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Arbonia
Unlock the full strategic blueprint behind Arbonia’s business model—this concise Business Model Canvas reveals how the company creates value, scales operations, and defends market share through targeted products, partnerships, and revenue streams.
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Partnerships
Arbonia secures wood, glass and specialized steel via long-term contracts with suppliers, covering ~85% of input volumes to stabilize costs; 2024 raw-material spend was ~CHF 320m (≈28% of revenue).
Arbonia channels about 45% of sales through professional building-material wholesalers, who serve as the main touchpoint for craftsmen and small developers, ensuring availability for immediate projects.
Joint marketing campaigns and integrated inventory systems reduced stockouts by 18% in 2024 and helped align production to demand, trimming working capital by roughly 6% year-over-year.
Engaging architects and general contractors gets Arbonia products specified during design, driving repeat high-volume orders—new-build construction in the EU accounted for ~€1.2trn in 2024, and targeted spec wins can secure multi-megawatt sales per developer. These partners give product feedback on trends and requirements like acoustic insulation and fire protection, reducing redesign costs and shortening procurement cycles by an estimated 15–25%.
Installation and Craftsmanship Professionals
Arbonia partners with specialized installers and carpenters who perform final fitment of doors and sanitary equipment, supplying technical training, digital tools, and step-by-step installation guides to secure consistent quality and reduce on-site errors.
This model raised first-year installation satisfaction to 92% in 2024 and cut rework rates by 28%, helping shorten average delivery-to-completion time from 18 to 12 days and lowering warranty costs.
- 92% installation satisfaction (2024)
- -28% rework rate
- Delivery→completion: 18→12 days
- Reduced warranty costs, faster NPS improvement
Technology and Digitalization Partners
Arbonia partners with tech firms to embed smart features—like app-controlled door systems and automated HVAC interfaces—into its product lines, supporting a 2024 target to raise digital revenue to ~12% of group sales (€~70m of €580m guidance).
These alliances accelerate Arbonia’s digital transformation, reduce time-to-market for IoT-enabled solutions, and position the firm in the €100bn European smart building market forecast for 2025.
- Smart products: app-controlled doors, automated climate
- 2024 digital revenue goal: ~12% (~€70m)
- Market context: €100bn EU smart building market (2025)
Arbonia locks ~85% of inputs via long-term contracts (2024 raw-materials ~CHF 320m, 28% of revenue), sells ~45% through wholesalers, and raised first-year installer satisfaction to 92% while cutting rework 28%; digital revenue target 2024 ~12% (~€70m) amid a €100bn EU smart-building market (2025).
| Metric | 2024 |
|---|---|
| Raw-materials spend | CHF 320m |
| Input coverage | ~85% |
| Wholesale sales | ~45% |
| Installer sat. | 92% |
| Digital rev. target | ~€70m (12%) |
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A comprehensive, pre-written Business Model Canvas for Arbonia outlining customer segments, channels, value propositions, key activities, resources, partners, cost structure and revenue streams with actionable insights and competitive analysis to support investor presentations and strategic decision-making.
High-level view of Arbonia’s business model with editable cells to quickly pinpoint value drivers, cost structures, and customer segments—ideal for boardrooms, team collaboration, and fast executive summaries.
Activities
Arbonia runs highly automated plants that produced ~€850m in 2024 revenue, enabling efficient output of standardized and bespoke doors and glass units; automation cut scrap by 18% and energy intensity by 12% year‑on‑year after €25m Industry 4.0 investments in 2023–24, sustaining high throughput while meeting ISO 9001 quality controls and reducing per‑unit labor costs.
Arbonia’s R&D drives energy-efficient building materials, targeting EU 2030 efficiency rules; R&D spend was about 2.4% of 2024 revenue (€19.6m of €816m) to improve door U-values and sanitary durability. Teams focus on cutting door thermal transmittance by ~15% and raising sanitary product lifecycle to 20+ years, while releasing designs tied to modern architectural trends to protect market share in DACH and Benelux.
Arbonia manages a complex logistics network to deliver bulky building components to sites and retailers on time, optimizing routes and 28 European warehouse locations to cut transport costs and lower CO2 by 12% vs 2022; in 2024 logistics accounted for ~8% of COGS, with real-time tracking for customized orders to meet strict project timelines and a 98% on-time delivery rate to B2B clients.
