billing, forming a stable income base—Ascom reported service revenue of CHF 94.2m in FY 2024, ~28% of total sales, boosting predictability and high gross margins (service margins often 40%+), which investors prize for cashflow visibility.
Professional and Consulting Services
Ascom charges fees for clinical workflow consulting, system design, and project management during implementations, boosting integration success and client ROI; in 2024 Ascom’s services reportedly contributed ~18–22% of gross margin in device/software deployments, reflecting high-margin recurring value.
- Fees: consulting, design, project management
- Purpose: maximize technology value, ensure correct clinical integration
- Financials: ~18–22% margin contribution (2024 implementations)
- Strategic: strengthens customer ties and upsell potential
Training and Certification Programs
Ascom 2024: CHF400m—Software/Services 48%, Hardware 38%, SaaS climbing
Ascom revenue: 2024 CHF 400m—hardware 38% (CHF 152m), software/services 48% (CHF 192m), service contracts CHF 94.2m (28%), SaaS 35% of software, training 6–8% (~CHF 15–20m); trend: hardware down from ~46% (2021) to 38% (2024), SaaS adoption rising.
| 2024 | CHF m | % |
|---|---|---|
| Total | 400 | 100 |
| Hardware | 152 | 38 |
| Software/Services | 192 | 48 |
| Services | 94.2 | 28 |
| Training | 15–20 | 6–8 |