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NOHO, Inc.
Who Owns NOHO, Inc.?
Understanding NOHO, Inc.'s ownership is key to grasping its strategic direction. A significant change occurred on June 30, 2025, involving a third-party transaction and the acquisition of mining and AI assets.
This pivotal event highlights how shifts in control can dramatically reshape a company's future. NOHO, Inc. is known for its functional lifestyle beverages, including the NOHO, Inc. BCG Matrix.
Who Founded NOHO, Inc.?
NOHO, Inc. was established on September 30, 2011, with Eric K. Lindberg as its founder. Specific details concerning the initial equity distribution, including the exact number of shares or percentages held by Mr. Lindberg or any other early investors, friends, or family, are not publicly disclosed. Information regarding early agreements such as vesting schedules, buy-sell clauses, or founder exits also remains unavailable in public records.
Founding Date
NOHO, Inc. officially commenced operations on September 30, 2011.
Founder
The company was founded by Eric K. Lindberg.
Early Equity Details
Precise equity splits and shareholding percentages at inception are not publicly available.
Initial Investor Information
Details on early backers, angel investors, or friends and family involvement are not readily accessible.
Founder's Vision and Control
The initial vision of the founding team and its reflection in early control distribution is not detailed in public records.
Early Agreements
Information on vesting schedules, buy-sell clauses, or founder exits is not available.
The foundational period of NOHO, Inc. centers on its establishment by Eric K. Lindberg on September 30, 2011. While the company's inception is marked by this date, specific details regarding the initial ownership structure, including the equity split among founders, early investors, or friends and family, are not publicly disclosed. Similarly, information pertaining to early shareholder agreements, such as vesting schedules, buy-sell provisions, or any founder exits, is not readily available in public records. This lack of transparency leaves the precise distribution of control and ownership at the company's inception largely undisclosed. For a deeper understanding of the company's journey, one can refer to the Brief History of NOHO, Inc..
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How Has NOHO, Inc.’s Ownership Changed Over Time?
NOHO, Inc.'s ownership landscape saw a significant shift in 2025 following its acquisition of mining and AI assets. This strategic move, completed on June 30, 2025, involved an exchange of preferred stock and a separate third-party transaction that resulted in a change of control for the company.
| Date | Event | Impact on Ownership |
|---|---|---|
| June 30, 2025 | Acquisition of mining and AI assets from Star Alliance International, Inc. | Exchange of preferred stock, leading to a change of control. |
| June 30, 2025 | Third-party transaction involving controlling preferred stock | Further solidified the change of control. |
As of July 2025, NOHO, Inc. operates as a publicly traded entity on the OTC Pink Sheets under the ticker DRNK. The company's market capitalization stood at approximately US$4.48 million, with 14.92 billion shares outstanding. While detailed breakdowns of major individual and institutional shareholders are best found in SEC filings, the company's March 31, 2025, quarterly report highlighted the presence of Series E Convertible Preferred Stock. Each Series E share carries substantial voting power, equivalent to 500,000 Common Stock shares, though conversion is limited to 4.9% of outstanding Common Stock unless waived. One notable institutional stakeholder, First Horizon Advisors, Inc., has filed relevant forms indicating a passive investment of over 5% through the ownership of 66 shares. These developments suggest a strategic pivot towards mining and AI, complementing its existing beverage business, and will likely influence the Revenue Streams & Business Model of NOHO, Inc.
Key Ownership and Transaction Details
Understanding NOHO, Inc.'s ownership requires attention to recent transactions and stock structures.
- Publicly traded on OTC Pink Sheets (DRNK) as of July 2025.
- Market capitalization approximately US$4.48 million as of July 29, 2025.
- Series E Convertible Preferred Stock grants significant voting rights.
- Conversion of Series E stock limited to 4.9% of Common Stock without waiver.
- First Horizon Advisors, Inc. holds a passive stake of over 5%.
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Who Sits on NOHO, Inc.’s Board?