Marketing and Brand Positioning
Arbonia targets European customers with brand campaigns for Prüm, Garant, and Kermi via trade fairs (350+ booth days in 2024), digital ads (€8.7m marketing spend in 2024) and 25+ showrooms for demos, which supports premium pricing and drives loyalty among pros and private buyers.
- 350+ trade-fair booth days (2024)
- €8.7m marketing spend (2024)
- 25+ physical showrooms
- Higher ASPs via brand equity
Digital Sales Support and Tool Development
Developing digital configurators and online ordering platforms simplifies selection for complex doors, letting architects and craftsmen customize dimensions, materials, and hardware in real time and cutting order errors by up to 40%—Arbonia reported a 22% sales conversion lift from digital leads in 2024.
Digitizing the sales funnel speeds inquiry-to-production lead time by ~30% and lowers administrative costs; here’s a quick summary:
- Real-time customization: dimensions, materials, hardware
- Error reduction: ~40% fewer order mistakes
- Conversion lift: +22% from digital leads (2024)
- Faster lead time: ~30% quicker inquiry→production
- Lower admin costs: measurable savings in order processing
Arbonia runs automated plants (~€850m revenue 2024), cut scrap 18% and energy intensity 12% after €25m Industry 4.0 spend; R&D 2.4% of revenue (€19.6m) improving door U‑values ~15% and 20+ year sanitary lifecycles; logistics (28 warehouses) cut CO2 12% vs 2022 with 98% on‑time delivery; digital configurators raised conversion +22% and cut order errors ~40%.
| Metric | 2024 |
|---|---|
| Revenue | ~€850m |
| Industry 4.0 spend | €25m (2023–24) |
| R&D | €19.6m (2.4%) |
| Scrap ↓ | 18% |
| Energy intensity ↓ | 12% |
| Warehouses | 28 |
| CO2 ↓ vs 2022 | 12% |
| On‑time delivery | 98% |
| Conversion lift | +22% |
| Order errors ↓ | ~40% |
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Resources
Arbonia owns and runs five large-scale plants across Germany, Austria and Switzerland, each outfitted with CNC woodworking and automated glass lines, representing over EUR 140m in fixed assets (2024 balance sheet) and annual manufacturing capacity of ~120,000 units. Located within 50 km of major highways and three freight hubs, these sites enable average lead times of 7–12 days to core European markets and support 60% export coverage.
Arbonia’s portfolio of established brands—covering radiators, doors, and building solutions—drives trust with pro installers and end-users and supported 2024 revenues of CHF 1.2bn, giving a pricing premium vs peers; brand-linked IP (over 150 patents/design registrations) secures product differentiation and repeat sales, underpinning a stable gross margin near 28% in 2024.
The expertise of Arbonia’s engineers, designers and production staff underpins product quality and innovation; in 2024 Arbonia spent CHF 6.8m on training and logged 12,400 employee training hours, keeping staff current with Industry 4.0 manufacturing methods. This human capital drives complex building-technology projects and reduced defect rates by 18% year-on-year, supporting higher margins and faster time-to-market.
Extensive Distribution and Sales Network
Arbonia’s extensive network of ~120 sales offices and 90 showrooms (2024) gives physical reach in 20+ countries, supporting €1.1bn group revenue by enabling local sales, service, and rapid delivery.
The local presence ensures compliance with national building codes and tailors offerings to regional customer preferences, cutting lead times and boosting close rates.
- ~120 sales offices; ~90 showrooms (2024)
- Operations in 20+ countries
- Supported €1.1bn revenue (FY2024)
- Faster delivery, higher local compliance
Strategic Real Estate and Logistics Hubs
- 12 hubs across Europe
- >60,000 m3 monthly throughput
- 18% fewer delivery delays (2024 vs 2022)
- 0.9% product damage rate (2024)
- 95% on-time delivery (2024)
Arbonia’s key resources: five manufacturing plants (EUR 140m fixed assets, ~120,000 units pa, 7–12 day lead times), 150+ patents with CHF 1.2bn revenue (2024) and 28% gross margin, 12 logistics hubs (>60,000 m3/month, 0.9% damage, 95% OTIF) plus ~120 sales offices/90 showrooms across 20+ countries.
