What are Mission Vision & Core Values of Suzano Company?

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What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements are foundational cornerstones for any successful business, articulating its purpose and aspirational future. They are strategic blueprints that guide decision-making, foster corporate culture, and shape identity. The Company, a global leader in eucalyptus pulp production, exemplifies how these principles are woven into its operational fabric.

Celebrating its centennial, the Company has become the world's largest pulp producer and a significant player in paper products. Its mission, vision, and core values act as a compass for business decisions, from sustainable forestry to market expansion, ensuring a responsible corporate identity. For a deeper dive into its strategic positioning, explore the Company BCG Matrix.

Suzano's mission statement emphasizes its commitment to sustainability, viewing trees as a 'universe of biopossibilities' for a more sustainable future. This aligns with Suzano's core values, which prioritize environmental stewardship and innovation. The company's products reach over 2 billion people in more than 100 countries, showcasing its global reach and impact.

Sustainability Focus

Suzano's mission is rooted in sustainability, emphasizing trees as a source for a greener future.

Global Reach

The company's products serve over 2 billion people across more than 100 countries.

Diverse Products

Offerings include eucalyptus pulp for tissue and packaging, alongside various paper products.

Innovability

Suzano blends innovation and sustainability to develop leading solutions from renewable sources.

Sustainable Operations

The 2024 Mato Grosso do Sul pulp line uses biomass gasification, aiming for zero carbon.

Eco-Friendly Products

Products like Greenpack® and Bluecup Bio® are recyclable, biodegradable, and compostable.

Suzano's mission, 'Renewing life inspired by trees,' positions trees as a 'universe of biopossibilities' for a sustainable future. This vision guides Suzano's corporate identity and business philosophy. The company's products, including eucalyptus pulp and various paper types, reach a global customer base. Suzano's unique value proposition, 'Innovability,' combines innovation and sustainability, aiming to be a global leader in sustainable solutions from renewable sources. This is evident in projects like the 2024 inauguration of the world's largest single pulp production line in Mato Grosso do Sul, designed for sustainability by using biomass gasification to replace fossil fuels and focusing on zero carbon. Products such as Greenpack® packaging paper, certified as recyclable, biodegradable, and compostable, and Bluecup Bio® for paper cups with biodegradable barriers, further exemplify Suzano's core values in practice. The mission is customer-centric and innovation-focused, with a primary orientation towards sustainability, linking profitability with social welfare and environmental responsibility. For a broader understanding of the company's market position, consider reviewing the Competitors Landscape of Suzano. Suzano's vision for a bio-based economy drives its strategic initiatives.

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Suzano's strategic vision for 2024-2025 focuses on maintaining its industry leadership in efficiency, profitability, and sustainability. The company aims to expand its biomass into new markets and become a benchmark in sustainable and innovative solutions for the bioeconomy and environmental services derived from cultivated trees. This forward-looking approach positions Suzano to drive disruption in the bioeconomy and solidify its market leadership in pulp and paper.

Suzano Mission

Suzano's mission is to create value from renewable resources, contributing to a more sustainable world.

Suzano Vision

The company envisions leading the bioeconomy with innovative, tree-based solutions and maintaining industry benchmarks.

Core Value: We Generate Value

This value emphasizes creating sustainable returns for stakeholders and fostering long-term growth.

Core Value: It's Only Good If It's Good For The World

Suzano prioritizes environmental and social well-being in all operations, aligning with its sustainability goals.

Core Value: We Believe In People

The company fosters a culture of respect, development, and collaboration for its employees.

Core Value: We Are Driven By Challenge

Suzano embraces innovation and continuous improvement to overcome obstacles and achieve ambitious targets.

