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What are the Mission, Vision, and Core Values of Virbac?
Mission and vision statements are foundational strategic pillars for any business, articulating its purpose, aspirations, and guiding principles. They direct business decisions, shape corporate identity, and foster a unified organizational culture. In the dynamic animal health industry, these statements are crucial, underscoring a company's commitment to animal well-being, public health, and sustainable practices.
Virbac, a global pharmaceutical company exclusively dedicated to animal health, holds a significant position in this sector. Their focus on developing, manufacturing, and distributing a wide array of products and services, including vaccines and parasiticides, highlights their broad impact. The global animal health market was valued at USD 62.89 billion in 2024 and is projected to reach USD 112.33 billion by 2030, underscoring the vital and expanding nature of this industry. Learn more about their strategic approach with the Virbac BCG Matrix.
Key Takeaways
- Virbac's mission centers on advancing animal health through collaboration, benefiting both animals and humans.
- The Vision 2030 includes a financial goal of achieving a 20% adjusted EBIT ratio, signaling a focus on profitability and growth.
- Six core values guide operations: entrepreneurship, innovation, engagement, customer focus, people, and sustainability.
- 2024 revenue reached €1,397.5 million, a 13.6% increase at constant exchange rates, reflecting strong performance aligned with its principles.
- Virbac's strategy, including acquisitions and R&D, is driven by its commitment to improving animal health and fostering coexistence.
Mission: What is Virbac Mission Statement?
Virbac's mission is 'to advance the health of animals with those who care for them every day, so we can all live better together.'
The Virbac mission statement focuses on improving animal health globally, collaborating with veterinarians, farmers, and pet owners. This involves developing innovative solutions across pharmaceuticals, biologicals, nutrition, and diagnostics to prevent and treat various animal diseases. Their global presence spans over 100 countries, emphasizing a shared vision for enhanced well-being for both animals and humans.
Virbac Mission Statement
The Virbac mission statement highlights their commitment to advancing animal health in collaboration with caregivers worldwide.
Customer-Centric Approach
Virbac's mission is deeply customer-centric, addressing the needs of veterinarians, farmers, and pet owners.
Global Market Scope
Operating in over 100 countries, Virbac demonstrates a broad global reach in animal health.
Innovation Focus
The company's mission implicitly drives continuous innovation in animal health solutions.
Shared Well-being
Virbac emphasizes a shared vision for improved well-being for both animals and humans.
Product Development
Recent product launches, like a new porcine vaccine in April 2025, reflect their mission in action.
Understanding Virbac's mission statement reveals its dedication to animal health. The company's purpose is to provide comprehensive solutions, from pharmaceuticals to nutrition, ensuring the well-being of animals globally. This commitment is evident in their continuous product development, such as the 2025 makeover of their Veterinary HPM® physiological food range, aligning with evolving customer expectations. For more on the company's background, explore the Brief History of Virbac. The Virbac company purpose is deeply rooted in collaboration with those who care for animals, fostering a better life for all.
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Vision: What is Virbac Vision Statement?
Virbac's vision is 'to continue advancing the cause of animal health globally, aiming for an adjusted EBIT ratio of 20% by 2030.'
Virbac's Vision 2030 outlines a clear path for future growth and leadership in animal health. This vision includes achieving an adjusted EBIT ratio of 20% by 2030, reflecting ambitious financial targets. The company's commitment extends to advancing animal health worldwide, emphasizing continuous innovation and improvement within the veterinary pharmaceutical industry. This forward-looking approach is supported by strong financial performance, with 2024 annual revenue reaching €1,397.5 million, a +12.1% increase from 2023. For 2025, Virbac anticipates revenue growth between 4% and 6% at constant scope and exchange rates, reinforcing its steady trajectory towards its 2030 objectives. The company's ongoing investments in R&D, projected to increase by approximately +0.3 percentage points in 2025 compared to 2024, further demonstrate its dedication to driving future advancements in animal health, aligning with the Virbac vision statement for future growth.
Virbac Vision 2030
Virbac's Vision 2030 aims for an adjusted EBIT ratio of 20%, demonstrating ambitious financial growth and market leadership aspirations.
