What are Mission Vision & Core Values of TELUS Company?

TELUS Bundle

Get Full Bundle:

	BCG	$15	$10
	5 FORCES	$15	$10
	CANVAS	$15	$10
	4P's MIX	$15	$10
	PESTLE	$15	$10
	SWOT	$15	$10

TOTAL:

ADD TO CART

What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements are foundational for any thriving business, articulating its purpose and aspirations. They act as strategic compasses, directing decisions and shaping identity. For a leading telecommunications company, these statements are crucial given its expansive reach across wireless, internet, television, and home phone services, alongside IT solutions.

With over $20 billion in annual revenue and more than 20 million customer connections, its mission, vision, and values are instrumental in navigating the dynamic telecommunications and technology landscape. These principles differentiate the company, influencing product development and market expansion, as seen in its BCG Matrix.

The TELUS mission statement emphasizes using technology to improve lives and communities. It focuses on customer and community well-being, aiming for global leadership in client service and social capitalism. This commitment extends to various sectors, including healthcare and agriculture, demonstrating a broad market scope.

TELUS Mission Statement

TELUS is committed to leveraging technology for remarkable human outcomes. This reflects the core TELUS purpose.

Customer & Community Focus

The company prioritizes customers and communities, embodying its TELUS core values and ethics.

Global Reach

Through TELUS Health and Agriculture, the mission extends globally, showcasing TELUS vision for the future.

Social Capitalism

A key aspect of the TELUS company values is leading in social capitalism, benefiting society.

Innovation-Driven

The mission is innovation-focused, aligning with TELUS mission statement for innovation.

Human Outcomes

Technology is utilized to enable positive human outcomes, a core tenet of TELUS corporate culture.

TELUS is committed to leveraging technology to enable remarkable human outcomes. This involves putting customers and communities first, leading globally in client service excellence and social capitalism. The TELUS mission statement clearly identifies technology as its core product/service, with a broad market scope encompassing consumers, businesses, and the public sector, extending to global reach through TELUS Health and TELUS Agriculture & Consumer Goods. The unique value proposition lies in 'enabling remarkable human outcomes' and a strong emphasis on 'social capitalism' and 'putting customers and communities first'. This mission is highly customer-centric and innovation-focused, aiming to use technology for societal benefit. For example, TELUS Health, a direct manifestation of this mission, served over 76 million lives worldwide by late 2024 through innovative preventive medicine and well-being technologies, demonstrating technology's direct impact on healthcare access and outcomes. Furthermore, TELUS's substantial investment in expanding its 5G network, which covered over 87% of the Canadian population by the end of 2024, reflects its commitment to improving connectivity and access to digital services, directly aligning with its mission to enable human outcomes through advanced technology. For more details on how these initiatives contribute to the company's financial success, explore the Revenue Streams & Business Model of TELUS.

TELUS SWOT Analysis

• Complete SWOT Breakdown
• Fully Customizable
• Editable in Excel & Word
• Professional Formatting
• Investor-Ready Format

GET TEMPLATE ➔

The TELUS vision for the future is to leverage technology for improved social, economic, and health outcomes globally. This ambitious vision aims for global leadership in corporate citizenship and social capitalism, supported by continuous investments in advanced networks and diversification into healthcare and agriculture technology. This aligns with the TELUS mission statement and objectives.

TELUS Vision for the Future

TELUS aims to be a global leader in corporate citizenship and social capitalism, creating a friendlier future through technology.

Technological Advancement

The company invests in world-leading networks and innovative solutions to enhance lives, reflecting the TELUS vision and strategic goals.

Healthcare Expansion

TELUS Health's revenue increased by 13% in Q1 2025, covering over 76 million lives globally by late 2024.

Global Recognition

TIME Magazine recognized TELUS as the most sustainable North American telecommunications company in 2025.

Community Involvement

The TELUS vision for community involvement extends to improving social and economic outcomes for all.

Sustainable Practices

TELUS's commitment to sustainability is a core component of its long-term vision and corporate responsibility.

