What are Mission Vision & Core Values of Momentum Metropolitan Holdings Company?

What drives Momentum Metropolitan Holdings' long-term direction?

Momentum Metropolitan Holdings aligns strategy, capital allocation and operations to a clear purpose: financial wellness for customers. As of July 2025 the group manages over R600 billion in assets and targets an ROE of 18%–20% for 2025 while navigating regulatory and rate volatility.

The mission prioritizes customer financial wellness across life, health and asset management; the vision focuses on market-leading, sustainable value creation; core values emphasize integrity, client focus and innovation. Learn more via Momentum Metropolitan Holdings Porter's Five Forces Analysis.

Momentum Metropolitan mission focuses on inclusive financial empowerment, serving emerging to affluent markets with holistic planning and sustainable customer growth, supporting projected R5.8 billion normalized headline earnings in 2025.

Customer-centric reach

Targets emerging and affluent segments via Metropolitan and Momentum brands to broaden financial inclusion.

Holistic value proposition

Emphasizes financial planning, insurance, and employee benefits to support life aspirations and productivity.

Digital inclusion

Initiatives like Metropolitan GetUp serve younger, digitally-savvy customers with accessible savings and insurance.

Long-term relationships

Focuses on sustainable customer growth and retention as drivers of earnings and social impact.

Corporate solutions

Provides employee benefits and health risk management to enhance workforce financial security.

Governance and purpose

Aligns mission with corporate governance, strategic direction and measurable financial targets.

Momentum Metropolitan mission emphasizes financial inclusion, customer-centric services, and sustainable growth to achieve its purpose and strategic direction.

Read more in the Brief History of Momentum Metropolitan Holdings

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To be the preferred lifetime financial wellness partner, delivering innovative, trusted solutions and personalised outcomes across clients' financial lives, supported by strong capital resilience and digital transformation.

Lifetime financial wellness

Focus on enduring client relationships rather than one-off sales.

Innovation-led services

AI and advanced analytics personalise advice and products.

Trust and solvency

Maintains financial strength with an SCR cover ratio near 1.9x (mid-2025).

Digital transformation

2025 Reinvent and Grow strategy prioritises digital channels and service excellence.

Market leadership

Aims to capture larger share of South African financial services wallet through personalised propositions.

Customer-centric culture

Shifts insurer-client dynamic toward proactive, outcome-focused partnerships.

The vision aligns with Momentum Metropolitan mission and Momentum Metropolitan core values, linking strategic direction and company values to purpose, governance and innovation while supporting growth targets under the group's 2025 plan; see Target Market of Momentum Metropolitan Holdings.

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Momentum Metropolitan’s core values guide behaviour, decision-making and client relationships across the group. These values shape culture and operational priorities as the company pursues its strategic direction and financial targets.

Accountability

Employees and leadership take ownership of outcomes; disciplined execution supports the group’s R5.4 billion to R6.0 billion earnings trajectory and share buyback commitments for 2025.

Diversity

Diversity reflects the South African context with inclusive hiring and supplier practices; the group maintains Level 1 B-BBEE status in 2025 to support enterprise development.

Excellence

Focus on top-quartile investment performance at Momentum Investments and high standards in claims processing across life and short-term insurance divisions.

Innovation

Innovation drives products like Multiply and investments in fintech and digital health solutions in 2025 to improve customer outcomes and engagement.

Read next: how mission and vision influence the company's strategic decisions and operational priorities, including capital allocation and product development — see Growth Strategy of Momentum Metropolitan Holdings.

Values: Momentum Metropolitan operates under six core values: Accountability, Diversity, Excellence, Innovation, Integrity and Teamwork. Accountability links to the group’s 2025 earnings targets; Diversity is supported by Level 1 B-BBEE; Excellence appears in investment and claims performance; Innovation is visible in Multiply and digital health investments; Integrity underpins transparent fees; Teamwork drives cross-unit synergies.

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Mission and vision shape Momentum Metropolitan Holdings' strategic decisions by directing capital allocation, market focus and product development toward sustained financial wellness for clients. These guiding statements steer the group's priorities, risk appetite and performance targets across the business.

Mission, Vision & Core Values — Snapshot

The company's purpose and values orient its Reinvent and Grow strategy and daily operations.

• The mission emphasizes delivering financial wellness and sustainable returns to shareholders and clients
• The vision positions the group as a preferred partner in its primary South African market
• Core values prioritize integrity, client focus, innovation and accountability
• Corporate decisions align with measurable financial targets and client outcomes

Strategic Direction

Mission-led focus resulted in exiting non-core African markets to concentrate capital and management bandwidth in South Africa.

Financial Targets

Public targets include a focus on strong returns: the group reported a 19 percent ROE target range and maintains a dividend policy around 50 percent of normalised headline earnings.

Product & Innovation

The 2025 rollout of enhanced digital wealth platforms reflected the vision to be an innovative wellness partner for clients.

Leadership Guidance

Group CEO Jeanette Marais has emphasized adherence to the group's purpose of financial wellness as key to resilience amid mid-2020s macro headwinds.

Governance & Culture

Core governance practices and company values promote accountability, client focus and ethical conduct across business units.

Measuring Success

Success metrics—including ROE, dividend payout ratio and client metrics—are used to track alignment with the mission and strategic direction.

The mission and vision continue to influence strategic choices—capital concentration in South Africa, product innovation and performance targets—read the next chapter: Core Improvements to Company's Mission and Vision. Competitors Landscape of Momentum Metropolitan Holdings

Influence: The mission and vision drove the Reinvent and Grow strategy, culminating in 2025 exits from non-core African markets to focus on South Africa; the 2025 digital wealth platform launch followed the vision to be an innovative wellness partner; performance targets include a 19 percent ROE and ~50 percent dividend payout ratio, with CEO Jeanette Marais citing commitment to financial wellness as central to resilience.

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Four targeted improvements can sharpen Momentum Metropolitan mission and vision by aligning them with 2025 ESG expectations and digital-first customer needs. These changes increase relevance for investors and younger clients while clarifying the company’s strategic direction.

Embed explicit ESG commitments in the mission

Amend the Momentum Metropolitan mission to state clear environmental, social and governance targets—for example, net-zero by 2050 and measurable social-investment goals—to meet rising investor expectations and regulatory trends in 2025.

Specify technology-led financial wellness in the vision

Refine the Momentum Metropolitan vision to highlight generative AI and data-driven personalization, e.g., 'To be the most trusted, tech-enabled lifetime financial wellness partner in Africa,' improving clarity on strategic direction and product innovation.

Quantify customer and market impact goals

Introduce KPIs in the mission/vision such as 20% year-on-year digital engagement growth and a target to reach 5 million customers by 2030 to translate purpose into measurable outcomes.

Align core values with diversity, inclusion and governance

Update Momentum Metropolitan core values to explicitly include diversity, inclusion and stronger corporate-governance commitments, supporting talent retention and meeting stakeholder expectations for transparency.

Improvements: While the Momentum Metropolitan mission and vision are robust, they should explicitly incorporate ESG commitments given 2025 investor priorities, and make the role of generative AI and hyper-personalization central to the vision; suggested phrasing: 'To be the most trusted, tech-enabled lifetime financial wellness partner in Africa.' These refinements align Momentum Metropolitan company values and strategic direction with changing Gen Z and Millennial customer behavior and global sustainability trends—see Owners & Shareholders of Momentum Metropolitan Holdings for related context.