What is Sales and Marketing Strategy of Veridis Environment Company?

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How does Veridis Environment market its solutions?

Veridis Environment is actively shaping its sales and marketing strategy to meet Israel's sustainability goals and the global environmental sector's evolution. A key example is their investment in MADSCAN technology, which aims to improve plastic recycling quality.

This focus on technological advancement and market expansion highlights Veridis's commitment to innovation beyond its established Israeli operations.

What is the sales and marketing strategy of Veridis Environment?

Veridis Environment's approach to reaching customers involves a blend of direct engagement and technological showcasing. The company emphasizes its innovative solutions, such as the MADSCAN technology, which received funding in February 2024 for European pilots. This technology is designed to standardize plastic recycling quality, potentially increasing recyclate value by over 25%. This initiative is a prime example of how Veridis markets its advanced capabilities to a broader audience. The company also leverages its expertise in waste management, water treatment, and renewable energy to attract clients. A crucial element of their strategy involves demonstrating the tangible benefits and economic advantages of their environmental solutions, as seen with the Veridis Environment BCG Matrix.

The sales strategy of Veridis Environment Company is predominantly B2B, focusing on direct engagement with significant clients. This approach is crucial for securing large-scale environmental infrastructure projects across Israel.

Direct Engagement with Key Stakeholders

Veridis Environment Company directly targets local authorities, industrial organizations, and government entities. This direct sales model is essential for acquiring substantial projects in waste collection, treatment, and disposal, alongside water desalination and energy solutions.

Public-Private Partnership Tenders

A significant aspect of their sales strategy involves participating in public-private partnership (PPP) tenders. With the Israeli government planning numerous new facilities, including approximately 3 Waste-to-Energy plants and 10-20 Anaerobic recycling facilities, tenders expected in 2025-2026 present key opportunities.

Evolution Post-Public Offering

Since becoming a publicly traded company in 2021, Veridis has likely intensified its direct market engagement. This transition from being part of Veolia International has probably sharpened its focus on project acquisition and direct client relationships.

Long-Term Partnership Models

The company's success is exemplified by its Build-Operate-Transfer (BOT) agreement for the Ashkelon Desalination Plant, operational since 2005. This plant supplies about 20% of Israel's household water, showcasing a proven long-term partnership approach.

Integrated Value Chain and Logistical Strength

Veridis's sales and marketing tactics are supported by an integrated value chain and extensive logistical capabilities. Its subsidiary, Infinya, contributes significantly through recycling and cardboard paper production, reinforcing a circular economy model.

• Direct sales to local authorities and government entities.
• Participation in public-private partnership (PPP) tenders for new infrastructure.
• Leveraging long-term agreements like the Ashkelon Desalination Plant BOT.
• Utilizing an integrated value chain, including recycling operations.
• Extensive logistical infrastructure for waste collection and treatment across Israel.

The company's comprehensive logistical infrastructure for waste collection and treatment across Israel further solidifies its direct service delivery model to a broad client base, underpinning its market penetration strategies for environmental services.

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The sales and marketing strategy of Veridis Environment Company is deeply rooted in showcasing expertise and delivering tangible environmental solutions. Their approach primarily targets a business-to-business (B2B) audience, including municipalities, industrial sectors, and large corporations. This focus necessitates a marketing effort that emphasizes thought leadership and the demonstrable impact of their innovative technologies.

Content Marketing Hub

Veridis utilizes its corporate website as a central platform for content marketing. This site serves as a comprehensive resource for company details, project successes, and their vision for a sustainable future.

Industry Event Participation

The company actively participates in key industry events, such as the Plastics Recycling Show Europe (PRSE) in 2024 and 2025, and Kunststoffenbeurs in 2024. These events are crucial for promoting their innovative technologies like MADSCAN.

Data-Driven Solutions

Veridis' mission to design 'goal-oriented solutions' implies a data-driven marketing approach. They tailor their offerings based on specific client needs and environmental challenges, indicating strong customer segmentation.

Technological Differentiation

Their MADSCAN thermal analysis technology is a primary marketing asset. This technology offers over 99% accuracy in plastic stream composition analysis and can increase recyclate value by more than 25%.

Circular Economy Focus

Marketing efforts prominently feature contributions to the circular economy and sustainable resource management. This aligns with national goals, such as Israel's aim to reduce landfilling to 20% by 2030.

Strategic Market Approach

The Veridis sales strategy is designed to penetrate markets by offering advanced environmental solutions. Their business development efforts focus on building relationships within sectors that prioritize sustainability and resource efficiency.

The Veridis sales strategy is characterized by a deep understanding of the environmental sector and a commitment to providing advanced solutions. Their business development activities are geared towards identifying and engaging with clients who are looking to improve their environmental footprint and operational efficiency. This involves a proactive approach to customer acquisition, where the company leverages its technological innovations as a key differentiator. The Veridis marketing strategy supports these efforts by highlighting the tangible benefits of their technologies, such as the MADSCAN system, which provides precise insights into plastic waste composition, thereby increasing the value of recycled materials. This focus on quantifiable results is crucial for their target audience, which includes municipalities and industries aiming to meet stringent environmental regulations and sustainability targets. Understanding the Target Market of Veridis Environment is fundamental to their success.

Key Marketing Tactics Employed

Veridis Environment Company utilizes a multifaceted marketing approach to reach its B2B clientele. This strategy emphasizes the company's role as a thought leader in environmental solutions.

