What are Mission Vision & Core Values of Pernod Ricard Company?

Pernod Ricard Bundle

Get Full Bundle:

	BCG	$15	$10
	5 FORCES	$15	$10
	CANVAS	$15	$10
	4P's MIX	$15	$10
	PESTLE	$15	$10
	SWOT	$15	$10

TOTAL:

ADD TO CART

What are the Mission, Vision, and Core Values of Pernod Ricard?

Mission and vision statements are foundational pillars for any thriving enterprise, articulating its purpose and aspirations. They are strategic blueprints that shape corporate identity and direct business decisions, fostering alignment across all organizational levels. Pernod Ricard, a global leader in spirits, operates in a dynamic industry.

For a company with consolidated sales of €11,598 million in FY24 and a portfolio of over 240 brands, clearly defined statements are crucial. These statements act as the company's compass, steering its strategic direction and influencing its approach to sustainability, shaping its identity as 'Créateurs de convivialité'. Discover more about its strategic positioning in the Pernod Ricard BCG Matrix.

The Pernod Ricard mission focuses on long-term brand development, emphasizing respect for individuals and the environment. It empowers employees globally to champion a culture of authentic conviviality, promoting responsibility and inclusivity. This mission guides the company's strategic decisions and operational practices.

Nurturing Terroir

This pillar focuses on protecting natural ecosystems and biodiversity. By 2030, Pernod Ricard aims for 100% of its vineyards to be certified sustainable.

Valuing People

The company commits to fostering an inclusive and diverse workplace. By 2025, 100% of employees will have access to sustainability and responsibility training.

Circular Making

This involves minimizing waste and maximizing resource efficiency. By 2030, Pernod Ricard aims for 100% of its packaging to be recyclable, reusable, or compostable.

Responsible Hosting

Promoting responsible drinking is key. The company aims to reach 1 million young adults by 2030 through responsible consumption programs.

Global Reach

Pernod Ricard operates in over 160 markets, demonstrating its commitment to global brand development and local engagement.

Employee Empowerment

The company's focus on empowering its approximately 19,000 employees worldwide reinforces its core values and mission.

The Pernod Ricard mission is customer-centric, targeting global consumers of wines and spirits with an exceptional product range. Its unique value proposition lies in creating 'conviviality' through high-quality beverages, emphasizing respect for people and the planet. The 'Good Times from a Good Place' 2030 Sustainability & Responsibility roadmap directly reflects this, setting ambitious targets across four pillars: Nurturing Terroir, Valuing People, Circular Making, and Responsible Hosting. This commitment extends to responsible consumption programs, such as the Responsible Host Certification and the Responsible Party program, aiming to reach at least 1 million young adults by 2030. For more insights into the company's strategic direction, explore the Growth Strategy of Pernod Ricard. The Pernod Ricard mission and Pernod Ricard core values are integral to its operations.

Pernod Ricard SWOT Analysis

• Complete SWOT Breakdown
• Fully Customizable
• Editable in Excel & Word
• Professional Formatting
• Investor-Ready Format

GET TEMPLATE ➔

The Pernod Ricard vision is to lead the premium spirits and wine sector, emphasizing quality, innovation, and sustainability. This future-oriented vision aims for global leadership, aligning with their strategic focus on luxury brands by 2025. Their purpose is to 'unlock the magic of human connection by bringing Good Times from a Good Place', reflecting a commitment to positive societal and environmental impact. Despite a challenging H1 FY25 with a -4% organic decline in net sales, the company achieved a +65 basis points expansion in its organic operating margin, demonstrating resilience.

Pernod Ricard Mission

The Pernod Ricard mission is to create conviviality, fostering human connection through their diverse portfolio of premium brands. This mission drives their global strategy.

Pernod Ricard Vision

Pernod Ricard's vision for the future of spirits is to be the industry leader in premium segments, prioritizing innovation and sustainability.

Pernod Ricard Core Values

The core values driving Pernod Ricard's innovation include a strong entrepreneurial spirit, mutual trust, and a sense of ethics and responsibility.

Pernod Ricard Purpose

Understanding Pernod Ricard's company purpose involves unlocking human connection and delivering 'Good Times from a Good Place'.

Sustainability Commitment

Pernod Ricard's commitment to sustainability values is integral, focusing on nurturing terroir, valuing people, circular making, and responsible hosting.

Guiding Principles

The guiding principles of Pernod Ricard emphasize decentralization, conviviality, and a long-term strategic outlook in their business operations.

