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What are the Mission, Vision, and Core Values of Tennant Company?
Mission and vision statements are crucial for any successful business, guiding strategic direction and shaping corporate identity. These statements define an organization's purpose, aspirations, and principles, acting as a compass for all business decisions. Tennant Company, a global leader in cleaning solutions, exemplifies the critical role of these strategic foundations.
Dating back to 1870, Tennant holds a significant position in the cleaning industry, offering equipment for various environments. Their mission, vision, and values serve as a strategic compass, influencing product innovation, including sustainable cleaning technologies, and their global market approach. These principles define their corporate identity and interactions with a diverse customer base, as explored in the Tennant BCG Matrix.
Key Takeaways
- Tennant's mission centers on creating cleaner, safer, and healthier environments through innovative solutions.
- The company envisions global leadership in sustainable and advanced cleaning technologies.
- Core values include safety, integrity, sustainability, innovation, and a strong customer focus.
- Significant R&D investments support sustainable technologies and environmental goals.
Mission: What is Tennant Mission Statement?
Tennant Company's mission is 'to empower its customers to create a cleaner, safer, and healthier world.'
The Tennant Company mission focuses on empowering customers across various sectors, including retail, healthcare, and manufacturing, to achieve cleaner, safer, and healthier environments. This is accomplished through a comprehensive range of floor cleaning solutions, such as scrubbers, sweepers, and carpet extractors. The company operates globally, serving customers directly in 21 countries and through distributors in over 100 countries, emphasizing innovation and sustainability in its offerings.
Customer Empowerment
The Tennant Company mission statement highlights empowering customers to create cleaner, safer, and healthier spaces.
Global Reach
The company serves customers in 21 countries directly and over 100 countries via distributors.
Innovation Focus
Tennant's R&D investments reached $34.9 million in 2024, driving sustainable cleaning technologies.
Sustainability Goals
A key target is enabling the cleaning of 63.5 trillion square feet of shared spaces by 2030.
Customer-Centric Approach
The mission emphasizes providing solutions that meet evolving customer needs and enhance operational excellence.
Value Proposition
Tennant offers effective and efficient cleaning solutions prioritizing cleanliness, safety, and environmental outcomes.
The Tennant Company mission is to empower its customers to create a cleaner, safer, and healthier world. This mission clearly identifies its target customers as those seeking to maintain clean and safe environments, encompassing various industries such as retail, healthcare, manufacturing, and logistics. The products and services offered include a wide range of floor cleaning solutions, such as scrubbers, sweepers, carpet extractors, and specialty cleaning equipment. The market scope is global, serving customers directly in 21 countries and through distributors in over 100 countries. Tennant's unique value proposition lies in its focus on innovation and sustainability, providing effective and efficient cleaning solutions that prioritize cleanliness, safety, and environmental outcomes. For more details on their customer base, refer to the Target Market of Tennant. Tennant Company's vision is to be the global leader in sustainable cleaning solutions, driving innovation and delivering exceptional value.
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Vision: What is Tennant Vision Statement?
Tennant Company's vision is 'to make the best products on earth, and to leave the world better than we found it.'
Tennant Company envisions itself as a global leader in innovative and sustainable cleaning solutions that transform the way the world cleans. This vision statement is inherently future-oriented, aiming to revolutionize cleaning practices. Its scope is global, aspiring to be recognized as the top provider of cleaning solutions worldwide. The vision emphasizes industry disruption through continuous development and delivery of cutting-edge technologies, such as autonomous mobile robots (AMRs), and practices that improve cleanliness, safety, and environmental outcomes.
Tennant Company Vision
The Tennant Company's vision focuses on global leadership in innovative and sustainable cleaning solutions.
Innovation Focus
New product sales represented 23.8% of total sales in 2024, highlighting a strong commitment to innovation.
Technological Advancement
Autonomous mobile robot (AMR) sales increased by 30% year-over-year in Q1 2025, demonstrating their focus on advanced solutions.
Sustainability Goals
The company has validated net-zero targets by 2040, aligning with their sustainability mission.
Renewable Energy Use
In 2023, 92% of global electricity was sourced from renewable energy, supporting their environmental commitment.
Market Position
Strategic shifts towards mechanized cleaning in APAC aim to drive growth and strengthen their market position.
Based on Tennant's current trajectory and market position, this vision appears realistic yet aspirational. In 2024, new product sales accounted for 23.8% of their total sales, indicating a strong focus on innovation. The company is strategically shifting towards mechanized cleaning solutions in the APAC region to drive growth, and autonomous mobile robot (AMR) sales increased by 30% year-over-year in Q1 2025, demonstrating their commitment to technological advancement. Furthermore, their validated net-zero targets by 2040 and the sourcing of 92% of global electricity from renewable energy sources in 2023 underscore their commitment to sustainability, aligning with their vision for a cleaner, healthier world. For more insights into their market standing, explore the Competitors Landscape of Tennant.
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Values: What is Tennant Core Values Statement?
Tennant Company's core values are fundamental to its operations, guiding employee conduct and interactions with customers and communities. These values emphasize safety, integrity, sustainability, and innovation, shaping the company's strategic decisions and daily practices.
Safety
Safety is paramount, prioritizing the well-being of employees, customers, and the environment in all aspects of product development and operations. This includes designing equipment with enhanced operator safety features, such as intuitive controls on new machines like the Z50 Citadel Outdoor Sweeper.