• Content Marketing: The corporate website serves as a primary channel for disseminating information about the company's vision, projects, and technological advancements.
• Industry Events: Participation in significant trade shows like the Plastics Recycling Show Europe and Kunststoffenbeurs provides direct engagement opportunities with potential clients and partners.
• Technological Showcasing: Innovations like the MADSCAN thermal analysis technology are central to marketing campaigns, demonstrating superior accuracy and economic benefits in plastic recycling.
• Customer-Centric Solutions: The marketing message highlights the company's ability to provide tailored, goal-oriented solutions, reflecting a deep understanding of diverse client needs.
• Sustainability Alignment: Marketing efforts are aligned with broader sustainability goals, promoting the company's contribution to the circular economy and national environmental objectives.

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Veridis Environment Company has established a strong brand position as a leader in Israel's environmental infrastructure sector. This is achieved through a clear focus on sustainability, technological advancement, and comprehensive service offerings, encapsulated by their motto 'Working today for a better tomorrow'.

Pioneering Environmental Solutions

The company distinguishes itself by developing innovative technologies that foster responsible environmental practices and economic viability. Their professional and forward-thinking brand identity reflects a commitment to addressing waste, water, and energy challenges with world-class solutions.

Integrated End-to-End Services

Veridis offers a unique selling proposition of integrated, end-to-end environmental services. This encompasses the full spectrum of waste management, advanced water and wastewater treatment, and renewable energy generation.

National Impact and Credibility

Significant national projects, such as operating the Ashkelon Desalination Plant, which provides a substantial portion of Israel's household water, and the advanced RDF Hiriya facility, solidify their reputation for impactful, large-scale contributions.

Commitment to Standards

Adherence to ISO 14001, ISO 9001, and ISO 45001 standards demonstrates a deep commitment to environmental responsibility, quality management, and safety, further reinforcing their brand integrity.

This consistent brand messaging across all operations and communications is crucial for Veridis to maintain its leadership status and effectively navigate the evolving environmental landscape, including Israel's national waste strategy and circular economy objectives. Understanding Marketing Strategy of Veridis Environment provides further insight into how these positioning elements are leveraged.

Target Audience Appeal

The brand resonates with municipalities, industrial clients, and public sector entities by highlighting its comprehensive and innovative approach to environmental challenges.

Technological Leadership

Veridis emphasizes its role as a pioneer in developing groundbreaking technologies that drive both environmental responsibility and economic efficiency.

Operational Excellence

The company's involvement in critical national infrastructure, such as the Ashkelon Desalination Plant, underscores its capability for large-scale, reliable operations.

Commitment to Quality and Safety

Certification under ISO 14001, ISO 9001, and ISO 45001 standards reinforces the brand's dedication to environmental stewardship, quality management, and workplace safety.

Strategic Alignment

The brand positioning aligns with Israel's national environmental goals, including waste management strategies and the promotion of a circular economy.

Brand Voice and Visuals

A professional, forward-thinking, and environmentally conscious tone and visual identity consistently communicate the company's mission and values.

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Veridis Environment's sales and marketing strategy is deeply intertwined with its impactful projects, showcasing its capabilities in critical environmental infrastructure and innovative solutions. These initiatives serve as powerful demonstrations of its value proposition, driving both customer acquisition and market penetration.

Ashkelon Desalination Plant: Water Security Showcase

Since 2005, the Ashkelon Desalination Plant, operated by Veridis under a BOT agreement, has been a cornerstone of Israel's water security. Its intake capacity of over 330,000 m³ daily produces approximately 20% of the nation's household water, highlighting Veridis's expertise in large-scale infrastructure.

RDF Hiriya Facility: Waste-to-Energy Leadership

The RDF Hiriya facility, one of the world's largest Refuse Derived Fuel plants, processes 850,000 tons of waste annually. This campaign emphasizes Veridis's commitment to converting over 10% of central Israel's domestic waste into valuable fuel, showcasing its innovative waste utilization approach.

MADSCAN Technology: Advancing Plastic Recycling

Veridis's recent campaign centers on its MADSCAN technology, offering over 99% accurate insights into plastic streams to promote recycled plastics. The goal is to standardize quality control, increase recyclate value by over 25%, and expand into European markets.

MADSCAN: European Market Expansion and Investment

Significant investments from NETZSCH and DOEN Participaties in February 2024 support MADSCAN's customer pilots in the Netherlands and Germany through 2025. Participation in key industry events like the Plastics Recycling Show Europe (PRSE) and CES 2025 are crucial marketing channels for this technology.

These key initiatives demonstrate a multifaceted Veridis sales strategy, leveraging operational excellence and technological innovation. The company's marketing tactics for waste management and recycling services are clearly defined by these successful projects, contributing to its business development and customer acquisition efforts. Understanding how Veridis Environment Company approaches sales involves recognizing the tangible impact of its environmental solutions.

Water Security as a Sales Driver

The Ashkelon Desalination Plant serves as a powerful sales tool, demonstrating Veridis's ability to deliver essential services reliably, underpinning its market penetration in water management.

Waste-to-Energy as a Marketing Focus

The RDF Hiriya facility is central to Veridis's marketing campaigns for waste management, highlighting its role in the circular economy and renewable energy generation.

Technological Innovation in Marketing

MADSCAN technology is a key element in Veridis's marketing strategy for recycling services, positioning the company as an innovator driving the future of plastic recycling.

European Market Penetration Strategy

The campaign for MADSCAN, including secured investments and participation in European trade shows, outlines a clear strategy for Veridis's market penetration in new geographical regions.

Lead Generation via Industry Events

Attending events like PRSE and CES 2025 are vital lead generation strategies for Veridis, allowing direct engagement with potential clients and partners in the environmental sector.

Brand Positioning in Sustainability

These projects collectively reinforce Veridis's brand positioning in the sustainability market, showcasing its commitment to environmental solutions and its competitive analysis within the sector.

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