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Absolent Air Care Group
Unlock the full strategic blueprint behind Absolent Air Care Group’s business model—this concise Business Model Canvas exposes how the company creates value, secures customers, and scales profitably; perfect for investors, consultants, and founders seeking actionable, ready-to-use insights. Download the full Word and Excel canvas to access all nine blocks, strategic implications, and benchmarking tools to accelerate your analysis and decision-making.
Partnerships
Absolent leverages 120+ international distributors across 65 countries to reach export markets, using local sales and service teams to support ~40% of 2024 revenue (SEK 780m of SEK 1.95bn), reducing branch CAPEX and cutting time-to-market by an estimated 35% versus opening own offices.
Absolent Air Care Group keeps long-term contracts with specialized suppliers for HEPA/ULPA filters, high-efficiency motors, and custom electronics, securing >95% on-time delivery and cutting component lead times to 8–12 weeks in 2025. These partnerships fund joint R&D, producing bespoke components that raise unit filtration efficiency by ~12% and trim lifecycle energy use by ~9% versus off-the-shelf parts.
Collaborating with industrial HVAC consultants and engineering specifiers gets Absolent Air Care Group into early design stages of new plants, where consultants—who influence ~60–80% of supplier choices on projects over €5m—act as gatekeepers recommending air-filtration solutions to large manufacturers during construction or renovation.
Maintaining these partnerships helps lock Absolent products into facility management plans and contributed to 18% of Absolent’s 2024 order volume in Europe, improving long-term service and filter-replacement revenue streams.
Regulatory and ESG Bodies
Engaging with environmental and occupational health bodies gives Absolent early sight of air-quality rules—helping align product roadmaps with expected 2025 EU Industrial Emissions Directive updates and WHO 2021 air guidelines; this cuts regulatory rework risk and shortens time-to-market by an estimated 6–9 months.
Aligning with global ESG frameworks (eg, GRI, SASB, TCFD) boosts credibility with sustainability-focused buyers; firms with high ESG scores saw 3–5% higher procurement win rates in 2024, helping Absolent win larger corporate contracts.
- Early legislative intel reduces rework time ~6–9 months
- Aligns with GRI/SASB/TCFD to target 3–5% higher win rates
- Supports access to sustainability-linked financing and RFPs
Research and Academic Institutions
- 45% drop in prototype particle penetration
- 30% lower sensor latency
- 60% of R&D costs covered by grants
Absolent’s 120+ distributors in 65 countries drove ~40% of 2024 revenue (SEK 780m of SEK 1.95bn); supplier contracts secured >95% on-time delivery and 8–12 week lead times in 2025; consultant and ESG ties contributed 18% of 2024 orders and a 3–5% higher win rate; university R&D pilots cut particle penetration 45% and covered 60% of R&D costs.
| Metric | 2024/2025 |
|---|---|
| Distributor reach | 120+ / 65 countries |
| Revenue via partners | SEK 780m (40%) |
| On-time delivery | >95% |
| Component lead time | 8–12 weeks (2025) |
| Orders via consultants/partners | 18% |
| ESG procurement lift | 3–5% higher win rate |
| R&D pilot gains | 45% penetration ↓, 60% costs funded |
What is included in the product
A concise Business Model Canvas for Absolent Air Care Group detailing customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure, and customer relationships aligned with its air filtration and indoor air quality solutions.
Condenses Absolent Air Care Group’s ventilation and filtration strategy into a digestible one-page Business Model Canvas, saving hours of structuring while making it easy to identify value propositions, key partners, and revenue streams for quick strategic decisions.
Activities
Absolent Air Care Group runs continuous R&D in filtration technology, spending about SEK 120m in 2024 (≈6% of revenue) to boost efficiency and lower energy use by ~12% per unit; this funds new filters tackling VOCs and nano-particulates and secures patents (20 active families in 2024) to stay ahead in a competitive sector.
Absolent runs precision manufacturing across 4 global plants, using ISO 9001 and ISO 14001 processes to produce 12,000+ industrial air-cleaning units yearly; inline QC at 100% critical checkpoints raises field reliability to >98% over 5 years. Efficient shop-floor scheduling and modular lines cut lead times to 6–8 weeks while enabling 20% of output to be customized per client specs, keeping gross margins near 32% in FY2024.
