What are Mission Vision & Core Values of Keppel Corp Company?

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What are the Mission, Vision, and Core Values of Keppel Corporation?

Mission and vision statements are crucial for any business, offering a clear sense of purpose and direction. They define a company's aspirations and guide its decisions, shaping its path to long-term success. Keppel Corporation, a global asset manager, exemplifies this strategic focus on sustainability across various sectors.

Their mission, vision, and values serve as a fundamental compass, directing business decisions, influencing corporate culture, and shaping their identity in a dynamic global market. Keppel's transformation has yielded strong results, with a net profit of $1.06 billion and funds under management reaching $88 billion by end-2024. Explore their strategic positioning with the Keppel Corp BCG Matrix.

Keppel Corporation's mission statement highlights its role as a global asset manager and operator, focusing on creating sustainable solutions. This encompasses a broad range of activities, from developing renewable energy infrastructure to managing urban developments and digital connectivity assets. The mission underscores a commitment to long-term value creation through sustainable practices.

Global Asset Manager

Keppel Corp operates globally, managing diverse assets across various sectors.

Solutions Provider

The company focuses on delivering comprehensive solutions to meet market needs.

Sustainable Future

A core aspect of Keppel's mission is its dedication to sustainability and environmental responsibility.

Diverse Clientele

Keppel serves investors, communities, and businesses seeking sustainable infrastructure.

Innovation Focus

The company leverages technology and innovation to develop advanced solutions.

Customer Centricity

Keppel's mission is deeply rooted in addressing global customer needs for essential services.

Keppel Corp's mission is 'to be a Global Asset Manager and Operator, Creating Solutions for a Sustainable Future'. This mission statement clearly defines Keppel's primary role as a 'Global Asset Manager and Operator'. Their target customers are diverse, ranging from investors seeking alternative real assets to communities needing sustainable urbanization solutions. The products and services offered span energy & environment (including renewables and waste-to-energy), urban development (quality real estate), connectivity (data centers and subsea cables), and asset management. The market scope is global, as indicated by 'Global Asset Manager and Operator'. Keppel's unique value proposition lies in 'Creating Solutions for a Sustainable Future', emphasizing their commitment to sustainability. For example, their development of the Keppel Sakra Cogen Plant, Singapore's first hydrogen-compatible power plant set to start operations in the first half of 2026, directly reflects their mission to provide sustainable energy solutions. Additionally, their focus on expanding their data center portfolio to 1.2 GW in the near-term, fueled by an additional S$10 billion FUM growth, demonstrates their commitment to digital connectivity solutions for a sustainable future. The mission is strongly customer-centric, addressing global needs for energy, infrastructure, clean environments, quality real estate, and digital connectivity, while being deeply innovation-focused through its emphasis on sustainable solutions and leveraging technology like AI. For more details on their financial strategies, refer to the article on Revenue Streams & Business Model of Keppel Corp.

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Keppel Corp's vision for 2030 focuses on an asset-light, scalable model, aiming for a long-term return on equity of 15%. This strategic shift positions Keppel as a global leader in infrastructure, real estate, and connectivity, with a strong emphasis on sustainable development. The company targets Funds Under Management (FUM) of S$100 billion by 2026 and S$200 billion by 2030, alongside a renewable energy portfolio of 7 gigawatts by 2030.

Keppel's Vision 2030

Keppel's Vision 2030 aims for an asset-light, scalable model and a 15% long-term return on equity.

Global Asset Management

The company seeks to be a global asset manager and operator across infrastructure, real estate, and connectivity.

Funds Under Management

Keppel targets S$100 billion in FUM by 2026 and S$200 billion by 2030.

Renewable Energy Goals

A renewable energy portfolio of 7 gigawatts is targeted by 2030.

Financial Performance

Net profit from continuing operations increased by 5% in 2024, reaching $1.06 billion.

Return on Equity

Annualized ROE for H1 2025 was 15.4%, up from 13.2% in H1 2024.

Keppel Corp's vision is to become a global asset manager and operator, deeply embedded in infrastructure, real estate, and connectivity. This includes a strategic pivot towards an asset-light model, aiming for a long-term return on equity of 15%. By the end of 2024, Keppel achieved $88 billion in FUM, demonstrating significant progress towards its 2026 target of S$100 billion. The company's net profit from continuing operations rose by 5% in 2024, reaching $1.06 billion. For more insights into the company's structure, consider reading about the Owners & Shareholders of Keppel Corp.

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Keppel Corp's core values are integral to its operational framework, guiding its strategic decisions and daily practices. These values ensure the company's commitment to sustainable development and responsible business conduct across its diverse portfolio.

