What are Mission Vision & Core Values of Tanger Factory Outlet Centers Company?

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How does Tanger Inc. define its strategic purpose today?

Strategic foundations guide Tanger Inc.'s shift from a landlord to a retail platform, aligning capital allocation, development and brand partnerships across 38 properties and about 15 million sq ft to sustain value and experience.

Tanger's mission, vision and values underpin decisions—driving 97.4% occupancy in Q1 2025 and supporting initiatives like a $150 million development pipeline to balance FFO growth and tenant success. Tanger Factory Outlet Centers Porter's Five Forces Analysis

Tanger Outlets mission statement focuses on delivering brand-name merchandise at discounts of 30–70%, improving shopper experience through curated dining, entertainment and services, and creating growth opportunities for retailers and investors.

Customer Value

Prioritizes discounted brands and enhanced experiences to boost foot traffic and dwell time.

Tenant Mix Strategy

Expands food, entertainment and essentials; Nashville project added upscale dining and pickleball to increase visits.

Retailer Opportunity

Provides off-price channels for excess inventory and physical retail entry for digitally native brands.

Investor Focus

Drives sales productivity and NOI growth; Tanger reported $?? in AFFO — see company filings for exact 2024–2025 figures.

Strategic Hospitality

Curates environments to increase conversion rates and repeat visits.

Digital-Physical Integration

Incorporates digitally native brands into physical stores to expand reach and diversify revenue.

Tanger’s mission encompasses customer-centric value, partner opportunity and investor returns, aligning with Tanger Outlets vision and Tanger corporate values while aiming to grow NOI and occupancy across its portfolio.

Read more on Tanger’s revenue model: Revenue Streams & Business Model of Tanger Factory Outlet Centers

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Tanger Outlets vision emphasizes transforming outlet centers into a technology-enabled, brand-centric platform that enhances omnichannel retail and shopper experience.

Platform-first strategy

Shifts from passive landlord to active platform operator using data and partnerships to drive traffic and revenue.

Data-driven personalization

Invests in analytics and AI to personalize offers for over 10 million members as of early 2025.

Brand-centric ecosystems

Repositions centers to showcase brand storytelling and omnichannel fulfillment for partners like Nike and Coach.

Omnichannel integration

Combines physical discovery with digital convenience via the Tanger mobile app and in-center tech solutions.

Global expansion

Pursues international influence through Canadian joint ventures and advisory roles in cross-border retail strategy.

Rebranding and growth

2024 rebranding removed 'Factory Outlet Centers,' reflecting a broader corporate vision and strategic evolution.

The vision aligns with 2025 market trends and Tanger's investments in AI-driven rewards, analytics, and a mobile app to become the preferred partner for global brands; see a concise company history: Brief History of Tanger Factory Outlet Centers

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Tanger Outlets core values guide both internal culture and external strategy, shaping decisions from community engagement to capital allocation. These principles—centered on community, solutions, inclusion and integrity—support the company’s mission and long-term vision.

Consider Community

Tanger emphasizes local economic impact, acting as a major employer and tax contributor; its Tanger Kids Grants program has donated over $13 million to schools since inception.

Seek Solutions

Innovation drives operational sustainability; by mid-2025 Tanger installed solar arrays on over 25% of properties and increased EV chargers by 40% year-over-year.

Foster Inclusion

Workplace diversity and supplier inclusion are priorities; Tanger reported that over 50% of executive leadership roles in 2024 were held by women or individuals from underrepresented groups.

Act with Integrity

Transparency and conservative balance-sheet management underpin investor trust; Tanger maintained an investment-grade credit rating through 2025, supporting steady dividend performance.

Read next: how Tanger Outlets mission statement and vision influence strategic decisions and capital allocation across centers — explore the link to operational strategy Growth Strategy of Tanger Factory Outlet Centers.

Values: Tanger operates under core values defining culture and conduct; Consider Community — localized jobs and grants; Seek Solutions — sustainability targets and solar/EV rollout; Foster Inclusion — >50% diverse executive leadership in 2024; Act with Integrity — investment-grade rating; Drive Results — Core FFO grew 6% in 2024.

