What are Mission Vision & Core Values of Essity Company?

How does Essity’s purpose drive its strategy?

Essity anchors strategy in clear mission and vision statements to steer its hygiene and health businesses amid market and sustainability pressures. Financial strength supports purpose-driven investments and global operations.

Essity’s mission and vision guide capital allocation, innovation, and sustainability across Personal Care, Consumer Tissue, and Professional Hygiene, aligning ~36,000 employees with measurable targets and resilient performance.

What are Mission Vision & Core Values of Essity Company? Essity Porter's Five Forces Analysis

Essity mission vision values focus on sustainable, value-added hygiene and health solutions across consumer and professional segments, prioritizing innovation, circularity and customer-focused product performance within a global footprint with 2024 net sales of SEK 129.1bn.

Targeted categories

Brands serve infants to elderly and B2B facilities, emphasizing value over commodity pricing.

Sustainability focus

Commitment to circular economy: alternative fibers like wheat straw and increased recycled content reduce footprint.

Innovation-driven

R&D targets product performance and hygiene solutions, aligning with Essity strategic goals and business philosophy.

Customer-centricity

Focus on solving health and hygiene challenges for consumers and professional customers through tailored services.

Portfolio strategy

2024 divestment of majority Vinda stake underscores focus on high-margin, value-added categories and brand control.

Corporate identity

Essity company purpose and core beliefs center on health, hygiene and sustainability as business drivers.

Mission: to sustainably develop, produce, market and sell value-added hygiene and health products and services, guiding Essity's strategic direction and corporate values with a clear emphasis on innovation and sustainability.

Read more: Mission, Vision & Core Values of Essity

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Essity’s vision is to improve global well-being by delivering leading hygiene and health solutions that normalize care, reduce taboos, and drive measurable health outcomes.

Global leadership

Positions such as TENA’s number one spot in incontinence and Tork’s global leadership underpin the vision.

Well-being focus

Shifts emphasis from products to health outcomes, aligning with Essity company purpose and Essity mission vision values.

Digital transformation

Systems like Tork Vision Cleaning use real-time data to optimize hygiene management in commercial spaces.

Market expansion

Breaking taboos on menstruation and incontinence expands demand for medical and personal care solutions.

Strategy & goals

Essity strategic goals emphasize integrated solutions, sustainability, and value-based offerings across markets.

Evidence-based

As of 2025 Essity reported net sales of SEK 152.8 billion, reflecting scale to pursue its vision.

Essity’s vision is to be the global leader in hygiene and health, turning products into measurable well-being outcomes while advancing sustainability and digital solutions. Learn more in this Brief History of Essity

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Essity’s core values—Care, Courage, Collaboration and Commitment—shape its corporate identity and guide decisions across sustainability, product safety and global operations. These values support the company’s purpose and are embedded in the Essity Way to drive performance and stakeholder trust.

Care

Care focuses on health, safety and wellbeing for consumers, employees and the environment, reflected in rigorous product testing and expanded diversity programs in 2024–2025.

Courage

Courage drives bold marketing and sustainability investments, such as the Blood Normal campaign and CO2-free tissue production projects like Lilla Edet.

Collaboration

Collaboration means cross-functional teams and external partnerships—evident in UNICEF hygiene programs and shared supply-chain practices that reduced pulp-cost impacts in late 2024.

Commitment

Commitment is shown by adherence to Science Based Targets, reliable delivery during supply disruptions and a focus on long-term value creation, contributing to stable net sales of SEK 120.3 billion in 2024.

Explore how Essity’s mission and vision shape strategic choices, ESG targets and product roadmaps next; read more about the company’s commercial model in Revenue Streams & Business Model of Essity.

Values: Essity operates under four core values—Care, Courage, Collaboration and Commitment—forming the Essity Way that guides employee behavior and business conduct globally.

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Mission and vision shape strategic choices by defining long-term purpose and the metrics for success; they guide resource allocation, product focus, and sustainability priorities. These statements steer daily decisions toward profitable, sustainable growth across Essity’s global operations.

Essity mission, vision & values

Essity’s mission emphasizes improving well-being through value-added health and hygiene solutions; the vision focuses on making hygiene accessible and environmentally neutral by 2050.

• Mission centers on delivering health and hygiene that improve quality of life
• Vision commits to accessible hygiene and net-zero environmental impact by 2050
• Core values prioritize responsibility, innovation, collaboration and customer focus
• Strategy aligns portfolio toward higher-growth, higher-margin health segments

Strategic goals

Refocus on Medical Solutions and premium Personal Care to lift margins and ROCE.

Business philosophy

Value-based growth: profitable expansion that balances health impact and sustainability.

Corporate identity

Positioned as a global hygiene and health company with strong ESG commitments.

Investment focus

Increased R&D and M&A in wound care, compression therapy and leakproof apparel.

Measurable metrics

Reported ROCE of 15.9 percent for 2024, indicating efficient capital use aligned with strategy.

Leadership emphasis

CEO Magnus Groth highlights profitable, sustainable growth tied to purpose and long-term roadmaps.

Mission and vision drove Essity’s 2024–2025 pivot into Medical Solutions and premium Personal Care, evidenced by acquisitions and R&D aligned with sustainability roadmaps and a reported ROCE of 15.9 percent; read more on the company’s market focus in Target Market of Essity to prepare for the next chapter on Core Improvements to Company's Mission and Vision.

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Four focused improvements can sharpen Essity’s mission, vision and core values to match 2025 market dynamics and stakeholder expectations. Each improvement targets strategic clarity, sustainability ambition, digital health integration and consumer connection.

Integrate digital health and data-driven objectives

Explicitly include digital health, telemedicine partnerships and data-driven insights to align Essity company purpose with growth in smart hygiene and Medical Solutions, supporting the reported ~6–8% CAGR in digital health adoption across hygiene-related care by 2025.

Commit to measurable plastic-free and circularity targets

Replace generic sustainability language with a target such as plastic neutrality by 2030 and explicit circularity KPIs to strengthen Essity sustainability mission versus peers and capture growing demand for plastic-free products.

Emphasize health equity and global accessibility

Embed health equity into the mission to address global access to hygiene, positioning Essity strategic goals toward measurable outreach programs that reflect rising consumer preference for brands with social impact.

Add consumer emotional connection to the corporate tone

Soften the clinical tone by incorporating language on care and wellbeing to boost brand resonance in Consumer Tissue and differentiate Essity business philosophy from competitors; see market comparisons in Competitors Landscape of Essity.

Improvements: While Essity’s mission and vision are robust, there is room for refinement to better reflect the 2025 market landscape; explicitly calling out digital health and data-driven insights would align Essity mission vision values with the smart hygiene trend, and adding emotional consumer language would enhance Essity company core beliefs in Consumer Tissue. Another growth opportunity is a stronger plastic-free and circularity commitment within the mission—specifying plastic neutrality or total circularity would bolster Essity sustainability mission and distinguish Essity corporate identity; finally, highlighting health equity in the mission ties Essity purpose and strategy to emerging consumer demands for accessibility and social impact.