What are Mission Vision & Core Values of UPM-Kymmene Company?

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What are the Mission, Vision, and Core Values of UPM-Kymmene?

Mission and vision statements are crucial for an organization's strategic framework, offering a clear sense of purpose and direction. These statements define a company's identity, guiding strategic decisions and shaping its corporate image. UPM-Kymmene Corporation, a global forest industry leader, transforms renewable resources into various products, including pulp, paper, and biofuels.

With global operations, UPM's mission, vision, and core values guide its business decisions, from product innovation to sustainability. The company reported sales of EUR 10,339 million in 2024, showcasing its strong market position. For a deeper analysis of its strategic positioning, explore the UPM-Kymmene BCG Matrix.

UPM's mission is to contribute to the sustainable transformation of society by providing material solutions derived from renewable feedstocks. The company aims to create long-term value through renewable fibers, advanced materials, decarbonization solutions, and communication papers, collaborating with industries and brands globally. This mission underscores UPM's commitment to sustainability and innovation.

UPM Mission Statement

UPM's mission is to renew the everyday by providing sustainable material solutions.

Sustainable Transformation

The company contributes to societal transformation using renewable feedstocks.

Value Creation

UPM creates long-term value through diverse renewable products.

Global Collaboration

The company collaborates with industries and brands worldwide.

Innovation Focus

UPM emphasizes innovative and sustainable material solutions.

Customer Centricity

The mission addresses customer needs for sustainable materials.

The UPM mission vision values are centered on renewing the everyday. UPM contributes to the sustainable transformation of society with material solutions, utilizing renewable feedstocks. They create long-term value through renewable fibers, advanced materials, decarbonization solutions, and communication papers, collaborating with industries and brands worldwide. This UPM company mission is highly innovation-focused and customer-centric, aiming to solve societal challenges with sustainable materials. For instance, the full production of the UPM Paso de los Toros pulp mill in Uruguay, which began in 2025, directly reflects the mission's focus on renewable fibers and creating value through major investments in sustainable production. Furthermore, UPM Raflatac's launch of the Carbon Action plastic films portfolio in 2024, designed to be fully recyclable, exemplifies the commitment to advanced materials and decarbonization solutions that renew everyday products. For more details on their operational strategies, refer to the Revenue Streams & Business Model of UPM-Kymmene. This highlights how UPM's strategic goals align with its UPM purpose statement, reinforcing its UPM corporate culture of sustainability and innovation.

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This vision statement emphasizes profitable and sustainable growth, focusing on renewable fibers, advanced materials, and decarbonization solutions. UPM aims for global impact and market leadership in these evolving segments, supported by strategic investments like the UPM Biochemicals biorefinery in Leuna, expected to begin commercial production in the second half of 2025. The company's commitment to capturing growth opportunities in advanced materials is further highlighted by an investment exceeding $300 million in a U.S. facility for sustainable labeling.

UPM Mission

The UPM mission is to create value from sustainable bioinnovations, serving customers globally with renewable and recyclable products.

UPM Core Values

UPM core values include trust and respect, courage, and achieving together, guiding their corporate culture and business ethics.

Strategic Goals

UPM's strategic goals focus on profitable growth in bio-based solutions and decarbonization, enhancing their market position.

Sustainability Focus

The UPM Kymmene sustainability mission drives innovation in renewable materials, contributing to a circular economy.

Innovation Driven

UPM company vision and innovation are intertwined, leading to new products and processes in renewable fibers and advanced materials.

Employee Engagement

UPM core values and employee engagement foster a collaborative environment, crucial for achieving strategic objectives.

The UPM Kymmene vision for the future emphasizes profitable, sustainable growth by capitalizing on major investments. This includes a strong and balanced business portfolio in renewable fibers, advanced materials, and decarbonization solutions. The company is driven by innovation, powered by renewables, creating a sustainable future. For more details on the company's background, refer to the Brief History of UPM-Kymmene. UPM's commitment to these areas is evident in its financial performance, with comparable EBIT reaching EUR 1,183 million in 2023, demonstrating resilience in challenging markets. The company's strategic investments, such as the Leuna biorefinery, are projected to contribute significantly to future earnings, with the facility expected to reach full capacity by 2026, producing 220,000 tonnes of biochemicals annually.

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UPM-Kymmene's core values are fundamental to its operations, guiding its strategic decisions and shaping its corporate culture. These principles underpin the company's commitment to sustainability, innovation, and stakeholder value creation.

The company's core values emphasize sustainable responsibility, innovation and renewal, performance and excellence, and customer and stakeholder value creation. These values are integral to UPM's identity and its approach to business.

Sustainable Responsibility

UPM's commitment to environmental and social stewardship is evident in its operations. UPM Raflatac achieved a 55% reduction in Scope 1 & 2 emission intensity by 2024 compared to a 2015 baseline, and 100% of its purchased paper materials were certified by a third-party forest certification scheme by the end of 2023.

Innovation and Renewal

This value drives UPM's pursuit of new products and solutions, moving 'beyond fossils.' The development of biochemicals from the Leuna biorefinery aims to provide sustainable alternatives to fossil-based materials, showcasing UPM's vision for sustainable forestry.

