What are Mission Vision & Core Values of Legal & General Group Company?

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What are the Mission, Vision, and Core Values of Legal & General Group;

Mission and vision statements are crucial strategic foundations for any business, offering a clear sense of purpose and direction. They define an organization's existence, future aspirations, and guiding principles. These statements are vital tools that shape business decisions, influence corporate culture, and drive success.

Legal & General Group, a prominent financial services company, manages assets exceeding £1 trillion as of March 2025. Their mission, vision, and values guide their strategic choices, shaping their corporate identity and ensuring alignment across diverse services. Explore their strategic position further with the Legal & General Group BCG Matrix.

This mission, refreshed in 2024, underscores Legal & General's commitment to fostering financial security for its diverse customer base, including individuals, institutions, and employers. The company achieves this through innovative solutions while prioritizing sustainability and community impact. Legal & General's purpose and values are deeply rooted in addressing societal needs.

Long-Term Investment

Legal & General focuses on sustainable returns, managing approximately £1.1 trillion in assets as of March 2025.

Societal Impact

In 2023, Legal & General contributed over £50 million to community initiatives, focusing on housing, education, and health.

Renewable Energy

Investments in renewable energy reached £8 billion, demonstrating a commitment to net-zero goals.

Strategic Partnerships

In 2024, LGIM completed a £25 million transaction with The National Trust for hydro-electric and solar projects.

Customer-Centric Focus

The Legal & General mission is strongly customer-centric, aiming to evolve business to meet changing investment needs.

Innovation & Growth

The company is shifting towards fee-based earnings at higher returns on capital, reflecting an innovation-focused approach.

The Legal & General mission statement, 'Investing for the long term. Our futures depend on it,' highlights the company's dedication to helping customers achieve financial security. This Legal & General purpose extends globally, with a significant international presence. The company's unique value proposition lies in its focus on long-term investing to deliver sustainable returns and address societal needs such as housing, infrastructure, and clean energy. For more details on the company's structure, refer to Owners & Shareholders of Legal & General Group. Legal & General's core values are evident in its substantial community investment initiatives and its commitment to renewable energy projects, reinforcing its ethical framework and values.

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This vision, articulated in June 2024, emphasizes sustainable growth and enhanced returns. It aims to integrate LGIM and Legal & General Capital into a unified global asset manager. The company seeks to expand internationally, particularly in the US, Canada, and the Netherlands, targeting significant growth in Pension Risk Transfer (PRT) volumes to £50-65 billion in the UK by year-end 2028 and increasing private markets platform assets under management to £85 billion by FY 2028 from £57 billion in FY 2024. This strategic direction, part of the Legal & General vision, is supported by strong 2024 financial performance, including a 6% growth in core operating profit and core EPS, and a Solvency II coverage ratio of 232%.

Growth and Simplicity

The Legal & General vision focuses on a streamlined structure for sustainable expansion.

Global Asset Management

Integrating LGIM and Legal & General Capital creates a unified global public and private markets asset manager.

International Expansion

Legal & General aims to grow its presence in key international markets like the US, Canada, and the Netherlands.

Pension Risk Transfer Targets

The company targets £50-65 billion in UK PRT volumes by year-end 2028.

Private Markets AUM Growth

Legal & General seeks to increase private markets platform assets under management to £85 billion by FY 2028.

Strong Financial Backing

Supported by 2024 core operating profit growth of 6% and a Solvency II coverage ratio of 232%.

The Legal & General vision, outlined in June 2024, focuses on creating a growing, simpler, and better-connected entity. This involves concentrating on three core business divisions, distinguished by a shared sense of purpose and powerful synergies. The strategic objectives include significant industry disruption, particularly in asset management, by integrating LGIM and Legal & General Capital into a single, global public and private markets asset manager. Legal & General aims for global impact, expanding international business opportunities, including in the US, Canada, and the Netherlands. The ambition for market leadership is evident in their goal to grow Pension Risk Transfer (PRT) volumes, targeting £50-65 billion in the UK by year-end 2028, and increasing private markets platform assets under management to £85 billion by FY 2028 from £57 billion in FY 2024. This Legal & General Group's strategic objectives and values are supported by strong financial performance in 2024, including a 6% growth in core operating profit and core EPS, and a Solvency II coverage ratio of 232%. For more details on the company's strategic focus, consider reading about the Target Market of Legal & General Group.

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Legal & General's core values are integral to their operations and strategic direction, distinguishing them in the financial services sector. Their refreshed purpose and strategic priorities highlight key behavioral tenets that guide their actions and decisions.

