On the Beach Group Bundle
What are the Mission, Vision, and Core Values of On the Beach Group plc;
Mission and vision statements are crucial strategic foundations for any business, offering a clear sense of purpose and direction. They articulate a company's aspirations and the core principles guiding its operations, shaping its corporate identity and influencing every business decision.
On the Beach Group plc, a prominent online travel retailer, specializes in short-haul beach holidays, connecting customers with flights and hotels for customized packages. The global online travel market was valued at $523 billion in 2024 and is projected to reach $1.3 trillion by 2030. In this dynamic industry, On the Beach's mission, vision, and values are essential compass points, driving strategic choices, product development, and customer engagement, contributing to their success and differentiation. For a deeper analysis, consider the On the Beach Group BCG Matrix.
Key Takeaways
- On the Beach Group's mission focuses on meeting the evolving needs of 'tomorrow's holidaymaker,' driving customer-centric strategies.
- The company's vision is to disrupt the travel industry, supported by an asset-light, technology-driven business model.
- Core values of Bold, Open, and Dynamic foster innovation, collaboration, and agility within the organization.
- Financial performance, including a 15% increase in Total Transaction Value to £1.2 billion in FY24, reflects the effective implementation of these principles.
- Strategic expansions and technology investments, such as AI tools, align with and reinforce the company's mission and vision.
Mission: What is On the Beach Group Mission Statement?
On the Beach Group's mission is 'to challenge the status quo in the holiday sector to better meet the needs of tomorrow's holidaymaker.'
The On the Beach Group mission focuses on innovation within the holiday sector. This involves continuously adapting to evolving customer demands and market trends. Their approach is centered on providing flexible, value-driven holiday options, distinguishing them in the competitive online travel market. The mission guides strategic decisions and aligns the team's efforts towards achieving these forward-looking goals.
Customer-Centricity
The On the Beach Group mission prioritizes 'tomorrow's holidaymaker,' ensuring services evolve with customer needs.
Dynamic Packaging
They offer customized holidays by packaging flights and hotels, providing choice and flexibility.
Market Scope
Primarily serving the UK online package holiday market, with expansion into city breaks and Ireland.
Value Proposition
They emphasize choice, value, and flexibility, backed by ATOL and package protection for peace of mind.
Operational Alignment
Investments in live chat, enhanced IVR, and chatbots in FY24 reflect their commitment to customer service.
Future Focus
The On the Beach Group vision for the future of travel includes enhanced app functionality and simplified terms.
The On the Beach Group mission statement clearly identifies its target customers as 'tomorrow's holidaymaker,' indicating a forward-thinking approach. The core product offered is enabling customized holidays by dynamically packaging flights and hotels, operating as an intermediary rather than owning assets like hotels or airlines. The market scope is primarily the UK online package holiday market, with recent expansion into city breaks and the Republic of Ireland. A unique value proposition lies in providing 'choice, value, and flexibility' alongside 'peace of mind through ATOL and package protection.' This mission is strongly customer-centric, focusing on meeting evolving customer needs and providing a seamless, protected booking experience. For instance, the introduction of live chat functionality, enhanced IVR, and chatbots in FY24 directly reflects their commitment to excellent customer service and swift issue resolution. Furthermore, their investment in an app for easier holiday management and simplified customer terms and conditions, tested with existing customers, exemplifies how this mission is reflected in their business operations. For more on the company's structure, see Owners & Shareholders of On the Beach Group.
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Vision: What is On the Beach Group Vision Statement?
On the Beach Group's vision is 'to challenge the status quo in the holiday sector to better meet the needs of tomorrow's holidaymaker.'
The On the Beach Group vision is to redefine the holiday booking experience by challenging existing industry norms. This future-oriented approach aims to disrupt legacy tour operators and online travel agents through innovative technology and a low-cost base. The company seeks to double Total Transaction Value (TTV) to £2.5 billion, achieve EBITDA of £100 million, and Adjusted Profit Before Tax (PBT) of £85 million in the medium term. This ambitious vision is supported by strong financial performance, with FY24 TTV increasing 15% to £1.2 billion and adjusted PBT rising 25% to £31.0 million. Their expansion into city breaks and the Irish market significantly broadens their addressable market, aligning with the On the Beach Group vision for future growth.
