What are Mission Vision & Core Values of New World Development Company?

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What are the Mission, Vision, and Core Values of New World Development Company?

Mission and vision statements are crucial strategic foundations for any business, offering a clear sense of purpose and direction. They guide decision-making, shape corporate culture, and contribute to long-term success. New World Development Company Limited is a prominent diversified conglomerate.

Operating in Hong Kong, Mainland China, and internationally, their extensive portfolio includes residential, commercial, and retail properties, infrastructure, hotels, and healthcare. For a company of this scale, their mission, vision, and values are essential for directing strategic initiatives and shaping their corporate identity.

Understanding the strategic positioning of such a diverse entity can be further explored through tools like the New World Development BCG Matrix, which analyzes its various business units.

The New World Development mission statement emphasizes long-term value creation for shareholders through sound leadership. It also focuses on pioneering a contemporary living culture by delivering bespoke products and services that offer unique and intriguing customer experiences. The company is committed to nurturing a professional and intrapreneurial staff force, while also caring for communities, the new generation, and respecting the environment. This comprehensive approach underscores their dedication to multiple stakeholders and sustainable development.

Shareholder Value

Commit to long-term value creation for shareholders through visionary leadership.

Contemporary Living

Pioneer a contemporary living culture via bespoke products and services.

Customer Experiences

Deliver unique and intriguing customer experiences tailored to their needs.

Staff Development

Nurture a professional and intrapreneurial staff force with commitment and pride.

Community & Environment

Care for communities, the new generation, and respect the environment.

Artisanal Movement

Emphasize originality and bespoke craftsmanship in creations.

New World Development's mission is deeply rooted in creating long-term value for shareholders through sound and visionary leadership, a key aspect of the NWD mission statement. The company aims to pioneer a contemporary living culture by delivering bespoke products and services, ensuring unique and intriguing customer experiences that cater to their diverse needs. This commitment extends to nurturing a professional and intrapreneurial staff force, fostering commitment and pride among employees. Furthermore, the company demonstrates a strong sense of corporate social responsibility by caring for communities and the new generation, while also respecting the environment. This holistic approach underpins the core values of New World Development Company. For instance, the K11 ECOAST in Shenzhen, a cultural-tourism hotspot, exemplifies this mission by attracting 300,000 visitors on the first day of the Labour Day holiday in 2025, continuously enhancing attractions with new retail brands and an 'Outdoor + Sports' carnival. Similarly, the 'PAVILIA COLLECTION' residential projects, such as 'THE PAVILIA FOREST' in Kai Tak, recorded the highest sales volume among residential projects in the area in 2024, reflecting buyer trust and recognition of the Group's brand and high-quality projects. Understanding New World Development's core values also involves recognizing their dedication to sustainable development, as detailed in the Competitors Landscape of New World Development. The NWD corporate philosophy aligns with these guiding principles, ensuring a consistent approach to business and community engagement.

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New World Development's vision statement emphasizes societal betterment through innovation and sustainable growth. This broad scope extends beyond market leadership, aiming for significant social and environmental impact. The vision aligns with global sustainability goals, notably the UN Sustainable Development Goals (SDGs), which the company integrates into its New World Sustainability Vision 2030 (SV2030) and the refreshed SV2030+. This vision is both realistic and aspirational, supported by the company's current trajectory and market position.

Societal Betterment

The New World Development vision focuses on improving society through its operations and initiatives.

Innovation Driven

Innovation is a core component, driving new solutions and approaches in their business model.

Sustainable Growth

Commitment to sustainable practices ensures long-term viability and environmental responsibility.

Global Alignment

The vision supports UN SDGs, demonstrating a global perspective on corporate responsibility.

SV2030+ Integration

Sustainability Vision 2030+ guides their strategic decisions and operational execution.

Recognized Sustainability

TIME Magazine recognized the company among the 'World's Most Sustainable Companies of 2024.'

New World Development's vision for the future is to build a better society through innovation and sustainable growth. This commitment is evident in their proactive integration of sustainability into business models, focusing on green buildings and carbon emission reduction. In 2024, New World Development was recognized by TIME Magazine as one of the 'World's Most Sustainable Companies,' ranking 43rd among over 5,000 assessed companies. They were the only Hong Kong company in the top 50, affirming their achievements in sustainable development. Their commitment to achieve carbon neutrality by 2035 further demonstrates the aspirational yet grounded nature of their vision. Understanding New World Development's core values and strategic objectives, including their Revenue Streams & Business Model of New World Development, provides insight into their comprehensive approach to corporate social responsibility and long-term value creation.

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The core values of New World Development Company underpin its sustained success and guide its actions toward continuous and sustainable growth. These values reflect a culture that defines the qualities and behaviors of its people, encapsulated within 'The Artisanal Movement' which celebrates craftsmanship, heritage, and imagination.

The four primary core values are Intrapreneurship, Innovation, Internationalism, and One-step Forward. These principles foster a proactive, creative, globally aware, and continuously improving environment within the company.

Intrapreneurship

This value encourages employees to treat the Group's business as their own, fostering a strong desire to achieve and succeed with the courage to take calculated risks. The successful launch and sales of new phases in projects like 'NEW METROPOLIS MANSION' and 'THE CO-CENTRAL MANSION' in Guangzhou in 2025 exemplify this spirit, demonstrating how teams are empowered to take ownership of their initiatives.

