Voya Financial Bundle
What are the Mission, Vision, and Core Values of Voya Financial?
Mission and vision statements are crucial for any business, defining its purpose and future. They guide decisions, shape identity, and foster culture. Voya Financial, a prominent health, wealth, and investment company, exemplifies this, operating at the intersection of financial planning, investment management, and insurance solutions.
Serving approximately 15.7 million clients across the U.S., Voya Financial's principles direct operations and influence strategic choices, as seen in their 2024 net income of $626 million and total revenue of $6.8 billion. These principles ensure alignment with their goal of empowering financial confidence. Explore their strategic positioning with the Voya Financial BCG Matrix.
Key Takeaways
- Voya's mission: 'make a secure financial future possible — one person, one family, one institution at a time.'
- Voya's vision: 'clearing your path to financial confidence and a more fulfilling life.'
- Core values: Customer Passion, Integrity, Teamwork, Winning Spirit, and We Care.
- These principles foster trust with 15.7 million clients and support strong financial performance, like Q1 2025 adjusted operating EPS growth of 13%.
- Alignment with mission, vision, and values helps Voya adapt to market changes and meet evolving consumer needs.
Mission: What is Voya Financial Mission Statement?
Voya Financial's mission is 'to make a secure financial future possible — one person, one family, one institution at a time.'
The voya financial mission statement clearly outlines its dedication to empowering individuals, families, and institutions to achieve financial security. This focus on comprehensive financial well-being drives their diverse offerings, including retirement plans, investment management, and insurance products, all designed to help clients plan, invest, and protect their savings effectively.
Customer-Centric Approach
Voya Financial prioritizes client needs, offering tailored solutions for individuals, families, and institutions.
Holistic Financial Planning
The company provides a wide array of services, from retirement planning to investment management and insurance.
Market Focus
Voya primarily serves the United States market, aiming to enhance financial literacy and security nationwide.
Value Proposition
Its core value lies in making a secure financial future achievable, moving beyond transactions to tangible outcomes.
Empowerment Through Knowledge
Voya empowers clients with essential knowledge and support through various financial wellness programs.
Significant Market Presence
As of 2024, Voya manages approximately $734 billion in assets, showcasing its substantial impact.
The voya financial mission statement emphasizes a personalized and comprehensive approach to financial well-being. This commitment is further solidified by strategic expansions, such as the acquisition of OneAmerica Financial's full-service retirement plan business in Q1 2025, which expanded Voya's reach to nearly 8 million participants. This growth aligns with the company's dedication to broader financial security, reflecting its core values in action. For more insights into their strategic direction, consider reading about the Growth Strategy of Voya Financial.
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Vision: What is Voya Financial Vision Statement?
Voya Financial's vision is 'Clearing your path to financial confidence and a more fulfilling life.'
Voya Financial's vision statement emphasizes empowering all Americans to plan, protect, and invest for their future with confidence. This forward-looking vision aims for market leadership as a premier health, wealth, and investment firm. The company's strategic initiatives and financial performance support this aspirational yet realistic goal. For instance, Voya reported first-quarter 2025 adjusted operating earnings of $195 million, a 5.4% increase year-over-year.
Voya Financial Vision
The voya financial vision focuses on empowering individuals to achieve financial confidence and a more fulfilling life.
Market Leadership
Voya aims to be a leading health, wealth, and investment company, reflecting its ambitious market leadership goals.
Financial Performance
Voya's adjusted operating earnings increased by 5.4% in Q1 2025, supporting its vision.
Client Assets Growth
Total client assets reached $694 billion by March 31, 2025, a 21% increase from 2024.
Strategic Acquisitions
The OneAmerica acquisition contributed to Voya's growth, reinforcing its voya financial vision for the future.
Revenue and Offerings
Voya's 2024 total revenue was $6.8 billion, driven by diverse offerings that align with its mission.
The voya financial vision is rooted in enabling greater financial confidence for its clients. This is supported by robust financial performance, including total client assets reaching $694 billion as of March 31, 2025, a 21% jump from 2024. This growth, partly fueled by strategic initiatives like the OneAmerica acquisition and positive capital markets, demonstrates Voya's trajectory towards its vision. The company's commitment to providing protection for financial security, including insurance products and risk management solutions, is highlighted by Voya's $6.8 billion in total revenue in 2024. For more on the company's background, read this Brief History of Voya Financial.
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Values: What is Voya Financial Core Values Statement?
Voya Financial's core values are fundamental to its operations and culture, guiding decision-making and behaviors to deliver value to customers, partners, and shareholders. These values also differentiate Voya from competitors, contributing to its unique corporate identity and fostering a strong company culture. The four core values are Customer Passion, Integrity (Do The Right Thing), Teamwork (We Are The We), and Winning Spirit.
Customer Passion
This value emphasizes providing exceptional customer service, actively listening to customers, and responding with urgency. It reflects Voya's commitment to offering objective advice and empowering customers to achieve a secure financial future through personalized solutions, such as the myVoyage digital platform.
