What are Mission Vision & Core Values of Kering Company?

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What are the Mission, Vision, and Core Values of the Company?

Mission and vision statements are foundational strategic pillars for any business, articulating its purpose and future aspirations. They are crucial for guiding decision-making, fostering corporate identity, and ensuring stakeholder alignment. The Company, a global luxury group, holds a significant position in the fashion, leather goods, jewelry, and watches sectors.

For the Company, these statements are not mere declarations; they act as the compass that directs business decisions, shapes corporate identity, and drives commitment to creativity, sustainability, and innovation. In 2024, the Company generated revenue of €17.2 billion and employed 47,000 people. Explore more about its strategic position in the Company BCG Matrix.

Kering's mission statement, 'Making the world more beautiful with different forms of beauty,' is broad, focusing on a universal aspiration rather than specific products. It positions Kering as a creator of diverse aesthetic experiences, extending beyond luxury goods to encompass a wider impact on beauty. This Kering company mission emphasizes high-quality products, ethical practices, and environmental responsibility, reflecting Kering's commitment to sustainability.

Ethical Practices

Kering's ethical values explained include a focus on responsible sourcing and fair labor, ensuring integrity across its supply chain.

Environmental Responsibility

Kering sustainability mission drives initiatives like developing biomaterials, reducing environmental impact, and fostering circularity.

Innovation Focus

Kering invests approximately €250 million annually in R&D, supporting advancements in retail, product design, and consumer engagement.

Customer-Centric Approach

The Kering brand philosophy aims to provide exceptional experiences and foster close relationships with clients through personalized offerings.

High-Quality Products

Kering's purpose and objectives include delivering superior luxury goods that embody craftsmanship and enduring value.

Diverse Aesthetic Experiences

Understanding Kering's core values reveals a commitment to creating varied forms of beauty across its portfolio of luxury brands.

Kering's mission emphasizes high-quality products, ethical practices, and environmental responsibility. For example, their commitment to sustainability is reflected in Balenciaga's Summer 2024 collection, which introduced LunaformTM, a biomaterial developed using vegan, non-GMO, animal-free, and plastic-free methods. Kering's annual investment of approximately €250 million into research and development across its brand portfolio highlights an innovation-focused orientation, supporting advancements in retail, product design, and consumer engagement strategies. This Kering company mission is customer-centric in its aim to provide exceptional experiences and foster close relationships with clients through personalized offerings and a 360-degree view of customers. For more insights into their market approach, explore the Target Market of Kering.

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Kering's vision for the future is to lead the luxury sector through unparalleled creativity, robust sustainability practices, and strong financial results. The company aims for 100% renewable energy by 2025 and carbon neutrality across all brands by the same year. As of 2023, 85% of key raw materials were sustainably sourced, and carbon emissions decreased by 34% from 2018 levels. This strategic goal underscores Kering's commitment to ethical values and market influence.

Creativity Focus

Kering emphasizes creativity as a cornerstone of its brand philosophy, driving innovation across its luxury portfolio. This commitment ensures distinct and desirable products.

Sustainability Leadership

The company targets 100% renewable energy by 2025 and carbon neutrality, reflecting its strong sustainability mission. This commitment is central to Kering's ethical values explained.

Economic Performance

Kering aims for long-term economic performance, reinforcing its position as a global luxury leader. This includes strategic goals for consistent growth and profitability.

Global Expansion

Kering plans to add 50 retail stores globally within the next year, primarily in Asia-Pacific, where sales grew by 35% in 2022. This expands Kering's purpose and objectives.

Material Sourcing

As of 2023, 85% of Kering's key raw materials were sustainably sourced, demonstrating Kering's commitment to its values. This highlights responsible practices.

Carbon Emission Reduction

Kering achieved a 34% reduction in carbon emissions compared to 2018 levels, showcasing its progress towards environmental goals. This supports Kering's vision for luxury brands.

Kering's vision is to become the most influential Luxury Group, focusing on creativity, sustainability, and long-term economic performance. The company aims for 100% renewable energy and carbon neutrality by 2025. In 2023, 85% of its key raw materials were sustainably sourced, and carbon emissions decreased by 34% from 2018. Kering plans to open 50 new retail stores globally, with significant expansion in Asia-Pacific, where sales grew by 35% in 2022. Understanding Kering's core values and its strategic goals provides insight into its market leadership. More details on the company's structure can be found in the article about Owners & Shareholders of Kering.

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The Kering company core values are fundamental to its identity, guiding its strategic decisions and operational practices within the luxury sector. These principles shape the company's approach to innovation, efficiency, professionalism, and confidence, ensuring a cohesive and ethical framework for its diverse portfolio of brands.

Innovation

Innovation is central to Kering's strategy, fostering creativity and driving advancements across its luxury brands. In 2023, Kering invested €2.5 billion in creativity-focused initiatives, including grants for emerging designers and partnerships with art institutions.

Efficiency

Efficiency emphasizes streamlining operations and maximizing resource utilization. Kering's integrated business model enhances efficiency through synergies in logistics, information systems, and manufacturing, leading to the closure of 50 underperforming stores in 2025.

Professionalism

Professionalism guides Kering's conduct in all business aspects, from internal operations to external relations. This is reflected in their rigorous sustainability standards for raw materials and manufacturing processes, ensuring ethical business conduct.