TELUS's vision is deeply intertwined with its mission of 'leading the world in creating a friendlier future.' This future-oriented vision emphasizes leveraging technology to improve social, economic, and health outcomes for all Canadians and globally. Its scope is ambitious, aiming for global leadership in corporate citizenship and social capitalism, as evidenced by its recognition as the most sustainable North American telecommunications company by TIME Magazine in 2025. The vision appears realistic yet aspirational, supported by the company's continuous investments in world-leading networks and its diversification into healthcare and agriculture technology. For instance, TELUS Health's revenue increased by 13% in the first quarter of 2025, driven by global business acquisitions and organic growth, covering over 76 million lives globally by late 2024. This demonstrates the company's trajectory towards achieving its vision of enhancing lives through innovative technologies on a global scale. For more context, consider reading a Brief History of TELUS.

TELUS PESTLE Analysis

• Covers All 6 PESTLE Categories
• No Research Needed – Save Hours of Work
• Built by Experts, Trusted by Consultants
• Instant Download, Ready to Use
• 100% Editable, Fully Customizable

GET TEMPLATE ➔

TELUS's core values are fundamental to its operations, guiding its interactions with customers, employees, and communities. These values are deeply embedded in its unique approach to 'social capitalism,' differentiating the company in the telecommunications sector.

The four core values emphasize putting customers and communities first, leveraging innovation and technology for change, fostering teamwork, and promoting a caring culture through initiatives like 'Give Where We Live.'

Putting Customers and Communities First

This value prioritizes the well-being of all stakeholders. TELUS made significant community investments, including over $8.6 million in grants supporting over 550 charitable projects in 2024. The expansion of their 5G network covered over 87% of the Canadian population by the end of 2024, ensuring broader access to essential connectivity.

Innovation and Technology as a Catalyst for Change

TELUS leverages its technology to enable 'remarkable human outcomes.' TELUS Health is enhancing 76 million lives worldwide, with health services revenues increasing by 13% in the first quarter of 2025. TELUS Agriculture & Consumer Goods utilizes digital technologies and data insights to optimize the connection between producers and consumers.

Teamwork and Caring Culture ('Give Where We Live')

This value emphasizes collaboration and an inclusive work environment. TELUS, its team members, and retirees have contributed $1.8 billion in cash, in-kind contributions, time, and programs, including 2.4 million days of service since 2000. The TELUS Days of Giving program recorded over 100,000 volunteer hours in 2024.

Social Capitalism and Differentiation

These values collectively differentiate TELUS by integrating a strong social purpose with business objectives. This 'social capitalism' approach aims to create both shareholder value and positive social outcomes, setting TELUS apart from many competitors and forming its unique corporate identity. For a broader perspective, explore the Competitors Landscape of TELUS.

These TELUS core values in practice highlight the company's commitment to its stakeholders and its unique business model. Understanding the TELUS company values is key to grasping how its mission and vision influence strategic decisions. Continue reading to discover how these principles shape TELUS's future direction.

TELUS Business Model Canvas

• Complete 9-Block Business Model Canvas
• Effortlessly Communicate Your Business Strategy
• Investor-Ready BMC Format
• 100% Editable and Customizable
• Clear and Structured Layout

GET TEMPLATE ➔

A company's mission and vision statements serve as the bedrock for its strategic decisions, guiding its path forward. These statements articulate the organization's fundamental purpose and its aspirations for the future, directly influencing how resources are allocated and objectives are set.

TELUS Mission: Enabling Remarkable Human Outcomes

The core mission of TELUS is to leverage technology to enable remarkable human outcomes. This purpose permeates every aspect of the company's operations and strategic planning.

• Focus on technological advancement to improve lives.
• Commitment to customer-centric solutions.
• Driving positive societal impact through innovation.
• Enhancing connectivity and access for all Canadians.

TELUS Vision: A Connected Future

TELUS envisions a future where technology fosters stronger communities and better lives, with a clear emphasis on putting customers and communities first.