Innovation

Innovation focuses on originality in products and services, encouraging creativity, open-mindedness, and a continuous search for new knowledge. New World Development plans to invest approximately HKD 1 billion into smart city initiatives by 2025, integrating green building practices and delivering unique experiences like the K11 retail concept.

Internationalism

This value emphasizes taking an international perspective, being sensitive to global happenings and trends, and benchmarking with international standards. New World Development's property development in Mainland China contributed HK$6.64 billion ($851 million) in revenue in the second half of 2024, showcasing their international reach and adaptation to diverse markets.

One-step Forward

Being 'One-step Forward' means being proactive in meeting and exceeding customer needs, always striving for continuous improvement. The 'Property Upgrade Programme for Core Cities' for 'THE SILLAGE' in Guangzhou resulted in a nearly 1.6 times year-on-year increase in visitation in June 2025, demonstrating their commitment to enhancing customer experience.

These core values of New World Development are integral to its corporate philosophy and commitment to stakeholders. To understand how these principles have evolved, explore the Brief History of New World Development. Continue reading to discover how New World Development's mission and vision influence its strategic decisions.

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A company's mission and vision statements are fundamental to its strategic decision-making, providing a compass for future direction and operational focus.

These guiding principles shape how an organization approaches market opportunities, stakeholder engagement, and its overall impact on society.

New World Development's Mission and Vision: A Strategic Compass

New World Development's strategic decisions are deeply influenced by its commitment to 'Creating Shared Value' (CSV) and its 'New World Sustainability Vision 2030+' (SV2030+).

• The company's mission and vision directly guide product development and market expansion.
• Sustainable development and green building practices are key strategic areas driven by these principles.
• Investment in cultural-retail landmarks reflects a commitment to unique customer experiences and community enrichment.
• Operational discipline, such as cost control, supports long-term value creation aligned with its strategic goals.

Sustainability as a Strategic Driver

New World Development's aim for carbon neutrality by 2035 and the incorporation of green building practices in approximately 95% of its development projects in 2023 directly reflect its mission to 'care for our communities and new generation and respect our environment'. The company's recognition by TIME Magazine as one of the 'World's Most Sustainable Companies of 2024' underscores this strategic alignment.

Pioneering Contemporary Living Culture

The development of integrated cultural-retail landmarks, such as the K11 series, exemplifies the mission to 'pioneer a contemporary living culture through the delivery of bespoke products and services'. The upcoming K11 ECOAST in Shenzhen, slated for opening in 2025, is designed to be a cultural-tourism hub, enhancing community engagement and delivering unique customer experiences.

Operational Discipline and Financial Targets

Stringent cost control in capital expenditures and administrative expenses, with year-on-year decreases of 35% and 9% respectively in the second half of 2024, demonstrates a disciplined approach to operations. Achieving its HK$26 billion contracted sales target for FY2024/2025 by June 25, 2025, showcases the effectiveness of its strategy in driving operational performance.

Leadership Commitment to Sustainability

CEO Adrian Cheng's statement, 'We have proactively incorporated sustainability into our business models to develop green buildings, reduce carbon emissions and energy intensity, and support the transition to a low-carbon economy,' highlights the direct influence of the company's guiding principles on its strategic and operational planning.

Core Values in Action

The core values of New World Development Company are evident in its commitment to creating shared value, fostering innovation, and prioritizing sustainability. These values guide its approach to business, ensuring that growth is achieved responsibly and with a positive impact on society and the environment.

Stakeholder Alignment

The company's mission and vision statements are crucial for aligning the expectations and interests of its stakeholders, including Owners & Shareholders of New World Development. By clearly articulating its purpose and future aspirations, the company fosters trust and encourages long-term support.

New World Development's mission and vision are integral to its strategic direction, influencing investments in sustainability and cultural development, and guiding operational efficiency to achieve its objectives.

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New World Development's mission and vision statements are foundational to its operations, guiding its strategic direction and stakeholder engagement. Enhancing these statements can further solidify its market position and future growth trajectory.

Explicitly Integrate Digital Transformation Ambitions

To further strengthen its vision, New World Development could explicitly integrate 'digital transformation' or 'smart living ecosystems' into its core statements. This would align with their planned investment of approximately HKD 1 billion into smart city initiatives by 2025 and reinforce their leadership in technologically advanced urban development.

Deepen Social Impact Commitments

Expanding on 'caring for our communities,' a more specific commitment to affordable housing or addressing urban inequalities could be integrated. Initiatives like 'New World Build for Good' demonstrate this, but a clearer articulation in the mission or vision could enhance social license and appeal to a broader stakeholder base.

Emphasize Personalized and Sustainable Practices

Adapting to evolving consumer behaviors and sustainability concerns, New World Development might emphasize personalized experiences driven by data analytics or integrate AI in property management. A more granular commitment to circular economy principles beyond green building practices would also ensure continued relevance.

Refine Global Expansion Articulation

While New World Development has a significant presence, explicitly highlighting global expansion ambitions in its mission or vision could attract international investment and partnerships. This would further solidify its position in the global property market, aligning with the Target Market of New World Development.