What are Mission Vision & Core Values of Old National Bank Company?

What guides Old National Bank's purpose and long-term direction?

Strategic foundations like mission, vision and values are the operational backbone for Old National Bank, shaping decisions across lending, wealth management and community investment. With about 53 billion in assets as of mid-2025, these statements drive consistent value creation.

These guiding principles help Old National balance rapid digital change with a high-touch service model built over 190+ years, aligning teams and stakeholders across its Midwestern footprint. See Old National Bank Porter's Five Forces Analysis for related strategic context.

Old National Bank's mission focuses on client service, associate engagement and shareholder returns, combining local advisory banking with advanced digital solutions to pursue 10–12% ROTCE targets through strategic market expansion.

Client-first service

Deliver personalized retail and commercial solutions with large-bank products through local branches and digital channels.

Associate engagement

Prioritize employee development and culture to drive retention and service quality that supports business growth.

Shareholder returns

Target sustainable returns, historically aiming for 10–12% ROTCE as part of strategic planning.

Strategic growth

Expand in high-growth MSAs—evidenced by the CapStar/Nashville move—to increase market share and fee income.

Digital experience

Invest in digital platforms to enhance online banking and treasury management for commercial clients.

Community focus

Maintain community banking ethos while offering comprehensive wealth and commercial services at scale.

Old National Bank's mission unites client excellence, associate commitment and investor returns, expressed through targeted M&A, branch-and-digital delivery and pursuit of 10–12% ROTCE to reflect its ONB purpose and company values; see Target Market of Old National Bank for related analysis.

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Old National Bank’s vision is to be the premier mid-sized bank in the Midwest, combining scale with personalized service to lead in credit quality, client loyalty and employer reputation.

Market leadership

Targeting dominance among regional banks with assets between $50B and $100B.

Customer focus

Emphasizes personalized relationships to capture clients leaving community banks or underserved by megabanks.

Strategic growth

Combination of organic gains and acquisitions—post-2024 integrations raised market share across the Midwest.

Operational excellence

Focus on credit quality and efficiency to improve returns and reduce nonperforming assets.

Employer of choice

Seeks talent retention and culture improvements to support regional leadership ambitions.

Measured realism

As of July 2025, trajectory validated by the CapStar and First Midwest integrations and asset growth trends.

Old National Bank’s vision focuses on being the premier mid-sized Midwest bank, emphasizing credit quality, client loyalty and employer reputation while pursuing measured inorganic and organic growth.

See related ownership context at Owners & Shareholders of Old National Bank

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Old National Bank core values shape daily decisions and long-term strategy, guiding conduct across retail, commercial, and wealth businesses. These principles—integrity, inclusion, collaboration, excellence, and optimism—support trust, growth, and regional economic impact.

Integrity

Integrity demands honest, transparent banking and conservative risk management, which helped protect the bank’s balance sheet during regional volatility in 2023–2024.

Inclusion

Inclusion is treated as a strategic priority, evidenced by a >$15 million community development lending commitment and ongoing diversity targets for senior leadership.

Collaboration

Collaboration integrates commercial banking, wealth, and insurance to deliver holistic client solutions that improve retention and lifetime value.

Excellence & Optimism

Excellence targets an efficiency ratio trending near 50% and drives digital improvements; optimism fuels proactive small-business lending and regional revitalization efforts.

Read next on how Old National Bank mission statement and Old National Bank vision influence strategic decisions and growth; see our analysis in Growth Strategy of Old National Bank

Values: Old National Bank operates under five core values—Integrity, Inclusion, Collaboration, Excellence, Optimism—grounding its ONB purpose and guiding the company’s mission, vision, and daily operations.

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The mission and vision of a bank shape capital allocation, talent strategy, and M&A choices, guiding long-term priorities over short-term market noise. They provide measurable targets for customer experience, employee engagement, and shareholder returns that steer Old National Bank’s strategic decisions.

Mission, Vision & Core Values Overview

The Old National Bank mission statement and vision define its strategic direction and cultural priorities across the Midwest.

• Mission: deliver consistent shareholder value while exceeding customer and associate expectations
• Vision: be the premier Midwest bank by following capital and talent migration
• Core values: customer focus, integrity, stewardship, accountability, and teamwork
• Measured by financial and non-financial KPIs including NIM, NPS, employee engagement, and retention

Strategic M&A Alignment

M&A targets like Nashville and Chicago follow the vision of regional expansion and seek high-growth deposits and commercial pipelines.

Shareholder Returns Focus

Old National Bank has sustained dividend distributions over 160 consecutive quarters, underscoring its commitment to shareholder value.

Customer Experience Metrics

NPS and customer retention are core to evaluating how the mission translates into service and product decisions.

Employee-Centric Philosophy

Leadership emphasizes exceeding associate expectations; industry-leading retention lowers operating costs and supports service consistency.

Balanced Scorecard Approach

Performance combines financial metrics (NIM, asset growth) with engagement and NPS to protect strategic integrity amid market cycles.

Evidence-Based Decisions

Expansion choices are data-driven, targeting markets with favorable deposit trends, population growth, and commercial activity.

The mission and vision anchor Old National Bank’s strategy—balancing M&A, customer metrics, and employee engagement—to sustain returns and regional leadership; read the next chapter on Core Improvements to Company's Mission and Vision. Competitors Landscape of Old National Bank

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Four targeted improvements can sharpen Old National Bank’s mission and vision to match the 2025 banking landscape. Each change focuses on digital scale, sector specialization, measurable ESG targets, and clearer talent and innovation commitments.

Expand Vision Beyond Midwest Boundaries

Update the Old National Bank vision to emphasize digital leadership and national specialty lending, reflecting growth in healthcare and senior housing verticals that already serve clients outside the Midwest.

Embed Digital Transformation in Mission

Revise the Old National Bank mission statement to explicitly commit to AI-driven services and fintech partnerships, signaling readiness for a borderless, technology-first banking era.

Add Measurable ESG and Sustainability Targets

Incorporate specific ESG goals—for example, a target to reduce financed emissions by 30% by 2030 or increase green lending to $2 billion—to align Old National Bank company values with investor and regulatory expectations.

Clarify Talent, Inclusion and Innovation Commitments

Strengthen the ONB purpose by adding commitments to workforce upskilling, diversity targets, and measurable innovation KPIs to attract tech talent and support rapid product iteration.

Improvements While Old National Bank’s mission and vision are robust, there are opportunities for refinement to better reflect the 2025 banking environment. The current vision statement is heavily tied to the Midwest geography; as digital banking erodes physical boundaries, the bank could benefit from evolving its vision to emphasize digital leadership or national specialized lending capabilities, such as its healthcare or senior housing verticals, which operate beyond the Midwest. This would acknowledge the reality that a premier bank in 2025 must compete in a borderless digital marketplace. Additionally, the mission statement could be strengthened by explicitly incorporating a commitment to innovation or technological empowerment; while excellence is a core value, adding a focus on digital transformation to the mission would signal to investors and tech-savvy talent that the bank is prepared for the AI-driven future of finance. Incorporating specific language regarding environmental sustainability or ESG goals would also align the bank with modern institutional investor expectations and the evolving regulatory landscape surrounding climate-related financial disclosures. Read more in this company profile: Mission, Vision & Core Values of Old National Bank