What are Mission Vision & Core Values of Newlat Company?

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What are the guiding principles of Newlat Food S.p.A.?

Mission and vision statements are crucial for any successful enterprise, defining its purpose and future goals. They offer a strategic direction, influencing decisions from product development to market expansion. Newlat Food S.p.A., a leading Italian food group, holds a significant position in the European food industry.

Specializing in high-quality products including pasta, milk, dairy, and bakery items, the company reported a consolidated revenue of €2.77 billion in 2024 with over 8,800 employees across 31 plants globally. Their mission, vision, and core values are essential for continued success and growth, shaping corporate identity and fostering internal alignment. For strategic insights, consider the Newlat BCG Matrix.

The Newlat mission emphasizes delivering high-quality food products daily, leveraging historical brands across diverse categories. This commitment involves actively listening to and satisfying consumer needs, with a strong focus on health, well-being, and sustainable practices. This approach ensures that Newlat company mission statement remains relevant and impactful in the evolving food industry.

Quality and Safety

Newlat prioritizes indisputably high-quality food products. This includes rigorous safety standards throughout the supply chain.

Consumer Focus

The company continuously listens to and satisfies consumer needs. This drives product development and market responsiveness.

Health and Well-being

Newlat focuses on products that promote health and well-being. This aligns with modern dietary trends and consumer preferences.

Sustainable Practices

A commitment to sustainability guides operations. This ensures responsible sourcing and production methods.

Historical Brands

Newlat leverages established historical brands. This provides a strong foundation and market recognition.

Diverse Categories

The company offers products across various food categories. This broadens market reach and consumer appeal.

Newlat Food's mission is centered on delivering high-quality food solutions globally, emphasizing product quality and safety through a diversified portfolio of well-established brands. The company is committed to meeting evolving consumer demands, targeting a broad customer base in both domestic and international markets. Their product range spans pasta, milk, dairy, bakery, and specialty items, including gluten-free, protein-free, and baby food. The unique value proposition of Newlat's mission lies in leveraging historical brands and a robust production network to offer a wide array of products that align with contemporary dietary needs and preferences. For instance, Newlat's investment in research and development for products satisfying 'specific nutritional needs related to age, intolerances or allergies and ethical, cultural and religious reasons' exemplifies their mission in action. Furthermore, their continuous collaboration with supply chains to support agricultural productivity and ensure food safety throughout the procurement and production cycle reflects their operational embodiment of this mission. The mission is strongly customer-centric, driven by the objective to 'listen to and meet the needs and demands of consumers', and innovation-focused, as evidenced by their ongoing new product development, such as Barista Special, lactose-free, and high-protein milk products launched in 2024-2025. This demonstrates how Newlat defines its mission through tangible actions and product offerings. For more details on the company's background, explore the Brief History of Newlat.

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Newlat's vision is to achieve significant market leadership and expansion within the European agribusiness sector. This includes an ambitious target of €5 billion in turnover by 2030. The company aims to double its product category offering, becoming a leading multi-brand and multi-product food company in Europe. This strategic direction is supported by its established presence in 4 key markets and exports to over 60 countries, serving more than 30,000 retailers.

Market Leadership

Newlat aims to be a primary leader in the European agribusiness industry, expanding its influence and market share.

Portfolio Expansion

The company plans to cover 10 different product categories, significantly diversifying its offerings.

Financial Growth

A key objective is to achieve a turnover of €5 billion by 2030, demonstrating substantial financial ambition.

Multinational Presence

Newlat seeks dynamic multinational growth, embodying the essence of the food & beverage industry.

Strategic Acquisitions

The acquisition of Princes Limited in May 2024 is central to achieving the vision, projecting a combined turnover of €2.8 billion in 2024.

Operational Efficiency

Strategic integration and supply chain optimization are already yielding positive effects on EBITDA, as seen in Q1 2025 with a 30.5% rise to €54.8 million.

Newlat's vision is overtly future-oriented and ambitious, aiming for significant market leadership and expansion. The acquisition of Princes Limited in May 2024 is a cornerstone of this vision, with the combined entity, soon to be known as New Princes Group, projected to achieve a turnover of €2.8 billion in 2024 and target €5 billion by 2030. This vision encompasses industry disruption by doubling its product category offering, becoming a leading multi-brand and multi-product food company in Europe. The scope is global, with an established presence in 4 key markets and exports to over 60 countries, serving more than 30,000 retailers. The ambition appears realistic yet aspirational, given their strong financial performance in Q1 2025, where adjusted EBITDA rose 30.5% to €54.8 million despite deflationary pressures. Chairman Angelo Mastrolia emphasized this, stating that the Princes acquisition realizes 'a vision that began 20 years ago,' transforming a small family business into a 'dynamic multinational company'. The strategic integration of Princes is already yielding 'first tangible results' and positive effects on EBITDA through supply chain optimization and cross-selling. For more insights into the company's strategic direction, explore the Growth Strategy of Newlat.

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Newlat's core values are fundamental to its operational framework, guiding its strategic decisions and daily practices. These principles ensure the company remains committed to excellence and consumer satisfaction in the competitive food industry.

The company's four core values are Quality and Food Safety, Consumer Centricity and Well-being, Sustainability and Responsibility, and Innovation. These values collectively define Newlat's approach to product development, market engagement, and corporate governance.

Quality and Food Safety

Newlat Food prioritizes indisputably high-quality products and food safety, conducting over 30,000 analyses annually and adhering to certifications like IFS and BRC. This commitment ensures all products are free of food coloring and hardened fats, building consumer trust through consistent delivery of safe and reliable items.