Integrity (Do The Right Thing)
Voya is committed to honesty, upholding the law, and treating everyone with respect. This value is evident in the company's ethical practices and transparent business conduct, which are foundational to establishing trust with all stakeholders, as demonstrated by its consistent recognition as one of the 'World's Most Ethical Companies' by Ethisphere for multiple years.
Teamwork (We Are The We)
This core value signifies that Voya operates as a unified team, where individuals are accountable both personally and collectively. It encourages creating value through profitable growth and fostering a sense of ownership among employees, as seen in collaborative efforts like the strategic partnership with Blue Owl Capital in July 2025 to bring private market investments to defined contribution retirement plans.
Winning Spirit
Voya approaches its business with an optimistic attitude, demonstrating agility and adaptability to meet the evolving needs of its stakeholders. This value drives the company to remain focused and continuously strive for improvement, never settling for the status quo, fueling their pursuit of strategic growth opportunities.
These core values of Voya Financial are integral to its identity and operations. To understand how these values translate into strategic decisions, explore the next chapter: how mission and vision influence the company's strategic decisions. For more insights into Voya's structure, consider reading about the Owners & Shareholders of Voya Financial.
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How Mission & Vision Influence Voya Financial Business?
A company's mission and vision statements are crucial for shaping its strategic direction, influencing every decision from product development to market expansion. These guiding principles ensure that all actions are aligned with the organization's ultimate purpose and aspirations.
Voya Financial's Guiding Principles
Voya Financial's core purpose is to 'together we fight for everyone's opportunity for a better financial future.' This mission statement directly informs the company's strategic decisions, focusing efforts on client needs, employee development, and community impact.
- Mission: To fight for everyone's opportunity for a better financial future.
- Vision: To clear your path to financial confidence and a more fulfilling life.
- Strategic Alignment: Mission and vision guide all business initiatives and investments.
- Client Focus: Prioritizing client needs is central to Voya's strategic planning.
Strategic Impact of Mission and Vision
Voya Financial's mission and vision statements are foundational to its strategic decision-making. The company's purpose, 'together we fight for everyone's opportunity for a better financial future,' ensures that strategic priorities are client-centric.
Acquisition Strategy
The acquisition of OneAmerica Financial's retirement plan business in Q1 2025, adding approximately $60 billion in assets, directly supports the mission of expanding financial security for more individuals, aligning with the vision of clearing paths to financial confidence.
Innovation and Product Development
Innovations like myVoyage and Voya Claims 360 simplify financial processes for clients, directly reflecting the vision of clearing paths to financial confidence and a more fulfilling life through accessible solutions.
Partnership for Growth
The strategic partnership with Blue Owl Capital in July 2025, to integrate private market investments into retirement plans, broadens client investment opportunities and reinforces the commitment to fostering financial confidence.
Financial Performance
In Q1 2025, Voya reported a 13% growth in adjusted operating EPS, with total client assets reaching $694 billion as of March 31, 2025, demonstrating the positive outcomes of strategically aligned initiatives.
Leadership Emphasis
CEO Heather Lavallee highlights that strategic priorities are centered on meeting the evolving needs of employers and employees, ensuring that Voya's mission and vision translate into tangible benefits for all stakeholders.
Voya Financial's mission and vision are integral to its strategic direction, guiding decisions to enhance client financial futures and foster confidence. Understanding these principles is key to appreciating the company's market approach and its position within the Competitors Landscape of Voya Financial. Explore core improvements to Voya Financial's mission and vision in the next chapter.
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What Are Mission & Vision Improvements?
Enhancing the company's mission and vision involves a strategic focus on technological integration and a more explicit commitment to sustainability. These adjustments aim to align the company's purpose with evolving market demands and stakeholder expectations.
Embracing AI for Enhanced Financial Guidance
The vision could be strengthened by explicitly detailing how the company will leverage AI and advanced data analytics to provide more personalized and proactive financial advice, setting new industry benchmarks in financial wellness platforms.
Championing a Digital-First, Human-Advised Model
Refining the mission to emphasize 'leveraging innovative technology to democratize financial literacy and access' would better resonate with changing consumer behaviors and the growing demand for seamless digital experiences.
Integrating Sustainability into Core Purpose
Consider integrating strong ESG commitments directly into the mission or vision, signaling a deeper commitment to fostering financial well-being in an environmentally and socially conscious manner.
Positioning for Future Generations
This adaptation would position the company to better serve younger generations who prioritize socially responsible investing and align with the broader shift towards a more sustainable global economy, reflecting a comprehensive understanding of the Target Market of Voya Financial.
- What is Brief History of Voya Financial Company?
- What is Competitive Landscape of Voya Financial Company?
- What is Growth Strategy and Future Prospects of Voya Financial Company?
- How Does Voya Financial Company Work?
- What is Sales and Marketing Strategy of Voya Financial Company?
- Who Owns Voya Financial Company?
- What is Customer Demographics and Target Market of Voya Financial Company?
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