What are Mission Vision & Core Values of SK Company?

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What are the Mission, Vision, and Core Values of SK Inc.?

Mission and vision statements are crucial for any successful enterprise, articulating its purpose and guiding principles. For SK Inc., a diversified conglomerate with significant assets and sales, these declarations are particularly vital. They direct strategic management and foster innovation across its vast portfolio.

SK Inc. actively invests in new growth engines like biopharmaceuticals and advanced materials, with a strong focus on AI and green technologies. Their mission, vision, and core values shape their corporate identity and long-term trajectory, as seen in their strategic approach, including the SK BCG Matrix.

The SK Company mission emphasizes stakeholder happiness, extending beyond profit to include employees, partners, and society. This commitment involves fostering economic growth via innovation while simultaneously generating social value. The company's Double Bottom Line (DBL) management system quantifies both economic and social contributions, reflecting this core philosophy.

Stakeholder Happiness

SK Group's mission prioritizes the well-being of all stakeholders, including customers, employees, and society.

Economic Growth

The company drives economic expansion through continuous innovation and strategic investments.

Social Value Creation

SK actively contributes to societal betterment, addressing global challenges through its business operations.

Innovative Capabilities

Innovation is central to achieving both economic and social objectives, fostering new solutions.

Double Bottom Line

The DBL system measures both financial performance and social impact, ensuring balanced progress.

Sustainable Future

Investments in green energy and AI reflect a commitment to long-term sustainability and societal benefit.

The SK Company mission is deeply customer-centric and socially oriented, extending beyond traditional profit motives to encompass the well-being of all stakeholders, including employees, partners, and society at large. The key components highlight a commitment to economic growth driven by innovation, coupled with a strong emphasis on creating social value. For instance, SK Inc.'s Double Bottom Line (DBL) management system, which quantifies both economic and social value creation, directly reflects this mission. In practice, this is evident in SK Biopharmaceuticals' focus on developing novel drugs, such as the epilepsy treatment Cenobamate, which addresses human health needs while also generating economic returns. Similarly, SK's active involvement in green energy and AI/digital innovation, as highlighted by investments of 82 trillion won (approximately USD 59.4 billion) in AI by 2028, demonstrates its commitment to addressing societal challenges and fostering a sustainable future. For more details on how these initiatives contribute to the company's financial performance, explore the Revenue Streams & Business Model of SK. This comprehensive approach underscores the SK Group purpose and values, solidifying its position as a leader in corporate social responsibility.

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SK Company's vision, articulated as the 'New SK' in 2024, centers on becoming a global AI powerhouse. This involves substantial investments in AI and semiconductors, aiming for significant industry disruption. The company seeks to leverage cutting-edge AI technologies and integrated capabilities to address contemporary challenges and power future innovation, establishing market leadership.

AI-Driven Transformation

SK's vision emphasizes a shift towards an AI-centric business model, integrating AI across its diverse operations.

Semiconductor Leadership

A core component of the SK Company vision is strengthening its position in the global semiconductor market through strategic investments.

Global Impact

The company aims for global market leadership, utilizing AI and telecommunications as key pillars for expansion.

Strategic Investments

SK plans to invest 80 trillion won by 2026 in high-potential sectors like AI and semiconductors to realize its vision.

Energy Sector Growth

The 2024 merger of SK Innovation and SK E&S created an energy company with assets exceeding KRW 100 trillion (approximately US$72.1 billion).

Future-Oriented Approach

The SK Company vision is profoundly future-oriented, focusing on innovation and addressing future challenges through technology.

