What are Mission Vision & Core Values of TomTom Company?

What drives TomTom’s strategy today?

TomTom’s mission and vision shape its move from classic navigation to real‑time, high‑definition location services. These statements guide R&D, partnerships and investments in automated driving and map streaming to stay competitive and privacy-focused.

TomTom emphasizes accuracy, privacy and open collaboration to compete with closed ecosystems while focusing on SDVs and AI-enabled mapping; see TomTom Porter's Five Forces Analysis.

TomTom’s mission centers on accessibility, freedom of movement and safety, delivered via high-quality location data, navigation software and live traffic services for OEMs, enterprises and consumers.

Mission Focus

Deliver reliable maps and navigation to enable safer, freer movement for users worldwide.

Core Products

TomTom Orbis Maps, navigation software and live traffic data power OEMs, enterprises and consumers.

Customers

Targets OEMs like Volkswagen and Stellantis, enterprises such as Microsoft and Uber, and millions of end users.

Differentiator

Independence and high-quality location data aligned with Overture Maps Foundation standards ensure interoperability.

Safety in Practice

Advanced Driver Assistance Systems (ADAS) improve vehicle foresight and reduce collision risk.

Recent Rollout

Orbis Maps rollout in 2024–2025 unified mapping across apps, easing developer integration and user experience.

TomTom's mission manifests through Orbis Maps, ADAS and live traffic, aiming to reduce congestion and emissions while serving OEMs, enterprises and consumers; TomTom reported 2024 revenue of approximately €427 million and continues investing in map quality and interoperability—see Brief History of TomTom

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To be the leading mapmaker, providing the most up-to-date and accurate map of the world, enabling real-time, global digital twins for mobility, autonomous vehicles and smart cities.

Vision: Map of the Future

The vision shifts maps from static databases to live data streams powering autonomy and smart infrastructure.

Market Position

With an automotive backlog > €2.5 billion in early 2025, the company scales mapping for global mobility partners.

Open Standards

Transition to open-standard mapping accelerates data ingestion and partner integration across industries.

Industry Leadership

Aims to set the global standard for location data in autonomy, logistics, and smart cities.

Commercial Focus

Targets enterprise contracts in automotive and mobility-as-a-service to monetize the Map of the Future.

Stakeholder Alignment

Strategy aligns product, data and partnerships to deliver value to customers, investors and cities.

The TomTom vision statement centres on being the leading global mapmaker and essential data layer for next‑generation mobility.

See related ownership context: Owners & Shareholders of TomTom

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TomTom's core values guide product design, partnerships and daily work, focusing on simplicity, creativity, collaboration and excellence to deliver accurate location technologies. These principles support the TomTom mission statement and TomTom vision statement across navigation, maps and real-time services.

Keep it simple

TomTom simplifies complex location data through clear APIs and UIs, exemplified by Orbis Maps which reduces integration effort for developers.

Be creative

Innovation drives TomTom's use of Generative AI and ML to automate map production, enabling more frequent updates from billions of sensor data points by 2025.

Help each other

Collaboration is key internally and externally, shown by TomTom's role in the Overture Maps Foundation to create shared map standards with industry partners.

Give your best

Commitment to accuracy underpins services used by over 600 million connected devices globally, supporting emergency services and logistics with validated real-time traffic data.

Read how TomTom's mission and vision influence strategic choices next; explore product focus, partnerships and investments that shape TomTom company purpose and business philosophy — see also Revenue Streams & Business Model of TomTom.

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Mission and vision statements shape strategic priorities and resource allocation, guiding product focus, partnerships, and market exits. They also provide measurable targets that steer TomTom’s shift from consumer devices to software and services.

TomTom mission, vision & core values

The mission emphasizes enabling people to move freely and safely; the vision targets becoming the leading global mapmaker through scalable, collaborative mapping.

• Mission: enable safe, efficient movement for people and goods
• Vision: lead in mapmaking via cloud-scale, collaborative data models
• Core values: accuracy, innovation, collaboration, customer focus
• Strategic focus: software & services (Automotive & Enterprise)

Strategic pivot

Orbis Maps platform centralizes mapping data to improve speed, coverage and collaboration across partners.

Revenue shift

Automotive and Enterprise together represented over 90% of revenue in 2024, reflecting the move away from consumer hardware.

EV and navigation

Investment in EV-specific routing, range prediction and charger integration aligns with the mission to reduce range anxiety.

Traffic and urban planning

TomTom Traffic Index provides congestion data used by city planners to target bottleneck reduction and measure progress toward a less congested world.

Leadership direction

CEO-level statements emphasize a long-term goal of eliminating congestion and building a definitive global map.

Cloud partnerships

Partnerships with AWS and Microsoft scale map processing and distribution to realize the vision of accurate, global coverage.

The mission and vision directly inform product investment, partnerships and KPIs such as the TomTom Traffic Index; read the next chapter on Core Improvements to Company's Mission and Vision to see actionable changes and metrics. Competitors Landscape of TomTom

Influence: The mission and vision drove the strategic pivot to Orbis Maps and software-first offerings; Automotive and Enterprise made up 90%+ of 2024 revenue. EV tools (range prediction, charger integration) reflect the mission to enable safe movement; TomTom Traffic Index tracks congestion improvements. Partnerships with AWS and Microsoft support cloud-scale mapping and the goal to be the leading mapmaker.

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Four targeted improvements can modernize TomTom’s mission, vision and core values to better reflect 2025 market realities and stakeholder expectations. Each change below ties to measurable outcomes and strategic clarity for investors, partners and customers.

Embed explicit environmental sustainability

Update the TomTom mission statement to mention reducing emissions and optimizing routes to support Net Zero goals; this connects the TomTom company purpose to measurable sustainability KPIs such as route-based CO2 savings and fleet fuel reduction.

Highlight AI-native location intelligence

Refine the TomTom vision statement to emphasize AI-driven map intelligence and real-time decisioning for ADAS and autonomous mobility, aligning TomTom business philosophy with trends in autonomous systems and IoT integration.

Quantify outcomes with measurable targets

Introduce specific KPIs into corporate language (e.g., reduce partner fleet fuel use by 15% within 3 years, improve real-time update latency to 100 ms) to make TomTom core values performance-oriented and investor-friendly.

Align values with developer and enterprise ecosystems

Adapt TomTom's core values to explicitly support open data, developer APIs and partner revenue share models, strengthening TomTom company culture and boosting platform adoption by enterprises and OEMs.

Improvements: While TomTom’s mission and vision are robust, they could be strengthened by explicitly incorporating environmental sustainability. As the automotive industry shifts toward Net Zero goals, a mission statement that mentions helping the world move more sustainably would align better with the values of ESG-conscious investors and partners. Currently, the mission focuses on freedom and safety, but adding a sustainability dimension would reflect the company’s role in optimizing routes to reduce fuel consumption and carbon footprints. Another refinement would be to address the role of Artificial Intelligence more directly. Industry leaders are increasingly framing their vision around AI-native location intelligence. TomTom could update its vision to emphasize the intelligence of the map, rather than just its accuracy and freshness. This would better align with current trends in autonomous systems and the Internet of Things (IoT). These suggestions represent growth opportunities to modernize the brand’s strategic narrative in a way that resonates with the next generation of digital-first stakeholders. Read more in this analysis: Mission, Vision & Core Values of TomTom