Xtep International Holdings Bundle
What are the Mission, Vision, and Core Values of the Company?
Mission and vision statements are crucial for any business, providing purpose and direction. They define a company's identity and goals. The Company, a leading sportswear firm, excels in designing, manufacturing, and distributing sports footwear, apparel, and accessories globally.
The Company's robust financial performance, with revenue at RMB13,577.2 million in 2024 and net profit at RMB1,238.4 million, highlights its market strength. Their mission, vision, and values guide strategic decisions, shaping product development and market expansion in the dynamic global sportswear market, projected to reach USD 404.8 billion in 2025. For more insights, see The Company BCG Matrix.
Key Takeaways
- Xtep's mission centers on becoming a leading sportswear brand, with a strong emphasis on the running segment, aiming for quality and accessibility.
- Core values of perseverance, innovation, integrity, and mutual success guide product development, operations, and ethical business practices.
- The company achieved significant financial results in 2024, with revenue of RMB13,577.2 million and a 20.2% increase in net profit to RMB1,238.4 million.
- Strategic focus on running brands like Saucony and Merrell, alongside the core Xtep brand, positions the company for future growth and profitability.
- Alignment with its purpose, sustainability, and technology integration are key for maintaining competitiveness and achieving global leadership in sportswear.
Mission: What is Xtep International Holdings Mission Statement?
Xtep's mission is 'to continuously create high-quality sportswear, upholding the belief that sports promote health and wellbeing without any gender, age, or ethnic differences.'
The Xtep mission statement emphasizes its dedication to creating high-quality sportswear, driven by the belief in the universal power of sports to promote health and wellbeing for all. This commitment extends to all individuals, regardless of gender, age, or ethnicity, reflecting a broad and inclusive approach to sports participation.
Customer Focus
Xtep targets both elite and mass market runners, focusing on professional and value-for-money products.
Product Range
The company offers footwear, apparel, and accessories for various sports and lifestyle segments.
Distribution Network
Products are distributed through extensive retail stores and e-commerce channels in domestic and international markets.
Running Specialization
Xtep aims to be the most preferred brand for runners in China, a key aspect of the Xtep company philosophy.
Innovation in Footwear
The '160X' series has achieved high wear rates in marathons, demonstrating Xtep's commitment to performance.
Mass Market Innovation
In March 2024, Xtep launched the '360X' carbon fiber plate running shoe for mass market runners, focusing on stability.
Xtep's mission is strongly customer-centric, focusing on empowering individuals through sports and delivering products tailored for Chinese runners. This approach demonstrates an innovation-focused strategy through continuous product performance enhancement, aligning with the Growth Strategy of Xtep International Holdings. The Xtep mission statement analysis highlights its dedication to both elite and mass market segments, reinforcing the Xtep brand purpose.
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Vision: What is Xtep International Holdings Vision Statement?
Xtep's vision is 'to become a world leading sportswear brand and a respected Chinese brand operator.'
Xtep International Holdings' vision statement outlines a clear ambition: to achieve global leadership in sportswear and to be recognized as a respected Chinese brand operator. This forward-looking vision emphasizes both international expansion and national pride, reflecting the company's strategic direction. The company's focus on running, with distinct brands like Xtep, Saucony, and Merrell, supports this global aspiration.
Global Leadership
Xtep aims to be a world-leading sportswear brand, expanding its global footprint and market presence.
Respected Chinese Brand
The company seeks recognition as a respected Chinese brand operator, emphasizing its heritage and influence.
Strategic Focus
Strategic divestitures, such as K-Swiss and Palladium in May 2024, streamline focus on core profitable brands.
Running Specialization
A strong emphasis on running, with brands like Xtep, Saucony, and Merrell, drives market penetration.
Professional Sports Growth
Revenue from professional sports brands increased by 57.2% to RMB1,250.3 million in 2024.
Saucony Performance
Saucony's retail sell-through grew over 60% year-on-year in 2024, surpassing RMB1 billion in revenue.
Xtep's vision statement, aiming to become a world-leading sportswear brand and a respected Chinese brand operator, is supported by tangible strategic actions. The company's decision to divest K-Swiss and Palladium in May 2024 allowed it to concentrate resources on its most profitable brands: the core Xtep brand, Saucony, and Merrell. This strategic alignment enhances the company's ability to achieve its global aspirations. For more insights into the company's operational strategies, consider reading about the Revenue Streams & Business Model of Xtep International Holdings. The professional sports segment, including Saucony and Merrell, demonstrated significant growth, with revenue increasing by 57.2% to RMB1,250.3 million in 2024. Saucony, a key component of Xtep's vision for the future, saw its retail sell-through grow by over 60% year-on-year in 2024, surpassing RMB1 billion in revenue. This strong performance underscores the feasibility of Xtep's vision statement and its relevance to the sports industry, highlighting how Xtep's vision guides its business strategy and how Xtep International Holdings core values are put into practice.