Suzano's vision is to be highly efficient across its entire value chain, from forest management to customer delivery. This vision is underpinned by strategic goals: to remain an industry leader in efficiency, profitability, and sustainability, to expand its biomass applications into new markets, and to be a leader in sustainable and innovative bioeconomy solutions and environmental services derived from cultivated trees. This future-oriented approach aims for significant global impact, positioning Suzano to drive industry disruption through bioeconomy solutions and maintain its market leadership in pulp and paper. The company's commitment to this vision is evident in its ambitious targets, such as removing 40 million tons of carbon from the atmosphere by 2025, a goal accelerated from 2030, and helping to lift 200,000 people out of poverty by 2030. In 2024, Suzano invested R$17.1 billion, with R$4.5 billion specifically allocated to the Cerrado Project, demonstrating its dedication to growth and sustainability. These investments and goals highlight a clear path toward realizing its vision of sustainable and impactful leadership. For more insights into the company's strategic focus, explore the Target Market of Suzano.

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Suzano's core values, known as 'Culture Drivers,' are fundamental to its corporate identity and guide its strategic decisions. These principles ensure that the company's operations are not only profitable but also contribute positively to society and the environment.

The four core values are: 'It is only good for us if it is good for the world,' 'People who inspire and transform,' 'Generating and sharing value,' and 'Safety' as a non-negotiable principle.

It is only good for us if it is good for the world

This Suzano core value emphasizes that business success is tied to positive societal and environmental impact. It drives innovations like Greenpack® packaging paper and Bluecup Bio® for cups, which are recyclable, biodegradable, and compostable.

People who inspire and transform

This Suzano core value highlights the importance of human capital and leadership in driving change. It fosters a culture of continuous learning, diversity, equity, and inclusion, aiming for 30% of leadership positions to be held by women and Black people by 2025.

Generating and sharing value

This Suzano core value focuses on creating economic, social, and environmental value for all stakeholders. In 2024, Suzano reported R$47.4 billion in net revenues and positively impacted over 371,000 people through social initiatives.

Safety (Non-negotiable)

Safety is a paramount and non-negotiable Suzano core value, ensuring the well-being of all employees and contractors. This commitment underpins all operational practices, aiming for consistent positive results in accident frequency and severity rates.

These Suzano core values collectively define the company's purpose and guide its strategic direction. To understand how these principles shape its long-term objectives, delve into the next chapter on how Suzano's mission and vision influence its strategic decisions. For a broader context, you can also read about the Brief History of Suzano.

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A company's mission and vision are fundamental to its strategic direction, guiding decisions and shaping its long-term objectives. These statements define the company's purpose and its aspirations for the future, influencing everything from product development to market expansion.

Suzano's Guiding Principles

Suzano's mission is to 'Renew life inspired by trees,' and its vision is to be a global benchmark in efficiency, profitability, and sustainability, expanding biomass into new markets and leading in bioeconomy solutions.

• Mission: Renew life inspired by trees
• Vision: Global benchmark in efficiency, profitability, and sustainability
• Strategic focus on biomass expansion and bioeconomy leadership
• Commitment to zero carbon emissions and sustainability

The Cerrado Project: A Sustainable Vision in Action

The R$22.2 billion Cerrado Project, inaugurated in July 2024, exemplifies Suzano's commitment to sustainability and innovation. This project, the world's largest single pulp production line, utilizes biomass gasification to replace fossil fuels, aiming for zero carbon emissions and increasing production capacity by over 20% to 13.5 million tons per annum.

Strategic Internationalization and Value Chain Advancement

Suzano's acquisition of a 15% stake in Lenzing and two US industrial facilities from Pactiv Evergreen in late 2024 reflects its vision to expand into new markets and move up the value chain, strengthening its presence in the packaging paper market and increasing paperboard capacity by 420,000 tonnes.

Financial Performance Driven by Strategic Alignment

In 2024, Suzano achieved net revenues of R$47.4 billion, a 19% increase from 2023, with adjusted EBITDA growing 31% to R$23.8 billion. The Cerrado mill is projected to reduce pulp cash cost by 6% to R$828/tonne in 2024.

Accelerated Environmental Commitments

Suzano has accelerated its goal to remove 40 million tons of carbon from the atmosphere to 2025 and has connected 157,000 hectares of forest fragments since 2020, demonstrating tangible progress on its sustainability and biodiversity conservation goals.

