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What are the Mission, Vision, and Core Values of Perry Homes?
Mission and vision statements are crucial strategic foundations for any business, offering a clear sense of purpose and direction. They serve as the fundamental compass guiding all business decisions and shaping corporate identity. Perry Homes, a prominent homebuilder in Texas and Florida, leverages these statements to navigate the competitive residential construction market.
With over 50 years of legacy, Perry Homes is a top-ranked, family and woman-owned business. These foundational statements define their approach to quality craftsmanship, customer experience, and market positioning, from first-time homebuyers to luxury segments. For a deeper analysis, consider the Perry Homes BCG Matrix.
Key Takeaways
- A 95% customer satisfaction rating highlights Perry Homes' customer-centric mission.
- Core values emphasize superior design, quality construction, and innovation in homebuilding.
- The company's commitment to 'Giving Back' through its foundation and environmental efforts is a key differentiator.
- Strategic expansion into new markets like Florida is guided by established principles for sustained growth.
- Adapting to industry trends, such as energy efficiency and smart home technology, is crucial for market leadership.
Mission: What is Perry Homes Mission Statement?
Perry Homes' mission is 'to build quality, superior homes while providing exceptional customer care before, during, and after construction.'
The Perry Homes mission statement emphasizes a commitment to quality construction and unparalleled customer service. This focus ensures that every home built meets high standards, and customers receive support throughout their homeownership journey. This dedication is a cornerstone of the company's operations.
Customer-Centric Approach
Perry Homes maintains a consistent 95% customer satisfaction rating since 2016, reflecting their dedication to exceptional care.
Quality Craftsmanship
The company focuses on providing superior homes with quality standard features and diverse design options.
Market Expansion
Perry Homes operates in major Texas markets and is expanding into Florida, including Tampa and Jacksonville.
Product Innovation
Homes include smart home technology, showcasing a commitment to evolving with homeowner needs.
Comprehensive Service
Customer care extends from initial design consultations through post-construction support.
Value Proposition
The mission emphasizes building superior homes with a focus on lasting value and customer satisfaction.
The Perry Homes mission statement is 'to build quality, superior homes while providing exceptional customer care before, during, and after construction.' This mission guides their operations, ensuring high standards in every project. For more insights into their strategic direction, explore the Growth Strategy of Perry Homes.
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Vision: What is Perry Homes Vision Statement?
Perry Homes' vision is to maintain market leadership by consistently delivering excellence, fostering innovation, and ensuring superior customer satisfaction in homebuilding.
Perry Homes' vision for the future of homebuilding is centered on expanding its geographical impact and increasing market share, building upon its strong Texas presence. This includes strategic moves like the December 2024 acquisition of MasterCraft Builder Group and establishing new offices in Florida. Their commitment to a 'Tradition of Excellence' drives their pursuit of superior design, higher quality, and innovative solutions, aiming for consistent customer satisfaction ratings above 95%.
Customer Satisfaction
Perry Homes consistently achieves customer satisfaction ratings exceeding 95%, reflecting their dedication to homeowner needs.
Market Expansion
The company expanded into Florida in December 2024, acquiring MasterCraft Builder Group to grow its market presence.
Award-Winning Design
In April 2025, Perry Homes won three design awards at the Tampa Bay Parade of Homes for their innovative model homes.
Quality and Innovation
Their business philosophy emphasizes superior design, higher quality, and continuous innovation in homebuilding.
Industry Leadership
Perry Homes aims to maintain its position as an industry leader through consistent excellence and customer-focused strategies.
Strategic Growth
Their vision includes strategic growth and increased market share, building on their established reputation.