Core Values: Guiding Principles

The company's core values, such as passion for growth, embracing change, and a commitment to giving back, are integral to its corporate culture and decision-making processes.

Strategic Alignment: Technology Investment

TELUS's strategic decisions, like the planned investment of over $70 billion across Canada by 2028 to expand broadband and 5G networks, directly reflect its mission to improve connectivity.

Market Expansion: TELUS Health

The accelerated growth of TELUS Health, with a 13% revenue increase in Q1 2025, exemplifies the vision of enabling human outcomes through technological diversification.

Customer Focus: Net Additions

Achieving industry-leading total customer net additions of 347,000 in Q3 2024 demonstrates the success of their customer-centric approach, a key aspect of their mission and vision.

Community Impact: Social Capitalism

Initiatives like the TELUS Friendly Future Foundation, which granted over $8.6 million in 2024, and over 100,000 volunteer hours in 2024, highlight the company's commitment to social responsibility, aligning with their core values and purpose.

TELUS's mission and vision are deeply embedded in its strategic direction, influencing major investments and market expansions. The company's commitment to technological advancement and community well-being is evident in its operational choices and financial performance, showcasing how core values translate into tangible results for Owners & Shareholders of TELUS. Discover how these foundational elements can be further refined in the next chapter.

TELUS Porter's Five Forces Analysis

• Covers All 5 Competitive Forces in Detail
• Structured for Consultants, Students, and Founders
• 100% Editable in Microsoft Word & Excel
• Instant Digital Download – Use Immediately
• Compatible with Mac & PC – Fully Unlocked

GET TEMPLATE ➔

Enhancing the TELUS mission and vision involves integrating explicit commitments to ethical AI and prominently featuring environmental targets. These adjustments would better reflect the company's forward-looking strategies and societal responsibilities.

Integrate Ethical AI into Mission Statement

Refining the TELUS mission to explicitly include ethical AI development would underscore the company's commitment to responsible innovation as it expands its AI-driven solutions.

Highlight Environmental Goals in Vision Statement

Incorporating specific environmental targets, such as achieving carbon neutrality by 2030, into the TELUS vision would elevate sustainability as a core pillar of the company's future aspirations.

Emphasize Sustainable Innovation

The TELUS vision could be strengthened by emphasizing sustainable innovation as a driver for creating a friendlier future, aligning with global trends and stakeholder expectations.

Align with Corporate Culture and Ethics

Ensuring the TELUS company values and ethics are clearly reflected in the mission and vision statements reinforces the organization's purpose and guides its corporate culture.

The TELUS mission statement focuses on leveraging technology, including advanced capabilities, to enable remarkable human outcomes and foster a more connected and sustainable world. This mission drives the company's purpose and influences its strategic direction, including its Growth Strategy of TELUS.

The TELUS vision for the future is to lead the world in creating a friendlier future, powered by innovation and a commitment to positive social and environmental impact. This vision guides the company's long-term objectives and its approach to community involvement.

The TELUS core values are centered around putting customers first, embracing innovation, acting with integrity, and fostering a collaborative and inclusive culture. These values are fundamental to the TELUS corporate culture and are demonstrated in their core values in action.

In 2024, the company reported a 10% reduction in Greenhouse Gas (GHG) emissions compared to 2023, reinforcing their commitment to sustainability. TELUS aims to source 100% of its electricity from renewable sources by the end of 2025 and achieve carbon neutrality by 2030, reflecting their mission statement for sustainability.

The TELUS mission statement for employees emphasizes empowerment and a shared commitment to achieving the company's goals. This aligns with their vision for customer service, aiming to provide exceptional experiences through dedicated team members.

TELUS's core values in leadership are evident in their commitment to ethical practices and driving innovation. The company's mission statement for innovation fuels its continuous development of new technologies and solutions.

The TELUS vision for community involvement is deeply embedded in its operations, aiming to make a positive difference in the lives of Canadians. This commitment is a direct reflection of its core values and its overarching purpose.