What are Mission Vision & Core Values of Security National Company?

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What are the guiding principles of Security National Financial Corporation?

Mission and vision statements are foundational for any thriving business, providing strategic direction and shaping corporate identity. For Security National Financial Corporation (SNFC), these statements are crucial given its diverse operations in life insurance, cemetery and mortuary, and mortgage loans.

SNFC's 60 years of service highlight the importance of clearly articulated mission, vision, and values in guiding business decisions and fostering a cohesive corporate culture. In 2024, SNFC reported an 83% increase in after-tax earnings from operations, reaching $26,536,000 on a 5% increase in revenues to $334,523,000, demonstrating the effectiveness of its strategic foundations. These principles ensure all endeavors align with the company's overarching purpose and long-term aspirations, as explored in the Security National BCG Matrix.

Security National's mission is to provide peace of mind to individuals and families through affordable funeral plans and comprehensive financial services. This commitment extends across its core offerings: life insurance, mortuary and cemetery services, and mortgage loans, ensuring accessibility and affordability for its diverse clientele.

Customer-Centric Focus

The mission emphasizes meeting crucial personal and familial needs, particularly for those seeking financial security and end-of-life planning.

Broad Market Scope

It targets individuals and families, aiming to provide solutions that are both accessible and affordable.

Unique Value Proposition

A key aspect of the Security National mission is delivering 'peace of mind' through its integrated services.

Affordable Solutions

For example, its life insurance segment focuses on 'end of life' products, specifically funeral plans for individuals aged 45 to 85 with low to moderate income.

Integrated Operations

Cemetery and mortuary operations support insurance marketing, while life insurance assets are invested in mortgage loans, reflecting the Security National company mission and goals.

Profitability Enhancement

This symbiotic structure improves overall profitability, demonstrating how Security National mission vision values are put into practice.

The Security National mission statement targets individuals and families seeking financial security and end-of-life planning. It clearly identifies the core products and services: life insurance, mortuary and cemetery services, and mortgage loans. The market scope is broad, aiming to serve individuals and families, implying a focus on accessibility and affordability. A key unique value proposition is the provision of 'peace of mind,' achieved through affordable funeral plans and comprehensive financial services. This mission is highly customer-centric, emphasizing meeting crucial personal and familial needs. For example, in its life insurance segment, SNFC focuses on 'end of life' insurance products and services, particularly funeral plans marketed to individuals aged 45 to 85 with low to moderate income, directly reflecting the mission's emphasis on affordable solutions for peace of mind. Similarly, the horizontally integrated structure, where cemetery and mortuary operations assist in marketing insurance and pre-need products, and life insurance assets are invested in mortgage loans, exemplifies how the mission is reflected in symbiotic business operations to improve overall profitability. For more details on who they serve, refer to the Target Market of Security National. The Security National core values are embedded in every aspect of its operations, from customer service to business strategy, ensuring the company's purpose and values align with its long-term vision for the future.

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Security National's vision centers on achieving objectives through exceptional financial and product sales, alongside superior services. This commitment extends to fostering fulfilling careers, enabling employees to reach their highest potential. The company's consistent growth, including a 5% revenue increase to $334,523,000 in 2024 and an 11% increase in mortgage volume in Q1 2025, underscores its trajectory toward market leadership.

Security National Vision

The company aims for exceptional financial and product sales, ensuring market leadership.

Employee Empowerment

Fostering fulfilling careers where employees can achieve their highest potential is a core aspect of the Security National company culture.

Consistent Growth

Revenue increased by 5% to $334,523,000 in 2024, demonstrating robust financial performance.

Mortgage Volume Surge

Q1 2025 saw an 11% increase in mortgage volume, reflecting strong market engagement.

Top Workplace Recognition

Security National has been a 'Top Workplace Award' recipient for nine consecutive years, highlighting its commitment to employee well-being.

Strategic Alignment

The vision statement and business strategy are closely aligned, driving both financial success and employee development.

The vision of Security National is to achieve its objectives through exceptional financial and product sales, coupled with outstanding services. This includes providing fulfilling careers where employees can reach their highest potential. The company's consistent growth, marked by a 5% revenue increase to $334,523,000 in 2024 and an 11% increase in mortgage volume in Q1 2025, supports this aspirational vision. Being named a 'Top Workplace Award' for nine consecutive years further demonstrates its commitment to fostering an environment where employees can thrive, making the Security National vision for the future both realistic and aligned with current practices. For more insights into the market dynamics, explore the Competitors Landscape of Security National.

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The Security National core values are fundamental to its operations, guiding every decision and interaction. These principles define the Security National company culture, ensuring a consistent approach to business and client relationships.

Security National's core values include honesty, integrity, hard work, and a commitment to serving others. These values are deeply embedded in the company's purpose statement, influencing its strategic direction and daily practices.

Honesty

Honesty is paramount at Security National Financial Corporation, serving as the bedrock of integrity, trustworthiness, honor, truthfulness, and genuineness. This value manifests in transparent customer relations, particularly in the sensitive areas of life insurance and funeral services, where clear communication and forthrightness are essential for building trust with individuals and families navigating significant life events.

