Who Owns Sportradar Company?

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Who Owns Sportradar?

Understanding Sportradar's ownership is key to grasping its strategic direction and market influence in sports tech. Founded in 2001, it's a global leader in sports data and digital content.

Sportradar's IPO in September 2021 on the Nasdaq Stock Market (SRAD) was a major ownership shift, valuing the company at around $7.4 billion. This move injected capital for growth and acquisitions.

As of March 31, 2025, Sportradar's market capitalization stood at $8.26 billion, with 296 million shares outstanding. This public listing means ownership is now distributed among many shareholders, including institutional investors and the general public.

Early investors and founders still hold significant stakes, influencing the company's trajectory. The evolution of its ownership structure, from its inception to its current public status, reflects its substantial growth and market position. Understanding who holds the majority of shares and voting power is vital for analyzing its future strategies and its Sportradar BCG Matrix.

Sportradar's journey began in 2001 as Market Monitor AS, established by Norwegian founders Petter Fornæss and Tore Steinkjer. Early on, German entrepreneur Carsten Koerl became a significant force, acquiring a 51% controlling stake in the company in the same year. Koerl's prior success with Bwin, which he took public, provided him with substantial experience in the sports data and betting sectors.

Founding Vision

The initial vision was to collect and analyze sports data for a diverse clientele. This included bookmakers, sports federations, and media companies.

Key Early Investor

Carsten Koerl's early acquisition of a majority stake was pivotal. His expertise in the sports betting industry was instrumental in the company's formative years.

Founder Background

Petter Fornæss and Tore Steinkjer, both Norwegian, laid the groundwork for the company. While their initial equity split isn't public, their foundational role is clear.

Koerl's Expertise

Carsten Koerl holds a master's degree in electronic and microprocessor engineering. His technical background complements his business acumen in the data sector.

Early Investment Rounds

Significant external investment began in 2012 with a merger and EQT's investment. This marked a shift towards diversified ownership beyond the founders.

Private Equity Involvement

EQT's continued involvement, including reinvestment in 2014, underscored confidence in the company's growth trajectory. This private equity backing supported infrastructure and data rights acquisition.

The early ownership structure of Sportradar was significantly shaped by strategic investments and acquisitions, reflecting a growing demand for its specialized data services. In 2012, the company underwent a merger with Kilka, a move that coincided with a substantial investment from private equity firm EQT. This influx of capital was crucial for expanding the company's technological capabilities and securing vital data rights, essential for its Revenue Streams & Business Model of Sportradar. EQT's commitment deepened in 2014 when its Expansion Capital Fund II divested its minority stake to the larger EQT VI fund, signaling a sustained belief in Sportradar's market position and future potential. These developments illustrate how early Sportradar investors and Sportradar shareholders contributed to its foundational growth, setting the stage for its evolution into a global leader in sports data and analytics.

Key Ownership Milestones

The ownership trajectory of Sportradar has been marked by key strategic decisions and investment rounds that have shaped its corporate structure and growth.

• 2001: Company founded as Market Monitor AS by Petter Fornæss and Tore Steinkjer.
• 2001: Carsten Koerl acquires a 51% controlling stake, becoming a major early investor.
• 2012: Merger with Kilka and investment from private equity firm EQT.
• 2014: EQT VI reinvests by acquiring a minority stake from EQT's Expansion Capital Fund II.

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Sportradar's journey to becoming a publicly traded entity marked a significant shift in its ownership landscape. The company's Initial Public Offering (IPO) on the Nasdaq Global Select Market on September 14, 2021, was a pivotal moment, raising substantial capital and altering its stakeholder composition.

The ownership structure of Sportradar is characterized by a dual-class share system, which grants significant voting power to certain legacy shareholders, most notably its founder and CEO, Carsten Koerl. As of May 7, 2024, Koerl holds a substantial 31.6% equity stake and commands nearly 82% of the total voting power, underscoring his continued influence over the company's strategic direction. This structure has been instrumental in facilitating Sportradar's growth, enabling it to forge key partnerships with major sports organizations and pursue strategic acquisitions to bolster its service offerings. Understanding who owns Sportradar provides insight into the company's governance and its ability to execute its business strategy, aligning with the Target Market of Sportradar.

Key Stakeholders and Influence

Sportradar's ownership is concentrated among its founder, major institutional investors, and a few significant entities. This concentration of ownership, particularly the voting power held by the founder, shapes the company's governance and strategic decision-making.

