What are Mission Vision & Core Values of Plan B Media Company?

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What are the Mission, Vision, & Core Values of Plan B Media?

Mission and vision statements are foundational for any thriving business, providing strategic direction and shaping corporate identity. For a leading out-of-home (OOH) media service provider in Thailand, these statements are crucial in a dynamic advertising landscape. They hold a significant industry position, controlling over 70% of Thailand's OOH advertising market.

Operating an extensive network of over 19,000 digital screens across the country, their mission, vision, and core values act as a compass. These guide business decisions, foster innovation in advertising platforms, and drive expansion into integrated marketing solutions, including content and engagement services. Explore their strategic position further with the Plan B Media BCG Matrix.

Plan B Media's mission statement, 'Creating Long-Term Sustainable Value for Stakeholders,' underscores its commitment to all parties involved, including communities, customers, and partners. The company leverages diversified advertising platforms, such as static and digital billboards, transit media, and in-store media, to achieve this goal. Their unique value proposition lies in integrating sustainable development principles across all organizational segments, encompassing environmental, social, and corporate governance dimensions. This approach ensures that value is systematically transferred to the community through every process, from investment and project development to construction and management.

Stakeholder Focus

The mission prioritizes value creation for all stakeholders, including customers, employees, and communities.

Sustainable Development

Integration of environmental, social, and governance (ESG) principles is central to operations.

Diversified Platforms

Utilizes various advertising media, including digital and static billboards, for broad reach.

Human Capital

Emphasizes developing employees and fostering a safe, positive work environment.

Innovation-Driven

Continuously develops content and adopts modern technology to meet evolving consumer needs.

Community Value

Systematically transfers value to the community through sustainable practices and projects.

Plan B Media's mission, 'Creating Long-Term Sustainable Value for Stakeholders,' is deeply embedded in its operational framework. This commitment extends to fostering human capital development and maintaining a positive, accident-free working environment. The company's customer-centric and innovation-focused approach drives the continuous development of content and adoption of modern technology, ensuring maximum satisfaction and meeting evolving consumer needs. For a deeper dive into the company's guiding principles, explore the Mission, Vision & Core Values of Plan B Media. In 2024, Plan B Media reported a significant increase in digital out-of-home (DOOH) advertising revenue, reflecting its successful adaptation to market demands and technological advancements. This growth, projected to continue into 2025, underscores the effectiveness of their strategic goals and commitment to sustainable practices.

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Plan B Media aims to lead the out-of-home (OOH) media sector in Thailand and internationally. This vision drives their strategic expansion and innovation in advertising platforms. Their ambition is supported by a strong market position, controlling over 70% of Thailand's OOH advertising market as of July 2025.

Market Leadership

Plan B Media's vision emphasizes achieving and maintaining a dominant position in the OOH media industry.

Global Expansion

The company seeks to extend its influence beyond Thailand, targeting international markets for growth.

Innovation Focus

A core aspect of their vision involves continuous development of diverse advertising platforms.

Engagement Marketing

The vision includes expanding into new areas like engagement marketing to enhance audience interaction.

Strategic Partnerships

Collaborations, such as with VGI, are integral to achieving their strategic goals and market reach.

Digital Media Investment

Investment in digital media networks, like those in Singapore, supports their international leadership aspirations.

Plan B Media's vision, aiming to be a leader in the out-of-home media business both domestically and internationally, outlines a clear future-oriented goal. This vision encompasses market leadership ambitions within the OOH sector and a drive for global impact through overseas expansion, such as their investment in digital media networks in Singapore. The aspiration appears realistic given their current market dominance, controlling over 70% of Thailand's OOH advertising market as of July 2025. The company's continuous development of diverse advertising platforms and expansion into engagement marketing, coupled with strategic partnerships like the collaboration with VGI for BTS advertising management, further supports the feasibility of their leadership ambitions. Understanding Plan B Media's vision for the industry is crucial for assessing its future outlook. For more insights into their market position, explore the Competitors Landscape of Plan B Media.

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The core values of Plan B Media are fundamental to its operational philosophy and strategic direction. These principles guide the company's actions, fostering a culture of collaboration and excellence that defines its true DNA. The core values of Plan B Media for employees emphasize active engagement, continuous growth, innovation, and leadership.

Active Engagement

This value drives Plan B Media's proactive approach to business expansion and innovation. It is evident in their active search for business partners to expand their out-of-home media network and enhance existing capabilities, ensuring the company remains dynamic.

Continuous Growth

Plan B Media's commitment to growth is reflected in its efforts to expand service footprints and diversify business operations. For instance, their investment in expanding digital media networks in Singapore and their music marketing business with CGM48 exemplify this growth orientation, aiming for sustainable business growth.

Innovation Driven

Innovation is a cornerstone for Plan B Media, leveraging technology to develop new advertising formats and integrated marketing solutions. The launch of 3D experience campaigns, such as 'Battle of Fire' at Parc Paragon, showcases their dedication to adopting modern technology for unique and outstanding advertising.

Leadership in Industry

This value underscores Plan B Media's ambition to be a leader in the out-of-home media business, elevating industry standards. Leadership is fostered among executives and employees to ensure quality work and organizational sustainability, reinforcing the Plan B Media company culture.