Integrity

Integrity is a cornerstone of Security National's operations, ensuring ethical conduct in all business dealings. This commitment is evident in their adherence to regulatory compliance and transparent financial reporting, as detailed in their 2024 Form 10-K report, which highlights robust financial performance and addresses challenges in a regulated environment.

Hard Work

Hard work drives Security National's success, fostering a diligent and dedicated approach to achieving company goals. This commitment is reflected in their consistent growth, with total revenues reaching $328.7 million in 2023, demonstrating the impact of persistent effort across all segments.

Serving Others

Serving others is central to Security National's mission, emphasizing a client-first approach in its life insurance, funeral, and cemetery services. This focus on service ensures that the company meets the needs of its customers with empathy and professionalism, reinforcing its role as a trusted partner in significant life moments.

These Security National core values are integral to its identity and operational framework. To understand how these principles shape the company's strategic direction, explore how mission and vision influence Security National's strategic decisions in the next chapter.

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A company's mission and vision are foundational to its strategic direction, guiding decisions from product development to market positioning.

These statements act as a compass, ensuring that all actions align with the organization's overarching purpose and future aspirations.

Security National's Strategic Alignment

Security National Financial Corporation's mission and vision statements directly inform its business strategy, particularly evident in its focus on niche insurance products, emphasis on the cemetery and mortuary business, and capitalization on the housing market through mortgage loan origination.

• The life insurance segment achieved its best operational year ever in 2024, showing a 25% improvement over 2023.
• The Cemetery and Mortuary Segment also had its best year in 2024, improving 5% over 2023.
• Utah-based operations in the Cemetery and Mortuary Segment received the 'Best in State' award for seven consecutive years.
• Strategic decisions regarding market expansion and product development are clearly influenced by the company's core purpose.

Mortgage Segment Strategy

Despite challenges, the mortgage segment saw its loss decrease by over $11 million (64%) and revenue increase by over 8% in 2024. Continued investment and strategic hirings demonstrate a long-term commitment, aligning with the company's comprehensive financial services mission.

Leadership and Operational Improvements

In March 2025, leadership emphasized solid progress in 2024 and efforts to modernize commission systems to better reward high-performing sales professionals, showcasing the alignment of operational enhancements with strategic objectives.

Customer Experience Focus

The company aims to craft an exceptional customer experience from point-of-contact through loan closing in the mortgage segment by combining world-class technology with process improvements.

Mission and Vision Influence

The company's mission to provide 'the very best in Life Insurance' and vision for 'exceptional financial & product sales' are directly reflected in the life insurance segment's performance and the strategic focus on niche markets.

Core Values in Practice

The consistent 'Best in State' awards for cemetery and mortuary operations highlight the company's commitment to excellence and service quality, demonstrating its core values in practice.

Strategic Maturity

The strategic maturity of the company is evident in its approach to integrating technology and processes to achieve its overarching goals, as detailed in the Mission, Vision & Core Values of Security National.

The mission and vision statements of Security National Financial Corporation are integral to its strategic decision-making, driving performance and shaping its future. Explore core improvements to the company's mission and vision in the next chapter.

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Enhancing the mission and vision of Security National Financial Corporation can better align with evolving market demands and future growth trajectories. These statements can be refined to more explicitly incorporate technological innovation and a commitment to sustainability, reflecting current industry trends and consumer expectations.

Integrate Technological Advancement into Vision Statement

Explicitly incorporating a commitment to technological advancement and digital transformation across all segments will better position the company for future growth. A refined vision could state: 'to leverage cutting-edge technology to enhance accessibility and efficiency across all our financial and end-of-life services, setting new industry standards for customer experience.'

Emphasize Sustainability and Social Responsibility

Addressing sustainability concerns and changing consumer behaviors, particularly in end-of-life services, can enhance resonance with a broader consumer base. A stronger emphasis on sustainable practices or community engagement within the core values or vision can foster greater connection with socially conscious consumers.

Refine Mission for Digital Transformation Focus

The company's mission can be updated to reflect a proactive approach to digital innovation, especially in areas like mortgage services. Modernizing commission systems is a step, but a mission statement could more broadly encompass the adoption of new technologies to improve customer experience and operational efficiency.

Align Values with Evolving Market Needs

As cybersecurity threats remain a significant concern for businesses in 2024, with 65% of organizations requiring proof of compliance, the company's core values should implicitly or explicitly address robust security and data protection. This aligns with market demands for trust and reliability in financial and personal services.

The Security National mission statement and company culture are integral to its operations. Understanding the Security National core values explained provides insight into the company's operational philosophy. The Security National purpose statement guides its strategic direction, and the Security National company vision and mission outline its aspirations. For employees, the Security National mission vision values for employees are crucial for engagement. The Security National mission statement and its impact are felt through its services. The Security National vision for the future drives its innovation. Security National values in practice demonstrate its commitment. What are the core values of Security National? These are foundational to its identity. The Security National company mission and goals are clearly defined. The Security National mission statement and company culture are intertwined. Security National core values and employee engagement are key to its success. The Security National vision statement and business strategy are aligned. Security National mission vision values in hiring ensure cultural fit. Security National company values and customer service are paramount. A Brief History of Security National highlights its journey and evolution.