• Founder and CEO Carsten Koerl holds a majority of the voting power.
• The Canada Pension Plan Investment Board is a significant institutional investor.
• Other major investors include Capital Research Global Investors and Fidelity Management & Research.
• The dual-class share structure is central to the company's ownership dynamics.

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The Board of Directors at Sportradar Group AG is instrumental in guiding the company's strategic direction. Its composition includes key figures such as the founder and CEO, alongside representatives of significant shareholders and independent directors, ensuring a balance of operational expertise and oversight. This structure is particularly influenced by the company's voting power dynamics.

The voting power within Sportradar Group AG is significantly shaped by its dual-class share structure. Class A ordinary shares are available to the public, while Class B ordinary shares are held by legacy owners, conferring enhanced voting rights. This arrangement allows certain shareholders to wield disproportionate influence over corporate decisions. As of May 7, 2024, Carsten Koerl, the founder and CEO, held approximately 31.6% of the company's stock but controlled a substantial 82% of the voting rights, illustrating the impact of this structure on Sportradar ownership.

Understanding Sportradar's Voting Power

Sportradar's company structure features a dual-class share system that grants significant voting control to a select group of shareholders. This is crucial for understanding who owns Sportradar and how decisions are made.

• Class A shares are publicly traded, while Class B shares carry superior voting rights.
• This structure concentrates voting power, enabling certain individuals to influence company direction.
• Carsten Koerl, the founder and CEO, holds a majority of the voting rights despite a smaller percentage of total shares.
• The annual general meeting on May 15, 2025, saw 77% of share capital and 84.10% of voting rights represented.
• Understanding these dynamics is key for any analysis of Sportradar investors and Sportradar shareholders.

The dual-class share structure is a defining characteristic of Sportradar's governance, impacting how Sportradar company stakeholders exercise their influence. While Class A shares represent the publicly traded portion of the company, Class B shares, held by legacy owners, are designed to provide enhanced voting power. This means that the percentage of shares owned does not directly equate to the percentage of voting control. For instance, the founder and CEO, Carsten Koerl, as of May 7, 2024, owned about 31.6% of the company's stock but controlled nearly 82% of the voting rights. This disparity is a critical factor for anyone looking into Sportradar ownership breakdown or seeking to understand who are the major investors in Sportradar. The company's management ownership and board ownership are thus closely tied to this voting power concentration. For a deeper dive into the competitive environment, you can explore the Competitors Landscape of Sportradar.

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In recent years, Sportradar has seen dynamic shifts in its ownership and strategic direction. Founder and CEO Carsten Koerl has maintained a significant stake, while the company has pursued key acquisitions and shareholder return initiatives, reflecting a robust market position and active engagement in industry consolidation.

Sportradar's ownership structure is characterized by the significant influence of its founder and CEO, Carsten Koerl, who holds a substantial number of common shares and considerable voting power. This internal control is complemented by external investment trends, with institutional ownership showing an upward trajectory within the sports technology sector. The company's strategic moves, including acquisitions and share repurchases, indicate a focus on enhancing its market standing and delivering shareholder value, aligning with broader industry consolidation patterns.

Founder's Stake and Influence

Carsten Koerl, Sportradar's founder and CEO, continues to be a pivotal figure in the company's ownership. As of March 2024, he held approximately 93.9 million common shares, valued at over $951 million. His voting power, nearing 82% in May 2024, underscores his substantial control over the company's direction.

Strategic Acquisition Activity

In a significant move, Sportradar agreed in March 2025 to acquire IMG ARENA's global sports betting rights portfolio. This acquisition, expected to close in late 2025, is set to bolster Sportradar's content and product offerings without direct financial consideration, as Endeavor Group Holdings, Inc. will provide funding.

Shareholder Value Initiatives

Sportradar has implemented a $200 million share repurchase program, commencing in the second quarter of 2024. By the end of 2024, the company had bought back 1.8 million shares for approximately $20.3 million, signaling a commitment to returning capital to its shareholders.

Financial Performance and Outlook

Financially, Sportradar reported strong growth, with 2024 revenue reaching €1,107 million, a 26% increase. The company projects fiscal 2025 revenue of at least €1,273 million, a 15% year-on-year growth. This robust financial performance supports its strategic initiatives and Growth Strategy of Sportradar.

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