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What are the Mission, Vision, and Core Values of What's Cooking? Group?
Mission and vision statements are foundational strategic pillars for any successful business, articulating its purpose, aspirations, and guiding principles. They are not merely corporate declarations but vital compasses that direct business decisions, foster corporate identity, and align stakeholder efforts towards common objectives.
What's Cooking? Group, a significant player in the European food industry specializing in processed meats and ready meals, has a rich 75-year history. The company holds a prominent position, particularly as a market leader in chilled lasagne across many European countries. Their mission, vision, and values are crucial in navigating market dynamics, driving innovation, and shaping their corporate identity as they strategically pivot towards a more sustainable and consumer-centric future. Learn more about their strategic position in the market by reviewing the Ter Beke BCG Matrix.
Key Takeaways
- Mission: Making sustainable food second nature via tasty, convenient, and planet-conscious meals.
- Vision: To be a leader in shaping the future of savory food consumption through innovation and sustainability.
- Core Values: Commitment to people, planet, taste, convenience, and sustainability are central.
- Strategic Alignment: Rebranding and €150 million investment reinforce mission and values.
- Market Position: EUR 832 million turnover in 2023 highlights success driven by these principles.
Mission: What is Ter Beke Mission Statement?
What's Cooking? Group's mission is 'to make sustainable food second nature by increasing the world's appetite for tasty, convenient meals, crafted with care both for the people and the planet.'
The Ter Beke mission vision values are centered on sustainability and consumer preference. The company aims to provide delicious, convenient meals while prioritizing environmental and social responsibility. This commitment extends to their product development and operational strategies.
Customer-Centric Focus
The company targets European retail chains and food service clients, offering a wide array of products.
Sustainability Integration
Their mission explicitly embeds 'care both for the people and the planet' into their operations.
Product Innovation
They are accelerating the introduction of plant-based products within their Savoury range.
Plant-Based Expansion
The Ready Meals unit focuses on plant-based choices, like the new plant-based lasagne in 2024.
Ethical Sourcing
The company is shifting towards vegetable proteins, reducing reliance on animal sources.
Market Responsiveness
Their strategic goals align with evolving consumer demands for responsible food choices.
The Ter Beke purpose statement highlights a commitment to innovation and sustainability, aiming to meet evolving consumer demands for more responsible food choices. This is reflected in their business model, which you can explore further in this article on Revenue Streams & Business Model of Ter Beke. The Ter Beke company values are deeply embedded in their operational practices, ensuring that their strategic goals align with ethical standards and a focus on long-term growth.
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Vision: What is Ter Beke Vision Statement?
What's Cooking? Group's vision is 'to lead the food industry towards greater sustainability, delivering delicious, more sustainable, and nutritious products across Europe.'
The implicit vision of What's Cooking? Group, formerly Ter Beke, centers on becoming a leader in sustainable food production. This includes a commitment to making a difference by offering delicious, more sustainable, and nutritious products. Their strategic goals, which serve as their de facto vision, extend across Europe, with significant operations in Belgium, the Netherlands, France, Poland, and the United Kingdom. This vision is supported by clear, measurable targets, such as achieving 100% recyclable packaging by 2025 and utilizing 100% green electricity by 2024. The company's focus on innovation, particularly in expanding its plant-based portfolio, is central to this forward-looking perspective. This aligns with the Ter Beke mission vision values, emphasizing long-term impact.
Sustainability Leadership
The company aims to lead the food industry in sustainability, focusing on environmental impact reduction.
Product Innovation
A key aspect is expanding their plant-based and vegetarian product offerings.
European Market Focus
Their vision encompasses operations and impact across multiple European countries.
Emissions Reduction
They target a 50% reduction in greenhouse gas emissions (scope 1 and 2) by 2030 compared to 2021.
Water Efficiency
A goal is to consume 30% less water per tonne of product by 2030 compared to 2022.
Packaging & Energy
They aim for 100% recyclable packaging by 2025 and 100% green electricity by 2024.
While What's Cooking? Group, previously known as Ter Beke, does not explicitly publish a separate 'vision statement,' their strategic ambitions clearly outline their future direction. This implicit vision for the company's future is centered on establishing a leading role in making the food industry more sustainable. Their commitment extends to delivering delicious, more sustainable, and nutritious products. The scope of this vision is distinctly European, with operations spanning 12 industrial sites across Belgium, the Netherlands, France, Poland, and the United Kingdom, complemented by various sales offices. The company's aspirations include significant industry disruption through innovation, particularly in expanding their plant-based portfolio and enhancing the sustainability of existing products and processes. This vision is both realistic and aspirational, underpinned by substantial commitments such as halving greenhouse gas emissions (scope 1 and 2) by 2030 compared to 2021, consuming 30% less water per tonne of product by 2030 compared to 2022, and ensuring at least 15% of products sold are plant-based or vegetarian. Furthermore, they aim for 100% recyclable packaging by 2025 and 100% green electricity by 2024, demonstrating a clear, measurable trajectory towards their future. For more details on the company's structure, refer to the article on Owners & Shareholders of Ter Beke. These strategic goals collectively define the Ter Beke vision for the future, guiding their Ter Beke company mission and values for growth.
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Values: What is Ter Beke Core Values Statement?
The core values of What's Cooking? Group, formerly Ter Beke, guide its operations and strategic direction. These principles underpin the company's commitment to innovation, sustainability, quality, and customer-centricity, shaping its approach to the European food market.
The company's strategic focus on plant-based products and environmental responsibility highlights its dedication to these core principles. These values are integral to the Ter Beke company culture and its strategic goals.