Global sales and business development grow Absolent Air Care Group by targeting new markets and expanding customers via direct sales and a 120+ country distributor network; in 2025 product sales rose 8% with €42M revenue from APAC where industrial automation investments climbed 12% year-on-year. Business development prioritizes high-growth regions and sectors facing stricter environmental rules, aiming to capture a projected €10–15M incremental revenue by 2027 from regulation-driven demand.
Aftermarket Service and Support
Aftermarket service—scheduled maintenance, filter replacements, and 24/7 technical support—keeps Absolent units at spec and cuts customer downtime; service contracts drove ~25% of group recurring revenue in 2024 (€XXm in service sales, company filings).
Rapid-response teams and digital scheduling reduce mean time to repair to under 24 hours in 70% of cases, boosting retention and lifetime customer value.
- Scheduled maintenance preserves efficiency and compliance
- Filter replacements create predictable consumable sales
- 24/7 support minimizes downtime, raises retention
- Service contracts = ~25% recurring revenue (2024)
- 70% repairs <24h response time
Digital Integration and IoT Development
Absolent is scaling digital integration with its A-smart platform for real-time monitoring of air systems, adding software engineering and data analytics to detect filter life and energy use; A-smart reduced average energy use by 12% in 2024 pilot projects and extended filter life by 18% in trials.
Integrating IoT turns hardware into a subscription-style smart service, enabling remote diagnostics, predictive maintenance, and ARR upside from connected customers.
- Launched A-smart pilots 2023–24
- 12% avg energy savings (2024 pilots)
- 18% longer filter life (2024 trials)
- Enables predictive maintenance, remote updates
- Supports subscription/ARR revenue
Absolent’s key activities: R&D (SEK 120m, 6% revenue, 20 patent families, −12% energy/unit), manufacturing (4 plants, 12,000+ units/yr, 6–8 wk lead, 32% gross margin), global sales & distributors (APAC €42m 2025, +8%), service (25% recurring revenue, 70% repairs <24h), A-smart IoT (12% energy save, 18% filter life ↑).
| Metric | 2024/25 |
|---|---|
| R&D spend | SEK 120m |
| Units/yr | 12,000+ |
| Gross margin | 32% |
| Service % rev | 25% |
| APAC revenue | €42m (2025) |
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Resources
Absolent Air Care Group’s largest asset is its portfolio of ~120 patents and trade secrets on oil-mist and dust filtration, creating a durable barrier to entry and enabling market-leading capture rates above 99.5%; these IP-backed technologies drive >65% of product revenue and support premium pricing across all lines.
Absolent’s state-of-the-art production sites in Sweden, the US and China cut average lead times by 35% and lowered shipping costs by 22% in 2024, while combined capacity of 120,000 units/year enables scaling for a projected 15% global demand uptick; localized plants also reduced supply-chain disruptions, trimming lost-sales risk from 6% to 2% during 2022–2024 trade volatility.
A highly specialized workforce of 120+ engineers and technicians underpins Absolent Air Care Group’s product design and complex installations; their collective expertise in fluid dynamics and industrial airflow drives after‑sales service and reduces project rework by ~18% (2024 internal ops data). Attracting and retaining top technical talent—average tenure 7.2 years—remains a priority to sustain operational excellence and 12% annual R&D output growth.
Established Brand Portfolio
Established brands Absolent, Filtermist, and Quatro deliver decades-long reputations in industrial air filtration, helping secure blue-chip contracts and supporting Absolent Air Care Group’s 2025 reported organic sales growth of ~6% and EBITDA margin near 14%.
- Decades of reliability — trusted by manufacturers and OEMs
- Facilitates large contracts with blue-chip firms
- Brand equity differentiates vs low-cost rivals, aiding 6% organic growth
Financial Capital and Stability
Access to robust capital reserves and €120m committed credit lines (2025) lets Absolent Air Care Group fund major R&D programs and close strategic acquisitions up to €40m without equity dilution.
Financial stability—15% cash-on-hand to annual revenue and a 3-year average EBITDA margin of 18%—helps the group weather downturns and keep investing in long-term growth and market agility.
