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What are the Mission, Vision, & Core Values of Sarantis Group?
Mission and vision statements are foundational strategic pillars for any successful business, articulating its purpose and future aspirations. For Sarantis Group, these statements are crucial, guiding business decisions and fostering corporate identity. They ensure alignment across operations, from product development to market expansion.
Sarantis Group, established in 1964, is a key player in the FMCG sector, operating in 13 countries with 12 subsidiaries and a strong distribution network in over 50 countries. Their strategic foundations enable them to navigate a dynamic business environment, ensuring sustainable profitable growth and value creation for all stakeholders. Learn more about their strategic positioning in the Sarantis Group BCG Matrix.
Key Takeaways
- Sarantis Group's mission focuses on delivering quality consumer products, while their vision targets sustainable growth and stakeholder value.
- The company's core values, E.T.H.O.S. (Excellence, Trust, Humbleness, Ownership, Sustainability), are central to their strategy and operations.
- Financial performance, including €600.1 million net sales in 2024 and a projected €628.0 million for 2025, demonstrates the effectiveness of their guiding principles.
- Strategic moves like acquisitions and digital transformation align with their core purpose, supporting ambitious goals such as doubling EBITDA in five years.
Mission: What is Sarantis Group Mission Statement?
Sarantis Group's mission is 'to offer high quality consumer products that people love and trust in their everyday lives, always taking into consideration consumers' needs and their socio-environmental impact.'
The Sarantis Group mission emphasizes providing beloved and trusted brands across personal care, home care, health care, and luxury cosmetics. They focus on consumer needs and socio-environmental impact, aiming to be an indispensable partner to stakeholders by creating value through brand impact and operational excellence. This commitment extends to empowering local communities.
Consumer-Centric Focus
The Sarantis Group mission prioritizes consumer needs, ensuring products are loved and trusted in daily life.
Socio-Environmental Responsibility
The company considers its socio-environmental impact, aligning with sustainable practices and product development.
Stakeholder Partnership
Sarantis Group aims to be an indispensable partner, working with stakeholders to create shared value.
Brand Impact
The mission highlights creating value through the unique impact of its diverse portfolio of brands.
Operational Excellence
Operational excellence is a core component, ensuring efficient and effective delivery of products and services.
Community Empowerment
The company embraces and empowers local communities through initiatives for a better present and future.
The Sarantis Group mission statement outlines a commitment to high-quality consumer products, prioritizing consumer trust and socio-environmental impact. This includes evolving their product portfolio towards sustainability, as noted in their 2024 annual report. For example, they aim to increase recycled material in garbage bag production from 80% to 100%. This demonstrates their dedication to becoming a greener business. Further insights into the company's strategic direction can be found in this article about the Mission, Vision & Core Values of Sarantis Group.
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Vision: What is Sarantis Group Vision Statement?
Sarantis Group's vision is 'to create sustainable profitable growth and value for all stakeholders, guided by a clear strategy shaped by their successful history.'
Sarantis Group's vision emphasizes sustainable profitable growth and value creation for all stakeholders. This forward-looking perspective aims for continued market leadership and significant impact within the consumer products industry. The company's strategic actions, such as the January 2024 acquisition of Stella Pack, reinforce its position in the Polish market and expand its household product portfolio. This demonstrates their ambition for market leadership and geographical expansion, aligning with the Sarantis Group vision for the future.
Sustainable Growth
The Sarantis Group vision focuses on long-term, profitable expansion, ensuring stability and resilience in dynamic markets.
Stakeholder Value
Value creation extends to shareholders, employees, customers, and partners, reflecting a holistic approach to business success.
Strategic Clarity
A well-defined strategy, built on historical success, guides all operational and investment decisions.
Market Leadership
The company aims for a dominant position in its target markets, driven by innovation and strategic acquisitions.
Operational Excellence
Continuous investment in infrastructure and digital transformation supports efficient and effective operations.
Environmental Responsibility
Commitment to recycling projects and sustainable practices aligns with their long-term growth objectives.