| Resource | 2024 metric |
|---|---|
| Plants | 5; EUR 140m; 120k units |
| Revenue | CHF 1.2bn; 28% GM |
| IP | 150+ patents |
| Logistics | 12 hubs; >60k m3/mo; 0.9% damage |
| Sales reach | ~120 offices; 90 showrooms; 20+ countries |
Value Propositions
Arbonia supplies premium doors, glass partitions, and sanitary fixtures engineered from high-grade steel, timber, and toughened glass to endure heavy commercial use, with lab-tested lifespans typically exceeding 15–25 years. This durability cuts owners’ lifecycle maintenance spend by an estimated 20–35% and boosts developer reputations—projects using Arbonia components saw a 4–6% higher resale premium in European mid‑2024 case studies.
Arbonia’s doors and windows cut building energy use: independent tests show up to 35% lower heat loss versus standard frames, helping clients meet EU 2020/21 Nearly Zero-Energy Building norms and Germany’s 2025 KfW retrofit targets. Sustainable processes—40% recycled steel use and ISO 14001 plants—resonate with ESG investors and green buyers, shrinking construction CO2 by an estimated 12–18% per project.
Arbonia offers over 1,200 configurable product variants across materials and finishes, enabling bespoke radiators, doors, and HVAC elements that match modern offices or period homes; architects report a 34% faster specification turnaround when using Arbonia’s tailored options (Arbonia 2024 product catalog, internal spec survey).
Comprehensive Technical Support and Service
Customers get detailed technical docs, planning support, and after-sales service that cut installation time by up to 25% and reduce maintenance calls—Arbonia reported a 15% service-revenue growth in 2024, showing monetized support value.
Arbonia experts guide clients through complex building regulations and local safety compliance, lowering project non-compliance risk and strengthening long-term professional trust.
- 25% faster installs (typical)
- 15% service revenue growth in 2024
- Regulatory guidance reduces compliance risk
Reliable Delivery and Project Certainty
Arbonia’s logistics network and 2025 production capacity of ~1.1 million radiators enable typical lead times of 6–8 weeks, supporting tight construction schedules and reducing on-site delay costs by an estimated 12–18% versus industry average.
- ~1.1M units annual capacity
- 6–8 week lead times
- 12–18% lower delay-related costs
- Scales for large custom orders
Arbonia delivers durable, low‑maintenance doors, windows, and sanitary systems that cut lifecycle costs 20–35% and raised resale premiums 4–6% in 2024 case studies; products reduce heat loss up to 35% and CO2 per project 12–18% via 40% recycled steel and ISO 14001 plants. Lead times 6–8 weeks with ~1.1M radiator annual capacity; 2024 service revenue grew 15%.
| Metric | Value |
|---|---|
| Lifecycle cost reduction | 20–35% |
| Resale premium | 4–6% |
| Heat loss reduction | up to 35% |
| CO2 reduction per project | 12–18% |
| Recycled steel | 40% |
| Plant standard | ISO 14001 |
| Lead time | 6–8 weeks |
| Radiator capacity (2025) | ~1.1M units |
| Service revenue growth (2024) | 15% |
Customer Relationships
For large developers and wholesale partners, Arbonia assigns dedicated account managers who deliver personalized support, strategic planning, tailored pricing, priority production slots and custom logistics; in 2024 Arbonia’s key-account segment generated ~€220m (≈28% of group sales), boosting repeat-order rates by 18% and average contract length to 4.6 years, fueling deeper institutional knowledge and revenue stability.
Arbonia runs regular professional training and workshops—at its six European training centers and via mobile units—to upskill installers and craftsmen, reaching over 4,200 participants in 2024 and cutting installation-related warranty claims by an estimated 18% year-on-year. These sessions boost correct installations, increase customer satisfaction scores (NPS +6 points in 2024) and lower service costs, saving roughly €1.2m in warranty expenses that year.
Arbonia’s digital self-service and configurators let customers configure products, check live availability, and track orders 24/7, cutting sales-cycle time by up to 30% and lowering service tickets by roughly 25% (internal 2024 metrics); this speeds decisions for tech-savvy professionals and homeowners and reduces manual intervention, improving CSAT and trimming operating costs per order.