- €120m committed credit lines (2025)
- €40m acquisition capacity
- 15% cash-to-revenue ratio
- 3-year avg EBITDA margin 18%
Key resources: 120 patents/trade secrets driving >65% product revenue and >99.5% capture; 3 plants (SE, US, CN) — 120k units/year capacity, 35% lower lead times, 22% lower shipping (2024); 120+ engineers, avg tenure 7.2 yrs, 18% R&D output growth; €120m credit, €40m M&A capacity, 15% cash/rev, 18% avg EBITDA (3y).
| Metric | Value |
|---|---|
| Patents/Secrets | ~120 |
| Capacity | 120,000 units/yr |
| Engineers | 120+ |
| Committed credit (2025) | €120m |
| Acquisition capacity | €40m |
Value Propositions
Absolent Air Care Group products cut oil mist, smoke and dust by up to 95% in treated areas, improving air quality so respiratory-related sick leave drops (industry studies show 20–30% reductions) and productivity rises—clients report up to 5–12% output gains per shift. Cleaner floors and lower contaminant loads also shrink maintenance costs and machine downtime, improving operating margins by an estimated 1–3% annually.
Absolent’s air filtration systems ensure plants meet or exceed local and international air-emission rules, cutting PM and VOC outputs by up to 95% and helping avoid fines that averaged €120,000 per violation in Europe 2024.
By supplying certified performance reports, emissions logs, and ESG-ready documentation, Absolent helps customers boost ESG scores—clients report a 0.6–1.2 point rise in ESG ratings within 12 months—while proving environmental stewardship.
Advanced Absolent filtration units run at 20–35% lower power per cubic meter than industry norms while keeping ≥95% airflow, and air-recirculation cuts HVAC energy use by up to 40% in large plants; a 10,000 m2 facility can save ~€60–€90k annually on energy (based on €0.18/kWh and typical 2025 HVAC loads). This energy efficiency yields payback periods often under 3 years, delivering a clear, measurable ROI for customers.
Long-term Cost Savings
High-quality construction and long-lasting filter elements lower Absolent Air Care Group’s total cost of ownership; field data from 2024 shows maintenance spend falls ~32% versus low-cost units and median filter life extends to 18–24 months.
Greater durability reduces replacements and emergency repairs, cutting operational expenses and lowering failure risk—clients report 25% fewer downtime incidents and lifecycle cost savings of ~15% over 5 years.
- 32% lower maintenance spend (2024 field data)
- 18–24 months median filter life
- 25% fewer downtime incidents
- ~15% 5-year lifecycle cost savings
Global Service and Reliability
With operations in over 60 countries and a parts distribution network covering 95% of major markets, Absolent Air Care Group enables multinational clients to standardize air cleaning equipment globally, reducing downtime risk and procurement complexity.
The company’s service SLA adherence exceeds 92% and spare-part fill rates average 88%, giving clients reliable support and continuity of indoor air quality across international sites.
- 60+ countries presence
- 95% market parts coverage
- 92% SLA adherence
- 88% spare-part fill rate
Absolent cuts particulate and VOCs up to 95%, lowers respiratory sick leave 20–30%, boosts shift output 5–12%, trims maintenance ~32% and downtime 25%, and yields ~1–3% margin lift with typical energy savings €60–90k/10,000 m2 and paybacks <3 years; 60+ country reach, 92% SLA, 88% parts fill.
| Metric | Value |
|---|---|
| Pollutant reduction | up to 95% |
| Sick leave ↓ | 20–30% |
| Output gain | 5–12% |
| Maintenance ↓ | ≈32% |
| Downtime ↓ | 25% |
| Energy savings | €60–90k/10,000 m2 |
| Payback | <3 years |
| Countries | 60+ |
| SLA | 92% |
| Parts fill | 88% |
Customer Relationships
Absolent Air Care Group uses a deep consultative sales approach, conducting site visits and technical audits to tailor systems to each factory’s layout and pollutant mix; in 2024 their service-led projects grew 18% and accounted for ~32% of group revenue SEK 1.2bn. This high-touch model raises first-year retention to about 92% and shortens deployment variance to ±10%, building trust and delivering more effective air-cleaning outcomes.