Vision for Disruption
The On the Beach Group vision focuses on disrupting the holiday sector. They aim to challenge traditional models with advanced technology and a cost-efficient structure.
Ambitious Financial Goals
The company targets doubling TTV to £2.5 billion and achieving £100 million EBITDA. These goals underscore their commitment to significant growth.
Strong FY24 Performance
In FY24, TTV grew 15% to £1.2 billion, and adjusted PBT increased 25% to £31.0 million. This demonstrates robust progress towards their strategic objectives.
Market Expansion
Expansion into city breaks and the Irish market more than doubles their addressable market. This strategic move supports the On the Beach Group vision for broader reach.
Customer-Centric Future
The On the Beach Group vision prioritizes meeting the evolving needs of tomorrow's holidaymaker. This ensures their offerings remain relevant and competitive.
Technological Innovation
Utilizing innovative technology is central to their strategy. This allows them to maintain a low-cost base and offer competitive pricing.
The On the Beach Group vision is deeply rooted in its purpose to 'challenge the status quo in the holiday sector to better meet the needs of tomorrow's holidaymaker.' This forward-looking approach aims to redefine the holiday booking experience. The company seeks to provide a 'structural challenge to legacy tour operators and online travel agents' by leveraging innovative technology and a low-cost base. The ambition for market leadership is evident in their strategic goal to double Total Transaction Value (TTV) to £2.5 billion, achieve EBITDA of £100 million, and Adjusted Profit Before Tax (PBT) of £85 million in the medium term. This On the Beach Group vision appears realistic yet aspirational, supported by the company's strong financial performance in FY24, with TTV increasing 15% to £1.2 billion and adjusted PBT rising 25% to £31.0 million. Their recent expansion into city breaks and the Irish market, which more than doubles their addressable market, further demonstrates a trajectory aligned with their ambitious vision. For a deeper understanding of their strategic focus, consider reading about the Target Market of On the Beach Group.
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Values: What is On the Beach Group Core Values Statement?
The On the Beach Group core values are integral to its operational framework, guiding strategic decisions and fostering a distinctive company culture. These values shape how the company interacts with customers, develops products, and manages its workforce.
On the Beach Group operates with three core values: Bold, Open, and Dynamic. These principles underpin the company's approach to innovation, collaboration, and market responsiveness, differentiating it within the online travel sector.
Bold: Setting Ambitious Goals
Being bold means setting ambitious goals and making confident choices. This is evident in their continuous investment in proprietary technology, enhancing user experience and expanding offerings beyond short-haul holidays to include city breaks and long-haul options.
Open: Fostering Collaboration and Transparency
The value of being open emphasizes warmth, inclusivity, and a shared sense of purpose. This translates to transparent communication with customers, supported by dedicated customer service teams and the introduction of live chat and chatbots for quicker assistance.
Dynamic: Adapting and Innovating Continuously
Dynamic signifies a passion for travel and a commitment to continuous learning and adaptation. This drives innovation in product development, with ongoing technology upgrades and flexible booking options to meet evolving consumer behaviors.
Customer-Centricity and Agility
These core values differentiate On the Beach Group by emphasizing agility, customer-centricity, and a disruptive approach. Their asset-light, low fixed-cost operating model allows for rapid reaction to market conditions and competitive pricing.
These core values of On the Beach Group are fundamental to its identity and operations. To understand how these values influence the company's strategic decisions, explore the next chapter on Mission, Vision & Core Values of On the Beach Group.
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How Mission & Vision Influence On the Beach Group Business?
A company's mission and vision are foundational elements that steer its strategic direction and operational decisions. They provide a clear purpose and a forward-looking aspiration, influencing everything from product development to market expansion.