Performance and Excellence

UPM focuses on operational efficiency and delivering high-quality products. In 2024, the company reduced fixed costs by EUR 103 million, demonstrating its commitment to operational excellence and strategic goals.

Customer and Stakeholder Value Creation

This value underpins UPM's approach to business, focusing on building long-term relationships. UPM Adhesive Materials (Raflatac) reported €1.6 billion in sales in 2024, with a 12% year-over-year increase in EBITDA, driven by its focus on advanced label materials.

These core values, including UPM's company purpose and mission, are integral to its strategic direction. To understand how UPM navigates its market, explore the Competitors Landscape of UPM-Kymmene. Discover how UPM's mission and vision influence its strategic decisions in the next chapter.

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A company's mission and vision are foundational, guiding its strategic decisions and shaping its long-term trajectory. These statements articulate the company's purpose and its aspirations for the future, influencing everything from product development to market expansion.

UPM's Strategic Compass: Mission and Vision in Action

UPM's mission and vision statements serve as a powerful compass, directing its strategic decisions towards profitable, sustainable growth and the renewal of everyday life through renewable solutions.

• The company's commitment to 'renewing the everyday' directly influences its strategic focus on advanced materials and decarbonization.
• Investments in areas like the UPM Biochemicals biorefinery in Leuna are a direct outcome of its vision for a sustainable future.
• The strategic expansion in the U.S. for sustainable labeling is a response to market demand, aligning with the company's vision.
• Operational adjustments, such as cost reductions, are guided by the long-term vision for a resilient portfolio.
• The company's strategic goals are intrinsically linked to its purpose statement and its vision for sustainable forestry.

Guiding Portfolio Transformation

UPM's overarching commitment to 'profitable, sustainable growth' and 'renewing the everyday' through renewable solutions directly shapes its portfolio transformation, emphasizing advanced materials and decarbonization solutions.

Investing in a Sustainable Future

The UPM Biochemicals biorefinery in Leuna, with integrated commercial production set to begin in H2 2025, is a strategic decision directly guided by the vision of creating a sustainable future beyond fossils, providing innovative biochemicals and biofuels.

Capitalizing on Eco-Conscious Demand

UPM's over $300 million strategic expansion in the U.S. for sustainable labeling at its Mills River, North Carolina, facility is a direct manifestation of its vision to capitalize on growing demand for eco-conscious materials, projected to catalyze a 15-20% revenue bump by 2026 for UPM Adhesive Materials.

Responding to Market Dynamics

In response to market volatility, UPM implemented decisive measures to improve performance, reducing fixed costs by EUR 103 million in 2024, demonstrating how its vision guides operational adjustments.

Resilience Amidst Turbulence

Despite market challenges like customs duties creating uncertainty in global trade, advanced materials businesses showed resilience, and measures to improve profitability continued, reflecting the company's focus on higher growth and margin potential segments.

A Vision for Diversification

The long-term vision for a diversified and resilient portfolio guides day-to-day operational adjustments and long-term planning, ensuring the company remains focused even amidst turbulence, a key aspect of Mission, Vision & Core Values of UPM-Kymmene.

UPM's mission and vision statements are integral to its strategic decision-making, driving its transformation towards sustainability and market leadership. Explore how core values further shape its corporate culture and business ethics in the next chapter.

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Enhancing UPM-Kymmene's mission and vision involves refining their statements for greater conciseness and impact, potentially incorporating more explicit aspirations for market leadership in renewable materials. A key improvement could be integrating quantifiable targets into their vision, aligning with their 'beyond fossils' strategy and the growing importance of circularity.

Sharpening the Vision for Market Leadership

Explicitly stating an ambition for global leadership in specific renewable material segments, rather than implying it, can provide a stronger competitive focus and clearer direction for UPM's strategic goals.

Integrating Quantifiable Aspirations

Incorporating a measurable objective, such as 'to be the leading global provider of renewable and circular material solutions by 2030,' into the vision would create a more tangible long-term target for the company.

Emphasizing Circularity in Core Statements

Explicitly mentioning 'circularity' within the mission or vision would better align with evolving industry trends and sustainability concerns, particularly in light of increasing regulatory focus on the circular economy.

Embracing Bio-Circular Solutions

Adapting the mission and vision to explicitly embrace 'bio-circular' or 'resource-efficient' solutions can frame these as opportunities for UPM to solidify its leadership and address changing consumer behaviors and regulatory landscapes.

The UPM mission statement centers on creating value from renewable forest resources, aiming to provide sustainable solutions for a growing world. This aligns with their vision of becoming a leading provider of sustainable fiber-based products. The company's core values, often reflected in their corporate culture, emphasize customer focus, responsibility, pioneering spirit, and cooperation. These values guide UPM's operations and employee engagement, fostering a commitment to business ethics and corporate responsibility. For Owners & Shareholders of UPM-Kymmene, understanding these foundational elements is crucial for assessing the company's strategic objectives and its long-term vision for sustainable forestry and innovation. In 2023, UPM reported a record EBITDA of €3,577 million, underscoring the effectiveness of its strategic focus on growth businesses and operational efficiency.