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Mission and vision statements shape Tanger Factory Outlet Centers' strategic choices by guiding capital allocation, portfolio mix, and tenant strategy. They serve as the framework for decisions that target long-term value creation for shareholders, retailers and shoppers.

Mission, Vision & Core Values — Snapshot

Tanger's mission and vision drive portfolio optimization, tenant mix and customer programs to enhance value and opportunity.

• The mission emphasizes delivering value and opportunity to stakeholders
• The vision positions Tanger as a next-generation retail platform
• Core values prioritize partnerships, performance and customer experience
• Strategy focuses on high-growth Sun Belt markets and capital recycling

Portfolio Strategy

Divest non-core assets and reinvest in open-air and lifestyle centers in growth corridors to boost NOI and occupancy.

Value-Add Leasing

Focus on attracting new-to-channel brands; in 2025 25% of new leases were with brands new to the outlet channel.

Capital Recycling

Proceeds from dispositions fund acquisitions and redevelopment targeting higher-yield markets like the Sun Belt.

Acquisitions Aligned to Vision

The 2024 acquisitions of Asheville Outlets and Bridge Street Town Centre reflect the vision to blend retail with community-oriented open-air destinations.

Leadership Alignment

CEO Stephen Yalof links the mission to the 'Value-Add' strategy and the goal of being the first call for retailers expanding physical footprints.

Data-Driven Operations

Programs like Tanger Rewards use shopper data to provide tenants insights, supporting the mission to create opportunities for partners.

Mission and vision inform Tanger's 2025 roadmap—portfolio pruning, reinvestment in growth corridors and tenant diversification—read the next chapter on Core Improvements to Company's Mission and Vision to see recommended updates and metrics.

Influence: The mission and vision are primary drivers of Tanger’s 2025 strategic roadmap, prompting divestitures of underperforming secondary-market assets and reinvestment into Sun Belt growth corridors, aligning with the mission to deliver value. The vision spurred the 2024 acquisitions of Asheville Outlets and Bridge Street Town Centre to expand into open-air, community-focused centers. Leadership, including CEO Stephen Yalof, cites the mission when promoting the 'Value-Add' strategy and the aim to be the first call for retailers; in 2025 25% of new leases were with brands new to the outlet channel. Day-to-day operations reflect these principles via Tanger Rewards, which provides tenant-facing shopper insights. Read more on market fit in Target Market of Tanger Factory Outlet Centers

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Four focused improvements can make Tanger's mission and vision more future-ready by explicitly linking growth with sustainability and omnichannel integration. These changes align Tanger Outlets mission statement and Tanger Outlets vision with investor ESG expectations and evolving consumer behavior.

Embed sustainability and circular economy language

Revise the mission to include a clear commitment to sustainable commerce and the circular economy, signaling alignment with institutional investors managing over $40 trillion in ESG-integrated assets as of 2025.

Explicit Net Zero and emissions targets

Add measurable Net Zero or science-based targets to Tanger corporate values so the Tanger company purpose and Tanger business philosophy reflect verifiable climate commitments that investors and tenants can evaluate.

Prioritize omnichannel integration in the vision

Update the vision to call Tanger Outlets a leading omnichannel platform, recognizing 2025 retail norms like BOPIS and hybrid shopping behaviors to strengthen Tanger Outlets strategic vision.

Highlight stakeholder-centric core values

Refine Tanger Outlets core values to emphasize measurable customer experience metrics, tenant partnership standards, and employee development goals that clarify Tanger company values and culture.

Improvements: While Tanger’s mission and vision are robust, they could be strengthened by explicitly addressing the circular economy and sustainability as core tenets; competitors are embedding Net Zero into mission language and institutional investors managed over $40 trillion in ESG-integrated assets in 2025. The vision should add omnichannel integration—reflecting BOPIS and hybrid retail behaviors—to show Tanger is proactively shaping a sustainable, tech-integrated retail future; see Mission, Vision & Core Values of Tanger Factory Outlet Centers.