While an explicit Perry Homes vision statement is not publicly detailed, their actions and commitments define their future. The company's vision for the future of homebuilding involves continued market leadership through excellence, innovation, and customer satisfaction. This is evident in their expansion into the competitive Florida market, including the acquisition of MasterCraft Builder Group in December 2024, and the establishment of new offices. This strategic move suggests an ambition for broader geographical impact and increased market share beyond their strong Texas presence. Their continuous evolution with customer needs and consistent pursuit of a 'Tradition of Excellence' in homebuilding, encompassing superior design, higher quality, innovation, excellent customer service, and an industry-leading warranty, serve as aspirational goals for their future. This implied vision appears realistic yet aspirational, building on their established reputation and consistent high customer satisfaction ratings of over 95%. Their recent wins of three prestigious design awards in the Tampa Bay Parade of Homes in April 2025 for their first Florida model home further underscore their commitment to innovative and quality design in new markets. For more details on the company's background, read this Brief History of Perry Homes.
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Values: What is Perry Homes Core Values Statement?
The core values of Perry Homes serve as the foundation of its operations, guiding every decision and interaction. These principles define the company's commitment to excellence and customer satisfaction in the homebuilding industry.
Perry Homes operates with a 'Tradition of Excellence' built upon several core values: Customer Service, Superior Design, Higher Quality, and Innovation. These values collectively differentiate the company by emphasizing a holistic approach to homebuilding.
Customer Service Excellence
Perry Homes' mission to customers is evident in their commitment to unparalleled service before, during, and after the home purchase. They maintain a 95% customer satisfaction rating since 2016, supported by a dedicated New Home Concierge team and industry-leading warranties, including a two-year workmanship warranty and a ten-year structural warranty.
Superior Design Innovation
The company's in-house design team continuously refines floor plans, offering over 500 new home designs based on customer feedback and industry trends. Their award-winning architectural designs, recognized at events like the Tampa Bay Parade of Homes in April 2025, focus on open-concept spaces and flexible layouts that cater to modern lifestyles, reflecting Perry Homes' vision for the future of homebuilding.
Commitment to Higher Quality
Perry Homes integrates quality assurance measures at every stage of construction, using robust materials and features designed to exceed expectations without requiring upgrades. This commitment is supported by their industry-leading warranties and their reputation for building homes that are 'built to last,' although some customer reviews from 2024 and 2025 have noted concerns regarding finishing quality.
Technological Innovation and Sustainability
Perry Homes emphasizes smart home technology as a standard feature, partnering with leading companies to offer convenient access to smart thermostats and Wi-Fi light switches. As an ENERGY STAR Partner in Texas, they ensure homes meet rigorous energy performance standards, reflecting Perry Homes' vision for sustainable building. For more insights into their market approach, consider reading about the Target Market of Perry Homes.
These core values, including a strong emphasis on giving back through the Perry Homes Foundation's donation of over $4 million to charitable causes since 2017, define Perry Homes' business philosophy. Discover how their mission and vision influence the company's strategic decisions in the next chapter.
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How Mission & Vision Influence Perry Homes Business?
A company's mission and vision serve as the bedrock for its strategic decisions, guiding its direction and defining its purpose. These statements are not mere words but actionable principles that shape how a business operates and grows.
Perry Homes Mission, Vision, and Core Values
Perry Homes' strategic decisions are deeply influenced by its mission to provide exceptional customer care and its vision for market leadership through superior homes. These guiding principles are evident in their operational focus and expansion strategies.
- Prioritizing customer satisfaction through dedicated programs.
- Focusing on quality construction and design excellence.
- Pursuing strategic market expansion and growth.
- Embracing innovation and sustainability in building practices.
Mission: Exceptional Customer Care
The company's mission to deliver 'exceptional customer care' is directly reflected in its sustained 95% customer satisfaction rating, a benchmark maintained since 2016. This commitment is operationalized through initiatives like a New Home Concierge and comprehensive warranty programs.
Vision: Market Leadership and Superior Homes
Perry Homes' vision for expanding market leadership and delivering superior homes is demonstrated by its recent geographical expansion into Florida. In December 2024, the company acquired MasterCraft Builder Group, establishing new offices and targeting the Florida residential market.
Core Values in Practice: Innovation and Sustainability
The company's focus on 'Innovation' and 'Sustainability' is exemplified by its commitment to energy-efficient homes and its partnership with the Arbor Day Foundation, planting 100,000 trees across Texas and Florida in April 2025. This aligns with their goal of preserving the planet.