Confidence

Confidence represents Kering's belief in its strategic direction and ability to navigate the evolving luxury market. Despite challenges, Kering leadership expressed confidence in resuming growth, as seen in their 2024 annual results.

These Kering company core principles are vital to understanding its operational success and market positioning. To delve deeper into the company's journey, explore the Brief History of Kering. Discover how Kering's mission and vision further influence its strategic decisions in the next chapter.

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A company's mission and vision statements are foundational, shaping its strategic decisions and guiding its path forward. These statements articulate the organization's purpose and its aspirations, directly influencing operational priorities and long-term objectives.

Kering's Guiding Principles

Kering's mission and vision are intrinsically linked to its business strategy, directing key decisions and influencing its operations. The group's commitment to sustainability is a direct reflection of its mission to 'make the world more beautiful' and its vision to be the most influential luxury group in terms of sustainability.

• The mission and vision statements guide strategic decisions.
• Sustainability is a core element driven by the mission and vision.
• These principles influence product development and operational focus.
• They shape the group's approach to innovation and customer experience.

Sustainability as a Strategic Driver

Kering's strategic decision to prioritize sustainability is directly guided by its mission and vision. The Water Positive Strategy, launched in April 2025, aims for a net water-positive impact by 2050, with measured net positive impacts in key hotspots by 2035. This involves sourcing water-conscious materials and collaborating with suppliers on water-efficient technologies.

Commitment to Renewable Energy

The group is committed to achieving 100% renewable energy across its global operations by 2025. Furthermore, Kering has set a goal for all its brands to be carbon neutral by 2025, demonstrating a strong alignment with its sustainability-focused vision.

Sustainable Materials and Circularity

Product development at Kering is shaped by its mission and vision, with a focus on using regenerative materials and implementing circular economy initiatives. The group aims for 100% sustainable materials across all products by 2025 and 100% circular packaging.

Digital Transformation and E-commerce

Kering's digital transformation, including AI-driven personalization and AR try-ons, has significantly boosted e-commerce conversions. For instance, brands like Bottega Veneta saw a 30% increase in conversions, supporting Kering's strategic goal of achieving 20% digital sales by 2025, up from 10% in 2024.

Operational Efficiency and Financial Discipline

In response to market challenges, Kering is focusing on strengthening operational efficiency and maintaining financial discipline. This includes a plan to close 50 underperforming stores in 2025, reflecting a strategic approach to optimizing performance.

Leadership Perspective

François-Henri Pinault, Chairman and CEO of Kering, stated in February 2025, 'Our efforts must remain sustained and we are confident that we have driven Kering to a point of stabilization, from which we will gradually resume our growth trajectory.' This highlights the leadership's confidence in the current strategy.

Kering's mission and vision statements are integral to its strategic decision-making, influencing its commitment to sustainability, digital innovation, and operational efficiency. Explore Mission, Vision & Core Values of Kering to understand these foundational elements further.

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Kering's mission and vision statements are foundational to its operations, guiding its strategic direction and brand philosophy. Enhancing these statements can further solidify its market position and appeal to evolving consumer expectations.

Refine Mission for Creative Empowerment

Kering's mission could be more explicit about its role in empowering creativity, a core differentiator in the luxury market. This would clearly articulate its unique contribution beyond simply making the world more beautiful.

Integrate Diversity and Inclusion into Core Values

Adding a specific value for diversity and inclusion would better reflect current societal expectations and Kering's commitment to social equity, aligning with its sustainability pillars.

Embrace Digital Luxury in Vision

Kering's vision could more directly address its role in shaping the future of luxury in the digital realm, including embracing the metaverse and digital ownership, given the increasing relevance of NFTs and virtual experiences.

Amplify Sustainability Aspirations

To further solidify its leadership, Kering could integrate bolder, more immediate aspirations regarding circularity within its vision, framing them as growth opportunities such as 'leading the circular luxury revolution'.

The Kering group mission and vision are central to its identity as a global luxury group. Understanding Kering's core values provides insight into its operational ethos and strategic goals. Kering's purpose statement, 'To enable all our Houses to fully express their creative vision and potential,' underscores its commitment to fostering individual brand identities within the group. This approach is crucial for maintaining the distinctiveness of each brand, from Gucci to Saint Laurent. The company's strategic goals often revolve around sustainable development and innovation, aiming to lead the luxury sector in these areas. For instance, Kering has set ambitious targets for reducing its environmental impact, such as its commitment to achieving net-zero carbon emissions by 2050. This aligns with its sustainability mission, which is deeply embedded in its brand values and culture. The Kering company culture values creativity, craftsmanship, and a forward-thinking approach, encouraging its Houses to push boundaries. The importance of Kering's mission is evident in its consistent performance and its ability to adapt to changing market dynamics. The company's vision for luxury brands is one that balances heritage with innovation, ensuring relevance for future generations. Kering's core values in practice are demonstrated through its investments in sustainable materials, ethical sourcing, and its support for emerging designers. The Kering brand philosophy emphasizes authenticity and a deep respect for creative expression. In 2023, Kering reported revenues of €19.7 billion, showcasing its significant market presence. The company's commitment to its values is a key factor in its sustained success and its ability to navigate the complexities of the global luxury market. Exploring the Growth Strategy of Kering further illuminates how these principles are translated into tangible business outcomes.