SK Company's vision, declared as the 'New SK' in 2024, signals its transformation into an AI-driven company. This involves large-scale investment plans in AI and semiconductors. The vision is profoundly future-oriented, aiming for significant industry disruption and global impact by leveraging cutting-edge AI technologies and integrated capabilities to address contemporary challenges and power future innovation. SK's ambition to become a 'Global AI Company' with telecommunication and AI as its two main pillars, as articulated by SK Telecom's CEO, Ryu Young-sang, in his 2025 New Year's message, underscores its market leadership ambitions. The vision appears both aspirational and realistic, given SK's current trajectory, which includes strategic investments of 80 trillion won by 2026 into high-potential sectors like AI and semiconductors. The merger of SK Innovation and SK E&S in 2024, creating the largest private energy company in the Asia-Pacific region with assets exceeding KRW 100 trillion (approximately US$72.1 billion), further demonstrates the company's commitment to large-scale transformation and market leadership in key strategic areas. For more details on the company's strategic direction, explore the Mission, Vision & Core Values of SK.

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SK Company's core values are integral to its operational framework, guiding its strategic decisions and fostering a unique corporate culture. These principles are deeply embedded in the SK Management System (SKMS), emphasizing the pursuit of happiness for all stakeholders and the relentless drive for excellence.

The four core values of SK Company are SUPEX (SUPER Excellent), Innovation, Social Value Creation (Double Bottom Line Management), and Global Partnering and Collaboration. These values collectively shape the company's approach to business, technology, and societal impact, ensuring a holistic and sustainable growth trajectory.

SUPEX (SUPER Excellent)

This value signifies SK's unwavering commitment to achieving the highest possible standards in all its endeavors, aiming for superior performance in both economic and social value creation. For instance, SK Hynix's mass production of advanced 128-layer 1Tb TLC 4D NAND-Flash and its leadership in high-bandwidth memory (HBM) for AI exemplify this drive for technological supremacy. SK Telecom's consistent ranking as a top mobile carrier in South Korea, with customer satisfaction scores consistently above 90% in 2024, further demonstrates this commitment to excellence.

Innovation

Innovation is a critical SK Company value, driving its adaptation to a rapidly changing global business environment and its expansion into new growth areas. This is evident in SK Inc. C&C's leadership in digital transformation through AI and next-generation technologies, such as the 'A.Biz' AI agent and tailored generative AI solutions for financial institutions. This strategic focus positions SK at the forefront of emerging technologies and solutions for global challenges, aligning with the SK Company innovation values.

Social Value Creation / Double Bottom Line (DBL) Management

SK believes in creating greater happiness for various stakeholders by actively generating social value, which it defines as all value created by the company to promote stakeholder happiness. This value is operationalized through its Double Bottom Line (DBL) management, where the company measures and monitors its annual social value generation alongside economic profits. A key example is SK's commitment to carbon reduction and expansion of green businesses, such as EV batteries and renewable energy development, contributing to global Net Zero pursuits while also being profitable, reflecting the SK Company social responsibility mission.

Global Partnering and Collaboration

SK emphasizes engaging with global partnering initiatives, collaborating with local partners and communities to foster healthy localization strategies and sustainable growth. This is evident in SK Innovation's joint venture with Ford Motor Company for EV battery production and SK On's establishment of a global production network in South Korea, the U.S., Europe, and China. This collaborative approach enables SK to scale its AI business globally and address critical bottlenecks in AI advancement, as detailed in the Brief History of SK.

These core values collectively define the SK Company business philosophy and corporate culture. Understanding these principles is crucial to grasping how the SK Company mission and vision influence its strategic decisions, which will be explored in the next chapter.

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A company's mission and vision statements serve as foundational pillars, guiding its strategic decisions and shaping its long-term trajectory. These statements articulate the organization's purpose and its aspirational future, influencing everything from investment priorities to operational focus.

SK Company's Guiding Principles

SK Inc.'s strategic direction is deeply intertwined with its mission and vision, influencing major investment and restructuring decisions.

• The 'New SK' vision, established in 2024, centers on transforming into an AI-driven company.
• This vision directly fuels significant investment plans, such as the SK Group's commitment to invest 82 trillion won in the AI sector by 2028.
• A key objective is to secure 80 trillion won in funding by 2026 to support AI and semiconductor advancements.
• The company aims to accelerate global AI innovation and establish a comprehensive 'AI Total Solution'.

AI-Centric Restructuring

SK Group's December 2024 reorganization was specifically designed to bolster its AI capabilities, emphasizing technology, operational efficiency, and global market leadership.