The company's core values include a strong sense of responsibility, an entrepreneurial mindset, a commitment to inclusivity, and a focus on customer-centricity. These principles collectively shape their approach to business, product development, and corporate culture.

Responsibility

Legal & General demonstrates responsibility through sustainable business practices and social impact. The company aims for net-zero carbon emissions in its investment portfolio by 2050, having reduced its carbon footprint by 25% in the past three years. In 2023, they contributed over £50 million to community investment, focusing on housing, education, and health.

Entrepreneurial Mindset

An entrepreneurial mindset drives Legal & General to continuously improve its business and products, adapting to evolving customer needs. This is reflected in their strategic pivot towards capital-light, fee-generating businesses and acquisitions like a 75% stake in US-based Proprium Capital Partners in May 2025, aimed at growing private market AUM.

Inclusivity

Legal & General fosters an inclusive environment, valuing diverse perspectives and ensuring equitable opportunities. This commitment extends to their workforce and the communities they serve, promoting a culture where everyone feels valued and respected.

Customer-Centricity

Customer-centricity guides Legal & General in developing products and services that meet the diverse needs of their clients. Their focus on leveraging technology and AI, as detailed in the Revenue Streams & Business Model of Legal & General Group, enhances efficiency and customer experience in protection businesses.

These core values, including Legal & General's commitment to corporate responsibility and their guiding principles, are fundamental to their identity. Understanding these values provides insight into how Legal & General defines its vision for the future and how mission and vision influence the company's strategic decisions.

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A company's mission and vision statements are fundamental to its strategic direction, providing a roadmap for decision-making and operational focus. These guiding principles ensure that all actions align with the overarching goals and desired future state of the organization.

Legal & General's mission and vision are intrinsically linked to its strategic decisions, with a stated purpose of 'Investing for the long term. Our futures depend on it,' and a vision for a 'growing, simpler and better-connected L&G.' These statements actively shape the company's strategic choices across its operations.

Legal & General's Mission and Vision in Action

Legal & General's mission and vision directly influence its strategic planning and execution, ensuring alignment with its long-term objectives.

• The purpose, 'Investing for the long term. Our futures depend on it,' guides strategic decisions.
• The vision of a 'growing, simpler and better-connected L&G' shapes organizational development.
• Strategic focus on Institutional Retirement, including a UK PRT target of £50-65 billion by year-end 2028, aligns with the mission.
• In 2024, the company wrote £10.7 billion of global PRT, demonstrating progress towards its goals.
• The creation of a single Asset Management division aims to drive scale and profitability, supporting long-term investment.

Strategic Alignment: Institutional Retirement

The company's strategic focus on Institutional Retirement, particularly Pension Risk Transfer (PRT), directly supports its mission. Legal & General aims to grow UK PRT volumes to £50-65 billion by the end of 2028, having already achieved £10.7 billion in global PRT in 2024. This initiative generates permanent capital, which in turn fuels asset management growth.

Consolidating Asset Management

A significant strategic move announced in June 2024 was the consolidation of LGIM and LGC into a single Asset Management division. This aims to create a unified global asset manager, targeting cumulative Annualised Net New Revenues of £100-150 million between 2025 and 2028, and growing its Private Markets platform assets under management to £85 billion by FY 2028. This aligns with the long-term investment purpose by optimizing asset origination and delivering complex investment solutions.

Sustainability and Societal Impact

The company's mission and vision also influence product development and market expansion, with a strong emphasis on sustainability. This includes a commitment to achieving net-zero carbon emissions in its investment portfolio by 2050, driving investments in areas like clean energy and affordable housing. For example, an investment of £125 million with Jigsaw Homes Group aims to deliver 4,000 new social and affordable homes by 2028, directly linking investment strategy to societal needs.

Financial Performance and Growth Targets

In 2024, Legal & General reported a 6% growth in core operating profit and core EPS, reflecting positive commercial momentum. The company targets a 6-9% core operating EPS CAGR from 2024 to 2027, with an operating return on equity exceeding 20%. Additionally, it anticipates £5-6 billion in cumulative Solvency II operational surplus generation between 2025 and 2027.

Leadership Perspective

Group Chief Executive Officer, António Simões, stated in March 2025 that 2024 was a year of significant strategic progress and strong financial performance, positioning the company to benefit from societal changes. He reiterated the vision for a 'growing, simpler, better-connected L&G,' emphasizing shared purpose and synergies.

Core Values Driving Success

The core values of Legal & General Group, while not explicitly detailed in the provided text, are understood to underpin its mission and vision. These values likely guide the company's commitment to long-term investing, customer focus, and societal contribution, as evidenced by its strategic initiatives and financial performance. Understanding these fundamental beliefs is key to grasping the company's overall business philosophy and its approach to the Competitors Landscape of Legal & General Group.