Innovation
Innovation is a primary driver, evident in the accelerated introduction of plant-based products and R&D efforts. The company actively seeks start-ups for vegetarian and vegan meal solutions, reflecting a commitment to new product development.
Sustainability
Sustainability is a central pillar, with goals including 100% recyclable packaging by 2025 and 100% green electricity by 2024. This value guides practices aimed at reducing food waste and greenhouse gas emissions, demonstrating care for both people and the planet.
Quality
Quality is inherent to the company's operations, ensuring tasty and convenient meals across its diverse product range. This commitment is reflected in its market leadership in categories like chilled lasagne, maintaining a strong reputation.
Customer-Centricity
Customer-centricity is explicitly stated in the mission to increase the world's appetite for tasty, convenient meals. This value shapes product development, focusing on local favorites and responding to consumer demand for plant-based options, ensuring customers and consumers are always on their hungry minds.
These core values for employees and stakeholders highlight the company's commitment to ethical standards and growth. To understand how these values influence strategic decisions, explore the Mission, Vision & Core Values of Ter Beke in the next chapter.
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How Mission & Vision Influence Ter Beke Business?
A company's mission and vision are foundational elements that guide its strategic decisions, shaping its direction and priorities. These statements articulate the organization's purpose and its aspirations for the future, influencing everything from product development to market expansion.
Ter Beke's Guiding Principles
The mission and vision of Ter Beke are deeply integrated into its strategic decision-making, emphasizing sustainability and future readiness.
- Focus on rendering the company more sustainable through partner collaboration.
- Commitment to doing good for people and the planet.
- Ensuring the sector is prepared for future challenges.
- Active focus on product development and process improvements for sustainability.
Strategic Investments for Sustainability
Ter Beke is investing an additional €150 million over five years, starting March 2023, to support its sustainability strategy and goals. This investment directly influences product innovation and operational enhancements.
Product Development and Portfolio Expansion
The company's mission drives a focus on plant-based products and making existing offerings more sustainable. They are also actively seeking collaborations with startups in the vegetarian and vegan meal sector to broaden their product range.
Responding to Market Demands
Ter Beke's strategic shifts, such as incorporating more vegetable proteins into 'Savoury' cold cuts and emphasizing plant-based options in 'Ready Meals', are direct responses to consumer demand for healthier and more sustainable choices.
Achieved and Targeted Sustainability Metrics
By 2024, Ter Beke achieved a 20% food waste reduction (compared to 2022) and secured 100% green electricity. Future targets include 100% recyclable packaging by 2025, halving greenhouse gas emissions by 2030, and ensuring at least 15% of products sold are plant-based or vegetarian by 2030.
Impact on Strategic Goals
These ambitious goals directly shape Ter Beke's operational planning and long-term strategy, ensuring all initiatives align with their overarching purpose and commitment to sustainability.
Understanding Ter Beke's Market Position
Understanding these core principles is crucial for grasping Ter Beke's strategic direction and market positioning. For a deeper dive into their market approach, explore the Target Market of Ter Beke.
Ter Beke's mission and vision are instrumental in driving its strategic decisions, particularly in its pursuit of sustainability and market adaptation. These guiding principles ensure that investments, product development, and operational strategies are aligned with the company's long-term objectives and societal impact. Continue reading to explore core improvements to the company's mission and vision.
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What Are Mission & Vision Improvements?
While the company has a clear strategic direction, there are opportunities to refine its mission and vision for enhanced clarity and external impact. A more distinct and concise vision statement, separate from broader strategic objectives, could amplify its inspirational quality and memorability.
Articulate Evolving Convenience Solutions
The company could further elaborate on how its focus on convenience will adapt to changing consumer lifestyles and technological advancements, potentially integrating digital solutions or personalized nutrition into future offerings.
Emphasize 'Care for People' Beyond Sustainability
Highlighting employee well-being, ethical sourcing, and community engagement more prominently within core statements would align with 2025 trends focusing on comprehensive corporate care.
Develop a Standalone, Inspirational Vision Statement
Creating a succinct, formal vision statement that paints a vivid picture of the desired future state, distinct from the overall strategic narrative, would enhance its power to inspire stakeholders.
Integrate Emerging Technologies and Consumer Behaviors
Ensuring mission and vision statements proactively address emerging technologies, such as AI in food development, and evolving consumer behaviors, like the growing demand for plant-based diets, will maintain market leadership. This aligns with the Growth Strategy of Ter Beke.
The company's mission and vision statements are integral to its identity and strategic direction. Understanding the Ter Beke mission vision values provides insight into its operational philosophy and future aspirations. The Ter Beke company values, such as a commitment to quality and innovation, are reflected in its product development and market approach. The Ter Beke purpose statement likely centers on providing high-quality food products to consumers. Examining the Ter Beke company culture reveals a focus on collaboration and continuous improvement, which are key to achieving its Ter Beke strategic goals.
When considering the Ter Beke mission vision values comparison, it's evident that the company aims to balance consumer needs with sustainable practices. The Ter Beke company mission statement meaning is rooted in delivering value through its diverse product portfolio. The Ter Beke vision for the future likely involves expanding its market reach and enhancing its product offerings, particularly in response to changing consumer preferences. The Ter Beke core values for employees foster an environment of dedication and professionalism, crucial for executing the company's plans.
The Ter Beke company mission and vision for growth are closely tied to its ability to adapt to market dynamics. The Ter Beke core values and ethical standards guide its business operations, ensuring responsible conduct across all activities. The Ter Beke mission vision values and company strategy are interwoven, with the core values serving as the foundation for strategic decision-making. Ultimately, the Ter Beke company mission vision values overview demonstrates a forward-thinking approach focused on sustained success and stakeholder satisfaction.
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