What are Mission Vision & Core Values of Nidec Company?

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What drives Nidec's global success?

Mission and vision statements are crucial for any successful business, outlining its purpose and guiding principles. Nidec Corporation, a global leader in electric motor manufacturing, produces a vast array of components for various industries, including EVs and robotics. Their strong financial performance, with net sales of ¥2,607,094 million in FY2025, highlights the effectiveness of their strategic foundations.

These foundational statements act as a compass, steering business decisions and shaping corporate identity. They ensure alignment across global operations, contributing to Nidec's significant market position and continued growth. For a deeper dive into their strategic positioning, explore the Nidec BCG Matrix.

The Nidec mission statement emphasizes a global scope, aiming to benefit society and the public through high-quality products. This commitment is rooted in a dedication to technology, skillfulness, and modern science, fostering prosperity for all stakeholders. The company's focus on innovation, particularly in electric motors, aligns with this mission.

Global Contribution

Nidec aims to develop society and improve public welfare worldwide. This global perspective is central to the Nidec mission statement.

Quality Products

The company is committed to supplying the highest quality products. This ensures customer satisfaction and builds trust in Nidec's offerings.

Technological Dedication

Nidec's core values include a sincere dedication to technology, skillfulness, and modern science. This trinity drives their innovation.

Societal Prosperity

A key objective is to promote the prosperity of society. This reflects Nidec's corporate social responsibility.

Company Growth

The mission also seeks to foster the prosperity of the company itself. Sustainable growth is vital for long-term impact.

Employee Welfare

Ensuring the welfare of all employees is an integral part of Nidec's philosophy. This highlights their commitment to their workforce.

Nidec's mission is deeply customer-centric and innovation-focused, emphasizing a global scope and a commitment to societal development. The company's products, primarily electric motors and related components, serve society and the general public worldwide. Nidec's unique value proposition stems from its dedication to technology, skillfulness, and modern science. This mission is evident in Nidec's business operations, particularly through its relentless pursuit of advanced motor technologies for applications such as electric vehicles (EVs) and robotics. For example, Nidec's E-Axle traction motor systems for EVs aim to make motor-powered vehicles more accessible and reduce environmental load by halving component counts compared to conventional engine cars, contributing to environmental conservation and societal progress. Another example is their development of water-cooling systems for AI servers, addressing the rapidly expanding demand for energy-efficient solutions in the 'Base of AI Society' business pillar. The mission's primary orientation is a blend of innovation and social responsibility, aiming to leverage technological excellence for global well-being. For more insights into their strategic direction, consider reading about the Growth Strategy of Nidec. Nidec's core values in practice drive their commitment to innovation and values, ensuring their guiding principles are upheld in leadership and employee expectations.

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Nidec's strategic vision, outlined in 'Vision 2025' and extending to 2030, positions the company as a global leader in motor technology. This vision emphasizes significant growth, targeting 4 trillion yen in consolidated sales for FY2025 and an ambitious 10 trillion yen by FY2030. This includes 7 trillion yen from organic growth and 3 trillion yen from strategic mergers and acquisitions. The company's focus on the electric vehicle (EV) market is central to this vision, anticipating a major turning point in 2025 where approximately 30% of new global vehicle sales will be EVs, rising to over 51% by 2030. Nidec aims to capture a substantial share of this market, projecting sales of 2.5 million EV drive motors in 2025 and 10 million in 2030, targeting a 40-45% share of the global demand for 25 million motors. This forward-looking approach underscores Nidec's commitment to innovation and market disruption, aligning with its Nidec vision for the future.

Global Market Leadership

Nidec aims to be a top-class global company, targeting significant market share in key sectors like electric vehicles.

Ambitious Sales Targets

The company projects 4 trillion yen in sales for FY2025 and 10 trillion yen by FY2030, demonstrating aggressive growth plans.

EV Market Focus

Nidec anticipates EVs will comprise 30% of new vehicle sales by 2025, aiming for 40-45% of the global EV motor market.

Strategic Pillars

The vision encompasses five key business pillars, including AI, productivity, mobility, sustainable energy, and home appliances.

