What are Mission Vision & Core Values of Kodak Company?

How has Kodak refocused its purpose for industrial markets?

In mid-2025 Kodak operates as a B2B industrial and materials company, shifting from consumer photography to commercial print, packaging, and functional materials. Its strategy centers on technical excellence, chemical innovation, and scalable inkjet solutions to drive sustainable growth.

Kodak’s mission emphasizes serving industrial customers with advanced printing and material science solutions; its vision targets leadership in print technologies and specialty chemicals; core values prioritize innovation, quality, and customer focus. See product analysis: Kodak Porter's Five Forces Analysis

Kodak’s mission centers on full‑stack B2B solutions—hardware, software, consumables and services—targeting commercial print, packaging, publishing, electronic displays and film markets to drive long‑term customer value and sustainability.

Industrial focus

Kodak prioritizes industrial reliability for printers, packagers and publishers, not consumer hobbyists.

Full‑stack offerings

The company bundles hardware like the PROSPER and MAGNUS lines with PRINERGY workflow and consumables for recurring revenue.

Sustainability

New solvent‑free plates and automation reduce waste and energy per print, aligning with 2024–2025 sustainability goals.

Innovation & IP

Extensive patent portfolio supports expansion into advanced materials like transparent conductive films and battery components.

Market impact

Packaging—a key end market—grew at about 4 percent CAGR into 2025, reinforcing Kodak’s strategic emphasis.

Customer stickiness

'Razor and blade' model of presses plus consumables creates recurring revenue and long customer lifecycles.

Kodak’s mission manifests through product rollouts like the KODAK MAGNUS Q800 Platesetter and PRINERGY upgrades, supporting industrial efficiency, recurring revenue and environmental goals.

Competitors Landscape of Kodak

Complete Kodak Strategy Bundle

• 6 Full Frameworks, 1 Company – All Pre-Researched
• Each Framework Fully Sourced with Real Company Data
• Built for Strategy Courses, Case Studies & MBA Programs
• Adapt to Your Assignment – No Starting from Scratch
• 6 Frameworks: SWOT, PESTLE, Porter's, BMC, BCG and 4P's

GET FULL BUNDLE

Kodak’s vision is to be the world leader in commercial print and advanced materials & chemicals, combining chemical heritage with digital inkjet innovation to enable sustainable, high-speed, cost-effective printing and manufacturing.

Market leadership

Targets top position in commercial print and AM&C markets by scaling inkjet and specialty chemicals.

Technology convergence

Blends traditional chemical expertise with digital precision to drive product differentiation.

Cost competitiveness

Aims to make high-speed digital inkjet printing as cost-effective as offset for short-run jobs.

Sustainability

Positions AM&C to meet tightening PFAS and chemical regulations through greener chemistry.

Financial traction (2024)

Reported consolidated revenue near $1.1 billion, with AM&C contributing a significant growth share.

Strategic focus

Divesting non-core assets and concentrating on Rochester manufacturing and proprietary materials.

Kodak’s vision is grounded in current strategy and Revenue Streams & Business Model of Kodak, aiming for global impact and sustainable industrial leadership.

From PESTLE Factors to Full Strategy Bundle

• PESTLE + SWOT + Porter's + BCG + BMC + 4P's in One Bundle
• Every Strategic Angle Covered – Nothing Left to Research
• Pre-filled with Company-Specific Research
• No Missing Sections for Your Case Study
• One Download Covers Your Entire Company Analysis

GET COMPLETE BUNDLE

Kodak's core values guide decision-making, employee behavior, and customer relationships, reflecting a legacy of imaging innovation and industrial chemistry expertise. These values — focused on innovation, quality, integrity and respect — drive the company's strategy and daily operations.

Innovation: Kodak prioritizes breakthrough R&D, allocating around 5-7% of annual revenue to research and developing technologies like ULTRASTREAM to stay competitive and expand industrial printing capabilities.

Quality and Precision

Quality is embedded across film and chemical manufacturing, supporting zero-defect production for motion picture film and industrial clients, reinforcing Kodak company purpose and business philosophy.

Integrity and Compliance

Integrity drives transparent reporting, ESG compliance and ethical supply chain practices, bolstering investor trust as Kodak reduces debt and stabilizes cash flow.

Respect and Inclusion

Respect fosters a diverse workplace that attracts global engineering talent and strengthens long-term customer partnerships, reflecting Eastman Kodak values in culture and recruiting.

Continuous Improvement & Trust

Through the Kodak Operating System, continuous improvement reduced waste in plate manufacturing in 2024, while trust in management stems from measurable operational gains and financial stabilization.

Explore how Kodak's mission and vision shape strategic choices and product roadmaps next; see related market context in Target Market of Kodak.