On the Beach Group's Strategic Compass
On the Beach Group's mission to challenge the status quo and its vision of industry disruption are central to its strategic planning.
- Expansion into city breaks and the Republic of Ireland market in FY24 doubled their addressable market.
- This aligns with 'Choice' and 'Scale and automation' design principles.
- A partnership with Ryanair in FY24 aimed to enhance customer experience and scalability.
- This reflects a commitment to 'Peace of mind' and 'Stickiness' for customers.
FY24 Financial Performance
The company achieved a record Total Transaction Value (TTV) of £1.2 billion in FY24, a 15% increase year-on-year. Adjusted profit before tax (PBT) rose by 25% to £31.0 million.
Forward-Looking Growth
Summer 2025 forward order TTV is up 14% year-on-year, indicating sustained customer demand and confidence in the company's strategy.
Medium-Term Ambitions
The company aims to double TTV to £2.5 billion, achieve EBITDA of £100 million, and Adjusted PBT of £85 million.
Operational Alignment
Continuous investment in proprietary technology and customer service enhancements are key operational activities driven by their mission and vision.
Leadership Confidence
The Chief Executive Officer expressed confidence in delivering medium-term ambitions, citing strategy and positive booking trends.
Strategic Decision-Making
The company's mission and vision directly influence strategic decisions, such as market expansion and key partnerships, as detailed in the Growth Strategy of On the Beach Group.
These strategic choices, driven by their mission and vision, have led to tangible financial successes and set a clear path for future growth.
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What Are Mission & Vision Improvements?
Enhancing the mission and vision of On the Beach Group could involve a stronger emphasis on sustainability and personalized customer journeys. These refinements would align the company with evolving consumer preferences and industry trends, ensuring continued relevance and leadership in the online travel sector.
Integrate Sustainability into Core Statements
Consider incorporating a commitment to responsible tourism within the mission or vision. This aligns with the growing trend where 69% of travelers actively seek sustainable options, reflecting a significant market shift.
Strengthen Focus on Personalized Experiences
Emphasize the creation of personalized travel journeys through advanced technology. This addresses the increasing demand for hyper-personalized experiences, with 80% of travelers finding online booking essential.
Refine Vision for Responsible Innovation
A revised vision could be 'To be the leading innovator in accessible and responsible online beach holidays, empowering tomorrow's holidaymakers to explore the world sustainably.' This proactively addresses the increasing demand for sustainable travel options.
Leverage AI for Enhanced Customer Journeys
Explicitly mention the use of AI in personalizing travel planning and customer service. This capitalizes on AI acceleration in travel, enhancing discovery and booking processes for customers.
Understanding the On the Beach Group mission and vision provides insight into the company's strategic direction and operational philosophy. The core values of On the Beach Group are fundamental to its company culture and guide its interactions with customers and stakeholders. Examining the On the Beach Group company values reveals a commitment to customer satisfaction and innovation. The On the Beach Group purpose is centered on delivering exceptional holiday experiences. The On the Beach Group vision statement meaning is to be a leader in the online travel market through continuous improvement and adaptation. What is the mission statement of On the Beach Group? It focuses on meeting the needs of future holidaymakers. The On the Beach Group vision and mission explained highlights a forward-thinking approach to travel. Core values of On the Beach Group for employees foster a supportive and dynamic work environment. The On the Beach Group company mission and values are intertwined, ensuring a cohesive business strategy. The On the Beach Group vision for the future of travel involves embracing technological advancements and sustainable practices. On the Beach Group core values in practice are evident in their customer-centric service. The guiding principles of On the Beach Group are centered on delivering value and memorable experiences. On the Beach Group company mission and objectives are aligned to achieve sustained growth and market leadership. The On the Beach Group vision statement analysis indicates a focus on innovation and customer experience. On the Beach Group core values and customer service are paramount, ensuring high levels of customer satisfaction. The On the Beach Group mission statement and business strategy are designed to capitalize on market opportunities. A comparison of the On the Beach Group vision and mission statement shows a clear progression towards future goals.
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