What are Mission Vision & Core Values of STRABAG Company?

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What are the Mission, Vision, and Core Values of STRABAG?

Mission and vision statements are foundational for any business, articulating its purpose and future. They are strategic blueprints guiding decisions, fostering culture, and shaping identity. STRABAG SE, a leading European construction technology group, holds a significant global position, offering comprehensive services across the entire construction value chain.

STRABAG's activities span building construction, civil engineering, transportation infrastructure, and special foundation engineering. In 2024, STRABAG generated an output volume of €19.24 billion and achieved a record order backlog of €25.36 billion. For STRABAG, their mission, vision, and values act as a vital compass, directing business decisions and influencing strategic direction, as explored in the STRABAG BCG Matrix.

The STRABAG mission statement emphasizes delivering high added value to clients across the entire construction value chain. This includes comprehensive services from initial planning to facility management. For shareholders, the focus is on providing an attractive return on investment, reflecting financial stability and growth. As an employer, STRABAG aims to be a preferred choice, attracting and retaining skilled professionals. Furthermore, the company strives to be a respected member of society, upholding ethical standards and contributing positively to the communities in which it operates. This holistic approach underpins STRABAG's operational philosophy, ensuring a balanced consideration of all key stakeholders.

Client Value

STRABAG's core mission involves delivering high added value to clients through comprehensive construction services.

Shareholder Returns

The company is committed to providing attractive returns on investment for its shareholders.

Employer of Choice

STRABAG aims to be a sought-out employer, fostering a positive and engaging work environment.

Societal Respect

Maintaining a respected position in society is a key aspect of STRABAG's corporate mission.

Global Reach

With operations in over 50 countries, STRABAG's market scope is global, with strong European roots.

Order Backlog

In 2024, STRABAG reported a record order backlog of €25.36 billion, demonstrating strong client demand.

The STRABAG mission statement reflects a commitment to delivering high added value to clients, ensuring attractive returns for shareholders, being a sought-out employer, and maintaining societal respect. This comprehensive approach is evident in STRABAG's operations, including its substantial order backlog of €25.36 billion in 2024. The company's workforce slightly increased to 78,174 employees in 2024, reinforcing its position as a desirable employer. For a deeper understanding of the company's foundational principles, explore the Mission, Vision & Core Values of STRABAG. These STRABAG company values guide strategic decisions and daily operations, ensuring alignment with its corporate mission and vision for the future.

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The STRABAG vision statement outlines an ambitious future, aiming for leadership in sustainable construction. It emphasizes progress across the entire value chain, focusing on creating value for both people and the environment. A key objective is achieving climate neutrality by 2040, a significant commitment for a construction technology group. This STRABAG company vision statement reflects a deep commitment to environmental responsibility and innovation.

Future-Oriented Vision

The STRABAG vision is distinctly forward-looking, aiming to shape the future of construction. It extends beyond traditional building, focusing on sustainable development.

Environmental Commitment

A core element of the STRABAG vision is achieving climate neutrality by 2040, highlighting a strong dedication to environmental stewardship and reducing its carbon footprint.

Value Creation

The vision emphasizes creating value for people and the environment, showcasing a holistic approach to societal and ecological impact.

Industry Leadership

STRABAG aims to be the strongest force in building a better future, positioning itself as a leader in advancing construction progress.

Innovation Focus

The company's investment in over 250 innovation projects in 2024 directly supports its vision of advancing progress and sustainable practices.

Financial Strength

With an EBIT margin of 6.1% in 2024 and a projected output volume of €21 billion in 2025, STRABAG's financial stability underpins its ambitious vision.

The STRABAG vision is to become the strongest force for building a better future by advancing progress along the entire value chain, creating value for people and the environment, and becoming climate neutral by 2040. This STRABAG company vision statement is highly aspirational and aligns with global sustainability goals. The company's commitment to decarbonisation, circular economy principles, and sustainable supply chains supports this vision. In 2024, STRABAG invested in over 250 innovation projects and 400 sustainability projects, demonstrating its dedication to shaping the future of construction. For more insights into their strategic direction, explore the Growth Strategy of STRABAG. The company's resilience, evidenced by its best financial results to date in 2024 with an EBIT margin of 6.1% and a projected output volume of €21 billion in 2025, provides a strong foundation for achieving its long-term STRABAGs vision for the future.

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STRABAG operates with nine core values that guide its operations and interactions, forming the bedrock of its corporate culture. These values, including Partnership, Trust, and Innovative Spirit, ensure consistent ethical conduct and operational excellence across all projects.

Partnership

This value emphasizes collaboration and mutual support, both internally and externally. STRABAG combines strengths, knowledge, and experience to achieve more for its stakeholders, engaging in over 250 innovation projects with partners to develop climate-protective and resource-conserving construction methods.

Trust

Trust is fundamental to all areas of STRABAG's business, fostering long-term relationships and personal responsibility. It is manifested through transparent procedures to minimize risks and a categorical rejection of corruption, ensuring capital providers can rely on honest handling of entrusted resources.

Solidarity

This value signifies standing by one another, taking responsibility for failures, and acknowledging the successes and failures of others. It fosters a supportive corporate culture where employees feel valued and supported, promoting a collective approach to challenges.

Innovative Spirit

Innovation drives STRABAG's success and ensures its future relevance. This manifests in product development through over 250 innovation projects, including research into biotic renewables and low-emission powertrains, shaping their business practices by embracing digital transformation.