Environmental Stewardship

This value underscores Keppel's dedication to climate action and resource efficiency. It drives initiatives like the Keppel Sakra Cogen Plant, Singapore's first hydrogen-compatible power plant, and has led to an 81.6% reduction in Scope 1 and 2 carbon emissions in 2024 compared to its 2020 baseline.

Responsible Business

Keppel's commitment to responsible business ensures long-term sustainability through robust corporate governance and risk management. This is reflected in their rigorous ESG screening of suppliers and Keppel Infrastructure Trust achieving an 'A' rating in the MSCI ESG assessment in 2024.

People and Community

This value emphasizes human capital development and community engagement. In 2024, employees exceeded 23 hours of training per person, and Keppel contributed $4.8 million to social investments, including $3 million through the Keppel Care Foundation.

Innovation and Growth

While not explicitly listed as a separate pillar, Keppel's continuous pursuit of new solutions and market expansion is evident in its strategic investments and focus on sustainable development, aligning with its vision for global growth.

These core values, deeply embedded in Keppel Corporation's operations, shape its strategic decisions. To understand how these principles have evolved, read the Brief History of Keppel Corp. Discover how Keppel's mission and vision further influence its strategic direction in the next chapter.

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A company's mission and vision are foundational to its strategic decisions, providing a compass for growth and operational direction. These statements articulate the organization's purpose and its aspirations for the future, directly influencing how resources are allocated and objectives are set.

Keppel Corp's Strategic Alignment

Keppel's mission and vision are deeply integrated with its strategic transformation into a global asset manager and operator focused on sustainable solutions, a strategy known as 'Vision 2030'.

• Aiming for an asset-light, scalable model with a long-term return on equity of 15%.
• Aggressive asset monetization program, targeting $10-12 billion in divestments by 2026.
• Focus on digital connectivity and renewable energy expansion.
• Commitment to a renewable energy portfolio of 7 GW by 2030.

Asset Monetization Strategy

Keppel has divested $7 billion in assets since 2020, with over $500 million in potential divestments under negotiation in early 2025, supporting its asset-light model and recurring income focus, which accounted for 72% of its 2024 profit.

Digital and Renewable Energy Growth

The company is expanding its data center portfolio to 1.2 GW and targeting S$10 billion in FUM growth for data center funds, aligning with its mission for sustainable solutions and the 'AI wave'.

Financial Performance Metrics

Net profit from continuing operations increased by 5% to $1.06 billion in 2024, and annualized ROE reached 15.4% in 1H 2025, nearing its 15% target. Funds under management grew to $88 billion by end-2024.

Operational Efficiency Initiatives

'Project Lean,' launched in late 2024, aims to streamline operations and has already achieved $70 million in recurring annual run-rate cost savings, demonstrating a commitment to efficiency.

Leadership Vision

CEO Loh Chin Hua stated in February 2025 that the company is 'future-proofing Keppel for the next wave of growth,' highlighting the long-term strategic vision guiding current actions.

Understanding Strategic Direction

These guiding principles shape Keppel's strategic decisions, from asset management to operational improvements, reflecting a clear path towards its stated goals. For a deeper dive into the competitive landscape, explore the Competitors Landscape of Keppel Corp.

Keppel's mission and vision directly influence its strategic decisions, guiding its transformation into a sustainable solutions provider and asset manager. Explore core improvements to company's mission and vision in the next chapter.

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Keppel Corporation's mission and vision statements are foundational to its strategic direction, outlining its purpose and aspirations. Enhancements could focus on explicitly integrating innovation and acknowledging human capital to better reflect its evolving business landscape and competitive positioning.

Explicitly Integrate Innovation into Mission/Vision

To better align with market demands and technological advancements, Keppel Corp's mission or vision could explicitly mention 'innovation' or 'technological advancement,' reinforcing its proactive stance in areas like AI and digital infrastructure.

Acknowledge Human Capital's Role

The mission and vision could more directly acknowledge the importance of human capital and diverse talent in achieving strategic goals, strengthening the employer brand and talent management strategies.

Reinforce Competitive Edge in Emerging Technologies

Explicitly highlighting innovation would underscore Keppel's competitive advantage in emerging technologies, attracting talent and positioning the company as a leader in areas like AI and smart infrastructure.

Adapt to Evolving Market Demands

To address emerging technologies and changing consumer behaviors, Keppel might adapt its mission and vision to emphasize its role as a 'digital infrastructure enabler' or a 'pioneer in smart, sustainable living environments,' aligning with its Growth Strategy of Keppel Corp.