What are Mission Vision & Core Values of Coca-Cola Europacific Partners Company?

How does Coca-Cola Europacific Partners define its purpose and values?

CCEP’s mission and vision are the strategic backbone guiding operations across 29 countries, shaping decisions from sourcing to shelf. Serving over 600 million consumers, the company aligns its goals to deliver long-term value, drive operational excellence, and support sustainable growth.

As a leading independent bottler with €18.3 billion revenue in 2024 and ~42,000 employees, CCEP embeds mission, vision and values into its culture to manage supply-chain complexity and stakeholder trust. See Coca-Cola Europacific Partners Porter's Five Forces Analysis

Mission: To be the best bottler in the world by delivering great people, great service and great beverages across Europe and Asia‑Pacific, combining global brand strength with local execution to serve millions of retail outlets.

Human capital

Focused on talent development and frontline teams to drive service and execution.

Operational excellence

Distribution dominance and efficiency underpin 12–13% operating margins in recent years.

Product quality & portfolio

Expanding beyond sodas into water, juices and RTD coffee to meet changing consumer demand.

Customer focus

Retail partners use digital tools like My.CCEP.com to manage orders and inventory for better availability.

Market scope

Operations span mature European markets and high‑growth Asia‑Pacific territories, serving millions of outlets.

Sustainability & purpose

Commitment to packaging circularity, water stewardship and emissions reductions aligned with CCEP corporate purpose.

CCEP company mission emphasizes execution: be the premier bottler via great service, people and beverages, supported by digital tools and a diversified portfolio to maximize retail sales and partner value.

Competitors Landscape of Coca-Cola Europacific Partners

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CCEP's vision is to be the first choice for customers and consumers, creating value for all stakeholders through market leadership, sustainability and superior execution.

Market Leadership

Aim to be the first choice for customers and consumers across Europe and Asia-Pacific.

Sustainability

Targeting 100% recyclable packaging and 50% rPET in PET bottles by 2025 to support circular economy goals.

Stakeholder Value

Focus on long-term value for shareholders, customers, employees and communities, evidenced by a 2024 dividend of 1.97 Euros per share.

Geographic Expansion

Growth via acquisition and expansion into Asia-Pacific, including the Philippines, to increase scale and reach.

ESG Integration

Embedding environmental, social and governance targets into corporate strategy and decision-making.

Customer Focus

Pursue superior execution and brand preference to outperform competitors in market share and loyalty.

CCEP's vision balances ambition with measurable targets—leading in market choice, sustainability and stakeholder value as part of its Coca-Cola Europacific Partners vision and values explained across strategy and operations. Read a brief company history here: Brief History of Coca-Cola Europacific Partners

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CCEP's core values shape how the company operates across 29 countries, guiding decisions on sustainability, customer service, and growth; they support the Coca-Cola Europacific Partners mission and long-term vision for resilient, localised business expansion.

We are One; We are Local; We are Committed; We are Accountable — each value drives collaboration, community focus, sustainability targets and transparent performance across operations.

We are One

Emphasises cross-border collaboration and standardisation so bottling plants across Europe and the Pacific share best practices and consistent quality.

We are Local

Focuses on local sourcing and community programs, such as regional water stewardship projects aimed to replenish water used in beverage production.

We are Committed

Drives sustainability and excellence, reflected in the This Is Forward plan and a Net Zero by 2040 commitment that shapes capital allocation and the Coca-Cola Europacific Partners strategy.

We are Accountable

Promotes ownership and transparent reporting of financial and ESG metrics, supporting targets like the mid-term revenue growth ambition and clear stakeholder accountability.

Read how the Coca-Cola Europacific Partners mission and vision steer strategic decisions and capital priorities next: Mission, Vision & Core Values of Coca-Cola Europacific Partners

Values — CCEP operates under six core values: One, Local, Committed, Accountable, Fast and Agile; they enable standardised operations across 29 countries, local water-replenishment programs, a Net Zero 2040 pledge, transparent ESG reporting and rapid market responsiveness in 2024–2025.

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Mission and vision statements shape strategic decisions by aligning investments, market expansion and operational priorities with long-term goals. They guide resource allocation, sustainability targets and how the company positions itself in high-growth markets.

CCEP's Purpose, Mission & Vision

Coca-Cola Europacific Partners purpose centers on being the best bottler, creating value for stakeholders while acting responsibly. The mission and vision direct business objectives and sustainability strategy.

• Mission: deliver great beverages responsibly and create value for communities and shareholders
• Vision: be the first choice in high-growth markets and the best franchised bottler
• Core focus on sustainability, innovation and customer partnerships
• Decisions guided by measurable targets and stakeholder value

Strategic Sustainability Targets

CCEP integrates sustainability into its strategy, targeting a 30% reduction in absolute GHG emissions by 2030 and investing in circular packaging.

Packaging & Circularity

The company committed over €250 million to circular packaging initiatives through 2025 to meet its sustainability mission.

Market Expansion

Expansion into the Philippines in 2024 exemplifies the vision to capture high-growth markets and scale CCEP's bottling expertise.

Operational Priorities

Day-to-day choices prioritize energy-efficient coolers, electric delivery fleets and investments that support long-term resilience.

Leadership Reinforcement

CEO Damian Gammell and other leaders regularly frame strategy around the company purpose and long-term growth objectives.

Measurable Outcomes

In 2024 CCEP reported a reduction in absolute GHG emissions, progressing toward its 2030 targets and demonstrating mission-driven impact.

Explore how these guiding principles drive operational change and read the next chapter on Core Improvements to Company's Mission and Vision: Owners & Shareholders of Coca-Cola Europacific Partners

Influence: The mission and vision are primary drivers of CCEP’s This Is Forward strategy, leading to a >€250,000,000 investment in circular packaging by 2025 and the 2024 Philippines expansion to capture emerging consumers; measurable results include 2024 reductions in absolute GHG emissions toward a 30% 2030 target, with leadership prioritizing energy-efficient coolers and electric fleets to align daily operations with CCEP company values.

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Four focused improvements can sharpen CCEP’s mission and vision to reflect 2025 realities and investor expectations. These updates should foreground digital transformation, consumer health trends, and measurable sustainability targets.

Embed Digital and AI Leadership into the Mission

Explicitly state commitment to AI-driven supply chains and Industry 4.0 to align Coca-Cola Europacific Partners mission with ongoing investments in automation and real-time analytics.

Elevate Health and Low-Sugar Positioning in the Vision

Refine Coca-Cola Europacific Partners vision to emphasize functional beverages and reduced-sugar options, matching 2025 consumer demand and regulatory trends toward sugar reduction.

Add Clear, Measurable Sustainability Targets

Include explicit 2025–2030 targets for carbon reduction, packaging circularity and water stewardship to make CCEP company values and CCEP sustainability mission and values actionable and investable.

Broaden Purpose to Total Beverage Solutions

Position the Coca-Cola Europacific Partners purpose as delivering sustainable refreshment and convenience across owned and partner brands to reflect business diversification and customer-centric strategy.

Improvements: While CCEP’s mission and vision are robust, they could be refined to better reflect 2025 realities by broadening beyond bottling to include digital transformation, AI-enabled supply chains and automated warehouses; and by explicitly addressing low-sugar and functional beverage trends to align Coca-Cola Europacific Partners vision and values with consumer health shifts and regulatory pressure. Adding measurable sustainability targets and reframing the company purpose toward total beverage solutions would strengthen CCEP company values, clarify Coca-Cola Europacific Partners mission statement for employees and investors, and support the company’s long-term growth; see further context in Growth Strategy of Coca-Cola Europacific Partners.