What are Mission Vision & Core Values of Zillow Group Company?

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What are the Mission, Vision, and Core Values of Zillow Group?

Mission and vision statements are crucial for any business, defining its purpose and aspirations. They guide decisions, shape corporate identity, and align stakeholders. Zillow Group, a leader in online real estate, connects consumers with homes and simplifies transactions.

Zillow Group's platforms offer tools for buying, selling, renting, and financing properties. They also provide marketing solutions for real estate professionals. In 2024, Zillow Group reported a revenue of $2.2 billion, a 15% increase year-over-year. Their mission, vision, and values are key to their strategic initiatives. For a deeper analysis, explore the Zillow Group BCG Matrix.

The Zillow Group mission statement focuses on empowering individuals throughout their real estate journey. It emphasizes providing the necessary information, tools, and resources to make informed decisions, highlighting the emotional and personal significance of moving, and simplifying complex real estate transactions.

Customer Empowerment

Zillow Group's mission centers on empowering users with data and tools for informed real estate decisions.

Life's Next Chapter

The mission acknowledges the personal significance of finding a new home or moving.

Unlocking Potential

It aims to remove barriers and simplify the often complex processes in real estate.

Data Transparency

Zillow provides extensive listings and market trends to ensure clear information for users.

Seamless Experience

The company integrates services, connecting users with professionals and financial tools.

Innovation Focus

Zillow continually invests in technology to advance its digital real estate platforms.

Zillow Group's mission is 'to give people the power to unlock life's next chapter.' This customer-centric approach empowers individuals throughout their real estate journey. It emphasizes providing necessary information, tools, and resources for informed decisions, highlighting the emotional significance of moving, and simplifying complex transactions. This mission is evident in Zillow's operations, including extensive property listings, market trends, and innovative tools like mortgage calculators and virtual tours, ensuring data transparency. The integrated approach connects consumers with professionals and offers online mortgage services through Zillow Home Loans, which provides pre-approval services. The mission transforms the real estate marketplace into a more transparent one, focusing on innovation. In 2023, Zillow committed $287 million to technology research and development. To understand more about who Zillow serves, read about the Target Market of Zillow Group.

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Zillow Group's implicit vision, 'to give people the power to unlock life's next chapter,' aims to revolutionize real estate by creating a seamless, technology-driven experience. This involves developing a comprehensive 'housing super app' that integrates various aspects of the moving process, making homeownership more accessible and efficient for millions.

Zillow Group Vision

Zillow Group's vision is to empower individuals to unlock their next life chapter by transforming the real estate experience through innovative technology.

Housing Super App

The company aims to create a comprehensive 'housing super app' that integrates all fragmented pieces of the moving process onto a single, user-friendly platform.

Market Leadership

Zillow Group is the most visited real estate website in the U.S., with 227 million average monthly unique users in Q1 2025, demonstrating significant market reach.

Revenue Growth

Full-year 2024 revenue increased by 15% year-over-year to $2.2 billion, outpacing the residential real estate industry's 6% transaction value growth.

Strategic Expansion

Zillow plans to increase 'Enhanced Market' connections from 21% in Q4 2024 to 35% by year-end 2025, aiming for 75% long-term.

Industry Disruption

The Zillow Group vision for the future of real estate focuses on reimagining the entire transaction process to be easier and more seamless for consumers.

While a specific, explicit vision statement for Zillow Group is not always formally presented as a separate statement, their mission, 'to give people the power to unlock life's next chapter,' implicitly functions as their guiding long-term aspiration and future-oriented outlook. This implicitly articulated Zillow Group vision focuses on transforming the real estate landscape through technology-driven solutions and aims to make home a reality for more and more people. Its scope is ambitious, striving for industry disruption by reimagining the entire real estate transaction process to be easier and more seamless. Zillow aims to create a 'housing super app' – an integrated digital experience that connects the fragmented pieces of the moving process onto one platform. For more details on their operational strategies, consider reading about the Revenue Streams & Business Model of Zillow Group.

This Zillow Group vision appears realistic yet aspirational, given the company's current trajectory and market position. Zillow Group is the most visited real estate website in the United States, with 227 million average monthly unique users in Q1 2025 and 2.4 billion visits, demonstrating significant reach and influence in the digital real estate space. The company has consistently outperformed the residential real estate industry in revenue growth, with full-year 2024 revenue up 15% year-over-year to $2.2 billion, against an industry total transaction value growth of 6%. Zillow's strategic moves, such as increasing its 'Enhanced Market' connections from 21% in Q4 2024 to an aim of 35% by year-end 2025 with a long-term goal of 75%, underscore their commitment to this integrated super app experience. This demonstrates a clear path towards achieving their Zillow Group vision for real estate technology, creating a streamlined and comprehensive real estate ecosystem.

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Zillow Group's core values are fundamental to its operations, guiding business decisions and shaping its corporate culture. These principles ensure a consistent approach to serving customers and fostering a productive work environment.

The company operates with a set of core values that drive how employees collaborate and interact with the community. These values include a strong customer focus, a commitment to transparency, ethical conduct, and accountability.