Kodak Business Model + Strategy Bundle

• Ideal for Essays, Case Studies & Slides
• Get BCG, SWOT, PESTLE, Porter's, 4P's Mix & BMC Together
• Company-Specific Content Already Organized
• One Bundle Replaces Days of Independent Research
• Buy the Bundle Once. Use Across All Your Assignments

GET COMPLETE ANALYSIS

Mission and vision statements shape strategic choices by aligning resource allocation, R&D and market entry with long-term goals. They guide Kodak’s shift from legacy imaging toward advanced materials and chemicals, influencing capital projects and partnerships.

Kodak Mission, Vision & Core Values — Snapshot

Kodak frames its purpose around transforming imaging and materials expertise into technology-driven, chemical-based solutions for new markets.

• The Kodak Mission Statement emphasizes leveraging proprietary coating, deposition and film-making know-how to serve growing tech-materials markets.
• The Kodak Vision Statement positions the firm as a leader in advanced materials and specialty chemicals for industries including EVs and energy.
• Kodak Core Values stress science-led innovation, operational excellence, customer focus and accountable stewardship of legacy assets.
• These principles steer investment toward high-margin, technology-driven opportunities and away from declining commodity film markets.

Mission: Practical Focus

The mission centers on applying Kodak’s chemical and coating expertise to solve industrial problems and capture growth in specialty materials.

Vision: Market Leadership

The vision declares intent to lead in advanced materials, targeting value chains such as electric vehicles and fuel cells with scalable production.

Core Value: Technology & Chemistry

Values highlight a technology-first mindset rooted in chemical processes, prioritizing projects that exploit coating and deposition strengths.

Core Value: Commercial Discipline

Emphasis on profitable, measurable growth—allocating capital to units with clear ROI and exit paths from low-margin businesses.

Strategic Goal: AM&C Growth

The strategy targets the Advanced Materials & Chemicals (AM&C) segment as a primary growth engine and diversification route.

Stakeholder Alignment

Leadership communicates values to investors and employees, using KPIs to link daily operations to long-term vision.

The mission and vision focus Kodak’s strategy on technology-led, high-margin sectors—read next: Core Improvements to Company's Mission and Vision. Brief History of Kodak

Influence: The mission and vision drove Kodak’s 2024 pivot of film plants to produce battery substrates and hydrogen fuel cell parts, enabling entry into the >$100 billion EV supply chain without new-build costs; leadership restates 'we are a technology company with a chemical DNA'; AM&C now contributes over 20% of revenue and the PROSPER 7000 Turbo Press has set new throughput benchmarks.

From Five Forces to Full Company Analysis

• Includes SWOT, PESTLE, BMC, BCG and 4P's
• Pre-Researched with Company-Specific Data
• Best Value for a Complete Analysis
• Ready to Adapt for Your Case Study
• Ready for Essays and Slidesd

GET FULL BUNDLE

Four focused improvements can tighten Kodak's mission and vision to better reflect contemporary industry shifts toward AI and circularity. These changes would align Kodak's strategy with investor expectations and operational realities in 2025.

Embed AI-driven Operational Goals

Update the Kodak mission statement to explicitly include 'AI-driven autonomous printing solutions' and predictive maintenance, reflecting that machine learning now reduces downtime by up to 20% in advanced print operations.

Commit to Net-Zero Industrial Solutions

Make the Kodak vision statement pledge toward 'Net-Zero Industrial Solutions,' building on solvent-free plate advances and targeting a measurable emissions cut consistent with industrial net-zero roadmaps by 2035.

Adopt Circular Product Metrics

Include explicit circular economy KPIs in Kodak Core Values, such as 90% product material recovery targets and closed-loop chemistry for plate manufacture to improve resource efficiency and appeal to ESG investors.

Translate Values into Measurable Customer Outcomes

Reframe Eastman Kodak values to link each core value to customer metrics—uptime, color accuracy, lifecycle footprint—so Kodak company purpose and Kodak business philosophy are demonstrable in procurement decisions.

Improvements: While Kodak’s mission and vision are robust, they could be strengthened by more explicitly addressing the 'Circular Economy' and 'Artificial Intelligence.' As of 2025, industry leaders are increasingly judged on their ability to integrate AI into workflow automation and their commitment to total product circularity. Refining the mission to include 'AI-driven autonomous printing solutions' would better align Kodak with the rapid adoption of machine learning in graphic communications, where predictive maintenance and automated color correction are becoming standard.

Furthermore, as sustainability moves from a corporate social responsibility initiative to a core business requirement, Kodak’s vision could benefit from an explicit commitment to 'Net-Zero Industrial Solutions.' While Kodak has made strides in solvent-free plates, a more aggressive stance on decarbonizing the chemical manufacturing process would appeal to the growing demographic of ESG-focused institutional investors. These refinements would transform the mission from a description of what Kodak does into a compelling narrative of how Kodak solves the existential challenges of the modern industrial era.

For a concise reference on the company's historical and current statements see Mission, Vision & Core Values of Kodak