The Sarantis Group vision is inherently future-oriented, emphasizing sustainable profitable growth and value creation for all stakeholders. This vision encompasses a broad scope, aiming for continued market leadership and significant impact within the consumer products industry. The company's strategic moves, such as the acquisition of Stella Pack in January 2024, which significantly reinforced its position in the Polish market and enriched its household product portfolio, demonstrate its ambition for market leadership and geographical expansion. The stated goal of doubling the Group's EBITDA over five years, announced during their Investor Day in March 2024, further underscores their aspirational yet seemingly realistic growth trajectory based on their current performance, including historically high net sales of €600.1 million and EBITDA of €81.0 million in 2024. Their continuous investment in infrastructure, strengthening recycling projects, and digital transformation also align with a vision of long-term sustainable growth and operational excellence. For more insights into the company's structure, consider reading about the Owners & Shareholders of Sarantis Group.
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Values: What is Sarantis Group Core Values Statement?
Sarantis Group's core values, encapsulated by the acronym E.T.H.O.S., are fundamental to its operational framework and strategic direction. These values; Excellence, Trust, Humbleness, Ownership, and Sustainability, guide the company's decisions and interactions, shaping its corporate identity and market approach.
Excellence in Product and People Development
Sarantis Group's commitment to excellence is evident in its pursuit of high-quality products that lead consumer preferences in beauty, personal care, and home care. This includes strengthening their product portfolio with innovative, sustainable solutions, aiming for significant advancements by 2025. Furthermore, excellence is fostered internally through continuous investment in developing both the hard and soft skills of their employees.
Building Trust Through Consistency and Governance
Trust is established by consistently offering products that consumers rely on daily, supported by long-standing strategic partnerships and distribution agreements. The company reinforces trust among stakeholders through transparency and high standards of corporate governance, as demonstrated by the approval of their 2024 financial statements and sustainability report.
Humbleness for Adaptability and Resilience
While not explicitly detailed with specific examples, humbleness in Sarantis Group's context implies a willingness to learn, adapt, and acknowledge challenges. This value enables the company to innovate and remain resilient in an ever-changing market, as highlighted by their Chairman's remarks on adapting to global shifts.
Ownership Driving Growth and Value Creation
Ownership signifies accountability and a proactive approach to responsibilities, reflected in Sarantis Group's robust organic growth system and pursuit of new acquisition opportunities in high-growth strategic areas. This strong sense of ownership among leadership drives the Group forward, creating long-term value for shareholders.
These Sarantis Group core values are pivotal in defining its identity and operational strategies. To understand how these values translate into market positioning, explore the Competitors Landscape of Sarantis Group. Discover how the Sarantis Group mission and vision influence the company's strategic decisions in the next chapter.
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How Mission & Vision Influence Sarantis Group Business?
A company's mission and vision are the bedrock of its strategic direction, influencing every decision from product development to market expansion.
These statements provide a clear roadmap, ensuring that all actions are aligned with the overarching goals and aspirations of the organization.
Sarantis Group's Guiding Principles
Sarantis Group's mission and vision are central to its strategic decision-making, driving its pursuit of sustainable growth and stakeholder value.
- The vision of 'sustainable profitable growth and value for all stakeholders' shapes strategic priorities.
- This includes strengthening the product portfolio with innovative, sustainable solutions.
- Geographical expansion is also a key strategic focus driven by this vision.
- The company aims to enhance international sales and operational excellence.
Strategic Alignment in Action
The acquisition of Stella Pack in January 2024 exemplifies the company's strategic alignment, bolstering its market position and product offerings.
Investment in Infrastructure
Continuous investment in supply chain infrastructure in Poland and Greece, alongside the commencement of physical deliveries in the US market, directly supports international sales goals.
Financial Performance Targets
The commitment to doubling EBITDA over five years, announced at the March 2024 Investor Day, serves as a measurable success metric for their strategic vision.
Recent Financial Success
The company achieved historically high net sales of €600.1 million and EBITDA of €81.0 million in 2024, demonstrating the effectiveness of its strategy.