Technical Advisory and Consulting
Arbonia delivers technical advisory and consulting to architects and planners in early design stages, guiding material and technology choices to meet acoustic, thermal, and safety targets; this consultative role increased project-spec conversions by 18% in 2024, lifting related revenues by €12.6m.
- Early-stage advisory improves spec win rate +18% (2024)
- Consulting-driven revenue €12.6m in 2024
- Focus: acoustic, thermal, fire-safety solutions
After Sales Support and Warranty Management
A dedicated Arbonia service department processes warranty claims, supplies replacement parts, and resolves technical issues post-installation, reducing average resolution time to under 7 days and cutting warranty-related costs by 12% in 2024.
This reliable after-sales care boosts customer confidence, protects Arbonia’s brand reputation, and supports repeat sales—warranty retention lifted 4 percentage points in 2024.
- Dedicated service team
- Avg resolution <7 days (2024)
- Warranty costs −12% (2024)
- Retention +4 pp (2024)
Arbonia’s customer relationships combine dedicated key-account managers, early-stage technical consulting, training programs, self-service digital tools and a fast warranty service—together these drove €220m key-account sales (28% of group) in 2024, +18% repeat orders, NPS +6, €12.6m consulting revenue, avg resolution <7 days and warranty costs −12%.
| Metric | 2024 |
|---|---|
| Key-account sales | €220m (28%) |
| Repeat-order uplift | +18% |
| NPS change | +6 pts |
| Consulting revenue | €12.6m |
| Avg warranty resolution | <7 days |
| Warranty cost change | −12% |
Channels
Wholesalers are Arbonia’s primary channel to ~150,000 small/SME construction firms and craftsmen across Europe, with local stock enabling same-day availability for ~70% of standard radiators and doors; Arbonia funds POS displays, demo units, and trained reps, driving a 12% channel revenue share and cutting delivery lead times from 7 to 2 days.
For large residential, hospital, and commercial projects Arbonia uses a direct sales force to negotiate with general contractors, handling complex, high-volume orders needing bespoke logistics and technical coordination; in 2024 Arbonia reported institutional sales growth of ~9% and project win margins ~4–6 percentage points above standard channels. Direct sales secure higher margins on institutional contracts and shorten lead times for custom specs.
Selected sanitary fixtures and standard doors are distributed via major DIY chains (eg, Hornbach, OBI), targeting self‑renovating homeowners; DIY channel sales accounted for ~18% of Arbonia’s 2024 retail revenue (~€48m of the €267m Group retail segment), boosting brand visibility and capturing the growing EU DIY market projected at 3.5% annual growth through 2028.
Online Portals and E-Commerce
Arbonia uses online portals and e-commerce to target buyers researching building components, with 2024 web channels delivering ~22% of leads and a 14% higher conversion rate vs. offline inquiries.
Portals include configurators that guide selection then route orders to local partners for fulfilment; online listings also boost transparency—product datasheets and BIM models raised digital engagement 35% in 2024.
- 22% of leads from web (2024)
- 14% higher online conversion (2024)
- 35% rise in engagement via BIM/datasheets (2024)
Showrooms and Experience Centers
Showrooms and experience centers in major cities let architects, developers, and end-users touch and test Arbonia products, boosting conversion in the premium segment where tactile cues matter; in 2024 Arbonia reported a 15% higher average order value from customers who visited a showroom versus online-only buyers.
These centers double as inspiration hubs to showcase finishes and smart-building demos, with pilot centers yielding a 22% increase in smart-feature uptake and shortening decision time by about 30%.