Pernod Ricard's vision and mission explained highlight their ambition to lead the premium spirits and wine market globally. They aim to achieve this through exceptional quality, continuous innovation, and a steadfast commitment to sustainability. This strategic direction is supported by their robust performance, even in challenging economic climates. For instance, in H1 FY25, despite a -4% organic decline in net sales, the company managed to expand its organic operating margin by +65 basis points, showcasing their resilience. Their core values and ethics, including an entrepreneurial spirit and mutual trust, underpin their operations. The company's purpose, to 'unlock the magic of human connection by bringing Good Times from a Good Place', guides their approach to market disruption and positive societal impact. This aligns with their strategic investments in premium brands and sustainable practices. You can learn more about the Brief History of Pernod Ricard, which provides context for their current strategic direction. The importance of Pernod Ricard's core values for employees is evident in their decentralized model, fostering local initiatives while maintaining global standards. Pernod Ricard's social responsibility mission is deeply integrated into their business strategy, focusing on responsible drinking and environmental stewardship. Their vision for responsible drinking is a key aspect of their corporate social responsibility.

Pernod Ricard PESTLE Analysis

• Covers All 6 PESTLE Categories
• No Research Needed – Save Hours of Work
• Built by Experts, Trusted by Consultants
• Instant Download, Ready to Use
• 100% Editable, Fully Customizable

GET TEMPLATE ➔

Pernod Ricard's core values are fundamental to its identity, guiding its global operations and fostering a unique corporate culture. These principles shape how the company interacts with its employees, partners, and consumers, ensuring a consistent approach across its diverse portfolio.

The company's culture is built on four core values: Grounded in the Real, Fiercely Authentic, Connected Beyond Borders, and Passion for Challenge. These values are embodied by its teams worldwide and differentiate the company in the global spirits and wine industry.

Grounded in the Real

This value signifies a deep connection to the origins of their products—the land and its legacy—and an awareness of the communities they operate within. It manifests in product development through their commitment to nurturing terroir, ensuring the quality and authenticity of ingredients.

Fiercely Authentic

This value highlights confidence in their identity and heritage. It is reflected in product development by maintaining traditional craftsmanship while embracing innovation, ensuring their brands tell genuine stories and offer unique sensory experiences.

Connected Beyond Borders

This value emphasizes openness to the world, collaboration, and unity across diverse teams and markets. Pernod Ricard's global presence in over 160 countries with 18,500 employees exemplifies this.

Passion for Challenge

This value encourages innovation, growth, and the transformation of obstacles into opportunities. For example, the company's continuous improvement initiatives have driven approximately €900 million in cost efficiencies since FY23, contributing to margin expansion despite challenging macroeconomic environments.

These Pernod Ricard core values, particularly 'Créateurs de convivialité,' collectively differentiate the company by emphasizing human connection, responsible practices, and a vibrant, entrepreneurial spirit. To understand how these values influence strategic decisions, explore the next chapter on how Pernod Ricard mission and vision guide its business strategy and its Target Market of Pernod Ricard.

Pernod Ricard Business Model Canvas

• Complete 9-Block Business Model Canvas
• Effortlessly Communicate Your Business Strategy
• Investor-Ready BMC Format
• 100% Editable and Customizable
• Clear and Structured Layout

GET TEMPLATE ➔

A company's mission and vision are foundational elements that shape its strategic direction and decision-making processes. They provide a clear purpose and a forward-looking aspiration, guiding every aspect of the business from product development to market engagement.

Pernod Ricard's Guiding Principles

Pernod Ricard's mission is to 'create conviviality through exceptional spirits and experiences,' while its vision is to be the 'leader in the premium spirits and wine industry'.

• Mission: Create conviviality through exceptional spirits and experiences.
• Vision: Be the leader in the premium spirits and wine industry.
• Core Values: Entrepreneurship, Integrity, Teamwork, Passion.
• Purpose: To unlock the magic of human connection.
• Commitment: Sustainability and Responsibility through the 'Good Times from a Good Place' roadmap.

Strategic Alignment with Vision

The company's strategic focus on premiumization and market expansion is a direct result of its vision to lead in the premium spirits and wine sector. This is evident in their 2025 strategy of prioritizing premium brands, exemplified by acquisitions like Inverroche gin and St Petroni vermouth, bolstering their luxury portfolio.

Mission in Action: Sustainability

Pernod Ricard's 'Good Times from a Good Place' Sustainability & Responsibility roadmap is deeply integrated into its mission and vision. This influences product development and operational practices, including a commitment to reduce carbon footprint intensity by 50% by 2030 and ensure 100% recyclable, compostable, reusable, or bio-based packaging by 2025.

Navigating Market Challenges

The company's mission and vision also guide its response to industry challenges. For example, their negotiation of a Minimum Import Price (MIP) commitment in China by early 2025 to safeguard against a 39% tariff on Cognac demonstrates how they protect market access and profitability in line with their global leadership ambitions.