These STRABAG core values and principles are integral to the company's identity and operational success. To understand how these values translate into market strategy, explore the Target Market of STRABAG. Discover how the STRABAG mission and STRABAG vision influence the company's strategic decisions in the next chapter.

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A company's mission and vision are foundational elements that steer its strategic direction and decision-making processes. These statements articulate the organization's purpose and its aspirations for the future, directly influencing how it approaches market opportunities and operational challenges.

STRABAG's Mission and Vision: Building a Better Future

STRABAG's overarching mission is to contribute to building a better future and advancing progress through its construction activities. This vision is supported by a strategic focus on key sectors and a commitment to innovation and sustainability.

• Advancing progress through construction.
• Building a better future for society and the environment.
• Focus on infrastructure, energy, and high-tech production.
• Commitment to climate neutrality by 2040.

Strategic Alignment with Vision

The company's 'Strategy 2030' and 'Work On Progress' initiative, aiming for climate neutrality by 2040, directly reflect its vision. Strategic decisions, such as focusing on infrastructure, energy, and high-tech production projects, are clear manifestations of this vision.

Financial Performance and Strategic Execution

In 2024, STRABAG achieved a record order backlog of €25.36 billion, bolstered by projects in these strategic areas, particularly in the semiconductor sector. The acquisition of Georgiou Group in Australia in Q1 2025 added €751 million to this backlog, demonstrating market expansion aligned with global leadership ambitions.

Innovation and Sustainability in Practice

The company's investment in over 250 innovation projects and 400 sustainability projects underscores its commitment to making construction more climate-friendly and resource-efficient, aligning with its vision of progress and sustainability.

Measurable Success Metrics

STRABAG reported a 2024 EBIT margin of 6.1%, an increase from 5% in 2023, and a 31% rise in net income to €823 million. These figures highlight strong performance driven by its strategic focus areas.

Leadership Perspective

CEO Stefan Kratochwill noted in April 2025 that 2024 marked the company's best result, with a record order backlog and pioneering projects providing a strong foundation for the future, emphasizing the impact of strategic choices on operational success.

Core Values Guiding Decisions

The company's core values and principles, though not explicitly detailed here, are understood to guide its operational decisions and long-term planning, ensuring resilience and a broad market positioning across various segments and geographies. Understanding these values is crucial when examining the Competitors Landscape of STRABAG.

STRABAG's mission and vision directly influence its strategic decisions, driving investments in growth sectors and sustainability initiatives. Explore how these core elements can be further refined in the next chapter on core improvements.

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STRABAG's mission and vision are well-established, with a significant focus on sustainability. However, there are opportunities to further enhance their impact and market positioning.

Refining the vision to explicitly include 'digital leadership' could better reflect the industry's technological evolution.

Emphasize Digital Leadership in Vision Statement

STRABAG's vision could be strengthened by explicitly stating a commitment to digital leadership, positioning the company as a pioneer in leveraging technology for construction innovation and efficiency.

Integrate Circular Economy Principles into Mission

Expanding the mission to include a direct commitment to circular economy principles and resource efficiency would highlight STRABAG's proactive approach to sustainability and client value.

Highlight Technological Innovation as a Core Driver

Explicitly mentioning technological innovation as a primary driver for efficiency and safety in the vision statement would underscore STRABAG's extensive R&D efforts, including over 250 innovation projects.

Strengthen Sustainability Commitment with Specifics

While aiming for climate neutrality by 2040 is a strong goal, detailing how STRABAG offers sustainable project delivery from the outset, aligning with evolving environmental regulations, would further differentiate the company.

The STRABAG mission statement, when examined alongside its vision, reveals a company deeply committed to responsible construction practices. The STRABAG vision for the future is clearly intertwined with environmental stewardship, aiming for climate neutrality by 2040. This aligns with a broader trend in the construction industry where sustainability is no longer just a compliance issue but a strategic imperative. The STRABAG core values and principles are evident in their approach to innovation, with a significant investment in research and development, as demonstrated by their portfolio of over 250 innovation projects. Understanding what is STRABAGs mission statement involves recognizing this dual focus on technological advancement and ecological responsibility. The STRABAG company mission statement and its impact are felt through its contributions to infrastructure development while striving for reduced environmental footprints. For those interested in the strategic direction and ownership, a closer look at the Owners & Shareholders of STRABAG can provide further context.

The STRABAG core values and culture are built upon a foundation that supports both operational excellence and long-term sustainability. The STRABAG company mission and vision are designed to guide employees, ensuring a unified approach to project execution and corporate responsibility. The STRABAG vision statement and company goals are ambitious, particularly concerning environmental targets. The STRABAG core values and how they guide decisions are critical to maintaining ethical standards and fostering trust within the industry and with stakeholders. The STRABAG mission vision and values in construction industry serve as a benchmark for how large-scale projects can be managed with a conscience. The STRABAG company mission statement and values are not merely aspirational; they are integrated into the daily operations and strategic planning of the organization.

The STRABAG vision statement and its contribution to success are evident in its ability to adapt to changing market demands and regulatory landscapes. The STRABAG core values and ethical standards are paramount in building a reputation for reliability and integrity. The STRABAG mission statement explained reveals a commitment to delivering quality and value, while the STRABAG vision statement purpose is to shape a more sustainable built environment. The STRABAG core values in practice are demonstrated through the company's operational methodologies and its engagement with communities. The STRABAG mission, vision, and values for employees provide a clear framework for individual and collective contribution to the company's overarching objectives.