These core values of Plan B Media for employees collectively define the company's identity and strategic direction. To understand how these principles translate into broader objectives, explore how the Plan B Media mission and vision for future growth influence the company's strategic decisions in the next chapter. For more details on the company's structure, read about the Owners & Shareholders of Plan B Media.

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A company's mission and vision are foundational elements that steer its strategic decisions and operational direction. They provide a clear purpose and a future aspiration, influencing everything from market entry to product development.

Plan B Media's Guiding Principles

Plan B Media's mission and vision are deeply embedded in its strategic choices, shaping its path toward leadership in the out-of-home (OOH) media sector.

• Mission: To Create Long-Term Sustainable Value for Stakeholders.
• Vision: To be a leader in the OOH media industry.
• These statements directly influence decisions regarding expansion and partnerships.
• The company focuses on enhancing audience reach and strengthening its market position.

Strategic Alignment in Action

Key strategic moves by Plan B Media demonstrate a clear alignment with its mission and vision, reinforcing its commitment to growth and industry leadership.

Partnerships and Acquisitions

The collaboration with VGI Public Company Limited, involving the management of advertising media on BTS sky trains and within office and condominium elevators, exemplifies the pursuit of expanded audience reach. This initiative, completed by February 2025, directly supports the vision of OOH media leadership. Furthermore, the acquisition of Hello LED by May 2025 bolsters the digital advertising network, addressing market demand and showcasing a commitment to innovation.

Financial Performance

The company's financial results for 2024 reflect the success of its strategic direction. A record net profit of THB 1,050 million was reported, marking a 15.3% increase year-over-year. Total revenue reached THB 9,238 million, up 9.4% year-over-year, with the out-of-home media segment contributing THB 7,269 million, a 9.8% increase. This strong performance underscores the effectiveness of their mission-driven strategies.

Future Outlook and Operations

Looking ahead to 2025, media utilization is projected to surpass 70%, driven by new asset deployments and refined pricing strategies. The company's leadership emphasizes that strategic alliances will continue to be a primary driver of advertising revenue. Day-to-day operations are managed through continuous monitoring and the integration of technology to foster a sustainable ecosystem, aligning with the core value of creating sustainable stakeholder value.

Long-Term Planning

Plan B Media employs a 5-year strategic plan with clearly defined indicators and regular oversight of sustainable performance, managed by a dedicated committee. This structured approach ensures that long-term objectives are consistently pursued and evaluated, reinforcing the company's commitment to its mission and vision.

Core Values in Practice

The core values of Plan B Media are evident in its operational ethos, emphasizing continuous improvement, technological integration, and the cultivation of a sustainable business ecosystem. These principles guide daily activities and long-term planning, ensuring that strategic goals are met while upholding stakeholder interests.

Plan B Media's mission and vision are integral to its strategic decision-making, guiding its expansion and operational focus. Explore the Growth Strategy of Plan B Media to understand how these principles translate into tangible business success.

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Enhancing Plan B Media's mission and vision could involve a more explicit focus on technological innovation and global leadership. This would better position the company within the rapidly evolving digital advertising landscape.

Integrate Technological Edge in Vision Statement

Explicitly mentioning their technological capabilities, particularly in programmatic digital out-of-home (DOOH), would strengthen Plan B Media's vision. The global DOOH market is projected for significant growth, with an estimated 12% CAGR through 2030.

Emphasize Data-Driven Personalization in Mission Statement

Incorporating a commitment to data-driven advertising and personalized consumer experiences into their mission would align Plan B Media with current market trends in Thailand's OOH and DOOH sector.

Highlight Commitment to Sustainability

Adding a focus on sustainable advertising practices, such as measuring and reducing carbon footprints, would resonate with growing consumer demand for eco-friendly marketing and position Plan B Media as a responsible industry leader.

Adapt to Emerging Consumer Behaviors and Technologies

Reframing mission and vision to address advanced data analytics for campaign effectiveness and the increasing smartphone interaction with OOH advertisements will ensure Plan B Media remains at the forefront of industry innovation.

The core values of Plan B Media are centered around innovation, integrity, and customer focus. These principles guide their operations and strategic decisions, aiming to deliver impactful advertising solutions. Understanding the Revenue Streams & Business Model of Plan B Media provides further insight into how these values are put into practice.

Plan B Media's mission statement emphasizes their role in creating impactful and innovative media solutions that drive business growth for their clients. Their vision is to be a leading media company, recognized for excellence and creativity, both within Thailand and internationally. The company's core values, such as integrity, collaboration, and a commitment to continuous improvement, are foundational to their company culture and strategic goals.

For employees, the core values of Plan B Media translate into a work environment that encourages creativity, ethical conduct, and a shared pursuit of excellence. The company's mission and vision for future growth are deeply intertwined with its ability to adapt to market changes and embrace new technologies. Plan B Media's approach to marketing and advertising is characterized by a data-driven strategy combined with creative execution, aiming for maximum campaign effectiveness.

The guiding principles of Plan B Media ensure that their operations are not only profitable but also contribute positively to the advertising ecosystem. The company's mission statement and its impact are evident in the successful campaigns they deliver for a diverse range of clients. Plan B Media's company vision and future outlook are focused on sustained growth and leadership in the evolving media landscape, underpinned by strong ethical values.