Who Owns Genius Sports Company?

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Who Owns Genius Sports?

Understanding the ownership of a sports data and technology leader is key to grasping its strategic path and influence. A significant shift occurred when the company merged with a SPAC, leading to its public listing.

This strategic move in April 2021 brought the company onto the New York Stock Exchange, changing its ownership dynamics considerably. The company, originally founded in 2000, has grown substantially since its inception.

The ownership of Genius Sports is now distributed among public shareholders and institutional investors following its business combination with dMY Technology Group, Inc. II. This transition from its early days, when it was co-founded by CEO Mark Locke, marks a significant evolution. The company's Genius Sports BCG Matrix analysis would reflect its current market position and growth potential. As of August 1, 2025, the company's market capitalization reached $2.74 billion, indicating a broad base of investment.

The genesis of Genius Sports traces back to 2000 when Mark Locke co-founded the company as Betgenius in London, United Kingdom. Its initial focus was on delivering real-time sports data to support the burgeoning in-play betting market and assist sportsbook brands in optimizing their odds.

Founding Vision

The company was established to provide critical real-time sports data. This data was essential for the growing in-play betting sector and for enhancing odds accuracy for sportsbooks.

Merger and Expansion

In 2016, Betgenius merged with SportingPulse International to form Genius Sports. This strategic union brought together key leadership and expanded the company's capabilities.

Key Leadership

Mark Locke, the original co-founder, continued as CEO of the new entity. Nick Maywald, founder of SportingPulse, took on the role of Chief Commercial Officer.

Early Ownership Structure

While specific initial equity details for the founders are not publicly disclosed, their combined expertise was foundational. Their early decisions significantly shaped the company's direction.

Private Equity Involvement

Prior to its public listing, Genius Sports Group underwent a significant ownership change. In July 2018, Apax Partners, a UK-based private equity firm, acquired the company.

Impact of Private Equity

This private equity backing was instrumental in fueling the company's expansion and development. It played a crucial role in its transition towards becoming a publicly traded entity.

The formal establishment of Genius Sports as it is known today occurred in 2016 through a merger between Betgenius and SportingPulse International. This merger brought together Mark Locke, who continued as CEO of the newly formed Genius Sports, and Nick Maywald, the founder of SportingPulse, who assumed the role of CCO. During its early phases, the company's journey also involved significant shifts in ownership through private equity. In July 2018, prior to its public listing, Genius Sports Group was acquired by Apax Partners, a UK-based private equity firm, which became a significant early owner. This private equity backing played a crucial role in the company's expansion and evolution before its transition to a publicly traded entity. Understanding the Target Market of Genius Sports provides context for its early growth strategies.

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The ownership journey of Genius Sports has seen a significant shift, most notably with its transition to a publicly traded entity. This occurred on April 20, 2021, when the company merged with dMY Technology Group, Inc. II, a SPAC, and began trading on the NYSE under the ticker 'GENI'. This event established an initial pro forma enterprise value of approximately $1.5 billion.

The current Genius Sports stock ownership reflects a diverse investor base, comprising institutional, retail, and individual shareholders. While institutional investors collectively hold a substantial portion of the company's stock, the breakdown shows that public companies and individual investors together represent the largest segment. Understanding who owns Genius Sports is key to grasping the dynamics of its shareholder base.

Key Institutional Holders of Genius Sports

As of March 31, 2025, several major institutional investors hold significant stakes in Genius Sports. These entities can influence the company's strategic direction and performance.

• Caledonia (Private) Investments Pty Ltd: 15,020,277 shares
• Capital Research Global Investors: 13,198,661 shares
• Wellington Management Group Llp: 10,244,434 shares
• Other notable investors include Voss Capital, LLC, Cooper Creek Partners Management Llc, Granahan Investment Management Inc./ma, Senvest Management, LLC, Hood River Capital Management LLC, and Goldman Sachs Group Inc.
• Mark Locke, the co-founder and CEO, is recognized as the insider with the largest individual shareholding.

The composition of Genius Sports Group owners is dynamic, with institutional investors playing a pivotal role. The significant holdings by entities like Caledonia (Private) Investments and Capital Research Global Investors underscore their influence. For those interested in the company's foundational principles, understanding the Mission, Vision & Core Values of Genius Sports provides further context on its strategic orientation.

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The board of directors for Genius Sports is comprised of individuals who bring a mix of founding expertise, significant shareholder representation, and independent oversight. Mark Locke, a co-founder, continues to serve as the Chief Executive Officer, guiding the company’s strategic direction. The board also includes Harry You, who previously held executive finance roles at major technology firms, and Niccolo de Masi, both of whom joined from dMY Technology Group, Inc. II following the company’s public listing.

While the specific voting power distribution among Genius Sports Group owners is not detailed, the influence of major institutional investors is a significant factor in the company’s governance. Large holdings by entities such as Caledonia (Private) Investments Pty Ltd, Capital Research Global Investors, and Wellington Management Group Llp suggest these investors can impact board decisions and company direction. The company’s ownership structure reflects a blend of founder involvement and substantial institutional backing, which is common for publicly traded technology and data companies.

Understanding Genius Sports Ownership and Board Influence

The Genius Sports Group board of directors is key to its governance. Major institutional investors hold significant stakes, influencing voting power.

• Mark Locke, a co-founder, is the CEO.
• Harry You and Niccolo de Masi represent dMY Technology Group, Inc. II.
• Major shareholders include Caledonia (Private) Investments Pty Ltd, Capital Research Global Investors, and Wellington Management Group Llp.
• The influence of these institutional investors is a key aspect of Genius Sports stock ownership.
• For more on the company's journey, see the Brief History of Genius Sports.

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In recent years, the ownership landscape of Genius Sports has evolved, marked by strategic financial activities and continued support from key stakeholders. The company's public offering in early 2025 significantly impacted its shareholder base, while strong financial performance has attracted sustained investor interest.

The company's public offering on January 15, 2025, involved the sale of 17,647,059 ordinary shares at $8.50 per share, generating approximately $144 million in net proceeds. This capital infusion is earmarked for general corporate objectives, potentially including strategic acquisitions or investments in complementary technologies. Notably, significant existing investors such as Caledonia and Wellington Management participated in this offering, signaling their ongoing confidence in the company's direction and future prospects. This participation underscores the stability of Genius Sports ownership among its institutional backers.

Investor Confidence

Major investors like Caledonia and Wellington Management have shown continued commitment through recent share offerings. This indicates a strong belief in the company's strategic direction and growth potential.

Financial Performance

Genius Sports reported robust financial results for 2024, with revenue up 24% and adjusted EBITDA increasing by 61%. Projections for 2025 anticipate continued strong growth in both areas.

Stock Performance

The company's stock has experienced significant appreciation, reaching a 52-week high of $11.74 by August 1, 2025. This represents an 86.7% increase over the past year, reflecting positive market sentiment.

Strategic Outlook

Management, led by CEO Mark Locke, expresses optimism regarding the company's market position and technological advancements. This outlook suggests a focus on sustained profitability and expansion.

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