What are Mission Vision & Core Values of JBT Company?

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What are the Mission, Vision, and Core Values of JBT Corporation;

Mission and vision statements are crucial strategic foundations for any business, offering a clear sense of purpose and direction. They guide an organization's decisions, shape its corporate identity, and influence its trajectory towards success. JBT Corporation, a global technology solutions provider, holds a significant position in the food processing and air transportation industries.

JBT designs, manufactures, tests, and services technologically sophisticated systems and products. These include protein processing, liquid foods processing, and airport ground support equipment, alongside aftermarket parts and services. JBT's mission, vision, and values are integral to its operations, guiding business decisions, product development, market expansion, and overall corporate culture. Learn more about their strategic positioning with the JBT BCG Matrix.

The JBT company mission focuses on being a leading technology solutions provider to the food and beverage industry. This involves partnering with customers to deliver innovative solutions that improve yield, increase productivity, and drive sustainability. The mission is customer-centric and innovation-focused, aiming to provide impactful solutions for a resilient food system.

Customer Focus

JBT's mission prioritizes customer needs, offering solutions that directly address their operational challenges and strategic goals.

Innovation Driven

The company emphasizes continuous innovation to develop cutting-edge technologies that benefit the food and beverage sector.

Productivity Enhancement

Solutions are designed to boost efficiency and output for clients, directly contributing to their bottom line.

Sustainability Commitment

A significant portion of JBT's product revenue, over 70% in 2023, comes from equipment with environmental benefits.

Global Impact

JBT's mission addresses global challenges like population growth and fragile food supply chains through its technological offerings.

Future-Proofing

Automated guided vehicle (AGV) systems help clients gain a competitive advantage and mitigate labor market disruptions.

JBT's stated mission is to be a leading technology solutions provider to the food and beverage industry. Its core purpose is to 'Fortify the Future of Food' by partnering with customers to provide innovative solutions that improve yield, increase productivity, and drive sustainability for the global food and beverage industries. This JBT company mission clearly targets customers within the global food and beverage sector, offering comprehensive technology solutions. The unique value proposition lies in enhancing efficiency, productivity, and sustainability for its clients, addressing critical global challenges like population growth, climate change, and fragile food supply chains. For instance, JBT's focus on sustainable solutions is reflected in its product development, with over 70% of its product revenue in 2023 coming from equipment with environmental benefits, helping customers reduce food and packaging waste, extend shelf life, and decrease emissions. Another example is JBT's automated guided vehicle (AGV) systems, which help companies 'future-proof' their business from disruptions and gain a competitive advantage in today's tight labor market by improving material movement efficiency. The JBT mission vision values are strongly customer-centric and innovation-focused, aiming to provide impactful solutions that contribute to a more resilient, sustainable, and equitable food system. Understanding JBT's core values in practice reveals how this mission guides its business strategy. For more details on the company's guiding principles, refer to this article on Mission, Vision & Core Values of JBT.

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This vision statement for JBT Corporation outlines a clear path towards global leadership in food and beverage technology. It emphasizes leveraging the company's full capabilities to collaborate with customers and drive sustainable innovation. The strategic combination with Marel, effective January 2, 2025, forming JBT Marel Corporation, is a significant step in realizing this vision, aiming to transform the future of food. This merger is projected to generate $150 million in cost synergies within three years, reinforcing the company's commitment to operational efficiency and market leadership.

Global Leadership

JBT's vision targets global leadership in food and beverage technology, reflecting a broad market ambition.

Customer Partnership

A core element is partnering with customers to deliver innovative solutions and enhance their operations.

Sustainable Innovation

The vision prioritizes pioneering sustainable innovation, aligning with global environmental goals.

Strategic Growth

The 2025 merger with Marel underscores a strategic move to accelerate growth and market presence.

Operational Excellence

The combined entity, JBT Marel, aims for superior global equipment performance and line productivity.

Future of Food

The purpose of JBT Marel Corporation is to transform the future of food, reflecting a long-term industry impact.

JBT's vision, 'We will be the global leader in food and beverage technology by harnessing the full power of JBT to partner with our customers and pioneer sustainable innovation,' is explicitly future-oriented. It aims for global leadership and emphasizes sustainable innovation within the food and beverage technology sector. The scope is broad, focusing on industry disruption through pioneering new ways forward and optimizing global resources. The recent combination with Marel, completed on January 2, 2025, is a significant step towards achieving this vision, creating JBT Marel Corporation with the purpose to 'transform the future of food.' This strategic move, expected to yield $150 million in cost synergies within three years, demonstrates a realistic yet aspirational trajectory, leveraging combined capabilities to meaningfully support customers and the food industry as a whole. JBT Marel intends to lead the way in global equipment performance, line productivity, operational efficiency, and sustainability for its customers. For more details on the company's operational framework, explore the Revenue Streams & Business Model of JBT.

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JBT Corporation's core values are fundamental to its operational philosophy, guiding its strategic decisions and shaping its corporate identity. These values ensure the company remains focused on its purpose, fostering a culture of integrity, collaboration, agility, and impactful innovation.

JBT's core values are Serve with Integrity, Collaborate with Humility, Grow with Agility, and Innovate with Impact. These principles differentiate the company and define its approach to business, customer relations, and internal culture.