Legal & General's mission and vision are pivotal in shaping its strategic decisions, from institutional retirement targets to asset management consolidation and sustainability initiatives. These guiding principles ensure a cohesive approach to achieving long-term growth and societal impact. Continue reading to explore core improvements to the company's mission and vision.

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Legal & General's mission and vision statements are foundational to its operations, guiding its strategic direction and stakeholder engagement. Enhancements could focus on greater conciseness and a more explicit embrace of technological leadership and global reach.

Enhance Statement Conciseness for Broader Resonance

While Legal & General's purpose statement is comprehensive, refining it for greater brevity could improve its memorability and impact across diverse audiences, aligning with industry trends towards more succinct articulations of company purpose.

Integrate Explicit Technological Leadership

Explicitly embedding a commitment to technological innovation within the vision or mission, such as 'leading the digital transformation of financial services,' would proactively showcase their digital advancements, like their app designed to connect customers with long-term savings.

Amplify Global Ambition in Core Statements

A more direct articulation of their ambition to be a leading global force, beyond simply 'making the most of our international business opportunities,' could strengthen their competitive positioning, reflecting their growth in markets like Canada.

Incorporate Future-Focused and Sustainability Language

To address evolving consumer behaviors and sustainability concerns, statements could explicitly reference 'fintech integration' or 'personalized financial journeys,' and broaden ecological commitments beyond carbon emissions to areas like biodiversity, reflecting their strong ESG focus.

The mission, vision, and core values of Legal & General Group plc serve as the bedrock of its operations and strategic direction. Understanding these guiding principles is crucial for grasping the company's long-term objectives and its approach to business. This article delves into the Mission, Vision & Core Values of Legal & General Group, providing insight into what drives this financial services giant.

Legal & General's mission is centered on helping customers achieve their long-term financial goals. This involves providing a range of products and services designed to support individuals and businesses in saving, investing, and protecting their futures. The company aims to be a trusted partner in financial well-being, fostering security and prosperity for its clients.

The vision of Legal & General is to be the leading provider of financial services, recognized for its commitment to customer needs, innovation, and responsible business practices. They aspire to make a positive impact on society by empowering individuals to take control of their financial lives and build a more secure future for themselves and their families. This vision is supported by a strategy that emphasizes growth in key markets and the development of digital capabilities to enhance customer experience.

Legal & General's core values are integral to its culture and decision-making processes. These values typically include:

• Customer Focus: Placing customers at the heart of everything they do, ensuring their needs are met with integrity and care.
• Integrity: Operating with honesty, transparency, and ethical conduct in all business dealings.
• Innovation: Continuously seeking new and better ways to serve customers and improve business processes, often leveraging technology.
• Excellence: Striving for high standards in all aspects of their work, from product development to customer service.
• Responsibility: Acting as a responsible corporate citizen, considering the impact of their actions on employees, customers, communities, and the environment.

These core values are not merely statements but are intended to be lived and breathed by employees at all levels of the organization. They shape the company's approach to product design, customer interactions, and its broader corporate social responsibility initiatives. For instance, their commitment to responsible investment is a manifestation of their core values, with a significant focus on ESG (Environmental, Social, and Governance) factors in their investment strategies. In 2024, Legal & General reported total assets under management of approximately £1.2 trillion, demonstrating the scale of their operations and their influence in the financial markets.

The company's strategic objectives are closely aligned with its mission and vision. This includes expanding its presence in international markets, such as its growing operations in the United States and Canada, and investing in digital transformation to enhance efficiency and customer engagement. For example, their digital strategy aims to improve customer access to financial advice and planning tools, making financial management more accessible and intuitive. In 2023, the company reported a 10% increase in its digital customer interactions, highlighting the success of these initiatives.

Understanding Legal & General's core beliefs provides a clear picture of its business philosophy. This philosophy emphasizes long-term value creation for all stakeholders, balancing financial performance with social and environmental responsibility. The company's approach to corporate responsibility is deeply embedded in its operations, aiming to contribute positively to society while delivering sustainable growth. Their commitment to climate action, for example, is demonstrated through significant investments in renewable energy projects, with over £4 billion invested in clean energy infrastructure as of 2024.

The fundamental values of Legal & General guide its ethical framework and its approach to business. This framework ensures that the company operates with a strong sense of purpose, aiming to make a positive difference in the lives of its customers and in the wider community. The mission behind Legal & General's operations is to empower individuals with the financial security they need to live fulfilling lives, underpinned by a commitment to ethical practices and sustainable growth.