Customers Are Our North Star

This Zillow Group core value emphasizes an unwavering commitment to customers, prioritizing features like personalized home recommendations and AI-powered natural language search to enhance user experience. It fosters a customer-first mindset, ensuring all teams deliver trust and confidence throughout the real estate journey.

Turn On the Lights

This value reflects Zillow Group's belief in transparency and information empowerment, providing extensive property listings and market trends to transform the real estate marketplace. It encourages open communication internally and ensures clear, accessible information for consumers.

Do the Right Thing

This Zillow Group core value underscores ethical conduct and integrity, ensuring fairness and accuracy in AI-powered tools and data through responsible testing and improvement. It promotes accountability and ethical decision-making among employees, building trust through reliable information.

Own It

This value emphasizes accountability and responsibility, with teams taking full ownership of projects from conception to delivery, ensuring high quality. It fosters personal responsibility and initiative, promptly addressing customer concerns and driving a disciplined approach to cost management.

These Zillow Group core values are integral to its operational success and strategic direction. To understand how these principles influence the company's strategic decisions, explore the next chapter on Zillow Group's mission and vision.

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A company's mission and vision serve as its compass, guiding every strategic decision and shaping its long-term trajectory. These foundational statements define purpose and aspirations, influencing everything from product development to market positioning.

Zillow Group's Mission and Vision

Zillow Group's mission is to give people the power to unlock life's next chapter, with an overarching vision to transform the residential real estate industry through technology.

• Empowering individuals in their home journeys.
• Leveraging technology to simplify real estate transactions.
• Creating a seamless, integrated experience for consumers.
• Driving innovation in the housing market.

Strategic Influence: The Housing Super App

The development of the 'housing super app' concept directly reflects Zillow Group's mission and vision. This initiative aims to consolidate the entire moving process into a single digital platform, simplifying complex transactions and aligning with the goal of unlocking life's next chapter.

Measurable Impact of the Super App

Zillow is expanding its 'Enhanced Markets' where this integrated experience is available, with a target to increase connections from 21% in Q4 2024 to 35% by the end of 2025, and a long-term goal of 75%. In Q1 2025, these Enhanced Markets represented 24% of total connections, contributing to a 6% growth in Residential Revenue, which outperformed the broader housing market's 3-6% expansion.

Expanding Services: Rentals and Mortgages

The company's mission also drives the expansion of its Rentals and Mortgages businesses. These segments offer comprehensive tools for renters and landlords, and streamlined mortgage solutions, further empowering users throughout their homeownership journey. This is evident in the financial performance, with Rentals revenue up 25% year-over-year to $116 million in Q4 2024, and Mortgages revenue increasing 86% year-over-year to $41 million.

Mortgage Integration Success

The integration of Zillow Home Loans with Premier Agent partners has shown significant success, with buyers who connect with both services transacting at an 80% higher rate. The company anticipates its Rentals segment to achieve approximately 40% revenue growth throughout 2025.

Operationalizing the Vision

Zillow's commitment to 'Turn On the Lights' fosters a culture of data transparency, influencing internal processes and how information is presented to users. CEO Jeremy Wacksman noted in February 2025 that 2024 was a remarkable year with double-digit revenue growth, and the company expects to maintain this momentum in 2025, demonstrating strong execution and seizing opportunities to digitize residential real estate.

Core Values in Action

While specific core values are not explicitly detailed in the provided context, the emphasis on transparency, innovation, and customer empowerment suggests a company culture built around these principles. Understanding these values is crucial when examining the Competitors Landscape of Zillow Group.

Zillow Group's mission and vision are integral to its strategic decisions, driving innovation and expansion in services like its housing super app, rentals, and mortgages. These principles shape the company's culture and operational focus, aiming for sustained growth and transformation in the real estate sector. Explore how these elements compare to other industry players in our next chapter.

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Refining Zillow Group's mission and vision can enhance their strategic focus and market positioning. Explicitly articulating a distinct, forward-looking vision statement would provide a clearer aspiration beyond their current mission, allowing for a more concrete picture of future market leadership and potential global impact.

Articulate a Distinct Future Vision

Developing a separate, aspirational vision statement would offer a more defined picture of Zillow's long-term ambitions, potentially encompassing global reach and technological integration.

Incorporate Emerging Technologies and Sustainability

Explicitly weaving in commitments to advanced technologies like AI and sustainability into their foundational statements would align with market trends and consumer priorities, as 86% of recent buyers find at least one climate-resilient feature very important.

Expand Scope Beyond Transactions

A refined vision could emphasize Zillow's role as a comprehensive ecosystem for all home-related needs, moving beyond just transactional aspects to encompass the entire homeownership journey.

Emphasize AI and Predictive Capabilities

Highlighting their ambition to lead through AI-powered solutions and predictive analytics would position Zillow at the forefront of real estate technology innovation.

The Zillow Group mission is to help people across the globe find housing, and their vision is to create a more transparent and efficient real estate market. The company's core values are centered around innovation, customer focus, integrity, and teamwork. These guiding principles shape the Zillow Group company culture and influence how they operate daily. Understanding Mission, Vision & Core Values of Zillow Group provides insight into their business philosophy and strategic direction.