Infrastructure Investment for AI

SK Telecom and SK Broadband are set to invest 3.4 trillion won in AI data centers over the next five years, a crucial step for the company's AI transformation.

Mission of Stakeholder Happiness and Social Value

The mission to ensure stakeholder happiness and create social value guides strategic choices, particularly in the green and bio sectors.

Green Energy and Biotechnology Focus

SK Inc. is actively pursuing investment opportunities in energy solutions and biotechnology, reflecting a commitment to sustainability.

Strategic Energy Sector Consolidation

The 2024 merger of SK Innovation and SK E&S created Asia-Pacific's largest private energy company, with assets exceeding KRW 100 trillion, to capitalize on green energy trends. SK Innovation targets KRW 20 trillion in EBITDA by 2030.

Leadership Emphasis on Stakeholder Well-being

Chairman Chey Tae-won emphasizes that all innovations are aimed at enhancing stakeholder happiness, directly linking the mission to strategic direction, which is reflected in SK's financial standing with USD 269.6 billion in assets and USD 148.3 billion in sales in 2024.

SK's mission and vision statements are critical drivers of its strategic decisions, from large-scale AI investments to its focus on sustainability, aligning all stakeholders toward a common future. Explore how these principles can be further refined in the next chapter: Core Improvements to Company's Mission and Vision.

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Enhancing SK Inc.'s mission and vision involves refining their strategic clarity and impact. Leading global conglomerates often embed more specific, measurable outcomes within their vision statements to establish clearer success benchmarks.

SK's 'New SK' vision, while ambitious in its AI-driven transformation, could benefit from more explicit, quantifiable targets beyond investment figures, focusing on market share or specific technological advancements in the AI sector.

Integrate Explicit Global Leadership Ambition

A key refinement could be to explicitly state an ambition for global leadership in chosen growth engines within the core mission, rather than solely implying it through international operations.

Quantify Stakeholder Happiness with ESG Outcomes

Linking the 'happiness of stakeholders' mission with measurable ESG outcomes directly within the mission statement would reinforce the Double Bottom Line approach, building on their strong ESG ratings, such as MSCI ESG Ratings AAA.

Emphasize Ethical AI Development and Deployment

To align with evolving industry trends, SK might consider explicitly highlighting its role in shaping the ethical development and deployment of AI, underscoring responsible innovation and societal impact.

Articulate Circular Economy Principles in Green Strategy

Given increasing consumer value for sustainability, a more pronounced articulation of circular economy principles within its green strategy could present a significant growth opportunity.

Understanding the SK Company mission, SK Company vision, and SK Company core values is crucial for grasping the group's strategic direction and corporate culture. The SK Group mission statement, for example, often emphasizes creating stakeholder happiness, a philosophy that guides its extensive business operations. This commitment is reflected in their significant investments, such as the substantial capital allocated to AI and battery technologies, aiming to solidify their position in these growth sectors. For instance, SK On, a key subsidiary, is a major player in the electric vehicle battery market, contributing to the global shift towards sustainable energy solutions. The SK Group vision statement typically outlines an ambition for global leadership and innovation across its diverse portfolio, which spans energy, chemicals, telecommunications, semiconductors, and biopharmaceuticals. These aspirations are underpinned by SK Group values that prioritize innovation, customer satisfaction, and social responsibility. The company's strategic objectives are geared towards future growth engines, with a strong focus on technology and sustainability. This business philosophy is also evident in their approach to social responsibility, aiming to create tangible social value alongside economic value. SK Company's commitment to stakeholders is a cornerstone of its operations, fostering long-term relationships and mutual growth. The SK Company long-term vision includes navigating the complexities of the global market, as seen in the Competitors Landscape of SK. Their leadership principles encourage adaptability and forward-thinking, ensuring the company remains competitive and relevant in a rapidly changing world. SK Company's innovation values drive its pursuit of new technologies and business models, while its ethical standards guide all business conduct. The SK Company employee values foster a culture of collaboration and continuous learning, essential for achieving its ambitious goals.