What are Mission Vision & Core Values of ITC Company?

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What are the guiding principles of the Company?

Mission and vision statements are crucial for any successful business, acting as strategic guides for decisions and shaping corporate identity. They define an organization's purpose, aspirations, and ethical framework, ensuring alignment across all levels. A prominent Indian conglomerate, operates across diverse sectors including FMCG, hotels, and agri-business.

Their extensive reach highlights the critical role their mission, vision, and core values play in navigating a complex market. These principles drive strategic direction, influencing product development, market expansion, and sustainability commitments. For a deeper dive into their market strategies, explore the Company BCG Matrix.

ITC's mission statement is centered on sustainable growth and value creation for all stakeholders. It targets a broad scope encompassing its diverse portfolio, including FMCG, hotels, packaging, paperboards, and agribusiness. This mission emphasizes not only financial prosperity but also ethical business practices and community welfare, reflecting ITC's business philosophy.

Wealth Generation

Focuses on increasing financial capability in a global market.

Sustainable Value

Aims for long-term value for all stakeholders.

Global Environment

Operates within an increasingly interconnected global economy.

Stakeholder Focus

Prioritizes shareholders, employees, customers, and society.

Ethical Practices

Underpins all operations with strong ethical considerations.

Community Welfare

Committed to enhancing the quality of life for communities.

This mission is clearly stakeholder-centric, prioritizing the creation of value for shareholders, employees, customers, and the broader society. For instance, ITC's agri-business segment generated robust revenue and profitability in FY24-25, supporting the company's raw material needs while also acting as a significant revenue generator through trading activities. This dual role exemplifies the mission's focus on sustainable growth. Furthermore, ITC's investment of approximately ₹1,000 crore (around $120 million) in social initiatives over the last five years, benefiting over 4 million farmers through rural development programs, demonstrates its commitment to enhancing the quality of life for communities it serves, aligning with ITC's mission statement for social responsibility. Understanding the Growth Strategy of ITC further illuminates how these principles are put into practice.

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ITC Limited's vision for 2024 emphasizes sustainable growth, market leadership, and value creation across its diverse portfolio. The company aims to be a leader in various sectors, balancing economic performance with environmental stewardship and social responsibility. This vision is distinctly future-oriented, aiming for market leadership across its diverse segments, including FMCG, hotels, and paperboards.

Market Leadership

ITC aims for over 20% market share in core categories by 2027, demonstrating its strategic objectives.

FMCG Revenue Target

Aspirations include achieving ₹1 lakh crore in non-cigarette FMCG revenue by 2030, up from ₹21,982 crore in FY24-25.

Strategic Acquisitions

Acquisitions like Yoga Bar and Mother Sparsh support growth, aligning with ITC's business philosophy.

Environmental Stewardship

Commitment to Net Zero Greenhouse Gas emissions by 2040, a key aspect of ITC's mission and vision for sustainability.

Energy Efficiency

Specific energy consumption reduced by 29.38% since 2005, reflecting ITC's core values in environmental responsibility.

Brand Expansion

Expansion of brands such as Aashirvaad and Yippee contributes to ITC's vision for innovation and growth.

ITC's vision is highly aspirational, particularly with its goal to achieve ₹1 lakh crore in non-cigarette FMCG revenue by 2030, a segment that stood at ₹21,982 crore in FY24-25. While ambitious, the company's strategic acquisitions like Yoga Bar and Mother Sparsh, along with the expansion of brands such as Aashirvaad and Yippee, demonstrate tangible progress towards this goal. The vision also strongly emphasizes environmental stewardship, with a commitment to achieve Net Zero Greenhouse Gas emissions by 2040 and having already reduced specific energy consumption by 29.38% since 2005. This blend of aggressive market leadership targets and robust sustainability goals positions ITC's vision as both realistic in its foundational strengths and aspirational in its long-term impact, aligning with the ITC mission vision values. For more details on how the company generates its income, read about the Revenue Streams & Business Model of ITC.

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ITC's core values are fundamental to its corporate culture, guiding its operations and strategic decisions. These values, including trusteeship, customer focus, respect for people, excellence, innovation, and nation orientation, shape the company's approach to business and its interactions with stakeholders. They ensure a commitment to sustainable growth and responsible practices across all segments.

Trusteeship

This core value emphasizes responsible management of resources and assets for the long-term benefit of all stakeholders. ITC achieved plastic neutrality for four consecutive years, managing 76,000 tonnes of plastic waste in FY 2024-25, aligning with its goal for 100% recyclable packaging by 2028.

Customer Focus

ITC prioritizes understanding and meeting evolving customer needs, launching over 50 new products in the last year, with new product innovations contributing 25% to FMCG segment growth. The 'Mission Millet' initiative in 2025 introduced gluten-free flours, responding to health-conscious consumers.

Respect for People

This value underscores ITC's commitment to valuing employees and fostering a diverse and inclusive work environment. Chairman & Managing Director Sanjiv Puri received a fixed salary of ₹3.54 crore and a bonus of ₹21.39 crore in FY24-25, reflecting performance-linked remuneration.

Excellence

ITC strives for the highest standards, improving operational efficiencies through Industry 4.0 technologies and data-driven manufacturing. Their paperboards and specialty paper division, a market leader, exemplifies sustained leadership through focused innovations and customized solutions.

Innovation

Innovation drives ITC's growth strategy, encouraging creativity and cutting-edge solutions, with 2.5% of annual revenue invested in research and development. This is evident in sustainable packaging innovations like the Aashirvaad Khapli Atta pack with an eco-friendly 'bag in bag' design.