Investment in Research and Development

The company invested R$630 million in R&D in 2024, focusing on new technologies and sustainable practices, which directly supports its mission and vision for innovation in the bioeconomy.

Core Values in Practice

Suzano's core values, such as 'dedication,' 'joy,' 'simplicity,' 'belief in people,' 'respect,' and 'fencing,' are embedded in its operations, fostering a culture that supports its strategic objectives and commitment to sustainability.

Suzano's mission and vision directly influence its strategic decisions, driving investments in sustainable projects and international expansion. Explore the Revenue Streams & Business Model of Suzano to understand how these principles translate into business operations.

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Suzano's mission, vision, and core values form the bedrock of its corporate identity, guiding its operations and strategic decisions. These elements are crucial for understanding the company's purpose and its commitment to sustainability and innovation within the bio-based economy.

Explicitly Integrate Circularity Principles

Suzano could enhance its mission or vision by explicitly stating a commitment to circular economy principles, reinforcing its leadership in a market projected to grow significantly. This would better align with global demand for closed-loop solutions in the pulp and paper sector.

Emphasize Digitalization and Smart Manufacturing

Incorporating a stronger focus on digitalization and smart manufacturing within its vision would showcase Suzano's forward-thinking approach. This includes leveraging advanced technologies for supply chain transparency and operational efficiency.

Expand Focus on Diverse Bioproducts

Adapting its mission to highlight the development of a broader range of bioproducts that replace fossil-based materials would align with its innovation hubs and growing market needs.

Specify Environmental Commitments

Adding more specific environmental commitments, such as addressing water scarcity or land use optimization, would provide greater clarity on its dedication to critical ecological challenges, building on existing efforts like a 1.5% reduction in water collection in industrial operations in 2021.

Understanding the Mission, Vision & Core Values of Suzano is fundamental to grasping its corporate identity and strategic direction. The company's purpose is deeply rooted in leveraging the potential of trees to create sustainable solutions for a variety of industries.

Suzano's mission statement articulates its commitment to providing innovative and sustainable solutions derived from planted forests. This involves transforming renewable resources into products that contribute to a more sustainable future for society. The company's business philosophy centers on creating value through responsible management of natural resources and a dedication to continuous improvement.

The vision for the future held by Suzano is to become a global leader in the bio-based economy, driving innovation and sustainability across its operations. This vision encompasses expanding its product portfolio and positively impacting the environment and communities where it operates. Suzano's organizational principles emphasize integrity, respect, and a commitment to excellence in all its endeavors.

Suzano's core values are the guiding principles that shape its company culture and employee behavior. These values are integral to its operations and its approach to corporate social responsibility. The company's values and ethics are reflected in its commitment to sustainability, innovation, and stakeholder engagement.

The Suzano mission statement and goals are focused on delivering tangible results that benefit both the company and society. This includes achieving operational efficiency, fostering innovation, and contributing to environmental conservation. The Suzano vision and strategy are designed to ensure long-term growth and leadership in the bio-based sector.

In practice, Suzano's core values are evident in its employee engagement initiatives and its approach to community development. The company strives to create a positive work environment and to be a responsible corporate citizen. Suzano's mission impact on sustainability is significant, as it actively works to reduce its environmental footprint and promote the use of renewable resources.

Suzano's vision for the bio-based economy is ambitious, aiming to unlock the full potential of forest-based products. This includes developing new applications and markets for its sustainable offerings. The company's core values and employee engagement are key drivers of its success, fostering a culture of collaboration and shared purpose.

The Suzano mission statement for stakeholders underscores its commitment to transparency and value creation for all parties involved. This includes customers, employees, investors, and the communities it serves. Suzano's vision and innovation are closely linked, with a constant drive to explore new technologies and product development.

Suzano's core values and corporate social responsibility are intertwined, demonstrating a holistic approach to business. The company actively engages in initiatives that support social and environmental well-being, reinforcing its commitment to ethical business practices.