Serve with Integrity

This value emphasizes prioritizing accountability, integrity, and safety in all actions. It means building trust by delivering on promises and maintaining the highest ethical standards of safety and quality in all products and services.

Collaborate with Humility

This value highlights working across silos and alongside customers, leveraging collective strength to solve challenges together. It promotes inclusion and belonging through genuine respect and empathy, fostering collaboration within JBT and with its partners.

Grow with Agility

This value signifies taking initiative for growth, embracing bold thinking, and continuously improving. It involves striving to be better, having the courage to take on new challenges, and setting priorities with a flexible mindset to adjust quickly to market demands.

Innovate with Impact

This value underscores the urgency to expand access to nourishment and responsibly utilize the planet's resources. JBT invested $43.9 million in research and development in 2024 to pioneer new ways forward, generating cutting-edge ideas and building expertise to share across its ecosystem.

Understanding JBT's core values provides insight into its operational framework and commitment to excellence. To further explore JBT's market position, consider reading about the Competitors Landscape of JBT. This foundation sets the stage for how JBT mission vision values influence the company's strategic decisions, which will be explored in the next chapter.

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A company's mission and vision statements serve as foundational pillars, guiding its strategic decisions and shaping its long-term trajectory. These statements articulate the company's purpose and its aspirations for the future, influencing everything from product development to market expansion.

JBT's Mission and Vision in Action

JBT's mission and vision are integral to its strategic direction, exemplified by its 'Elevate 2.0' strategy focused on technology-driven growth.

• The acquisition of Marel, forming JBT Marel on January 2, 2025, was directly influenced by the shared purpose to 'transform the future of food.'
• This strategic move is projected to yield significant operating cost synergies, with JBT Marel forecasting $35 - $40 million in realized cost synergies for the full year 2025.
• JBT's commitment to innovation is evident in its $43.9 million investment in R&D in 2024, aligning with its vision for pioneering sustainable innovation.
• In 2023, over 70% of JBT's product revenue was generated from equipment offering environmental benefits, such as waste reduction and emission decrease.
• The company's 2023 ESG Report, 'Fortify the Future of Food,' highlights achievements stemming from its focus on employee well-being, diversity, and customer partnerships.
• Leadership, including Brian Deck, President and CEO of JBT Marel Corporation, consistently reinforces the mission to build a company with unparalleled impact on global food industry customers and critical world issues.

Strategic Alignment through Acquisition

The acquisition of Marel, completed January 2, 2025, directly reflects JBT's mission and vision to transform the future of food and build a company with unparalleled impact. This strategic decision is expected to generate $35 - $40 million in cost synergies for 2025, with an annual run rate of $80 - $90 million by the end of the year.

Innovation and Sustainability as Drivers

JBT's investment in innovation, with $43.9 million allocated to R&D in 2024, underscores its vision to pioneer sustainable solutions. This focus ensures that over 70% of its 2023 product revenue came from equipment that enhances yield, productivity, and sustainability, such as reducing food waste and emissions.

Operationalizing Mission and Vision

The company's mission and vision influence daily operations and long-term planning, as detailed in its 2023 ESG Report. This includes prioritizing employee safety, fostering diversity, and collaborating with customers to optimize resources, demonstrating how JBT's core values translate into tangible business practices.

Leadership's Role in Reinforcing Purpose

Leadership actively reinforces the company's mission and vision, ensuring they guide both immediate operational decisions and long-term strategic initiatives. This commitment is crucial for maintaining a cohesive organizational culture and driving towards shared objectives.

Impact on Target Market

Understanding JBT's mission and vision is key to grasping its approach to its Target Market of JBT. The company's strategic decisions are designed to meet the evolving needs of the global food industry.

Future Growth and Strategic Goals

JBT's vision for the future is intrinsically linked to its strategic goals, particularly in areas of technological advancement and sustainable practices within the food processing sector.

JBT's mission and vision statements are pivotal in directing its strategic decisions, from major acquisitions to ongoing R&D investments, ensuring alignment with its purpose to transform the future of food.

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What Are Mission & Vision Improvements?

Enhancing JBT's mission and vision can involve more explicit industry acknowledgment and detailing the 'how' of innovation. These adjustments aim to provide greater clarity and adaptability for the company's future strategic direction.

Broaden Industry Acknowledgment in Mission/Vision

While JBT has divested its air transportation segment, acknowledging its historical presence and ongoing aftermarket services could offer a more comprehensive view of its global technology solutions provider identity beyond its primary focus on food and beverage technology.

Specify the 'How' of Sustainable Innovation

Elaborating on how JBT harnesses its power, perhaps through digital transformation or AI integration, would provide a clearer, more actionable roadmap for pioneering sustainable innovation, aligning with industry leaders who detail their technological pathways.

Emphasize Cross-Industry Innovation and Technological Leadership

Benchmarking against competitors in diverse industrial segments could reveal opportunities for JBT to define its technological leadership more broadly or to highlight cross-industry innovation, reflecting evolving market trends like advanced automation and digitalization.

Integrate Emerging Technologies into Vision for Future Growth

Explicitly incorporating the integration of automation and digitalization in food processing into the vision would underscore JBT's commitment to critical evolving industry trends, supporting its Growth Strategy of JBT and future market leadership.