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Values: What is Xtep International Holdings Core Values Statement?
Xtep International Holdings Limited embraces four core values that are integral to its corporate identity and success: Perseverance, Innovation, Integrity, and Mutual Success. These values form the foundation of Xtep's company philosophy and guide its corporate culture.
Perseverance
This value underscores Xtep's enduring commitment and resilience in pursuing its goals despite challenges. It is evident in their consistent focus on running, achieving the highest overall wear rates in six major marathons in China in 2024.
Innovation
Innovation is central to Xtep's strategy, driving product development and market positioning. This is evident in their investment in advanced midsole technology and carbon fiber plates for shoes like the '360X' launched in March 2024.
Integrity
Integrity guides Xtep's ethical conduct in all aspects of its business. This value is reflected in their adherence to labor laws and transparent communication, as highlighted in their 2024 ESG Report.
Mutual Success
This value emphasizes collaboration and shared prosperity among stakeholders. It is demonstrated through Xtep's extensive distribution network and partnerships, fostering a diverse workplace and supporting charitable initiatives.
These core values are fundamental to Xtep's corporate identity and influence its brand perception. To understand how these values translate into strategic decisions, explore how the Xtep mission statement and Xtep vision statement influence the company's strategic decisions in the next chapter. For more context, consider reading about the Brief History of Xtep International Holdings.
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How Mission & Vision Influence Xtep International Holdings Business?
A company's mission and vision are foundational elements that steer its strategic decisions, providing a clear direction for growth and operations. These statements not only define purpose but also influence how a company allocates resources and pursues opportunities.
Xtep's Mission: Leading the Running Community
Xtep's mission is to be the most preferred brand for both elite and mass market runners in China.
- This focus directly influences product development, exemplified by the '160X' running shoe series.
- The brand's commitment to runners is reflected in its market performance, with the core Xtep brand's revenue increasing by 3.2% to RMB12,326.9 million in 2024.
- Xtep achieved the highest wear rates in major Chinese marathons in 2024, a testament to its mission's impact.
- This strategic focus on running has been a key driver for the company's growth and market position.
Xtep's Vision: Global Ambition and Brand Stewardship
The vision is to become a world-leading sportswear brand and a respected Chinese brand operator.
Strategic Alignment with Vision
This vision guides market expansion and strategic divestitures, such as the sale of K-Swiss and Palladium in May 2024.
Focus on High-Potential Brands
The strategy involves concentrating resources on profitable brands like Saucony and Merrell, targeting high-end and outdoor markets.
Enhancing Direct-to-Consumer (DTC)
Inspired by Saucony's success, Xtep is enhancing DTC initiatives for its core brand, fostering deeper customer engagement.
Professional Sports Segment Growth
The DTC strategy has contributed to the professional sports segment's revenue growing by 57.2% to RMB1,250.3 million in 2024, with a compound annual growth rate exceeding 100% from 2020 to 2024.
Leadership Reinforcement
Leadership actively reinforces the mission and vision, as stated by Chairman and CEO Mr. Ding Shui Po in March 2025, impacting long-term planning, including the 2030 ESG Strategy Framework.
Xtep's mission and vision statements are critical drivers of its strategic decisions, shaping everything from product innovation to market positioning. Understanding Mission, Vision & Core Values of Xtep International Holdings provides insight into the company's operational philosophy and future direction.
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What Are Mission & Vision Improvements?
Enhancing Xtep's mission and vision could involve a more explicit commitment to sustainability, reflecting the growing consumer demand for eco-friendly products in the sportswear market. Additionally, broadening the scope of technological innovation beyond product performance to encompass smart fabrics and wearable tech would better position the company for future growth.
Integrate Explicit Sustainability Commitment
Xtep's 2024 ESG Report details a '2030 ESG Strategy Framework' and carbon neutrality goals; explicitly incorporating sustainability into their mission or vision would align with consumer values and industry trends, as the sportswear market is increasingly driven by ethical and environmental considerations.
Expand Focus on Technological Innovation
While Xtep showcases product innovation with its '160X' and '360X' series, a broader mission statement emphasizing technology across all offerings, including smart fabrics and wearables, would enhance competitiveness against rivals investing heavily in R&D, as seen with competitors planning significant R&D investment by 2024.
Strengthen Brand Purpose Articulation
Clearly articulating the brand purpose, which drives the Xtep mission statement, can foster deeper employee engagement and a stronger connection with consumers. This clarity is crucial for navigating the evolving sportswear landscape, projected to reach USD 404.8 billion in 2025.
Enhance Strategic Alignment with Vision
How Xtep's vision guides its business strategy is paramount; by embedding forward-looking elements like advanced material science and digital integration into its core vision, the company can better anticipate market shifts and maintain its leadership position.
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