What are Mission Vision & Core Values of MCH Company?

MCH Bundle

Get Full Bundle:

	BCG	$15	$10
	5 FORCES	$15	$10
	CANVAS	$15	$10
	4P's MIX	$15	$10
	PESTLE	$15	$10
	SWOT	$15	$10

TOTAL:

ADD TO CART

What are the Mission, Vision, and Core Values of MCH Group?

Mission and vision statements are crucial for any successful business, guiding decisions and shaping corporate identity. For MCH Group, a global live marketing company, these principles are vital. They manage a diverse portfolio of approximately 90 exhibitions, including Art Basel, and offer comprehensive live marketing solutions.

These guiding principles define their purpose and aspirations, directing business operations and stakeholder engagement. Their strategic adherence has been instrumental in their recent return to profitability, with operating income increasing by 10.3% year-on-year to CHF 435.7 million in 2024, and a net profit of CHF 3 million, the first since 2016. Discover more about their strategic positioning with the MCH BCG Matrix.

The MCH company mission focuses on enabling impactful interactions and fostering environments for shared learning. They aim to deliver lasting benefits through their global reach and expertise, driving industries, businesses, and communities forward. This commitment to innovation and global connectivity has been central to their operations for over 100 years.

Customer Focus

MCH Group serves industries, businesses, and communities, including clients, partners, galleries, artists, and collectors.

Product & Service Offerings

They provide exhibitions, events, and live marketing solutions through brands like MC², MCH Global, and Expomobilia, operating venues such as Messe & Congress Center Basel and Messe Zürich.

Global Market Scope

The MCH company operates globally, with a presence in Europe, North and South America, Asia, the Pacific, and Africa.

Unique Value Proposition

MCH creates meaningful experiences, facilitates knowledge exchange, and delivers sustainable value, leveraging over a century of innovation.

Innovation Focus

The company develops innovative event formats and new offerings like the 'Art Basel Awards', set for 2025.

Mission in Action

Art Basel in 2024 saw successful shows in Hong Kong, Basel, Paris, and Miami Beach, expanding cultural programs. MCH Global delivered large-scale events like Icons of Porsche and GITEX in 2024.

The MCH company mission statement analysis reveals a strong commitment to driving progress within various sectors. For more details on their financial structure, explore the Revenue Streams & Business Model of MCH. This aligns with their MCH company purpose of creating impactful platforms for global engagement and sustainable growth, guided by their Strategy 2030.

MCH SWOT Analysis

• Complete SWOT Breakdown
• Fully Customizable
• Editable in Excel & Word
• Professional Formatting
• Investor-Ready Format

GET TEMPLATE ➔

The MCH company vision is deeply rooted in its Strategy 2030, focusing on targeted transformation to achieve long-term profitability and sustainable growth. This vision extends to strengthening its flagship events, such as Art Basel in Basel with the new Art Basel Awards, and accelerating global expansion in key markets like Paris, Hong Kong, and Miami Beach by 2025. A significant part of this vision includes the launch of Art Basel Qatar in February 2026, aiming to establish a premier artistic platform in the Middle East, North Africa, and South Asia region.

Strategic Transformation

MCH company's vision emphasizes targeted transformation for sustained profitability and growth.

Global Expansion

The company aims to accelerate growth in Paris, Hong Kong, and Miami Beach by 2025.

Art Basel Awards

Strengthening Art Basel in Basel with an additional product, the Art Basel Awards, is a key initiative.

Art Basel Qatar

A strategic partnership will launch Art Basel Qatar in February 2026, targeting the MENASA region.

Financial Turnaround

MCH achieved a net profit of CHF 3 million in 2024, signaling a strong foundation for future growth.

Operating Income Growth

Operating income rose to CHF 435.7 million in 2024, supporting ambitious global goals.

The MCH company vision for the future is guided by its Strategy 2030, which focuses on driving targeted transformation to ensure long-term profitability and sustainable growth. This vision is supported by tangible achievements, such as the net profit of CHF 3 million in 2024 and an operating income of CHF 435.7 million in the same year. The MCH company mission and vision are clearly articulated through initiatives like strengthening Art Basel in Basel with the Art Basel Awards and accelerating global growth in Paris, Hong Kong, and Miami Beach. For a broader understanding of the competitive landscape, explore the Competitors Landscape of MCH. The company's core values are reflected in its commitment to innovation and market leadership, particularly with the upcoming Art Basel Qatar in February 2026, which aims to be a pivotal platform for artistic excellence in the Middle East, North Africa, and South Asia.

MCH PESTLE Analysis

• Covers All 6 PESTLE Categories
• No Research Needed – Save Hours of Work
• Built by Experts, Trusted by Consultants
• Instant Download, Ready to Use
• 100% Editable, Fully Customizable

GET TEMPLATE ➔

The MCH Group's core values are fundamental to its operational framework and strategic direction, guiding its interactions with stakeholders and shaping its corporate culture. These values, including passion, professionalism, entrepreneurial spirit, and agility, define the company's approach to delivering premier live marketing experiences.

The MCH company core values are outlined in their Code of Conduct, emphasizing a commitment to creating impactful platforms and fostering strong relationships. These principles ensure high-quality service delivery and drive innovation across all business segments, reflecting the MCH company philosophy.

Passion

Passion drives the MCH Group's commitment to creating impactful platforms and unforgettable brand experiences, particularly evident in events like Art Basel. This dedication fosters an environment where employees are instrumental in achieving milestones, as acknowledged by Group CEO Florian Faber.

Professionalism

Professionalism is reflected in the MCH Group's delivery of high-quality services and management of complex global events, ensuring compliance and ethical business practices. This approach contributed to a net profit of CHF 3 million in 2024, demonstrating disciplined cost management and enhanced operational efficiency.