Consumer Centricity and Well-being

The company aims to listen to and meet consumer needs, including the increasing focus on health and well-being, evident in investments in R&D for gluten-free, protein-free, and baby food products. New offerings, such as lactose-free and high-protein milk, were introduced in 2024-2025, adapting to evolving consumer behaviors.

Sustainability and Responsibility

Newlat Food is committed to sustainable agricultural practices and production systems, systematically measuring and reporting its environmental impacts. Approximately 90% of their carbon footprint originates from the supply base, prompting efforts to reduce it through supplier collaboration.

Innovation

Newlat demonstrates a commitment to technological upgrading and innovation, continuously investing in new packaging lines, such as 100% recyclable packaging for Crostino Dorato. They also develop new products like Sfoglie in the bakery business and explore trends such as Barista Special milk and high-protein dairy products.

These Newlat core values collectively differentiate the company, establishing a strong identity as a quality-driven, consumer-focused, and responsible food producer. To understand how these values shape the company's future, delve deeper into Newlat's mission, vision, and core values explained and how they influence strategic decisions.

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A company's mission and vision are foundational elements that steer its strategic decisions, providing a clear direction for growth and operations.

These guiding principles ensure that every action taken, from product development to market expansion, aligns with the overarching goals and purpose of the organization.

Newlat's Mission and Vision: A Strategic Compass

Newlat's mission and vision statements are instrumental in shaping its strategic trajectory, particularly in its pursuit of European agribusiness leadership and ambitious financial targets.

• The company's vision to achieve a €5 billion turnover by 2030 is a key driver for strategic initiatives.
• The mission to satisfy consumer needs and promote healthy eating influences product innovation.
• The acquisition of Princes Limited in May 2024 for £700 million directly supports the vision for market leadership.
• This acquisition doubled product categories and created a combined entity with €2.8 billion in revenue for 2024.
• Operational efficiencies, such as supply chain optimization and centralized purchasing, demonstrate the influence of strategic vision on day-to-day operations.

Defining the Newlat Mission

Newlat's purpose is to satisfy consumer needs and demands by promoting a healthy and balanced eating style, a core tenet that guides its product development and market approach.

Newlat's Vision for Growth

The company envisions becoming a leading European agribusiness, aiming for a significant turnover of €5 billion by 2030, a goal that fuels its expansion strategies.

Core Values in Action

Newlat's core values are reflected in its investment in product innovation, focusing on health and well-being, as seen in the success of lactose-free and high-protein milk products.

Strategic Impact of Vision

The vision for market leadership directly influenced the substantial acquisition of Princes Limited, a move that significantly expanded the company's market presence and product offerings.

Mission Driving Operational Efficiency

The company's mission to satisfy consumer needs translates into operational improvements, such as supply chain optimization, which contributed to EBITDA improvement post-acquisition.

Long-Term Strategic Alignment

Chairman Angelo Mastrolia highlighted that the acquisition of Princes actualizes a vision that began 20 years ago, underscoring the enduring influence of the company's mission and vision on its long-term strategy.

Newlat's mission and vision are pivotal in guiding its strategic decisions, from major acquisitions to product development, ensuring alignment with its long-term objectives. Explore how these principles can be further refined in the next chapter.

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To enhance clarity and strategic communication, Newlat Food could refine its mission and vision statements to be more explicit and easily identifiable. This would align with industry best practices where core principles are often concisely articulated.

Integrating a stronger emphasis on technological advancement and global market leadership aspirations within these statements would better reflect the company's evolving landscape and ambitions.

Explicitly Define Mission and Vision Statements

Currently, Newlat's core principles are embedded within broader narratives. Making these statements more prominent and concise would improve strategic communication and brand identity.

Integrate Technological Advancement into Vision

Highlighting the commitment to technological innovation, such as AI and advanced analytics, within the vision statement would better position the company for future growth in a digitally transforming food industry.

Articulate Global Market Leadership Ambition

Given its expansion and exports to over 60 countries, Newlat could strengthen its mission by more clearly defining its global market leadership aspirations beyond just 'international markets'.

Address Evolving Consumer Demands for Transparency and Sustainability

Adapting mission and vision statements to address increasing consumer demand for sourcing transparency and the imperative to reduce food waste would align Newlat with critical sustainability concerns relevant to its industry.

Understanding Newlat's mission and values is crucial for grasping its strategic direction and operational ethos. The company's purpose is deeply intertwined with its commitment to providing high-quality food products while adhering to principles of sustainability and consumer well-being. While specific, easily quotable mission and vision statements are not prominently featured, the company's actions and communications reflect a dedication to innovation and growth within the food sector. Examining the Target Market of Newlat provides further context on how these guiding principles are applied in practice.

The core values that guide Newlat likely encompass quality, innovation, and responsibility. These principles are evident in their approach to product development and their focus on operational efficiency. The company's expansion, including acquisitions like the New Princes Group, underscores its ambition for global reach and market leadership. This growth trajectory indicates a forward-looking vision for the food industry, one that balances commercial success with ethical considerations.

Newlat's company culture and core values are shaped by its commitment to excellence and its understanding of evolving consumer needs. The significance of Newlat's mission statement, even if implicitly communicated, lies in its ability to unite the organization towards common objectives. The company's purpose and objectives are geared towards sustainable business practices and delivering value to stakeholders. The role of mission and vision in Newlat's strategy is to provide a framework for decision-making and to inspire a shared sense of direction across its diverse operations.