Innovation-Driven Growth

Nidec's commitment to innovation is central to achieving its long-term objectives and maintaining its competitive edge.

Strong Financial Performance

Record-high results in FY2025, with an 11.1% increase in net sales, support the feasibility of its ambitious vision.

While Nidec does not explicitly state a singular 'Vision Statement' in recent public documents, its strategic goals and long-term direction, particularly articulated in 'Vision 2025' and targets for 2030, serve as its forward-looking aspirations. Nidec aims to be a 'top-class' global company, with a target of 4 trillion yen in consolidated sales for FY2025 and an ambitious goal of 10 trillion yen by FY2030, with 7 trillion yen from autonomous growth and 3 trillion yen from new M&A. This vision is highly future-oriented, focusing on industry disruption, particularly in the electric vehicle market, which Nidec regards as reaching a 'turning point' in 2025. They project that approximately 30% of all new vehicles sold globally will be EVs in 2025, increasing to over 51% by 2030. Nidec aims to sell 2.5 million EV drive motors in 2025 and 10 million in 2030, targeting a 40-45% share of the global demand for 25 million motors. The vision's scope is global impact and market leadership, particularly in the 'Five Business Pillars' of Base of AI Society, Productivity Efficiency, Mobility Innovation, Sustainable Infrastructure and Energy, and Home Appliances and Commercial Equipment. This vision appears aspirational yet realistic, supported by Nidec's strong market position as a global leader in electric motor drive technology and its aggressive investment in high-growth sectors. The company's record-high financial results in FY2025, including an 11.1% increase in net sales and a 48.4% increase in operating profit, demonstrate a trajectory aligned with these ambitious goals. For more insights into the company's structure, consider reading about the Owners & Shareholders of Nidec, which further illustrates how Nidec's mission drives its business and its Nidec vision statement meaning.

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Nidec's core values are integral to its operational framework, guiding its strategic decisions and fostering a distinctive corporate culture. These principles, rooted in the 'NIDEC Way,' drive the company's relentless pursuit of innovation and global leadership in the motor industry.

The company's four primary core values are Passion, Enthusiasm, and Tenacity; Work Smart; Do your work now; do it without hesitation; do it until completed; and Creativity, Respect, Collaboration, Integrity, Decision Making, Team Building, and Grow Talent.

Passion, Enthusiasm, and Tenacity

This value underscores a relentless drive to overcome challenges, evident in Nidec's continuous innovation in EV motors and AI server cooling systems. It fosters a proactive mindset and aggressive growth, including strategic M&A activities.

Work Smart

This value promotes efficiency and strategic thinking, aiming to double sales per employee and operating income per employee by 2025. It translates to designing high-efficiency motors and encouraging lean operations.

Do your work now; do it without hesitation; do it until completed

This value emphasizes decisiveness and thorough execution, crucial in Nidec's fast-paced environment. It ensures diligent project completion, from concept to mass production and after-sales service, as seen in their swift automotive strategy shift in fiscal 2023.

Creativity, Respect, Collaboration, Integrity, Decision Making, Team Building, and Grow Talent

These additional values collectively foster a culture of innovation, global collaboration, and responsible business conduct. They support Nidec's ability to adapt to rapid technological shifts and maintain its competitive edge.

These core values, part of the Nidec company philosophy, are fundamental to understanding Nidec's mission and objectives. To further explore how these principles influence its market approach, consider reading about the Target Market of Nidec. This will provide insight into how Nidec's core values in practice shape its strategic decisions and future vision.

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A company's mission and vision are fundamental to its strategic direction, influencing every decision from product development to market entry. These statements act as a compass, ensuring that all actions align with the overarching goals and desired future state.

Nidec's Guiding Principles

Nidec's mission and vision are deeply embedded in its strategic decision-making, guiding its pursuit of growth and market leadership.

• The company's mission focuses on contributing to society through high-quality products.
• Nidec's vision is to achieve market leadership in mobility innovation and support societal advancements.
• The 'One NIDEC' initiative, launched in April 2024, exemplifies the vision of integrated group management.
• Strategic investments, such as in EV motors, directly reflect the company's forward-looking vision.

Strategic Alignment in Action

Nidec's strategic decisions are consistently shaped by its mission and vision, as seen in its substantial investments and market focus.