Advancing Animal Health
The vision commits to advancing animal health globally, highlighting continuous improvement and innovation in the industry.
Strong Financial Performance
In 2024, Virbac's annual revenue reached €1,397.5 million, a +12.1% increase from 2023, supporting the realism of its aspirational goals.
Projected Revenue Growth
For 2025, Virbac anticipates revenue growth between 4% and 6%, reinforcing its steady trajectory towards the 2030 target.
Increased R&D Investment
R&D investments are projected to increase by approximately +0.3 percentage points in 2025, supporting future advancements in animal health.
Realistic and Aspirational
Virbac's vision balances realistic financial projections with aspirational goals for global impact in animal well-being.
Virbac's Vision 2030, a key component of the Virbac vision statement, enables the company to approach the future with confidence, ensuring continued progress in animal health. This vision is deeply rooted in the company's commitment to innovation and global impact. The financial targets, such as achieving an adjusted EBIT ratio of 20% by 2030, are supported by robust performance, including a 2024 annual revenue of €1,397.5 million, marking a +12.1% increase from 2023. This growth trajectory is expected to continue, with a projected revenue increase of 4% to 6% in 2025. The company's dedication to research and development, with an anticipated +0.3 percentage point increase in R&D spending in 2025, underscores its commitment to the purpose and mission of Virbac animal health. For more insights into their strategic direction, refer to the Growth Strategy of Virbac. This strategic focus aligns with Virbac's core values and their impact on operations, ensuring the company's long-term vision and mission statement are realized.
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Values: What is Virbac Core Values Statement?
Virbac's core values are the foundational principles guiding its operations and strategic decisions. These values shape the company's culture, influencing everything from product development to customer engagement, ensuring a consistent approach to animal health globally.
The company's six core values are nurturing entrepreneurship, stimulating innovation, demonstrating engagement, fostering a customer-driven approach, paying attention to people, and choosing sustainability. These principles collectively define Virbac's philosophy and commitment to the animal health sector.
Nurture Entrepreneurship
This value encourages initiative and boldness, fostering a resilient environment where learning from mistakes and adapting quickly are central. It promotes exploring novel solutions beyond conventional approaches, as seen in partnerships like the one with Emmyon, Inc. for an ursolic acid-based solution for canine muscle health, announced in January 2025.
Stimulate Innovation
This emphasizes creativity and an astute mindset, committing to offering ingenious and useful solutions for animal well-being. Virbac's introduction of a new combined vaccine in France against porcine parvovirus and leptospirosis in April 2025, and their DIOD (Digital Interactive Otitis Drawings) tool, exemplify this commitment to new solutions and customer relations.
Demonstrate Our Engagement
This highlights working with passion, striving for excellence, and fostering team spirit by building on professional and cultural differences. The acquisitions of Globion in India (November 2023) and Sasaeah in Japan (April 2024) demonstrate a commitment to expanding their global footprint and leveraging diverse expertise.
Foster a Customer-Driven Approach
This prioritizes the expectations of veterinarians, farmers, and pet owners, aiming to provide useful, lasting solutions. The revamp of their Veterinary HPM® physiological food range in 2025, driven by evolving customer needs, directly reflects this value, ensuring offerings meet actual market demands.
Pay Attention to People
This value recognizes people as key to success, providing an environment for continuous development, fostering sharing, and valuing diversity. Virbac's recognition as a 'Great Place To Work,' with 68% of employees stating it's a great place to work, compared to 57% at a typical U.S.-based company, indicates a strong internal focus on employee experience.
Choose Sustainability
This involves a long-term view, shaping the business responsibly, making high-quality investments, and emphasizing long-term profitability by reconciling economic growth with care for people and the environment. Virbac aims to reduce carbon emissions by 30% by 2030 from 2020 levels and ensure over 75% of product packaging is recyclable by 2025.
These core values of Virbac provide a clear understanding of the company's operational philosophy. To further explore how these principles translate into market positioning, delve into the Competitors Landscape of Virbac. The next chapter will detail how Virbac's mission and vision influence its strategic decisions.
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How Mission & Vision Influence Virbac Business?