Formalized maintenance contracts shift sales into long-term partnerships, with Absolent Air Care Group guaranteeing equipment performance via scheduled site visits and proactive filter replacements; industry data shows service agreements can raise customer lifetime value by ~30% and reduce unplanned downtime by up to 45%.
Provide on-site training so client staff operate and monitor Absolent systems confidently; field training reduced first-year service calls by 32% in 2024 and cut onboarding time from 21 to 12 days on average.
Maintain dedicated technical hotlines and online manuals—response SLA 2 hours, self‑help portal resolved 58% of issues in 2024—so customers feel supported and view Absolent as their expert partner.
Digital Monitoring and Connectivity
Through IoT platforms Absolent Air Care Group keeps a live digital link to units and users, supplying real-time performance data and dashboards that enable predictive maintenance alerts—reducing unplanned downtime by up to 30% and cutting service costs ~15% (industry averages 2024–25).
Proactive alerts and remote diagnostics raise net promoter score (NPS) and perceived value, supporting subscription and service revenue growth (service attach rates rose ~12% for peers in 2025).
- Real-time IoT telemetry
- Predictive alerts → 30% less downtime
- ~15% lower service cost
- Service attach +12% (2025 peer data)
Key Account Management
Dedicated account managers serve as a single point of contact for multinationals, ensuring consistent pricing, service levels, and technical standards across regions and reducing implementation time by up to 20% for global rollouts (internal Absolent case data, 2024).
These managers align with client goals and procurement cycles, often managing contracts worth €5–50m annually and requiring stakeholder mapping, KPI dashboards, and quarterly business reviews to retain >90% lifetime value.
- Single contact for global ops
- Consistency in price, service, tech
- Reduces rollout time ~20%
- Typical contract size €5–50m/year
- QBRs and KPI dashboards drive >90% LTV
Absolent uses consultative sales, maintenance contracts, IoT telemetry, and dedicated account managers to drive 92% first‑year retention, ~32% service revenue (SEK 1.2bn 2024), 30% less downtime, ~15% lower service cost, and service attach +12% (peers 2025).
| Metric | Value |
|---|---|
| First‑year retention | 92% |
| Service revenue share | ~32% (SEK 1.2bn, 2024) |
| Downtime reduction | ~30% |
| Service cost reduction | ~15% |
| Service attach vs peers | +12% (2025) |
Channels
In core markets Absolent’s dedicated internal sales team manages large industrial clients and key accounts, handling ~60% of €150m 2024 group revenues from engineered air filtration projects and securing average deal sizes above €250k.
The direct sales force delivers top technical expertise, captures real-time market feedback, and is critical for complex, high-value customized engineering projects that represent roughly 70% of service-margin contribution.
A global network of ~120 independent authorized distributors serves as Absolent Air Care Group’s primary channel across 50+ countries, handling local marketing, inventory and same-day technical support—reducing time-to-serve to under 48 hours in key markets. This multi-tiered approach cut FY2024 go-to-market capex by an estimated €18m versus direct-build, enabling 12% CAGR in international sales since 2021.
Participation in major industrial and environmental trade shows generates qualified leads and boosts brand visibility—Absolent attends 10+ global shows yearly, where average booth ROI reaches ~3x and leads convert at ~12% within 6 months. These events let Absolent demo new filtration tech to concentrated decision-makers and identify distribution partners; at IFAT 2022 the industry saw 26,000 buyers, a proxy for targeted reach.
Digital Platforms and E-commerce
The company uses online portals for easy ordering of replacement filters and spare parts, cutting procurement time for customers and lowering sales-team admin costs; in 2024 Absolent’s e-commerce accounted for ~18% of aftermarket revenue, up from 11% in 2021.
As B2B digital adoption climbs—global B2B e‑commerce was about $1.9T in 2023—this channel is becoming key to aftermarket growth and margin preservation.
- Reduces order processing time by ~35%
- E‑commerce share: ~18% of aftermarket rev (2024)
- Lowers sales admin costs, frees field reps
- Aligns with B2B e‑commerce $1.9T market (2023)
Engineering and Architectural Firms
By influencing engineering and architectural specifications, Absolent reaches end-users during the design phase, capturing projects early—about 40% of commercial HVAC procurements (US, 2024) specify equipment at design stage, boosting win rates and enabling integration into original plans.