EV Motor Investment

Recognizing the 'turning point of EVs' in 2025, Nidec is investing 150 billion yen in EV motor development over five years, including a new factory in Pinghu, China, aiming for 1 million E-Axle systems annually by fiscal year 2024/2025.

Profitability Focus

In fiscal 2023, Nidec strategically prioritized profitability in its automotive business, a move reflecting its commitment to 'high profits' as a qualitative objective.

Market Expansion

The acquisition of Xecom, a Chinese scroll compressor manufacturer, expanded Nidec's reach into air conditioning and heat pump markets, aligning with its business pillars.

Addressing Growth Sectors

Nidec's focus on water-cooling systems for AI servers and Battery Energy Storage Systems (BESS) directly targets high-growth sectors and societal trends.

Financial Performance

Nidec's automotive products division achieved a turnaround, moving from a ¥53.66 billion operating loss in Q4 2023 to a ¥4.09 billion profit in Q4 2024. The company reported record-high full-year consolidated net sales of ¥2,607,094 million and operating profit of ¥240,200 million for the fiscal year ended March 31, 2025.

Corporate Culture

The company's core values, such as 'Passion, Enthusiasm, and Tenacity,' and 'Work smart,' foster a culture of continuous improvement and responsiveness, influencing day-to-day operations.

Nidec's mission and vision are integral to its strategic decision-making, driving investments and market positioning. Explore the Competitors Landscape of Nidec to further understand its market context.

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Enhancing Nidec's mission and vision involves refining their articulation for broader stakeholder comprehension and ensuring a more explicit integration of sustainability. This approach aims to bolster their market positioning and attract aligned talent and investment.

Concise Mission Articulation for Broader Appeal

The Nidec mission statement could be refined for greater conciseness, making it more easily understood by all stakeholders. This aligns with industry best practices where brevity enhances memorability and impact.

Explicit Integration of Sustainability into Vision

Explicitly incorporating Nidec's commitment to sustainability and decarbonization into the core mission or a prominent vision statement would strengthen its resonance. This is particularly relevant given Nidec's ambitious targets, such as achieving net zero in Scope 1 and 2 emissions by FY2040.

Unified Overarching Vision Statement

Developing a single, overarching vision statement that encapsulates 'Move the World, Change the Future' with their specific innovation areas would provide a more unified aspirational goal. This would better reflect current market demands for sustainable and intelligent solutions.

Alignment with ESG Trends and Investor Expectations

A more prominent focus on sustainability in the mission and vision would align Nidec with evolving global trends and investor expectations regarding environmental, social, and governance (ESG) factors. This strategic positioning can attract talent and investment focused on the green economy.

Understanding the guiding principles of Nidec involves examining its mission, vision, and core values. The company's overarching philosophy is centered on contributing to society through its business activities, aiming to create a better world. This is reflected in its mission statement, which emphasizes the creation of new value and the contribution to the welfare of the general public. The Nidec vision statement, 'Move the World, Change the Future,' encapsulates its ambition to drive progress and innovation across various industries. This vision is supported by a set of core values that guide its operations and employee conduct. These values often include a commitment to integrity, innovation, and customer satisfaction, fostering a corporate culture that prioritizes continuous improvement and ethical business practices. The company's commitment to innovation is evident in its substantial investments in research and development, aiming to create cutting-edge technologies that address global challenges. For instance, Nidec's focus on energy-efficient motors plays a crucial role in global decarbonization efforts. The company's business principles are deeply embedded in its corporate culture, influencing how it interacts with stakeholders and pursues its objectives. This approach ensures that Nidec's mission and values are not merely statements but are actively practiced in its day-to-day operations and long-term strategic planning. A brief history of Nidec showcases its evolution and consistent dedication to these principles. Nidec's core values in practice are demonstrated through its employee expectations, which encourage proactive problem-solving and a dedication to achieving ambitious goals. The company's mission statement and goals are intrinsically linked, with each objective serving to advance its broader vision for the future. Understanding Nidec's mission and objectives provides insight into how its corporate culture and values drive its business forward, particularly in its pursuit of technological advancement and societal contribution.