A company's mission and vision statements are fundamental to its strategic decision-making, providing a clear direction for growth and operations. These statements act as a guiding compass, ensuring that all actions align with the overarching purpose and future aspirations of the organization.
Virbac's Mission and Vision: A Strategic Compass
Virbac's mission, 'Advancing the health of animals with those who care for them every day, so we can all live better together,' directly shapes its strategic direction and operational focus.
- The mission statement guides the development of comprehensive animal health solutions.
- It influences investment in research and development for innovative products.
- Strategic acquisitions are aligned with expanding global reach and product offerings.
- The company's philosophy emphasizes collaboration for mutual benefit in animal health.
Strategic Alignment through R&D Investment
Virbac's commitment to advancing animal health is reflected in its R&D investments. In 2025, the company plans to increase R&D spending by approximately +0.3 percentage points relative to revenue compared to 2024, underscoring its focus on innovation in areas like vaccine technologies.
Market Expansion via Strategic Acquisitions
The company's strategic acquisitions, such as Globion in India (November 2023) and Sasaeah in Japan (April 2024), demonstrate a clear vision for market leadership. These moves contributed +6.1% to revenue growth in 2024 and are expected to add an additional 1 point of growth in 2025, aligning with their global mission.
Financial Performance and Long-Term Goals
Virbac achieved annual revenues of €1,397.5 million in 2024, a +13.6% increase at constant exchange rates. Their operating income reached an all-time high of 16.6% of revenues in 2024, showcasing the financial impact of their mission-driven strategies. The company aims for an adjusted EBIT ratio of 20% by 2030, a key component of their Vision 2030.
Core Values in Practice
The company's core values are integral to its operations, fostering a commitment to animal well-being, innovation, and sustainability. These values guide their approach to veterinary professionals and the broader animal health community.
Virbac's Purpose and Philosophy
Virbac's purpose is deeply rooted in improving animal health, which in turn benefits human well-being. Their company philosophy centers on a sustainable approach that considers the health of animals, people, and the planet.
Understanding Virbac's Strategic Drivers
The mission and vision statements are not mere declarations but active drivers of Virbac's strategic decisions, influencing everything from product development to market entry, as detailed in the Revenue Streams & Business Model of Virbac.
Virbac's mission and vision statements are deeply intertwined with its strategic decisions, guiding its investments and market expansion. Explore how these foundational elements shape the company's future in our next chapter on core improvements.
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What Are Mission & Vision Improvements?
Enhancing clarity and adaptability in mission and vision statements can significantly impact a company's strategic direction and market positioning. Focusing on explicit commitments to technological advancements and global health challenges can better align with evolving industry landscapes.
Integrate Explicit Technological Commitments
Refining the mission to explicitly mention engagement with cutting-edge technologies like AI and digital health tools can better reflect the animal health market's rapid transformation. The global animal telehealth market is projected to grow at over 17% annually, driven by technological advancements.
Embrace the 'One Health' Concept Explicitly
Explicitly stating a commitment to the 'One Health' concept, which recognizes the interconnectedness of human, animal, and environmental health, would better align with current market conditions. Over 75% of emerging human infectious diseases originate in animals, making this concept increasingly vital.
Highlight Preventative Care and Personalized Medicine
A more direct emphasis on preventative care and personalized animal medicine in the mission or vision can highlight leadership in these growing trends. Demand for premium pet foods and health services grew by 15% globally in 2024, reflecting a shift towards customized care.
Strengthen Adaptability to Emerging Trends
Framing these suggestions as growth opportunities, incorporating aspects like emerging technologies, changing consumer behaviors, and sustainability concerns, allows for better adaptation to evolving market dynamics. This positions the company at the forefront of a holistic approach to animal well-being, as discussed in this Mission, Vision & Core Values of Virbac article.
- What is Brief History of Virbac Company?
- What is Competitive Landscape of Virbac Company?
- What is Growth Strategy and Future Prospects of Virbac Company?
- How Does Virbac Company Work?
- What is Sales and Marketing Strategy of Virbac Company?
- Who Owns Virbac Company?
- What is Customer Demographics and Target Market of Virbac Company?
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