Integrity
Integrity involves conducting business with honesty, transparency, and ethical behavior, fostering a culture of stewardship among employees, distributors, and partners. The company's Code of Business Principles ensures ethical conduct in all dealings, building trust with customers through transparent communication.
Sustainability
Sustainability reflects a commitment to environmentally responsible practices and solutions, including the development of detergent-free cleaning options and technologies that reduce water and energy consumption. The 2024 (FY23) Sustainability Report highlights a 13% reduction in Scope 1 and 2 greenhouse gas emissions compared to the 2021 base year, with validated net-zero targets by 2040.
Innovation
Innovation drives continuous improvement in products, processes, and services, evident in new technologies like the X6 ROVR autonomous scrubber, commercially available in Q2 2025. The company fosters a culture of creativity, investing $34.9 million in R&D in 2024 to align with evolving market demands.
These core values, including customer focus and employee empowerment, are integral to Tennant Company's strategic decisions. To learn more about how mission and vision influence the company's strategic direction, explore the full article on Mission, Vision & Core Values of Tennant.
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How Mission & Vision Influence Tennant Business?
A company's mission and vision statements are foundational, guiding its strategic direction and influencing every decision made. These statements articulate the company's purpose and its aspirations for the future, directly shaping how it operates and innovates.
Tennant Company's Mission, Vision, and Core Values
Tennant Company's strategic decisions are profoundly influenced by its core mission and vision, which are centered on creating a cleaner, safer, and healthier world through innovative cleaning solutions.
- Mission: To create a cleaner, safer, healthier world.
- Vision: To be a global leader in innovative and sustainable cleaning solutions.
- Core Values: Focus on Thriving People, Healthy Planet, and Innovation.
- Purpose: To help customers solve complex cleaning challenges and improve their environments.
Strategic Alignment with Sustainability
The company's commitment to sustainability is a direct outgrowth of its mission and vision, driving investments in eco-friendly technologies and setting ambitious environmental goals.
Innovation-Driven Growth
Tennant's vision to be a global leader in innovative cleaning solutions fuels its product development and market expansion strategies, ensuring it remains at the forefront of the industry.
Global Market Presence
With a direct sales network in 21 countries and distributors in over 100, Tennant's global reach supports its vision of leadership and its mission to impact environments worldwide.
Measurable Environmental Impact
In 2023, Tennant achieved a 13% reduction in Scope 1 and 2 greenhouse gas emissions from a 2021 baseline and sourced 92% of its global electricity from renewable sources, demonstrating tangible progress towards its sustainability goals.
Customer-Centric Solutions
The company's focus on solving complex cleaning challenges for its customers underscores its commitment to its mission and reinforces its brand values.
Leadership Commitment
President and CEO Dave Huml highlights the integration of sustainability into daily operations through the 'Thriving People. Healthy Planet.' framework, aligning company actions with its core mission and vision.
Tennant Company's mission and vision directly shape its strategic decisions, particularly in sustainability and innovation, influencing its global expansion and product development efforts. Explore how these core tenets translate into tangible business operations in our article on Revenue Streams & Business Model of Tennant.
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What Are Mission & Vision Improvements?
Enhancing Tennant Company's mission and vision statements can further solidify its market position by explicitly embracing digital advancements and connected cleaning. This strategic refinement will ensure the company remains at the forefront of an industry increasingly shaped by technology and evolving customer expectations.
Emphasize Digital Transformation and Connected Solutions
To better reflect its leadership in automated cleaning, Tennant Company could integrate language around;intelligent cleaning ecosystems; or;data-driven facility management; into its vision. This would align with the global cleaning robot market's projected growth, expected to reach a CAGR of 22.9% from 2024 to 2030.
Clarify Leadership in Intelligent Automation
A more specific articulation of their role, such as;leading the intelligent automation of cleaning;, would provide greater clarity and future-proof the vision statement. This is particularly relevant given Tennant's reported 30% year-over-year increase in autonomous mobile robot (AMR) sales in Q1 2025.
Integrate Smart Technology for Optimized Outcomes
Adapting the mission or vision to explicitly include a commitment to;seamless integration of smart technologies for optimized cleaning outcomes; would address the growing demand for interconnected systems and predictive maintenance in facility management.
Strengthen Commitment to Circular Economy Principles
While sustainability is a core value, a stronger emphasis on circular economy principles throughout the product lifecycle could be a valuable refinement. This would extend beyond operational emissions to encompass design, manufacturing, and end-of-life recycling, further positioning Tennant as an industry leader in responsible practices and aligning with their reported efforts in circular products and waste reduction.
The Tennant Company mission centers on;helping our customers solve complex cleaning challenges; and;making the world cleaner, safer, and healthier; through innovative equipment and services. This purpose drives their commitment to operational excellence and customer satisfaction.
Tennant Company's vision is to be the;global leader in innovative cleaning solutions; that improve the world. This long-term vision guides their strategic direction and focus on developing advanced technologies.
The core values of Tennant Company are integrity, respect, teamwork, accountability, and innovation. These values shape their company culture and guide employee behavior, fostering a collaborative and ethical environment. The company's commitment to these ethical values is a cornerstone of its brand values.
Exploring the Growth Strategy of Tennant reveals how these mission, vision, and values translate into actionable business plans and market approaches.
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