Leadership Perspective
Group Chief Executive Officer Giannis Bouras highlighted in May 2025 a solid start to the year, emphasizing operational excellence and strategic investments in the core product portfolio.
Core Values in Practice
The company's philosophy is rooted in driving continuous improvement and strategic investments, reflecting its core values and purpose.
Sarantis Group's mission and vision are integral to its strategic decisions, guiding its path toward sustainable growth and market leadership.
Explore how these principles translate into tangible business strategies in our analysis of the Revenue Streams & Business Model of Sarantis Group.
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What Are Mission & Vision Improvements?
Enhancing the Sarantis Group's mission and vision could involve a more explicit focus on digital integration and specific sustainability targets. These adjustments would better reflect the company's strategic priorities and evolving market demands.
Integrate Digital Transformation Explicitly
Incorporate a clear commitment to digital transformation within the mission or vision statement to mirror its strategic importance, as highlighted in their 2024 financial report mentioning 'acceleration of the digital transformation'.
Specify Sustainability Ambitions
Articulate specific sustainability goals, such as circular economy principles or environmental footprint reduction targets, to provide clearer direction and emphasize ambitious objectives like increasing recycled material in garbage bags to 100%.
Enhance Consumer Engagement Through Technology
Frame digital transformation as an opportunity to improve customer experience and operational agility, for example, by stating; 'Leveraging cutting-edge digital technologies to enhance consumer experience and operational agility.'
Champion Circular Economy Principles
Refine the mission to explicitly champion circular economy principles, aligning with their strong focus on sustainability and the work of their ESG Committee, thereby reflecting a commitment to reducing environmental impact.
The Sarantis Group's mission and vision statements are foundational to its operations and strategic direction. Understanding the Sarantis Group's core values is crucial for grasping its corporate philosophy and purpose.
The Sarantis Group's mission statement focuses on delivering high-quality products that cater to the daily needs of consumers, aiming to improve their quality of life through innovation and a commitment to excellence. This mission is supported by a vision to be a leading consumer goods company, recognized for its strong brands, operational efficiency, and positive socio-environmental impact. The company's core values, such as integrity, respect, teamwork, and continuous improvement, guide its employees and business practices. These values are integral to the Sarantis Group company values, shaping its culture and approach to business. The Sarantis Group's purpose is deeply rooted in creating value for its stakeholders, including customers, employees, shareholders, and the communities in which it operates. Understanding the Sarantis Group's core values in action reveals a dedication to ethical conduct and sustainable growth.
The Sarantis Group's mission and values statement reflects a commitment to both consumer satisfaction and responsible corporate citizenship. The company's vision for the future emphasizes sustained growth and market leadership, driven by its core principles. The guiding principles of Sarantis Group are evident in its consistent performance and strategic initiatives. For instance, in 2024, the company reported a significant increase in its revenue, demonstrating the effectiveness of its operational strategies and market penetration. This growth is a testament to how Sarantis Group defines its mission and translates its core values for employees into tangible results. The Sarantis Group company mission and vision statement serves as a compass for all its endeavors.
A Brief History of Sarantis Group showcases the evolution of its mission and values over time. The Sarantis Group vision and mission explained in detail highlight the company's long-term aspirations and its approach to achieving them. The Sarantis Group core values and their meaning are central to its identity, fostering a culture of accountability and innovation. The Sarantis Group company purpose and goals are clearly articulated, providing a roadmap for future development. The Sarantis Group mission statement analysis indicates a strong focus on consumer needs and market responsiveness. The Sarantis Group's corporate vision and values are interconnected, ensuring that growth is achieved responsibly and ethically.
- What is Brief History of Sarantis Group Company?
- What is Competitive Landscape of Sarantis Group Company?
- What is Growth Strategy and Future Prospects of Sarantis Group Company?
- How Does Sarantis Group Company Work?
- What is Sales and Marketing Strategy of Sarantis Group Company?
- Who Owns Sarantis Group Company?
- What is Customer Demographics and Target Market of Sarantis Group Company?
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