Strategic Growth and Market Recognition
The expansion into Florida is supported by market recognition, including winning three design awards at the Tampa Bay Parade of Homes in April 2025. This strategic move aims to introduce their award-winning models to a new, competitive landscape.
Operationalizing Values
These guiding principles shape daily operations, from quality assurance in construction to offering diverse floor plans with modern features. Long-term planning includes community investment and market-responsive incentives like rate buydowns.
Culture and Excellence
Maintaining a 'tradition of excellence' extends to the employee experience, as emphasized by Owner and Executive Chair Kathy Britton. This focus on internal culture reinforces the company's overall commitment to high standards and growth, reflecting the Revenue Streams & Business Model of Perry Homes.
The mission and vision of Perry Homes directly influence its strategic decisions, driving customer satisfaction and market expansion. Explore how these core elements are continuously refined in the next chapter.
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What Are Mission & Vision Improvements?
Enhancing the clarity and scope of their guiding principles can significantly benefit the company. By articulating a more explicit vision and mission, the organization can better communicate its long-term aspirations and strategic direction to stakeholders.
Formalizing a Forward-Looking Vision Statement
Developing a concise, formal vision statement would provide clearer long-term aspirations, moving beyond implied principles within their 'Tradition of Excellence' framework.
Embracing Sustainable and Smart Home Leadership
Explicitly incorporating a commitment to advanced sustainable building practices and smart home integration would position the company as an industry leader in eco-friendly and technologically advanced living.
Expanding Accessibility to Attainable Housing Solutions
Addressing evolving consumer behaviors and market dynamics, particularly housing affordability, by explicitly stating a vision for expanding access to quality, attainable housing across diverse market segments would signal adaptability.
Strengthening Market Responsiveness and Broadening Appeal
A refined focus on market responsiveness, especially concerning affordability challenges, could broaden the company's appeal to a wider consumer base, reflecting current market conditions and consumer needs.
While the company's established 'Tradition of Excellence' implies a strong commitment to quality and customer satisfaction, a more formalized and forward-looking approach to its mission and vision statements could further enhance its strategic positioning. The current business philosophy appears centered on delivering high-quality homes, as evidenced by their ENERGY STAR partnership and inclusion of smart home technology. However, a more explicit articulation of their Perry Homes mission and Perry Homes vision could provide greater clarity for employees and customers alike. For instance, a refined Perry Homes mission statement might emphasize not just building homes, but building communities and fostering sustainable living environments. This aligns with broader industry trends and consumer desires for environmentally conscious and technologically integrated living spaces. The Perry Homes core values likely encompass integrity, quality, and customer focus, which are crucial for maintaining their reputation. However, explicitly stating these Perry Homes core values for employees and in practice can reinforce the company culture and guide decision-making. The Perry Homes company vision for the future of homebuilding could also be more pronounced, perhaps focusing on innovation in construction methods or expanding into new geographic markets. Analyzing the Perry Homes mission statement and its impact on customer service is key, as strong core values in practice directly contribute to high customer satisfaction ratings. The Owners & Shareholders of Perry Homes would benefit from a clear roadmap that outlines the company's long-term goals and how it plans to achieve them, including its vision and growth strategy. In 2024, the housing market has seen fluctuations, making adaptability and a clear mission crucial for sustained success. For example, in Texas, the surge in inventory for lower-priced homes presents an opportunity for companies to adjust their offerings. The Perry Homes mission to customers should reflect an understanding of these market shifts and a commitment to providing value across different segments. The Perry Homes core values and employee satisfaction are also interconnected; a clear mission and vision can boost morale and productivity. Ultimately, understanding What is Perry Homes mission statement and how it translates into action is vital for anyone looking at Perry Homes company vision and values explained.
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- What is Growth Strategy and Future Prospects of Perry Homes Company?
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- Who Owns Perry Homes Company?
- What is Customer Demographics and Target Market of Perry Homes Company?
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