Financial Outlook and Efficiency

The strategic direction is aimed at achieving improved organic sales growth between +3% and +6% on average for FY26/27 to FY28/29. This growth is supported by ongoing efficiency initiatives that have generated approximately €900 million in cost efficiencies since FY23, reflecting a commitment to sustainable financial performance.

Core Values in Practice

The core values of Entrepreneurship, Integrity, Teamwork, and Passion are central to Pernod Ricard's culture and operations. Alexandre Ricard, Chairman and CEO, highlights that 'Convivialité is more than just a corporate value for Pernod Ricard, it's our raison d'être,' underscoring the deep integration of their values into their identity and purpose.

Understanding Business Model

Exploring the strategic decisions and values of Pernod Ricard provides insight into its operational framework. For a deeper understanding of how these principles translate into financial outcomes, you can read about the Revenue Streams & Business Model of Pernod Ricard.

Pernod Ricard's mission and vision are integral to its strategic decision-making, guiding its focus on premiumization, sustainability, and market leadership. Explore how these core principles are continuously refined in the next chapter.

Pernod Ricard Porter's Five Forces Analysis

• Covers All 5 Competitive Forces in Detail
• Structured for Consultants, Students, and Founders
• 100% Editable in Microsoft Word & Excel
• Instant Digital Download – Use Immediately
• Compatible with Mac & PC – Fully Unlocked

GET TEMPLATE ➔

Enhancing the Pernod Ricard mission and vision involves a strategic focus on digital integration and evolving consumer preferences. These adjustments aim to solidify the company's leadership in a dynamic global market.

Integrate Digital Transformation into Core Statements

Explicitly incorporating a commitment to cutting-edge digital transformation and AI-driven consumer insights into their mission and vision statements would better reflect their innovation-focused orientation.

Expand Vision to Include Personalized Digital Experiences

Broadening the scope of 'unforgettable experiences' to explicitly include digital and personalized consumption journeys acknowledges evolving consumer behaviors, especially with 67% of millennials regretting less face-to-face interaction due to social networks.

Acknowledge Low/No-Alcohol Growth Segment

More overtly acknowledging the growing low/no-alcohol segment as a core area of innovation and portfolio development would align with increasing consumer demand for health and wellness options.

Refine Vision for Evolving Consumer Behaviors

A refined vision, such as 'To be the global leader in premium spirits and wines, creating unforgettable and personalized convivial experiences through exceptional quality, innovation, and sustainable practices, leveraging cutting-edge digital engagement,' better addresses the shift towards online social interactions.

The Pernod Ricard mission is centered on creating conviviality and bringing people together through its portfolio of premium brands. The company's vision is to be the global leader in the spirits and wine industry, driven by a commitment to excellence and innovation. Understanding Mission, Vision & Core Values of Pernod Ricard provides insight into the guiding principles that shape its business strategy and culture.

Pernod Ricard's core values are deeply embedded in its operations and interactions. These values include a strong emphasis on entrepreneurship, a passion for quality, and a dedication to conviviality. The company also prioritizes mutual respect and integrity in all its dealings, fostering a culture where employees feel valued and empowered. These Pernod Ricard company values are not just statements but are actively demonstrated through various initiatives and employee engagement programs.

The Pernod Ricard purpose extends beyond just selling beverages; it aims to foster moments of connection and celebration. This purpose is reflected in their marketing efforts and their commitment to responsible drinking. The Pernod Ricard brand values are consistently communicated to ensure a unified brand identity across its diverse range of products.

For employees, the importance of Pernod Ricard's core values lies in creating a shared sense of purpose and belonging. These values guide decision-making at all levels, ensuring that the company operates ethically and sustainably. The role of core values in Pernod Ricard's culture is paramount, shaping employee behavior and reinforcing the company's commitment to its stakeholders.

Pernod Ricard's commitment to sustainability values is a significant aspect of its corporate identity. The company actively pursues initiatives aimed at reducing its environmental impact and promoting social responsibility. This commitment is crucial for long-term business success and aligns with growing consumer expectations for ethical business practices.

The core values driving Pernod Ricard's innovation are evident in its continuous efforts to develop new products and enhance existing ones. This forward-thinking approach ensures the company remains competitive and relevant in a rapidly evolving market. Pernod Ricard's vision for the future of spirits includes a focus on premiumization and the creation of unique consumer experiences.

Pernod Ricard's social responsibility mission is integrated into its business model, addressing societal concerns and contributing positively to the communities in which it operates. The guiding principles of Pernod Ricard are designed to ensure responsible growth and a positive impact on society.

Pernod Ricard's vision for responsible drinking is a key component of its overall strategy, promoting moderation and awareness among consumers. The company actively engages in programs and partnerships to encourage responsible consumption of alcohol.