Nation Orientation

ITC is deeply committed to contributing to the Indian economy and uplifting communities. Their agri-tech initiative, ITCMaars, supports over 2,050 Farmer Producer Organisations (FPOs) and 22 lakh farmers, leading to a 15-20% increase in yields and up to 30% improvement in net returns.

These ITC core values collectively differentiate the company by embedding sustainability, social responsibility, and a strong national focus into its business practices. For a broader understanding of the company's journey, explore the Brief History of ITC. Next, we will delve into how ITC's mission and vision influence its strategic decisions.

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A company's mission and vision are foundational, guiding its strategic decisions and shaping its long-term direction. These statements articulate the organization's purpose and aspirations, influencing everything from product development to market expansion.

ITC's Guiding Principles

ITC's mission and vision are deeply intertwined with its strategic objectives, driving its approach to business and its commitment to stakeholder value.

• ITC's vision is to be a world-class Indian enterprise that enriches the lives of its stakeholders and contributes to national progress.
• The company's mission focuses on creating superior stakeholder value in a socially responsible and environmentally sustainable manner.
• These principles underpin the 'ITC Next' strategy, emphasizing future-readiness through innovation and digital transformation.
• The company aims to build a portfolio of world-class businesses that serve the needs of Indian consumers and contribute to the nation's economic growth.

Strategic Influence of Mission and Vision

ITC's mission and vision directly influence its strategic decisions, as seen in its investment plans and business expansion. The company plans to invest ₹20,000 crore to strengthen manufacturing and scale emerging growth areas like FMCG and sustainable packaging.

FMCG Powerhouse Ambition

The vision to become a leading FMCG powerhouse has led to strategic acquisitions like Yoga Bar and Mother Sparsh, contributing to an annual recurring revenue of approximately ₹1,000 crore. This aligns with the goal of achieving ₹1 lakh crore in non-cigarette FMCG revenue by 2030.

Sustainability as a Core Driver

Sustainability is a key element of ITC's mission and vision, driving significant initiatives. The company achieved plastic neutrality for the fourth consecutive year, managing 76,000 tonnes of plastic waste in FY 2024-25, and aims for Net Zero Greenhouse Gas emissions by 2040.

Financial Performance Alignment

The alignment of strategic direction with guiding principles is reflected in financial performance. ITC maintained a robust operating profit margin of 35.4% in FY24-25, demonstrating the effectiveness of its mission-driven strategies.

Innovation and Future Readiness

Chairman Sanjiv Puri emphasizes that 'Future readiness is not merely about adapting to change, it is about anticipating, innovating and proactively shaping the future.' This proactive approach, guided by the company's mission and vision, is crucial for sustained growth and market leadership.

Market Context

Understanding ITC's strategic direction provides valuable insights into the broader Competitors Landscape of ITC and its positioning within the Indian market.

ITC's mission and vision significantly shape its strategic decisions, from investment in new ventures to sustainability targets, ensuring a cohesive approach to business growth and societal contribution. Explore how these principles are continually refined in the next chapter.

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Enhancing ITC's mission and vision involves integrating more explicit global aspirations and a stronger emphasis on technological leadership. These refinements aim to align the company's guiding principles with evolving market dynamics and future technological advancements.

Global Market Leadership in Sustainable Consumer Solutions

Refining the mission to explicitly include global market leadership in sustainable consumer solutions would better reflect the current trend of Indian brands expanding internationally and capitalize on the growing demand for eco-friendly products.

Pioneering Through Advanced Technologies

The vision statement could be strengthened by directly referencing the pioneering use of emerging technologies like AI, IoT, and advanced biotechnology to create transformative consumer experiences and enhance agricultural resilience.

Human-Centric Innovation and Community Welfare Integration

While ITC's commitment to community welfare is evident, explicitly integrating a 'human-centric' approach into its mission and vision can further emphasize the direct impact of its innovations on people's lives and well-being.

Embracing Technological Leadership in Core Operations

Highlighting technological leadership, as seen in initiatives like ITCMaars' AI-enabled crop advisories, within the core statements would underscore the company's forward-thinking strategy and its role in driving digital transformation across its diverse businesses.

The core of ITC's mission statement revolves around creating shareholder value while simultaneously enhancing societal and environmental capital. This dual focus is central to its business philosophy. The company's vision is to be a globally admired institution, driven by its commitment to nation-building and sustainable business practices. Understanding Mission, Vision & Core Values of ITC provides insight into its strategic objectives and corporate culture.

ITC's core values are deeply ingrained in its operations, guiding its approach to business and its interactions with stakeholders. These values include respect for people, commitment to excellence, and fostering innovation. The company emphasizes ethical practices and robust corporate governance, which are fundamental to its identity. These values translate into a strong sense of social responsibility, evident in its extensive rural initiatives and focus on environmental stewardship.

In terms of financial performance, ITC has demonstrated consistent growth. For instance, in the fiscal year 2024, the company reported a revenue of approximately INR 170,000 crore. Its strategic objectives are geared towards strengthening its market leadership across its diverse business segments, including FMCG, Hotels, Paperboards & Packaging, and Agri-Business. The company's commitment to sustainability is also a key driver, with its sustainable products portfolio for plastic substitution growing 2.4 times between FY22 and FY25, reflecting a strong market shift towards eco-friendly solutions.

ITC's mission statement for customer satisfaction is evident in its continuous efforts to deliver high-quality products and services that meet evolving consumer needs. The company's vision for digital transformation is actively pursued through investments in technology to enhance operational efficiency and customer engagement. Furthermore, ITC's core values in employee development are reflected in its focus on creating a conducive work environment that fosters learning and growth, contributing to high employee engagement.