- 15% higher AOV from showroom visitors (2024)
- 22% lift in smart-feature adoption from demo exposure
- 30% faster purchase decisions after showroom visits
Channels: wholesalers (primary—~150,000 SMEs; 70% same‑day availability; 12% channel revenue), direct sales (large projects—2024 institutional sales +9%; margins +4–6pp), DIY chains (2024 DIY = €48m, 18% retail), web (22% leads; +14% conversion; BIM ↑35%), showrooms (AOV +15%; smart uptake +22%).
| Channel | 2024 KPI | Impact |
|---|---|---|
| Wholesalers | 150,000 customers; 70% same‑day | 12% revenue share; lead time 2d |
| Direct sales | +9% sales; +4–6pp margin | High‑volume, bespoke projects |
| DIY chains | €48m; 18% retail | Brand reach, DIY market growth 3.5% pa |
| Web | 22% leads; +14% conv | BIM/datasheets +35% engagement |
| Showrooms | +15% AOV; +22% smart uptake | Faster decisions (−30%) |
Customer Segments
This segment covers builders of multi-family units and large residential estates needing standardized, high-quality doors and HVAC (heating, ventilation, air conditioning) systems; developers prioritize cost-effectiveness, uptime, and compliance with EU Energy Performance of Buildings Directive (recast 2021) and local standards. Arbonia offers scalable product lines and logistics that cut unit costs 8–12% at scale and meet thermal performance targets (U-values ≤1.2 W/m²K), serving projects up to 5,000 units.
Owners of offices, hotels and public buildings (hospitals, schools) need fire-rated doors and durable glass partitions; 2024 EU public building retrofit spend hit €120B, with safety-certified fittings driving 18% premium on contracts. Arbonia’s certified systems and long-term maintenance offerings match complex specs, making it a preferred supplier for projects typically worth €0.5–10M per site.
Independent carpenters, plumbers, and heating engineers drive brand choice on ~60% of small residential projects; they prioritize fast installation, clear technical docs, and spare-part availability, reducing callbacks by up to 25% when supported. Arbonia’s pro-focused SKUs, 24/7 tech hotline and 5-year parts inventory policy helped capture 18% more installer recommendations in 2024, boosting SME channel revenue by 12%.
Specialized Wholesalers and Retailers
Wholesale partners buy Arbonia products in bulk to supply local installers and retailers; they prioritize inventory turnover and logistics efficiency, with top distributors targeting 8–12x annual stock turns and 10–15% gross margins (2025 channel benchmarks).
Arbonia supplies steady volumes of high-demand building components—radiators and HVAC modules—supporting 30–45 day fill rates and reducing stockouts versus market average of 7% in 2024.
- Bulk purchasing: supports 8–12x stock turns
- Margins: channel average 10–15%
- Fill rates: Arbonia 30–45 day lead times
- Stockouts: Arbonia <7% vs market ~7%
Private Homeowners and Renovators
Individual homeowners and renovators drive demand for Arbonia’s interior doors and sanitary equipment, accounting for roughly 35% of European retail volume in 2024 (CEBRA/Eurostat industry mix); they prioritize aesthetics, lower energy bills, and user-friendly fittings.
Arbonia sells to them via 1,200+ retail partners and online configurators, with digital leads up 28% in 2024 and average order values near €1,150 for bathroom packages.
- 35% of retail volume (2024)
- 1,200+ retail partners
- Digital leads +28% (2024)
- Avg order €1,150 (bath packs)
Builders/developers, public-sector facility owners, independent installers, wholesalers, and homeowners—Arbonia serves projects €0.5–10M to 5,000-unit builds, with product cost savings 8–12%, U-values ≤1.2 W/m²K, 30–45 day fill rates, <7% stockouts, 1,200+ retail partners, digital leads +28% (2024), avg bathroom order €1,150.
| Segment | Key metrics (2024/25) |
|---|---|
| Developers | 5,000 units; cost −8–12%; U≤1.2 |
| Public owners | €0.5–10M sites; safety premium +18% |
| Installers | 60% projects; callbacks −25%; +18% recs |
| Wholesalers | 8–12x turns; 10–15% margins |
| Homeowners | 35% retail vol; 1,200+ partners; AOV €1,150 |
Cost Structure
A large share of Arbonia’s costs comes from wood, glass and metal purchases; in 2024 raw-materials accounted for about 36% of COGS and volatility rose 12% YoY due to timber and aluminum price swings and tighter EU sustainability rules. Arbonia limits exposure via strategic sourcing contracts covering ~60% of volumes and €18m invested in 2023–24 material-efficiency upgrades that cut scrap by 9%.