Entrepreneurial Spirit

The entrepreneurial spirit drives the MCH Group to anticipate future developments and offer innovative solutions, such as launching the 'Art Basel Awards' in 2025 and expanding into new markets like Qatar with 'Art Basel Qatar' in 2026. This aligns with the MCH company vision for innovation and its 'Strategy 2030'.

Agility

Agility is crucial for the MCH Group to navigate industry complexities and respond to evolving market conditions, enabling rapid adaptation of event formats and expansion of digital offerings. This value supports flexible responses to changes in the risk environment and agile decision-making, as detailed in their 2024 Sustainability Report.

These MCH company core values in practice collectively differentiate the MCH Group, fostering a culture of innovation, responsibility, and strong stakeholder relationships. To understand how these values influence strategic decisions, explore the next chapter on how the Mission, Vision & Core Values of MCH influence the company's strategic decisions.

MCH Business Model Canvas

• Complete 9-Block Business Model Canvas
• Effortlessly Communicate Your Business Strategy
• Investor-Ready BMC Format
• 100% Editable and Customizable
• Clear and Structured Layout

GET TEMPLATE ➔

The mission and vision statements of MCH Group serve as foundational elements that steer the company's strategic decision-making processes. These guiding principles are intrinsically linked to their long-term objectives, such as the 'Strategy 2030' which prioritizes sustained profitability and growth through strategic transformation.

In 2024, MCH Group demonstrated a clear alignment of its operations with its mission and vision, achieving a net profit of CHF 3 million, a significant improvement from a net loss of CHF -12.8 million in 2023. This financial turnaround was driven by a focused approach on growth and stringent cost management, with operating income rising by 10.3% year-on-year to CHF 435.7 million.

MCH Company Mission: Creating Meaningful Experiences

The MCH company mission is centered on creating meaningful experiences, which directly influences strategic initiatives like the global expansion of Art Basel.

• The successful 2024 editions in Paris, Hong Kong, Basel, and Miami Beach exemplify this mission.
• The planned launch of 'Art Basel Qatar' in February 2026 further extends this commitment to new markets.
• This expansion aims to foster knowledge exchange and solidify global market presence.
• The introduction of the 'Art Basel Awards' in 2025 is another strategic move to enhance innovation and global standing.

MCH Company Vision: Global Impact and Market Leadership

MCH Group's vision is to achieve global impact and market leadership, guiding its strategic growth and development across various platforms.

MCH Company Core Values: Driving Sustainable Growth

The company's core values are embedded in its integrated sustainability framework, DARE, which is central to its 'Strategy 2030' and ensures a focus on environmental protection, social impact, and economic resilience.

Strategic Alignment: Profitability and Efficiency

MCH Group's strategic decisions in 2024 focused on strengthening core business areas, enhancing operational efficiency, and controlling costs, directly contributing to its return to profitability.

Impact of Mission on Product Development

The mission to create meaningful experiences directly influences product development, as seen with the planned 'Art Basel Awards' designed to set new benchmarks for innovation.

Financial Performance Reflecting Strategic Goals

The reported net profit of CHF 3 million in 2024 and a 10.3% increase in operating income to CHF 435.7 million highlight the successful execution of strategic financial goals.

Leadership Endorsement of Strategy

The Group CEO and Chairman of the Board have both emphasized the effectiveness of the strategic initiatives and the clear plan that led to the company's return to profitability.

The mission and vision statements are integral to MCH Group's strategic direction, influencing expansion and product development, as evidenced by the financial turnaround in 2024. Discover how these elements are continuously refined in our next chapter on Core Improvements to Company's Mission and Vision.

MCH Porter's Five Forces Analysis

• Covers All 5 Competitive Forces in Detail
• Structured for Consultants, Students, and Founders
• 100% Editable in Microsoft Word & Excel
• Instant Digital Download – Use Immediately
• Compatible with Mac & PC – Fully Unlocked

GET TEMPLATE ➔

What Are Mission & Vision Improvements?

Enhancing MCH Group's mission and vision statements can sharpen strategic focus and external communication. A clearer vision can better articulate the company's ambition for transformative leadership in the experience marketing sector.

Refining these statements can also better integrate sustainability commitments and digital innovation into the core purpose. This aligns with evolving industry trends and stakeholder expectations for ESG performance.

Distill Future-Oriented Elements into a Distinct Vision

Currently, the MCH company mission statement is comprehensive, but elements that describe the company's desired future state could be separated into a more impactful MCH company vision. This would clarify the MCH company purpose and articulate MCH company goals more effectively.

Emphasize Industry Disruption and Transformative Leadership

A more concise vision statement could explicitly capture MCH company's ambition for industry disruption or transformative leadership. This would enhance external communication and internal alignment, defining MCH company's vision for the future.

Integrate Sustainability Frameworks Explicitly

Explicitly incorporating the 'DARE framework' for sustainability into the vision or mission's core tenets, beyond a general commitment, would be beneficial. This directly addresses MCH company core values for employees and their impact.

Highlight Digital Transformation and Innovation Focus

The vision could more deeply integrate digital transformation, reflecting the company's focus on 'expanding digital offerings'. This proactive approach addresses emerging technologies and aligns with MCH company vision for innovation.

For instance, MCH Group's return to profitability in 2024, achieving a revenue of CHF 890.5 million, demonstrates operational strength. However, refining the MCH company mission statement and MCH company vision statement can further solidify its market position. A clear articulation of MCH company core values, such as innovation and sustainability, is crucial for guiding strategic decisions and fostering a strong company culture. Understanding MCH company's vision for the future, especially in integrating digital solutions with physical events, is key to its continued success in the experience marketing industry, a sector that continues to evolve rapidly, impacting the Target Market of MCH.