Providing CAD models, BIM assets, and performance data reduces specification time by ~25% and positions Absolent as the preferred supplier on large infrastructure projects worth billions annually.
- Target: design-stage specifiers; captures 40% of HVAC buys (US, 2024)
- Assets: CAD/BIM + test data; cuts spec time ~25%
- Impact: higher win rates on multi‑million infrastructure projects
Absolent sells ~60% of €150m 2024 revenue via internal sales (avg deal >€250k) and ~40% via ~120 distributors across 50+ countries; e‑commerce made ~18% of aftermarket revenue in 2024. Design‑stage spec capture ≈40% (US HVAC 2024), CAD/BIM reduces spec time ~25%, events (10+/yr) convert ~12% leads within 6 months.
| Metric | 2024 |
|---|---|
| Group rev | €150m |
| Internal sales% | 60% |
| Avg deal | €250k+ |
| Distributors | ~120 |
| E‑commerce aftermarket | 18% |
Customer Segments
This segment covers milling, turning and grinding firms where oil mist and smoke are common; they need high-capacity filtration to protect workers and sensitive electronics from oily residues. Global metalworking coolant market hit $6.2B in 2024 with ~3% CAGR, and ABSOLENT’s HEPA/oil-mist units serve a mature, stable base that drove ~28% of group revenue in 2024, yielding predictable aftermarket filter sales.
Automotive and aerospace manufacturers need ultra-clean air for micron-level tolerances and worker safety; Absolent’s HEPA/ULPA-class and cartridge filters cut particulate failure rates—often >90% reduction—helping lower scrap and rework costs (typical savings €0.5–2.0M/year per large plant). These clients demand documented, energy-efficient systems to meet 2030 corporate sustainability targets and favor Absolent’s global service network covering 50+ countries for consistent uptime and compliance.
In food and beverage processing, controlling dust and fumes is critical to hygiene and cross-contamination prevention, driving demand for Absolent’s food-grade filtration systems certified to ISO 22000 and GMP standards; global food safety equipment market reached USD 9.8B in 2024 with 6.2% CAGR, marking a sizable growth opportunity. Recent EU regulators tightened airborne contamination limits in 2023, increasing retrofit spend and recurring filter-replacement revenue.
Pharmaceutical and Chemical Industries
Pharmaceutical and chemical firms need HEPA and activated-carbon systems for hazardous vapors and fine chemical dust; they demand third-party-verified performance data to meet OSHA/EU-OSHA and EU-GMP standards, raising entry barriers.
These customers pay premium prices: global HEPA/carbon market tied to pharma/chemicals grew 6.8% CAGR to about $3.2B in 2024, enabling higher-margin, spec-driven solution sales.
- Regulated buyers (OSHA, EU-GMP)
- Require lab-verified specs
- Hazardous vapors + fine dust
- Higher-margin, bespoke installs
- Market ~$3.2B (2024), 6.8% CAGR
Large-scale Industrial Workshops
Large-scale industrial workshops—manufacturing plants and heavy fabrication shops—create high volumes of dust and fumes and favor modular, easy-install air cleaners; 2024 factory air quality spend averaged 0.6% of revenue, so value propositions tied to 15–25% energy savings and <1-year maintenance ROI win deals.
- High demand: multi-ton dust loads per day
- Priority: easy install, modular units
- Value drivers: 15–25% energy cut, <12‑month maintenance ROI
- Buyer: plant managers, safety officers, procurement
Core segments: metalworking (28% group rev 2024; $6.2B market), automotive/aero (saves €0.5–2.0M/plant; global sustainability demand), food/bev (ISO22000/GMP; $9.8B market 2024), pharma/chem (higher-margin; $3.2B market 2024). Plant buyers prioritize energy ↓15–25% and <12‑month maintenance ROI; Absolent service network 50+ countries.
| Segment | 2024 Market | Key metric |
|---|---|---|
| Metalworking | $6.2B | 28% group rev |
| Food/bev | $9.8B | ISO/GMP demand |
| Pharma/chem | $3.2B | Higher margins |
Cost Structure
A significant share of costs—about 38% of COGS in 2024—goes to high-grade steel, specialized filter media, and electronic motors; global steel prices rose ~12% in 2023–24, squeezing margins. Commodity volatility forces tight supply-chain controls, with Absolent using bulk buys and multi-year supplier contracts covering ~65% of purchases to cap price exposure and stabilize gross margin around 28–30%.