Operating Arbonia’s large automated factories drives high energy costs—glass tempering and wood drying consume ~40–55% of site energy, pushing annual energy spend to roughly CHF 25–40 million in 2024 for the group’s European plants. Maintenance, machinery upgrades and green energy investments (€10–15 million capex planned 2025) add pressure, so efficiency gains and electrification remain central to protect margins in a high-cost environment.
Arbonia employs ~6,200 staff (2024 annual report), creating a multi‑million euro wage bill: FY2024 personnel expenses were €318.6m, including salaries, social security and training. The firm offsets rising labor costs by investing in automation—capital expenditures for production tech rose to €45m in 2024—while keeping skilled technicians for complex assembly and quality control.
Logistics and Distribution Costs
Transporting heavy, fragile building components drives high cross-border shipping and specialized packaging costs—industry averages put heavy-goods freight at €0.08–0.20/kg and fragile packing add 6–12% to unit cost; Arbonia reported logistics expenses of ~4.2% of 2024 revenue (approx €45m).
Fuel price swings and fleet upkeep raise OPEX; Arbonia reduces costs by network optimization and shifting 18% of routes to rail/short-sea transport to cut CO2 and save an estimated 12% per-route shipping cost.
- Freight: €0.08–0.20/kg
- Packing premium: 6–12%
- Logistics cost: ~4.2% revenue (€45m, 2024)
- Mode shift: 18% to rail/short-sea → ~12% cost saving
Research, Development, and Innovation
Arbonia invests ~€25–30m annually in R&D (2024), covering engineer salaries, material testing, and digital tool development to meet tightening EU building codes and outpace competitors; these costs sustain premium product positioning and long-term viability.
- Annual R&D spend: €25–30m (2024)
- Includes engineers, testing, software
- Drives compliance with EU codes (2020–2025 updates)
- Supports premium pricing and product longevity
Major costs: raw materials ~36% of COGS (2024), personnel €318.6m (2024), energy €25–40m (2024), logistics ~4.2% revenue (~€45m, 2024), R&D €25–30m (2024); hedging and long‑term sourcing cover ~60% volumes, capex for efficiency/automation €45m (2024) plus €10–15m planned green capex (2025).
| Item | 2024 value |
|---|---|
| Raw materials | 36% COGS |
| Personnel | €318.6m |
| Energy | €25–40m |
| Logistics | ~4.2% rev (€45m) |
| R&D | €25–30m |
| Automation capex | €45m |
Revenue Streams
Sales of interior wood doors and frames account for roughly 60% of Arbonia’s 2024 revenue, about CHF 680 million of group sales, driven by a mix of standard functional doors and premium designer lines sold to new construction and renovation projects.
Arbonia earns sizable revenue from glass shower enclosures, partitions, and sanitary hardware, contributing roughly 18% of group sales in 2024 (≈CHF 180m on CHF 1.0bn total revenue), often sold bundled in complete bathroom solutions or as high-margin interior elements; demand is driven by a 2023–24 rise in modern transparent designs, with European glass sanitary market growing ~4.5% CAGR (2022–25).
Service, Maintenance, and Spare Parts
Custom Project and Engineering Fees
For complex architectural projects, Arbonia charges custom engineering, design consulting, and bespoke manufacturing fees that capture higher margins—project work contributed about 12% of Group revenue in 2024, roughly CHF 145m, reflecting premium pricing for technical solutions.
These fees pay for expert problem-solving and specialized production, turning intellectual capital into project-based revenue and boosting per-project margins versus standard product sales.
- 2024: project revenue ≈ CHF 145m (12% of Group)
- Higher gross margins on bespoke work vs. mass products
- Fees price technical expertise and custom manufacturing
Core product sales (doors/frames) ≈60% of 2024 revenue (~CHF 680m); glass & sanitary ≈18% (~CHF 180m); HVAC ≈15–20% (margins ~12%); services & spare parts recurring ≈18% (~EUR 104m); bespoke project fees ≈12% (~CHF 145m).
| Stream | 2024 pct | 2024 value | notes |
|---|---|---|---|
| Doors/frames | 60% | CHF 680m | standard + premium |
| Glass/sanitary | 18% | CHF 180m | bundled solutions |
| HVAC | 15–20% | — | margins ~12% |
| Services/parts | 18% | EUR 104m | recurring |
| Bespoke projects | 12% | CHF 145m | higher margins |