As of June 30, 2025, NOHO, Inc. has seen a shift in its executive leadership with Anthony Anish stepping in as the new Chief Executive Officer, succeeding Rashad Davis. John Grdina holds multiple key positions, including President, CEO, Chairman of the Board, Secretary, and Treasurer. The company is actively working to strengthen its leadership by appointing additional officers and directors.
| Executive Role | Name | Appointment Date |
|---|---|---|
| Chief Executive Officer (CEO) | Anthony Anish | June 30, 2025 |
| President, CEO, Chairman of the Board, Secretary, Treasurer | John Grdina | |
| Chief Financial Officer (CFO) | Steven Staehr | |
| Chief Operating Officer (COO) | Eric Manfull | October 24, 2021 |
| Director of Finance/CFO | Rashad Davis | September 17, 2023 |
The ownership and control structure of NOHO, Inc. are significantly influenced by its voting power, which is distributed between common stock and Series E Convertible Preferred Stock. Each share of Series E preferred stock carries voting rights equivalent to 500,000 shares of common stock. This structure means that holders of Series E shares can exert substantial influence over corporate decisions, potentially holding a disproportionate amount of voting power relative to their equity stake. Understanding this dual-class share structure is crucial for identifying who truly controls NOHO Inc. and its strategic direction, offering insights into the Competitors Landscape of NOHO, Inc.
Understanding NOHO Inc. Voting Power
NOHO, Inc.'s corporate ownership is shaped by a unique voting structure. The Series E Convertible Preferred Stock grants holders significantly amplified voting rights.
- Series E shares hold voting power equivalent to 500,000 common stock shares.
- This structure can lead to concentrated control by preferred stockholders.
- It is important for stakeholders to understand this dynamic for NOHO Inc. company structure.
- The executive team is actively being expanded to enhance leadership.
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What Recent Changes Have Shaped NOHO, Inc.’s Ownership Landscape?
Over the past few years, NOHO, Inc. has experienced significant shifts in its ownership and strategic direction. A key event as of June 30, 2025, involved the acquisition of mining and AI assets from Star Alliance International, Inc., which was settled through preferred stock. This, alongside a separate transaction involving controlling preferred stock, has led to a change in control for the company.
| Event | Date | Impact |
|---|---|---|
| Acquisition of mining and AI assets | June 30, 2025 | Change of control; issuance of preferred stock |
| Third-party transaction | Undisclosed | Involved controlling preferred stock, contributing to change of control |
| CEO Appointment | Post-June 30, 2025 | Anthony Anish appointed, succeeding Rashad Davis |
Anthony Anish has taken over as the new CEO, replacing Rashad Davis. The company's strategic roadmap for 2025 includes ambitious expansion plans, such as acquiring two gold mines located in Arizona and Nevada, and pursuing two or more fintech companies. Furthermore, NOHO, Inc. anticipates substantial growth for its Smog Armor product line. These developments signal a deliberate diversification strategy, moving beyond its established functional beverage market into the mining, AI, and fintech sectors. The company's immediate objectives are focused on finalizing its audited financial statements and submitting a Form 10 filing to become a fully reporting issuer with the SEC. This move is expected to enhance transparency regarding its ownership structure and financial performance. While industry-wide ownership trends, such as increased institutional investment or founder dilution, are not extensively detailed for NOHO, Inc. beyond a single institutional investor holding a minor stake, the company's stock, DRNK, has shown considerable price volatility. As of July 29, 2025, the stock is trading at a very low price, with some analysts issuing negative evaluations. Understanding the Marketing Strategy of NOHO, Inc. can provide further context to these recent business developments.
NOHO Inc Ownership Changes
Recent transactions, including asset acquisitions and preferred stock dealings, have resulted in a change of control for NOHO, Inc. Anthony Anish is the new CEO.
Strategic Expansion and Diversification
The company is set to expand into mining and fintech sectors in 2025, alongside growth expectations for its Smog Armor product line.
Path to SEC Reporting
NOHO, Inc. is prioritizing the completion of audited financial statements and a Form 10 filing to become a fully reporting SEC issuer.
Stock Performance and Analyst Outlook
The company's stock, DRNK, has experienced significant price volatility and is currently trading at a low valuation, with some analysts issuing negative reports as of July 2025.
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