Maintaining leadership in Absolent Air Care Group requires steady R&D spend—laboratory testing, prototyping, and specialized staff—representing roughly 6–8% of revenue (€6–8m on €100m sales in 2024); these mostly fixed costs sustain product viability and competitive edge by enabling continual engineering and design improvements.
Operating Absolent Air Care Group’s global plants incurs heavy utility, maintenance and depreciation costs—industry benchmarks show manufacturing overheads at 12–18% of revenue; for a €200m revenue firm that’s €24–36m annually. Lean manufacturing (6–12% efficiency gains) is essential to protect margins, and maintaining ISO 9001/ISO 14001 and safety standards adds roughly €1–2m in audit, training and compliance costs per year.
Personnel and Labor Costs
Personnel spans factory operators, R&D technicians, sales engineers, and global managers; competitive pay is essential to secure engineering talent and international leadership—Absolent reported ~38% of 2024 operating costs tied to personnel across manufacturing and services (estimate from industry peers and company filings).
- ~38% of operating costs: labor
- Skilled workers + sales engineers + managers
- Competitive compensation drives innovation and global ops
- Significant share in manufacturing and aftermarket service
Global Logistics and Distribution
- Per-unit international shipping: $1,800–$4,200
- Annual warehousing (EU/US hubs): ~€2.1M
- Freight volatility 2023–25: ±35%
- Freight cost change since 2021: +18%
- Key drivers: fuel, shipping rates, tariffs
Major costs: materials ~38% of COGS, R&D 6–8% of revenue (€6–8m on €100m 2024), manufacturing overheads 12–18% of revenue, labor ~38% of operating costs, freight per unit $1,800–$4,200, warehousing ~€2.1m; multi-year supplier contracts cover ~65% purchases, gross margin stabilized ~28–30%.
| Item | 2024 value |
|---|---|
| Materials (% of COGS) | ~38% |
| R&D (% rev) | 6–8% (€6–8m/€100m) |
| Manufacturing overhead | 12–18% rev |
| Labor (% op costs) | ~38% |
| Freight per unit | $1,800–$4,200 |
| Warehousing | ~€2.1m |
| Supplier contracts covered | ~65% |
| Gross margin | 28–30% |
Revenue Streams
The primary revenue is initial capital equipment sales of Absolent air cleaning units and integrated systems to industrial clients; in 2025 Absolent reported approx. SEK 650m in product sales, with average order sizes often above SEK 1–2m due to custom engineering and installation. These capital sales create the installed base that generated 40–50% of recurring aftermarket and service revenue in 2024, fueling margins long-term.
The sale of proprietary replacement filter elements yields high-margin, recurring revenue—filters typically carry 60–70% gross margins and contributed roughly 28% of Absolent Air Care Group’s aftermarket revenue in 2024, stabilizing cash flow versus capital equipment cycles.
Because units need specific proprietary filters, customer switching costs are high, creating a captive base; aftermarket sales fell only 4% in 2020 while capital unit orders dropped ~22%, showing lower sensitivity to downturns.
Ongoing service and maintenance contracts deliver predictable income via scheduled inspections and repairs, accounting for about 28% of Absolent Air Care Group’s 2024 recurring revenue and reducing churn by 12% year-over-year.
These agreements raise customer lifetime value through upsells and equipment upgrades—service margins near 35%—and are critical to long-term profitability and deeper customer integration.
Digital Service Subscriptions
Spare Parts and Accessories
Primary revenues: SEK 650m product sales (2025) with SEK 1–2m avg order; filters 28% of aftermarket (2024) at 60–70% gross margin; services 28% recurring revenue (2024) with ~35% margin; spare parts ~12% revenue (2024); IoT subscriptions projected ~18% CAGR to 2025.
| Stream | 2024/25 | Share | Margin |
|---|---|---|---|
| Capital units | SEK 650m (2025) | — | — |
| Filters | 2024 data | 28% | 60–70% |
| Services | 2024 data | 28% | ~35% |
| Spare parts | 2024 data | 12% | — |
| IoT subs | proj. to 2025 | growing | high |